1 00:00:52,458 --> 00:00:55,750 [slow, ambient music] 2 00:01:22,583 --> 00:01:25,083 [Swisher] In Silicon Valley there's a lot of origin stories 3 00:01:25,083 --> 00:01:29,417 of companies that were at-- had the right idea, but were completely 4 00:01:29,417 --> 00:01:34,750 at the wrong time and yet they paved the path for everything else. 5 00:01:34,750 --> 00:01:38,125 [Markoff] There are a handful of stories that define Silicon Valley. 6 00:01:38,125 --> 00:01:43,208 You know, there are legends, and General Magic was one of the legends. 7 00:01:45,375 --> 00:01:48,125 [Sculley] You have to believe, you have to be proud, you have to be 8 00:01:48,125 --> 00:01:52,458 absolutely convinced that you're gonna bend the way the world is moving, 9 00:01:52,458 --> 00:01:54,917 and you're going to take it in a different direction. 10 00:01:54,917 --> 00:01:58,125 If you're always playing it safe and you're not failing 11 00:01:58,125 --> 00:02:02,333 there's a very high probability you are not doing anything particularly important. 12 00:02:05,583 --> 00:02:09,750 [Joanna] No matter how big we dreamed, the fact that you could touch 13 00:02:09,750 --> 00:02:12,125 the lives of billions, billions, 14 00:02:12,125 --> 00:02:13,959 it was vaguely imaginable, 15 00:02:13,959 --> 00:02:18,000 but the scale of it was inconceivable. 16 00:02:18,000 --> 00:02:21,458 [Hershenson] The reason you should care about the story of General Magic 17 00:02:21,458 --> 00:02:25,000 is because it involves something fundamental, 18 00:02:25,000 --> 00:02:29,667 and that is... failure isn't the end. 19 00:02:29,667 --> 00:02:31,875 Failure is actually the beginning. 20 00:02:34,959 --> 00:02:39,000 [Hoffman] The reason this story so haunts the people that were involved, 21 00:02:39,000 --> 00:02:45,000 that they still live with it, is because they knew that they were right. 22 00:02:47,250 --> 00:02:51,917 [Hershenson] Did it fail? I mean, the company itself failed, the ideas didn't fail. 23 00:02:51,917 --> 00:02:56,375 The people who worked there didn't fail. So, was it a failure? 24 00:03:00,375 --> 00:03:05,375 [dramatic music] 25 00:03:46,542 --> 00:03:48,417 [bell ringing] 26 00:04:21,625 --> 00:04:23,000 [Tony] I was in high school. 27 00:04:24,375 --> 00:04:27,125 Sixteen at the time. 28 00:04:27,125 --> 00:04:31,041 I didn't really wanna go to class. Every waking moment that I wasn't in school 29 00:04:31,041 --> 00:04:35,000 I was on the computer, learning something about it, programming and doing something. 30 00:04:35,000 --> 00:04:39,375 Talking to friends about it, I was the geek, you know, The Revenge of the Nerds. 31 00:04:39,375 --> 00:04:45,458 For me every weekend was fixing things, or building things, from the age of three or four. 32 00:04:45,458 --> 00:04:49,125 Soapbox derby racer, or we could repair lawnmowers or what have you. 33 00:04:49,125 --> 00:04:55,166 But with this I could create new things. I could sit there and I could program a game, 34 00:04:55,166 --> 00:05:00,250 or I could program graphics, I could do things and you spoke a language no one else knew 35 00:05:00,250 --> 00:05:02,875 and you could tell people about it and they were like, wow. 36 00:05:04,542 --> 00:05:07,834 And then it was the Mac and it was all about the Mac. 37 00:05:09,166 --> 00:05:10,917 [whispering] What is that? 38 00:05:14,625 --> 00:05:19,208 There were names of people like Andy Hertzfeld, Joanna Hoffman, Bill Atkinson, 39 00:05:19,208 --> 00:05:24,375 rock stars in Rolling Stone, but had nothing to do with music. They were my heroes. 40 00:05:24,375 --> 00:05:28,500 My name is Andy Hertzfeld, I bought and fell in love with an Apple II in 1978. 41 00:05:28,500 --> 00:05:35,250 And went to work for Apple in 1979 and was lucky enough to help design the Macintosh. 42 00:05:35,250 --> 00:05:37,375 You have to go and find out more about them, 43 00:05:37,375 --> 00:05:40,208 and how can I go work with them, because I wanted to be like them. 44 00:05:41,583 --> 00:05:45,625 [Chariots of Fire by Vangelis playing] 45 00:05:45,625 --> 00:05:48,208 [audience cheering] 46 00:05:48,208 --> 00:05:53,834 [computerized voice] Hello, I am Macintosh. It sure is great to get out of that bag. 47 00:05:53,834 --> 00:05:55,125 [crowd cheering] 48 00:05:55,125 --> 00:05:57,625 January 24th 1984, 49 00:05:57,625 --> 00:06:00,166 uh, the Macintosh was being publicly introduced 50 00:06:00,166 --> 00:06:03,709 to the world, for the very first time. 51 00:06:03,709 --> 00:06:06,375 [Joanna] You know what I remember? We were sitting here 52 00:06:06,375 --> 00:06:13,542 and there was this roar, just sort of like a sound wave coming, coming at us. 53 00:06:13,542 --> 00:06:19,417 It was a culmination of years of work, of years of expectation. 54 00:06:19,417 --> 00:06:20,583 This was it. 55 00:06:20,583 --> 00:06:24,125 What we are trying to do with Macintosh is take away 56 00:06:24,125 --> 00:06:27,208 yet another barrier to usage of personal computers. 57 00:06:27,208 --> 00:06:29,625 One of the neatest things about Macintosh was we had a chance 58 00:06:29,625 --> 00:06:32,500 to change the way that people thought of computers. 59 00:06:32,500 --> 00:06:35,291 We called it the computer for the rest of us, 60 00:06:35,291 --> 00:06:38,333 because computers weren't for ordinary people. 61 00:06:38,333 --> 00:06:42,458 We thought we had a chance to make a difference. Steve Jobs just drummed it into us. 62 00:06:42,458 --> 00:06:45,041 He was just such a brilliant motivator. 63 00:06:45,041 --> 00:06:48,083 The greatest people are self-managing. They don't need to be managed. 64 00:06:48,083 --> 00:06:50,542 What they need is a common vision. 65 00:06:50,542 --> 00:06:53,750 Once they know what to do, they'll go figure out how to do it. 66 00:06:53,750 --> 00:06:57,041 [Andy] We truly believed with every fiber of our being 67 00:06:57,041 --> 00:07:02,458 that if we can solve that problem of, um, making computers accessible 68 00:07:02,458 --> 00:07:05,875 to an ordinary person by making them easy enough to use, 69 00:07:05,875 --> 00:07:08,291 we could truly change the world. 70 00:07:10,291 --> 00:07:11,583 [Joanna] But behind the scenes, 71 00:07:11,583 --> 00:07:14,792 behind that facade, things were changing. 72 00:07:14,792 --> 00:07:17,792 Steve Jobs was involved in palace politics. 73 00:07:17,792 --> 00:07:20,792 That was much bigger at that moment than the Mac. 74 00:07:20,792 --> 00:07:24,959 I was just too tunnel-visioned to be able to appreciate that. 75 00:07:24,959 --> 00:07:27,959 [Andy] I got a phone call, like around 10:00 a.m. in the morning 76 00:07:27,959 --> 00:07:33,458 from someone on the Mac team saying, "You won't believe this, but Steve got fired." 77 00:07:38,125 --> 00:07:45,000 The core team was stunned. That said, things were a mess in many ways. 78 00:07:45,000 --> 00:07:48,709 But Steve and John Sculley didn't agree about what to do with it. 79 00:07:48,709 --> 00:07:52,333 Fights escalated to the point where the board told Sculley 80 00:07:52,333 --> 00:07:54,709 that he had to remove Steve. 81 00:07:57,625 --> 00:08:01,458 Um, wrenching decision for everyone, 82 00:08:01,458 --> 00:08:05,250 both Steve and Sculley and everyone close to them. 83 00:08:05,250 --> 00:08:06,792 [Joanna] Since the Mac, 84 00:08:06,792 --> 00:08:09,834 really I think we were all looking for the next thing 85 00:08:09,834 --> 00:08:13,375 -because it really jaded us for anything else. -[Andy] Yes. 86 00:08:13,375 --> 00:08:16,667 [Joanna] Any other project that kept coming up, kinda fizzled very quickly 87 00:08:16,667 --> 00:08:19,625 because it didn't have the grandness of the vision, 88 00:08:19,625 --> 00:08:23,834 it didn't have the grandness of potential impact. 89 00:08:23,834 --> 00:08:25,291 And now what? 90 00:08:30,875 --> 00:08:33,792 [soft music] 91 00:08:42,458 --> 00:08:45,792 Good evening, I'm Marc Porat. 92 00:08:45,792 --> 00:08:48,750 Today many people believe that information tools 93 00:08:48,750 --> 00:08:53,041 are the third technology to change the course of civilization. 94 00:08:53,041 --> 00:08:57,291 Changing our relationship to nature, to each other, 95 00:08:57,291 --> 00:09:00,000 to the very way we experience reality. 96 00:09:00,000 --> 00:09:03,750 The Aspen Institute attracted some of the most amazing people. 97 00:09:03,750 --> 00:09:07,917 It had a place where they could speak freely to each other in private. 98 00:09:07,917 --> 00:09:11,750 Cyrus Vance or Henry Kissinger or the Shahbanou of Iran or-- 99 00:09:11,750 --> 00:09:16,000 Very, very powerful people that you would never expect to meet. 100 00:09:16,000 --> 00:09:19,333 Those were the people, that was, that was the teaching there, you could, 101 00:09:19,333 --> 00:09:23,917 and in fact, you were responsible and had a mandate to invent the future. 102 00:09:23,917 --> 00:09:28,959 Because the future your parents handed you, that was broken. 103 00:09:28,959 --> 00:09:35,750 And so that started me in the track of saying, "What can I do to create the future?" 104 00:09:38,250 --> 00:09:42,625 There comes a moment where for some reason you are in the future, 105 00:09:42,625 --> 00:09:47,000 and you see something very, very clearly. You just see it. 106 00:09:47,000 --> 00:09:49,959 That's what happened to me, and I went into the future, 107 00:09:49,959 --> 00:09:54,125 and I saw the world which, which I thought was very real and very tangible. 108 00:09:54,125 --> 00:10:00,083 And I stood in that moment, inside it, and I looked around my-- me, 109 00:10:00,083 --> 00:10:04,792 and it was there, it was all there. It was basically the General Magic vision. 110 00:10:09,166 --> 00:10:14,375 It was gonna be so revolutionary that it would take over the world. 111 00:10:14,375 --> 00:10:20,750 So this book I wrote in 1989 and this was a compilation of, of the ideas. 112 00:10:20,750 --> 00:10:23,333 And it was called Pocket Crystal. 113 00:10:24,792 --> 00:10:28,834 And this is what we came up with in 1989. 114 00:10:30,834 --> 00:10:34,834 And there it is, we really had it. [chuckles] 115 00:10:37,875 --> 00:10:38,834 We definitely had it. 116 00:10:43,875 --> 00:10:46,500 [clink-clank noises] 117 00:10:52,417 --> 00:10:55,375 Business is just stories. That's what people do, they tell stories. 118 00:10:55,375 --> 00:10:59,500 And they-- and the ones who tell the most compelling stories are the ones who, 119 00:10:59,500 --> 00:11:04,834 you know, end up making the most progress forward and Marc was a great story teller. 120 00:11:04,834 --> 00:11:09,041 After Steve Jobs left in 1985, a lot of people were pretty depressed, 121 00:11:09,041 --> 00:11:12,125 and they wondered what Apple's future was going to be like. 122 00:11:12,125 --> 00:11:15,458 You know, could Apple still go on without Steve Jobs there? 123 00:11:15,458 --> 00:11:19,875 Marc was one of the first people to see that computing in the future was gonna be, 124 00:11:19,875 --> 00:11:23,041 not just about computation, it was gonna be about communications, 125 00:11:23,041 --> 00:11:25,875 it was gonna be about content and it was gonna be very, very personal. 126 00:11:25,875 --> 00:11:28,333 Something that you could hold in your hand. 127 00:11:28,333 --> 00:11:32,667 [Marc] And it was a telephone, it was essentially going to be a smartphone 128 00:11:32,667 --> 00:11:35,625 with a lot of intelligence in it. 129 00:11:35,625 --> 00:11:38,333 Imagine a personal computer, with applications organized 130 00:11:38,333 --> 00:11:40,417 around these personal wants and needs. 131 00:11:40,417 --> 00:11:43,792 An object through which you communicated with yourself about everything 132 00:11:43,792 --> 00:11:48,709 that you're thinking about. It was the way you reached out and touched other people, 133 00:11:48,709 --> 00:11:54,166 and it was the way that you reach beyond that into the larger world. 134 00:11:54,166 --> 00:11:59,792 Marc always came with his giant red book, uh, and he would thumb through the pages 135 00:11:59,792 --> 00:12:03,959 and, uh, he was able to romance me, 136 00:12:03,959 --> 00:12:07,792 he was able to romance Bill Atkinson, Andy Hertzfeld. 137 00:12:07,792 --> 00:12:09,542 [answering machine] Please leave a message and we will return 138 00:12:09,542 --> 00:12:11,875 your call as quickly as possible. 139 00:12:11,875 --> 00:12:15,333 I saw a message on my answering machine from Bill Atkinson 140 00:12:15,333 --> 00:12:17,500 who was my mentor at Apple, my hero. 141 00:12:17,500 --> 00:12:19,792 "I just saw the greatest thing ever. 142 00:12:19,792 --> 00:12:22,417 You got to come back to Apple to work with me on it." 143 00:12:22,417 --> 00:12:27,417 And the very next day Marc Porat came over to my house with his models and stuff. 144 00:12:27,417 --> 00:12:30,458 Wouldn't it be nice, if all these notes, which are very useful, 145 00:12:30,458 --> 00:12:33,250 I could have with me when I needed them. Wouldn't it be nice I suppose, 146 00:12:33,250 --> 00:12:38,291 if letters that were important, arrived, fell out of the sky. 147 00:12:38,291 --> 00:12:43,041 [Andy] I was a little skeptical at first, because Marc is such a slick salesperson, 148 00:12:43,041 --> 00:12:45,542 but I saw that, hey, this is pretty cool. 149 00:12:45,542 --> 00:12:48,875 [Joanna] And when I saw this, the concept and I talked to Marc, 150 00:12:48,875 --> 00:12:50,959 I got the same butterflies in my stomach. 151 00:12:50,959 --> 00:12:55,291 The same feeling that I had when I first encountered the Macintosh. 152 00:12:55,291 --> 00:12:59,375 This book was not just ideas, 153 00:12:59,375 --> 00:13:02,834 not just possibilities, 154 00:13:02,834 --> 00:13:05,542 but this was a complete and thorough collection 155 00:13:05,542 --> 00:13:09,333 of the vision of the future, scenario by scenario. 156 00:13:09,333 --> 00:13:14,250 Marc said, "We are gonna create what comes after the personal computer." 157 00:13:14,250 --> 00:13:17,875 "John," he said, "I think this can be the future of Apple, 158 00:13:17,875 --> 00:13:20,125 but I'm not sure it can be done inside of Apple. 159 00:13:20,125 --> 00:13:22,208 I think it's got to be a separate company." 160 00:13:22,208 --> 00:13:26,000 I helped Marc get the investment from the Apple board. 161 00:13:26,000 --> 00:13:28,709 So Apple ended up spinning out General Magic. 162 00:13:28,709 --> 00:13:33,333 This was the beginning of what became, I think, the most important company 163 00:13:33,333 --> 00:13:36,166 to come out of Silicon Valley that nobody had ever heard of. 164 00:13:36,166 --> 00:13:39,875 [upbeat music] 165 00:13:45,834 --> 00:13:47,667 [Markoff] There was this aura of secrecy. 166 00:13:47,667 --> 00:13:49,583 We knew the people that went in. 167 00:13:49,583 --> 00:13:51,208 We knew they were smart people. 168 00:13:51,208 --> 00:13:55,083 You know it had Apple's fairy dust sprinkled on it. 169 00:13:55,083 --> 00:13:56,709 So we had no idea what it was, 170 00:13:56,709 --> 00:14:00,083 but by the rumors it seemed just captivating. 171 00:14:00,083 --> 00:14:03,333 There's this company, it has Andy and Bill and, 172 00:14:03,333 --> 00:14:05,542 and they're going off to do something. 173 00:14:05,542 --> 00:14:09,959 And I was like, "I don't know what they are doing yet, but I know I need to be there." 174 00:14:09,959 --> 00:14:14,041 I was dressed up, I had my suit coat and a tie, 175 00:14:14,041 --> 00:14:16,208 and I was there at about 8:30 in the morning. 176 00:14:16,208 --> 00:14:19,250 I knocked on the door, no one answered, so I opened the door 177 00:14:19,250 --> 00:14:22,208 and it was very quiet and I'm like, "Where is everybody?" 178 00:14:22,208 --> 00:14:26,417 And I look over and there are two people in this office 179 00:14:26,417 --> 00:14:31,083 and they had been there all night, and they looked at me with these dazed eyes 180 00:14:31,083 --> 00:14:36,792 and they were like, "We're not hiring." And that was it. 181 00:14:36,792 --> 00:14:41,250 [Stern] Everybody in the valley knew that Magic was-- was doing something really cool, 182 00:14:41,250 --> 00:14:44,125 and really hot, they didn't know exactly what it was. 183 00:14:47,875 --> 00:14:52,083 Everybody wanted to be there and people literally would sleep on the doorstep 184 00:14:52,083 --> 00:14:54,291 to try to get an interview or get into the building. 185 00:14:54,291 --> 00:14:57,041 [interviewer] I mean from your perspective, is this unique? 186 00:14:57,041 --> 00:14:59,125 Or is this everywhere in the valley and not so special? 187 00:14:59,125 --> 00:15:02,250 No, no it's not everywhere in the valley! 188 00:15:02,250 --> 00:15:06,000 The best, the brightest the coolest, the smartest. 189 00:15:06,000 --> 00:15:09,000 [Bill] Hi Megan, welcome aboard. [laughter] 190 00:15:09,000 --> 00:15:11,000 Oh, smile! You are on "Candid Camera." 191 00:15:11,000 --> 00:15:13,458 [Megan] I was always building things. 192 00:15:13,458 --> 00:15:18,542 I come from a long line of engineers. And so the idea of going to Silicon Valley 193 00:15:18,542 --> 00:15:22,166 and learning with these extraordinary people how to make products 194 00:15:22,166 --> 00:15:24,709 and create things and do just amazing things, 195 00:15:24,709 --> 00:15:27,041 that's what I wanted to do, it was drawing me. 196 00:15:30,500 --> 00:15:36,458 Andy Hertzfeld had gotten my name as a Mac developer, and so he called me. 197 00:15:36,458 --> 00:15:39,500 [Andy] I'm sorry to offend you with this Non Disclosure Agreement... 198 00:15:39,500 --> 00:15:41,917 But he couldn't tell me what it was, and I was just thinking, 199 00:15:41,917 --> 00:15:44,041 "Oh my god I am talking to Andy Hertzfeld right now." 200 00:15:46,959 --> 00:15:50,291 My parents are looking at me going, "I don't know anything 201 00:15:50,291 --> 00:15:53,750 about this General Magic. Why don't you go to a company you know, like 202 00:15:53,750 --> 00:15:58,417 IBM or Microsoft, can't you go there, where it's well known?" 203 00:15:58,417 --> 00:16:01,333 I'm like, "No, I wanna go work for General Magic." 204 00:16:01,333 --> 00:16:05,250 He would call me ten, fifteen times a day just begging, 205 00:16:05,250 --> 00:16:08,625 "Please get my resume" and he would just ask me, 206 00:16:08,625 --> 00:16:11,250 "Please, I will not stop until I work there." 207 00:16:11,250 --> 00:16:13,667 [Tony] And so I go into the interview, first thing in, 208 00:16:13,667 --> 00:16:18,875 people sat me down on the floor, ripped my tie off, ripped off my jacket and said, 209 00:16:18,875 --> 00:16:23,333 "That's not how we work here." So I go home back to Michigan, packed up all my things, 210 00:16:23,333 --> 00:16:26,000 and put them in a car and then I'm like, I got to hear something. 211 00:16:26,000 --> 00:16:30,417 So I called Dee. "What's going on?" "We have a process, we are going through it. 212 00:16:30,417 --> 00:16:33,000 We are gonna have a meeting we will talk about you, we will let you know." 213 00:16:33,000 --> 00:16:34,625 [Dee] He would not stop calling me. 214 00:16:34,625 --> 00:16:37,041 Then I started calling like every day. 215 00:16:37,041 --> 00:16:40,667 I said, "please call him because he is driving me crazy." 216 00:16:40,667 --> 00:16:43,125 -[ring tone] -I got the call. "Congratulations 217 00:16:43,125 --> 00:16:46,458 you got the job," and I just went nuts. 218 00:16:46,458 --> 00:16:49,083 [lively music] 219 00:17:21,041 --> 00:17:25,750 [Marc] Email from me to John Sculley: "We realize that the root of our strength 220 00:17:25,750 --> 00:17:31,208 was that we understood how people use information machines better than anyone else. 221 00:17:31,208 --> 00:17:34,166 This is our early vision for the product. 222 00:17:34,166 --> 00:17:39,333 A tiny computer, a phone, a very personal object. 223 00:17:39,333 --> 00:17:41,625 It must be beautiful. 224 00:17:41,625 --> 00:17:46,792 It must offer the kind of personal satisfaction that a fine piece of jewelry brings. 225 00:17:49,250 --> 00:17:54,208 It will have a perceived value even when it is not being used. 226 00:17:54,208 --> 00:17:57,792 It should offer the comfort of a touchstone. 227 00:17:57,792 --> 00:18:02,250 The tactile satisfaction of a seashell. The enchantment of a crystal. 228 00:18:05,500 --> 00:18:08,709 Once you use it, you won't be able to live without it. 229 00:18:10,667 --> 00:18:12,333 It's just not another telephone. 230 00:18:14,709 --> 00:18:16,333 It must be something else." 231 00:18:21,375 --> 00:18:24,333 So a lot of people in the valley they have this idea 232 00:18:24,333 --> 00:18:26,834 that they're, that they're changing the world and they say that a lot. 233 00:18:26,834 --> 00:18:30,041 They sometimes call themselves "chief change agents," and stuff like that. 234 00:18:30,041 --> 00:18:33,750 It's mostly bullshit, uh, but they have to believe it in order, you know, you don't make 235 00:18:33,750 --> 00:18:36,208 a photo app and you're not changing the world with a photo app. You're just not. 236 00:18:36,208 --> 00:18:40,542 It's not solving cancer, it's not solving poverty, it's not solving climate change. 237 00:18:40,542 --> 00:18:42,875 You know, they all have this idea that they are doing something bigger 238 00:18:42,875 --> 00:18:46,625 than what the actual thing is, but it's like the car, the lightbulb, 239 00:18:46,625 --> 00:18:50,458 it's the idea of a computer in your pocket, it's a really big idea. 240 00:18:50,458 --> 00:18:54,125 This device that allows them to access everything. 241 00:18:54,125 --> 00:18:56,417 But back then, there wasn't an internet, 242 00:18:56,417 --> 00:18:58,917 there wasn't the worldwide network of information. 243 00:18:58,917 --> 00:19:01,542 There weren't people using it, there wasn't cell phones then, 244 00:19:01,542 --> 00:19:05,333 'cause there wasn't, you know, wireless, like everything there wasn't, wasn't. 245 00:19:05,333 --> 00:19:08,333 The reason I started covering it, was because when I saw it, I was like, "Oh! 246 00:19:08,333 --> 00:19:15,458 This is where it leads." The idea of mobile computing, uhm, started at General Magic. 247 00:19:15,458 --> 00:19:17,792 -Hi guys, I've got the chips from Motorola. -Yeah. 248 00:19:17,792 --> 00:19:19,917 [man] Yay, all right, all right. 249 00:19:22,375 --> 00:19:23,583 Cool. 250 00:19:23,583 --> 00:19:25,667 -[laughter] -[chattering] 251 00:19:28,208 --> 00:19:31,542 When you started to hear about the different people that were also there, it was like 252 00:19:31,542 --> 00:19:33,875 Dan Winkler? Dan Winkler's here? I know Dan 253 00:19:33,875 --> 00:19:37,500 I would read all of his books! There was Scott Knaster, Jimmy Freelander, 254 00:19:37,500 --> 00:19:39,667 Susan Kare, "They're here too?" 255 00:19:39,667 --> 00:19:41,583 Uhm, what am I doing right now? Uhm... 256 00:19:41,583 --> 00:19:44,333 Picking that "Paradigm" movie. 257 00:19:44,333 --> 00:19:47,208 [Tony] And then, all of a sudden, Andy Hertzfeld walks by, 258 00:19:47,208 --> 00:19:50,542 Joanna Hoffman walks by, and you're like, "Oh my god!" You know. 259 00:19:50,542 --> 00:19:54,125 "Aah," you know, you're resonating, like the rock stars are here. 260 00:19:54,125 --> 00:19:58,250 -[Tony] And then they just sit down on the floor next to you! -How are you doing? 261 00:19:58,250 --> 00:20:01,542 [Tony] It wasn't just the best of the Apple of the 80's. 262 00:20:01,542 --> 00:20:05,875 It was the best of Apple early 90's that were all coming. 263 00:20:05,875 --> 00:20:08,208 And here is this whole team of people bubbling 264 00:20:08,208 --> 00:20:11,417 and bursting, you know, and I'm still trying to figure out how to get along. 265 00:20:11,417 --> 00:20:16,667 I have this kind of longer hair and I got my high tops from Detroit. 266 00:20:16,667 --> 00:20:20,417 I was the lowest guy on the totem pole, you know, "Give him some stuff and try things." 267 00:20:20,417 --> 00:20:23,750 -I was worried the chips had bugs in them. -Cut your hands. 268 00:20:23,750 --> 00:20:28,250 [Amy] I was only going into engineering because I knew that it would be like a tool kit 269 00:20:28,250 --> 00:20:30,375 I could use until someone would hire me. 270 00:20:30,375 --> 00:20:32,750 But then I got into it, and it turns out, oh jeez, you know, 271 00:20:32,750 --> 00:20:36,500 like I was actually really good at circuit design, like who knew, you know, who knew? 272 00:20:36,500 --> 00:20:39,375 The service I would most like to see would be a shopping service. 273 00:20:39,375 --> 00:20:41,667 I could order everything, from my Teletouch. 274 00:20:41,667 --> 00:20:44,583 [Megan] A lot of times people in their twenties are out, you know, 275 00:20:44,583 --> 00:20:47,125 in the bars and hanging out, but our twenties are spent 276 00:20:47,125 --> 00:20:52,959 you know, just powering through, with each other, building these extraordinary things together. 277 00:20:52,959 --> 00:20:57,542 -...the camera. -[indistinct chattering] 278 00:20:57,542 --> 00:21:00,291 -[all] Ooh! -[woman] Tony, was that you? 279 00:21:00,291 --> 00:21:02,750 You know, I hadn't had that many first days of jobs before 280 00:21:02,750 --> 00:21:06,625 and I wondered, "Is the first day of every job like this?" 281 00:21:06,625 --> 00:21:09,959 -The answer to that is no. -[Tony] Zed, the cell broke open. 282 00:21:09,959 --> 00:21:13,125 I met Andy Hertzfeld for the first time, he was already famous, I knew 283 00:21:13,125 --> 00:21:17,709 what he looked like. In my world he was one of the superstars, and it is a little embarrassing 284 00:21:17,709 --> 00:21:20,208 to put it this way, but that was, that was pretty much like falling in love. 285 00:21:20,208 --> 00:21:24,625 -[laughter] -OK! Let's-- let's try to, uh, start the meeting, 286 00:21:24,625 --> 00:21:29,250 the-- the first, uh, the first obvious thing to mention is-- is 287 00:21:29,250 --> 00:21:33,417 that we are not alone here today. we're being filmed for posterity. 288 00:21:33,417 --> 00:21:37,333 It'll be a good historical or hysterical document, uh, 289 00:21:37,333 --> 00:21:39,500 some time in the future anyway, and so... 290 00:21:39,500 --> 00:21:42,166 Well, I was the black sheep. I was a filmmaker. 291 00:21:42,166 --> 00:21:43,959 I'd never heard of a startup. 292 00:21:43,959 --> 00:21:46,500 [Andy] I'm wired and wired for Sam here. 293 00:21:46,500 --> 00:21:48,500 It shouldn't, it shouldn't be too disruptive. 294 00:21:48,500 --> 00:21:50,792 [Hoffman] What I understood was that these people were 295 00:21:50,792 --> 00:21:53,542 doing something so charmingly different, 296 00:21:53,542 --> 00:21:57,917 so charmingly new. So...fun. 297 00:21:57,917 --> 00:22:02,500 And you could trust them because what they were driven towards, wasn't a job, 298 00:22:02,500 --> 00:22:05,917 the job never came up, the salary never came up. 299 00:22:05,917 --> 00:22:09,250 It was where we were headed, we were going to change the world. 300 00:22:09,250 --> 00:22:13,250 We all basically sat on the floor-- no, I did not. They all basically sat on the floor 301 00:22:13,250 --> 00:22:19,583 to talk about what it was, what are we gonna call this handheld product. 302 00:22:19,583 --> 00:22:22,792 We've been talking about possible names, what is the device? 303 00:22:22,792 --> 00:22:26,959 One of the things that's really special is that it's in my pocket with me all the time. 304 00:22:26,959 --> 00:22:31,542 It's a very different thing than computers. It's something that is in my pocket 305 00:22:31,542 --> 00:22:34,709 and I run my life out of it and through it. 306 00:22:34,709 --> 00:22:36,834 It was this notion of anytime, anywhere communication. 307 00:22:36,834 --> 00:22:39,250 The notion that it wasn't just gonna be a phone, 308 00:22:39,250 --> 00:22:42,375 but you could do all these other things with it, to integrate all that 309 00:22:42,375 --> 00:22:44,000 into one thing that I could hold in my hand. 310 00:22:44,000 --> 00:22:45,625 I thought, "Oh my god, 311 00:22:45,625 --> 00:22:47,625 if I could have one of those." 312 00:22:47,625 --> 00:22:50,750 I'm ready. And that was how things started. 313 00:22:50,750 --> 00:22:52,625 -[interviewer] We're rolling. -Oh yeah? 314 00:22:52,625 --> 00:22:54,083 [indistinct chatter] 315 00:22:54,083 --> 00:22:59,583 -Show us what's in the box. -Uhm. OK. 316 00:22:59,583 --> 00:23:03,250 We are trying to make something that people love. We need it to be like your watch, 317 00:23:03,250 --> 00:23:07,458 you know, it feels like you're saying your watch, your glasses, your, your, um, your wallet. 318 00:23:07,458 --> 00:23:10,333 Something that you like the color, you like the way it feels. 319 00:23:10,333 --> 00:23:15,000 You know this is a huge, ugly thing, but, um, we had to start somewhere, we had to start 320 00:23:15,000 --> 00:23:18,041 with components that we could buy off the shelf because you're-- 321 00:23:18,041 --> 00:23:22,625 you're working from, uh-- You're working from wishes and ideas 322 00:23:22,625 --> 00:23:25,083 of how you wish it would be and real components 323 00:23:25,083 --> 00:23:28,000 that you can buy that are cheap enough that you can make the product reasonable 324 00:23:28,000 --> 00:23:30,792 so people can afford it because if it cost a million dollars, forget it. 325 00:23:30,792 --> 00:23:32,959 [interviewer] Was that the first one or the begin-- in the beginning? 326 00:23:32,959 --> 00:23:36,083 This is in the very beginning and, um, one of the problems with this, 327 00:23:36,083 --> 00:23:39,125 was that the touchscreen was extremely noisy. 328 00:23:39,125 --> 00:23:43,041 And it just didn't have the resolution, it would be a horrible experience 329 00:23:43,041 --> 00:23:46,417 for people to use this thing. So that was actually our hardest component. 330 00:23:46,417 --> 00:23:49,959 We were pushing the envelope on every single front, 331 00:23:49,959 --> 00:23:53,166 so we're figuring out what size should it be, what sensor, 332 00:23:53,166 --> 00:23:57,166 what electric plug should it have, how many buttons should we have if any. 333 00:23:57,166 --> 00:24:00,291 [Kevin] The feeling was that anything was possible. You could shoot 334 00:24:00,291 --> 00:24:03,834 as high as you wanted to here and as a team we were gonna be able to do it. 335 00:24:03,834 --> 00:24:08,792 The purpose of doing all this, is to go out and-- and create prototypes 336 00:24:08,792 --> 00:24:11,834 so that the team can plug them into the Mac and run the software 337 00:24:11,834 --> 00:24:14,291 behind it and experience what a user would experience. 338 00:24:14,291 --> 00:24:17,834 [Amy] The array of personalities, they were all like nuclear power plants, 339 00:24:17,834 --> 00:24:21,208 each one of them working on solving these difficult problems. 340 00:24:21,208 --> 00:24:25,000 For me the challenge was challenging myself to try and work at that level. 341 00:24:25,000 --> 00:24:29,834 I was a newbie. A lot of people got to just do, you know, if you're the young guy in the team 342 00:24:29,834 --> 00:24:33,000 you had to learn and do. So you had to work double or triple time. 343 00:24:33,000 --> 00:24:35,291 He was our college kid. 344 00:24:35,291 --> 00:24:37,959 [Tony] I'm hooking up a demo so that we can see 345 00:24:37,959 --> 00:24:39,917 keyboards working with the device. 346 00:24:39,917 --> 00:24:43,917 [Adler] Tony wanted to learn everything, from everyone. 347 00:24:43,917 --> 00:24:47,750 Whatever it was, yes! And more of it and how can I do more to help. 348 00:24:47,750 --> 00:24:50,834 -[interviewer] Is it important? -Uh, if you want to hook up disc drives 349 00:24:50,834 --> 00:24:53,458 and things of that nature, yeah. It's really important. 350 00:24:53,458 --> 00:24:57,208 [Tony] I wanted to make it work really seamlessly and fast. 351 00:24:57,208 --> 00:25:01,667 This is basically our first test of our-- our-- basically a first demo 352 00:25:01,667 --> 00:25:04,917 of our peripheral system for the-- for the walkabout. 353 00:25:04,917 --> 00:25:09,792 And this was a technology to string peripherals together. 354 00:25:09,792 --> 00:25:14,917 Today we call it USB, and so we were creating USB before the world knew about it. 355 00:25:14,917 --> 00:25:16,875 -[woman whispering] Oh god. -[Tony] It finally works. 356 00:25:16,875 --> 00:25:21,041 We decided to make everything. I mean, we were making it all. 357 00:25:21,041 --> 00:25:25,333 See right now the whole class viewable texture is one formatter for everything. 358 00:25:25,333 --> 00:25:30,208 That meant we were custom building every piece, it's kind of like hand assembling a car 359 00:25:30,208 --> 00:25:35,041 rather than using a factory. And so it's, it's insane, it's insane. 360 00:25:35,041 --> 00:25:40,125 In many projects, you might build one or two innovative break-out things, 361 00:25:40,125 --> 00:25:43,375 and then you build on top of a lot of existing stuff, you kind of stand on 362 00:25:43,375 --> 00:25:46,917 the shoulders of giants, and we weren't doing that at General Magic, we were 363 00:25:46,917 --> 00:25:50,208 building the giant from the toes all the way up to its head. [chuckles] 364 00:25:50,208 --> 00:25:52,750 We couldn't find a touch screen to solve this problem, in fact, 365 00:25:52,750 --> 00:25:56,083 at one point, let me see if I can find it. 366 00:25:57,667 --> 00:25:59,875 At one point, we had to invent one. [chuckles] 367 00:25:59,875 --> 00:26:03,291 This Wendell, who works for Wendell Sander, he came up with this idea 368 00:26:03,291 --> 00:26:06,041 of a touch screen that would be balanced on four points 369 00:26:06,041 --> 00:26:09,208 and as you pushed on it you could, you could sense touch. 370 00:26:09,208 --> 00:26:11,750 So as you touch it in any particular place, 371 00:26:11,750 --> 00:26:14,000 you can do the math, so you do the whole force 372 00:26:14,000 --> 00:26:16,959 minus the X and Y and you can figure out where you are. 373 00:26:16,959 --> 00:26:19,417 Whether you are touching T or whether you're touching Caps Lock. 374 00:26:19,417 --> 00:26:23,208 -[interviewer] How small will it finally be, do you think? -Some day? 375 00:26:23,208 --> 00:26:26,125 Dick Tracy wrist watch, but... [chuckles] 376 00:26:26,125 --> 00:26:30,333 Right now, in the beginning, we are starting with a screen size that's probably about that big. 377 00:26:30,333 --> 00:26:35,333 Technically it was really, really hard to build something the size of those models. 378 00:26:35,333 --> 00:26:39,041 Uh, the technology just wasn't there yet, but, hey, that was ok, 379 00:26:39,041 --> 00:26:42,458 to build something a little clunkier for the first generation, 380 00:26:42,458 --> 00:26:47,208 we knew, uh, if it caught on, it would eventually get down there. 381 00:26:48,750 --> 00:26:51,875 [Adler] The touchscreen is a little funky. 382 00:26:51,875 --> 00:26:54,041 What was this thing gonna look like? You know, we knew what size screen 383 00:26:54,041 --> 00:26:55,792 we were gonna have, but we didn't know that early 384 00:26:55,792 --> 00:26:58,208 everything we're gonna put on that screen. 385 00:26:58,208 --> 00:26:59,667 The thing about computer programming 386 00:26:59,667 --> 00:27:02,583 is you're making something out of nothing. 387 00:27:02,583 --> 00:27:04,959 [cameraman] This is not nerds creating for others nerds here. 388 00:27:04,959 --> 00:27:07,959 There is a creative process here that is much like 389 00:27:07,959 --> 00:27:10,166 making a film or painting a picture or doing a play. 390 00:27:10,166 --> 00:27:13,417 This is very creative, which is a surprise to a lot of people. 391 00:27:13,417 --> 00:27:15,750 -This is a very creative process. -[producer] You mean artistic? 392 00:27:15,750 --> 00:27:17,667 -Artistic? You mean artistic. -Yeah. 393 00:27:17,667 --> 00:27:19,500 I'll ask him about them, OK? 394 00:27:19,500 --> 00:27:21,709 Yeah, that's absolut-- that got the crew yesterday. 395 00:27:21,709 --> 00:27:24,792 The common ground between Apple and what we did 396 00:27:24,792 --> 00:27:28,166 at General Magic in the sixties was idealism. 397 00:27:28,166 --> 00:27:31,834 Our art could make a difference in, in the lives of everyone, 398 00:27:31,834 --> 00:27:35,333 everyone you know and everyone you don't know. 399 00:27:35,333 --> 00:27:39,667 I think, uh, communications is the most fundamentally human thing that we do, 400 00:27:39,667 --> 00:27:44,625 and that's really why what we are doing cuts to the heart of-- of-- of who we are. 401 00:27:44,625 --> 00:27:49,291 Uh, that's what distinguishes people more than any other thing I think, the, uh, 402 00:27:49,291 --> 00:27:55,041 the sense of community, a sense of, of, reaching out from yourself to someone else. 403 00:27:55,041 --> 00:27:58,959 One of the things Bill and I do is just by word of mouth passing, passing 404 00:27:58,959 --> 00:28:02,500 that spirit down, down to the next generation. 405 00:28:02,500 --> 00:28:06,333 We were always saying, wow, wouldn't it be great if we did that and Andy would do this, 406 00:28:06,333 --> 00:28:09,709 he would stay up all night coding the thing that we just came up with 407 00:28:09,709 --> 00:28:13,000 the idea that evening. He would stay up all night and bring in 408 00:28:13,000 --> 00:28:16,083 a fully working thing the next morning. 409 00:28:16,083 --> 00:28:20,709 [Kevin] So we created this concept of different rooms, and Andy went off 410 00:28:20,709 --> 00:28:23,500 and over the weekend he completely rewrote the system 411 00:28:23,500 --> 00:28:28,375 to implement this hallways thing. So we come back and it's all there. 412 00:28:28,375 --> 00:28:32,959 That shouldn't have been possible for one person to do that much work in one go. 413 00:28:32,959 --> 00:28:36,458 [Adler] Passion is the thing that breaks through logic 414 00:28:36,458 --> 00:28:39,750 and makes you try to get every part right, 415 00:28:39,750 --> 00:28:43,750 not because of some science, but because of 416 00:28:43,750 --> 00:28:48,250 your feeling of pride and desire to do something great. 417 00:28:48,250 --> 00:28:51,875 [Andy] All you have to do is tap on this little letter creating icon 418 00:28:51,875 --> 00:28:54,125 and, uh, your favorite stationary pops out 419 00:28:54,125 --> 00:28:56,917 of the drawer. You notice it looks like a little postcard. 420 00:28:56,917 --> 00:29:00,667 [Joanna] There was mail, there was calendar, everything was communicating 421 00:29:00,667 --> 00:29:04,000 with each other and tiny little things that would delight people 422 00:29:04,000 --> 00:29:08,667 that would wink at people that would just make it so special. 423 00:29:08,667 --> 00:29:13,125 One interesting area we-- we haven't done is-- is expressing emotions. 424 00:29:13,125 --> 00:29:16,000 Uh, what-- what extent would you use to express anger at someone. 425 00:29:16,000 --> 00:29:19,208 [Marc] Emoticons, today, emoticons are a big deal. 426 00:29:19,208 --> 00:29:21,834 In those days no one knew what it was, there was no such thing. 427 00:29:21,834 --> 00:29:25,291 Andy and Bill would disappear and come back with emoticons 428 00:29:25,291 --> 00:29:29,125 that were animated. They were amazingly cute and intelligent. 429 00:29:29,125 --> 00:29:32,208 Only one person hated the happy face. It's like-- 430 00:29:32,208 --> 00:29:35,291 -Who was that? -[laughter] 431 00:29:35,291 --> 00:29:38,250 [Adler] I've certainly never worked with a team as ambitious. It's almost like 432 00:29:38,250 --> 00:29:42,792 we didn't care about what made sense. You know, how else could it be good enough? 433 00:29:42,792 --> 00:29:46,125 There was, uh, confidence, even arrogance there too. 434 00:29:46,125 --> 00:29:49,542 [Tony] Are you kidding me? This is, this is fun! 435 00:29:49,542 --> 00:29:52,667 [Amy] It was like we could walk through walls and do anything. 436 00:29:52,667 --> 00:29:55,959 [Tony] Being there with all these people who were like, "We can change the world 437 00:29:55,959 --> 00:29:58,834 and we're going to do it and let me show you how." 438 00:29:58,834 --> 00:30:02,166 [Hoffman] They were on a joy ride, a rocket ride 439 00:30:02,166 --> 00:30:05,083 with all the freedom to do what they wanted to do. 440 00:30:05,083 --> 00:30:08,917 Now it's getting them to understand this thing costs money. 441 00:30:13,083 --> 00:30:14,041 Real money. 442 00:30:17,834 --> 00:30:21,875 In 1990 there was no digital telecommunications industry. 443 00:30:21,875 --> 00:30:24,959 It did not exist, anywhere in the world. 444 00:30:24,959 --> 00:30:28,125 We were in the analog era, there were no 445 00:30:28,125 --> 00:30:31,333 digital cellphones, there was no World Wide Web. 446 00:30:31,333 --> 00:30:33,834 [Stern] We were talking about bringing millions of people onto a network 447 00:30:33,834 --> 00:30:36,917 that had to be industrial strength, reliable, 448 00:30:36,917 --> 00:30:40,208 and run 24 by 7 by 365 with no glitches. 449 00:30:40,208 --> 00:30:42,709 Who else could do that, but the telephone company? 450 00:30:42,709 --> 00:30:44,959 That's who we needed, and that meant AT&T. 451 00:30:50,333 --> 00:30:53,208 [Michael] The AT&T folks came in this gigantic stretched limo that was too big 452 00:30:53,208 --> 00:30:55,542 to get into the parking lot and I was watching them out of the window 453 00:30:55,542 --> 00:30:58,250 of the second floor conference room. Watching them trying to maneuver the car 454 00:30:58,250 --> 00:31:03,208 into the parking lot. They just couldn't do it. 455 00:31:03,208 --> 00:31:05,625 So they eventually got out of their car and they trouped upstairs. 456 00:31:05,625 --> 00:31:09,041 We're still waiting for Bill and people are staring at their shoes 457 00:31:09,041 --> 00:31:12,208 and a little uncomfortable. That was not a good start. 458 00:31:12,208 --> 00:31:14,250 -Um... -[woman] What happened? 459 00:31:14,250 --> 00:31:18,125 So Bill finally shows up. Um, he hadn't taken a shower in a week. 460 00:31:18,125 --> 00:31:22,542 He was wearing a Hawaiian shirt, he stunk like a goat. 461 00:31:22,542 --> 00:31:25,667 You could see the noses wrinkle on the faces of the three AT&T guys, 462 00:31:25,667 --> 00:31:27,750 but they launched the demo. 463 00:31:27,750 --> 00:31:30,083 -[AT&T] This is a touchscreen? So I can ahead go and touch it. -[Andy] Yeah, yeah. Yeah. 464 00:31:30,083 --> 00:31:33,083 [Stern] No one had ever thought of the kind of ideas 465 00:31:33,083 --> 00:31:36,000 that Marc, Bill and Andy had instantiated in this demo. 466 00:31:36,000 --> 00:31:37,875 ...another step. Would you like a cookie? 467 00:31:37,875 --> 00:31:39,792 -Oh no. I've eaten too many. -Would you like a cookie? 468 00:31:39,792 --> 00:31:45,458 The AT&T folks said, "We're in," and they joined us as the first network partner. 469 00:31:46,959 --> 00:31:50,583 [Hoffman] You got to have AT&T, you got to have Apple, 470 00:31:50,583 --> 00:31:52,166 that's your roots. 471 00:31:52,166 --> 00:31:56,750 You got to have Motorola and Sony, they make the devices. 472 00:31:56,750 --> 00:31:58,083 And you got to have Phillips. 473 00:31:58,083 --> 00:32:00,208 They're also gonna make devices. 474 00:32:00,208 --> 00:32:03,125 Without those, we couldn't have been General Magic. 475 00:32:03,125 --> 00:32:08,959 [Stern] And we charged them six million dollars for the privilege of joining... each. 476 00:32:08,959 --> 00:32:12,250 Here was this little startup in Silicon Valley, that was gonna change the world, 477 00:32:12,250 --> 00:32:16,125 everybody was afraid of being left out of the vision. 478 00:32:16,125 --> 00:32:19,750 This company's scale is small, but thinking so big. 479 00:32:19,750 --> 00:32:22,667 Immediately we decided to join it 480 00:32:22,667 --> 00:32:26,417 Yes, just, boom, one second, we decided. 481 00:32:26,417 --> 00:32:31,458 [Joanna] Sony Japan was unbelievably great, but I think one of the things 482 00:32:31,458 --> 00:32:38,291 that Marc underestimated is how each one of those relationships 483 00:32:38,291 --> 00:32:41,291 contributed to an enormous level of complexity. 484 00:32:41,291 --> 00:32:44,375 ...he said we have these three bears out there, and we call them Goldilocks. 485 00:32:44,375 --> 00:32:47,208 -We're gonna dance with the three bears. -[laughter] 486 00:32:47,208 --> 00:32:50,500 -[Andy] Marc is Goldilocks. -I find him, grraawr, grraawr! 487 00:32:50,500 --> 00:32:52,417 -[laughter] -Gurrhr! 488 00:32:52,417 --> 00:32:54,709 I thought you grraawr, grraawr! 489 00:32:54,709 --> 00:32:57,125 [Marc] The vision was gonna happen because we were putting together 490 00:32:57,125 --> 00:33:00,333 16 of the largest companies on the planet 491 00:33:00,333 --> 00:33:03,166 who are natural enemies, into-- into the same room at the same time. 492 00:33:03,166 --> 00:33:07,458 We knew we were innovating, no one had done anything like that, and if it succeeded 493 00:33:07,458 --> 00:33:13,792 it would change everything and that took a war-like energy. 494 00:33:13,792 --> 00:33:17,166 That was fighting, that was battle. 495 00:33:17,166 --> 00:33:21,417 [calm music] 496 00:33:21,417 --> 00:33:24,917 [Sculley] We had no choice, but to keep quiet about the things we were doing 497 00:33:24,917 --> 00:33:30,542 because other companies were interested in it as well, and we tried to keep secrecy 498 00:33:30,542 --> 00:33:37,458 at a level that would give a small company like General Magic time to create, time to develop. 499 00:33:37,458 --> 00:33:42,750 [Dee] Everybody had to shred everything. We couldn't put everything in one bin. 500 00:33:42,750 --> 00:33:49,125 We had to wait and-- and kind of dole it out to various different places. 501 00:33:49,125 --> 00:33:51,208 We were asked not to talk about it outside 502 00:33:51,208 --> 00:33:54,041 of the office because we didn't want any of it leaked. 503 00:33:54,041 --> 00:33:58,041 So there was this buzz around the company, but it really was kind of this, this, cipher. 504 00:33:58,041 --> 00:34:02,208 We had to keep it under wraps. Part of that was this PR strategy 505 00:34:02,208 --> 00:34:06,917 that we had only one shot to make news. 506 00:34:06,917 --> 00:34:10,458 [Marc] "While we're in business development stage, security is essential. 507 00:34:10,458 --> 00:34:13,625 If the concept leaks, we lose our competitive edge. 508 00:34:13,625 --> 00:34:18,417 Please use the highest level of personal attention to security, including, 509 00:34:18,417 --> 00:34:22,291 if asked by an Apple colleague not on the team, say nothing. 510 00:34:22,291 --> 00:34:24,917 If asked by a non-Apple person, tell me immediately." 511 00:34:24,917 --> 00:34:29,500 Now it should be noted, John Sculley was running Apple at the time. 512 00:34:29,500 --> 00:34:35,125 [Joanna] In that sense he was our ally, or so we thought. 513 00:34:39,250 --> 00:34:46,291 I was getting intense pressure from the Apple board and from the Apple management team 514 00:34:46,291 --> 00:34:49,458 as to why was I spending so much time on General Magic. 515 00:34:49,458 --> 00:34:54,458 And Apple was developing in parallel a business that it owned 100% of, 516 00:34:54,458 --> 00:34:58,291 called Newton, and that looked like they could ship a product. 517 00:34:58,291 --> 00:35:04,667 Ten years ago we launched Macintosh, a revolution for the desktop. 518 00:35:04,667 --> 00:35:09,208 And today we are launching Newton, a revolution for the pocket. 519 00:35:09,208 --> 00:35:13,667 John Sculley gave a keynote address at the 1993 520 00:35:13,667 --> 00:35:17,792 consumer electronic shows where he announced what we were doing. 521 00:35:17,792 --> 00:35:22,458 Imagine being able to take a cellular telephone and be able to be paged 522 00:35:22,458 --> 00:35:26,917 on the phone and write a little note and fax it off to someone else in response. 523 00:35:26,917 --> 00:35:32,333 Except he announced it as something Apple was doing. We thought Apple wasn't doing it 524 00:35:32,333 --> 00:35:34,917 and we found out from that speech that they were. 525 00:35:34,917 --> 00:35:38,375 I wish I could say that I was hurt. I wasn't-- 526 00:35:38,375 --> 00:35:42,166 I wasn't just hurt, I was angry. I was fur-- I was really angry. 527 00:35:42,166 --> 00:35:44,375 [Andy] They had, uh, decided to make something 528 00:35:44,375 --> 00:35:48,000 essentially based on Marc's models. 529 00:35:48,000 --> 00:35:53,166 I thought Newton was, I thought that they could co-exist, you know. 530 00:35:53,166 --> 00:35:58,500 And, so I wasn't really concerned that Newton would hurt General Magic. 531 00:35:58,500 --> 00:36:03,333 They were our closest partner who really gave us our life. 532 00:36:03,333 --> 00:36:09,959 And so when we found out that they were trying to kill us, we felt completely betrayed. 533 00:36:09,959 --> 00:36:15,250 You wanna know about the Newton? I'll tell you about the Newton, #### the Newton. 534 00:36:18,208 --> 00:36:22,291 [Joanna] The Newton announcement caused vision envy 535 00:36:22,291 --> 00:36:24,625 on the part of all of our partners. 536 00:36:24,625 --> 00:36:28,542 They thought that Sculley's was bigger than theirs. 537 00:36:28,542 --> 00:36:32,041 "I want that vision thing. Do that vision thing for me too." 538 00:36:32,041 --> 00:36:36,583 And so they wanted to immediately go up there and introduce. 539 00:36:36,583 --> 00:36:40,583 [Hoffman] We've got to explain the vision such that everybody gets it. 540 00:36:40,583 --> 00:36:44,375 The press gets it, the corporations get it, it's all clear. 541 00:36:48,041 --> 00:36:51,709 [woman] Leading the way to a new age of personal communication, 542 00:36:51,709 --> 00:36:56,000 creating a revolutionary electronic messaging environment. 543 00:36:56,000 --> 00:36:59,083 We call this environment, the Cloud. 544 00:36:59,083 --> 00:37:01,750 [Stern] The fact that the Newton was going to ship and it was getting 545 00:37:01,750 --> 00:37:04,875 all this publicity meant that we had to come out of stealth mode 546 00:37:04,875 --> 00:37:08,667 earlier than we had planned and well before we were ready to ship. 547 00:37:08,667 --> 00:37:12,625 Stakes are higher, you better be better than these guys. 548 00:37:12,625 --> 00:37:16,250 [Marc] Big event? This was huge and we made it huge 549 00:37:16,250 --> 00:37:18,333 on purpose to raise the jeopardy. 550 00:37:18,333 --> 00:37:22,250 We knew it was gonna be a marathon that we were gonna run at sprint speed. 551 00:37:22,250 --> 00:37:27,417 It was gonna take everything out of us. Down the torpedoes, it's full speed ahead. 552 00:37:29,625 --> 00:37:33,625 This is it, we're coming, these amazing devices. 553 00:37:33,625 --> 00:37:36,792 [dramatic music] 554 00:37:40,625 --> 00:37:42,792 -[Markoff] You remember much about that day? -[Saffo] Yeah, well, 555 00:37:42,792 --> 00:37:45,625 I remember my impression of Marc was, "Huh, 556 00:37:45,625 --> 00:37:50,792 most of the vision of Jobs, but he had better interface". 557 00:37:50,792 --> 00:37:52,792 [announcer] Presenting Marc Porat. 558 00:37:52,792 --> 00:37:54,291 [audience applauding] 559 00:37:54,291 --> 00:37:56,125 Today we are going to introduce the vision. 560 00:37:56,125 --> 00:38:00,458 Today we are introducing the technology, introducing The Alliance. 561 00:38:00,458 --> 00:38:02,792 But let it be said it's about feelings. 562 00:38:02,792 --> 00:38:07,458 How you feel about the communication with another person. 563 00:38:07,458 --> 00:38:10,667 To me the relationships of your life, is the fabric of your life. 564 00:38:10,667 --> 00:38:14,250 That's the stuff that defines who we are as people. 565 00:38:14,250 --> 00:38:17,166 [MacAskill] Marc was one of the most charismatic presenters you could ever imagine. 566 00:38:17,166 --> 00:38:21,458 But let me just hold it up for you, so you can see what this thing is, you know, about. 567 00:38:21,458 --> 00:38:23,500 Its intent is to be with me all the time. 568 00:38:23,500 --> 00:38:26,834 The thing about Porat when he speaks is, everybody in the audience 569 00:38:26,834 --> 00:38:31,000 says to themselves two things, they say, "My god this guy is right. 570 00:38:31,000 --> 00:38:36,583 I can go to the roof of this building and if I jump, I will fly." 571 00:38:36,583 --> 00:38:40,625 And the second thing they would think is, "And that guy up there on stage, 572 00:38:40,625 --> 00:38:44,625 and me, we're the only two guys who really get it." 573 00:38:44,625 --> 00:38:48,375 This, we hope will be with you as simply part of your existence. 574 00:38:48,375 --> 00:38:52,125 It will be that useful. The minute I see it in a store, I smile. 575 00:38:52,125 --> 00:38:55,583 It's about having fun, it's about leisure, it's about entertainment. 576 00:38:55,583 --> 00:38:59,291 I just recall listening to him and thinking, "Yes, yes!" 577 00:38:59,291 --> 00:39:04,375 When we were talking about re-inventing telephony, we meant it. This is inexorable. 578 00:39:04,375 --> 00:39:08,125 The world of personal communications, when it's fulfilled, uh, possibly 579 00:39:08,125 --> 00:39:12,291 in one generation, when I say generation, I mean my children, my son and daughter. 580 00:39:12,291 --> 00:39:14,500 When they walk around with these things they will be wireless. 581 00:39:14,500 --> 00:39:16,375 [Hershenson] Reporters would leave these briefings saying, 582 00:39:16,375 --> 00:39:20,000 "My god, uh, forget the story I'm writing, I want that. 583 00:39:20,000 --> 00:39:22,709 The world that they just described to me, 584 00:39:22,709 --> 00:39:25,709 I want to live in that world, I want my kids to live in that world." 585 00:39:25,709 --> 00:39:28,875 [reporter 1] A tiny gadget that combines the telephone, 586 00:39:28,875 --> 00:39:31,625 a fax machine, and a personal computer. 587 00:39:31,625 --> 00:39:34,250 Cellular phone, a pocket pager and a notepad. 588 00:39:34,250 --> 00:39:37,166 Sounds a bit like something from Star Trek, you can send and receive messages, 589 00:39:37,166 --> 00:39:42,250 order tickets, get the latest headlines or stock quotes and also you can talk on it. 590 00:39:42,250 --> 00:39:46,667 It was wall to wall coverage. New York times, Wall Street Journal, L.A. Times. 591 00:39:46,667 --> 00:39:48,583 [Hoffman] It was front page in the Economist, 592 00:39:48,583 --> 00:39:51,542 front page on the Wall Street Journal. No small thing. 593 00:39:51,542 --> 00:39:54,625 [reporter] If this works the way this industry wants it to work, 594 00:39:54,625 --> 00:39:57,959 this is going to be huge, I mean, you are talking about 595 00:39:57,959 --> 00:40:01,375 the potential for hundreds of millions of devices eventually. 596 00:40:01,375 --> 00:40:05,709 IBM is conspicuously absent from the alliance. So is Microsoft, 597 00:40:05,709 --> 00:40:10,250 which is racing to develop its own personal communicating software standard. 598 00:40:10,250 --> 00:40:15,709 [reporter] Some say it's revolutionary. Others simply say it's magic. 599 00:40:15,709 --> 00:40:17,709 So we got a ton of coverage, a ton of coverage, 600 00:40:17,709 --> 00:40:21,166 and that's also where, the first questions where, 601 00:40:21,166 --> 00:40:22,792 "Well, this is, this is huge. 602 00:40:22,792 --> 00:40:26,000 Are they going to be able to actually fulfill on that vision?" 603 00:40:26,000 --> 00:40:29,917 [radio host] Marc Porat the President and CEO and co-founder of General Magic. 604 00:40:29,917 --> 00:40:34,667 Thank you very much for being here. What do you see as your-- your startup date 605 00:40:34,667 --> 00:40:37,458 to actually have one of these things in somebody's hand? 606 00:40:37,458 --> 00:40:40,291 [Marc Porat on the phone] We'll be talking about dates and about product features 607 00:40:40,291 --> 00:40:43,625 in some detail this summer, but I did want to have a chance to answer your-- 608 00:40:43,625 --> 00:40:45,834 In other words nobody is saying when one of these is gonna be available? 609 00:40:45,834 --> 00:40:47,625 -[Marc Porat] That's correct. -OK, OK. So-- 610 00:40:47,625 --> 00:40:50,458 [Marc] I caution-- I-- I-- I counsel caution... 611 00:40:50,458 --> 00:40:54,250 [Adler] ...written record of it. Um, but what we have, we have sort of... 612 00:40:54,250 --> 00:40:57,000 It did not go smoothly after that at all. 613 00:40:57,000 --> 00:41:01,208 Moments where somebody has to start doing something and, uh, what we have decided is 614 00:41:01,208 --> 00:41:03,750 that for each of those important moments we want to make sure that there is 615 00:41:03,750 --> 00:41:06,959 real responsibility for someone to, you know, to-- to say, 616 00:41:06,959 --> 00:41:09,250 "I am at this important moment, you'll start doing your work." 617 00:41:09,250 --> 00:41:14,333 Marc and Bill and Andy together decided, "Well, this is the person 618 00:41:14,333 --> 00:41:18,667 to manage the engineering team." That's what they-- that's what they wanted me to do. 619 00:41:18,667 --> 00:41:20,834 And then there was this one day where I came to talk to all of them 620 00:41:20,834 --> 00:41:24,125 at once and they said, "Oh we don't need a manager. 621 00:41:24,125 --> 00:41:28,458 We don't want you, because we don't need a manager. Our leader, our leaders 622 00:41:28,458 --> 00:41:33,166 are Andy and Bill. Uh, that's what makes this place great, is we don't have managers." 623 00:41:33,166 --> 00:41:37,125 [Tony] "We can be engineers without a manager and we know what's best. 624 00:41:37,125 --> 00:41:41,000 Managers are just going to get in the way. We don't need program managers, 625 00:41:41,000 --> 00:41:43,667 we don't need any of that stuff. We are just going to make it happen." 626 00:41:43,667 --> 00:41:45,709 [engine revving] 627 00:41:49,750 --> 00:41:53,834 [Marc] There was a fearlessness and a sense of correctness, 628 00:41:53,834 --> 00:41:58,375 no questioning of "Could I be wrong?" None. 629 00:41:58,375 --> 00:42:01,542 Because that's what you need to break out of earth's gravity, 630 00:42:01,542 --> 00:42:04,667 you need-- you need an enormous amount of momentum. 631 00:42:04,667 --> 00:42:08,166 And that momentum comes from suppressing introspection 632 00:42:08,166 --> 00:42:10,583 about the possibility of failure. 633 00:42:12,583 --> 00:42:14,834 [Stern] The Alliance was the biggest and most complicated 634 00:42:14,834 --> 00:42:17,709 consortium of global companies that had been created 635 00:42:17,709 --> 00:42:19,375 up until that time in American business. 636 00:42:19,375 --> 00:42:20,583 You had competitors at the table. 637 00:42:20,583 --> 00:42:22,583 Sony and Panasonic hated each other, 638 00:42:22,583 --> 00:42:24,250 and it made it hard for them to commit 639 00:42:24,250 --> 00:42:26,125 fully to our business. 640 00:42:26,125 --> 00:42:27,959 We needed to become independent, 641 00:42:27,959 --> 00:42:29,333 and the only way we could do that 642 00:42:29,333 --> 00:42:31,750 was buy selling stock to the public. 643 00:42:31,750 --> 00:42:34,709 It was the first, so called, concept IPO, 644 00:42:34,709 --> 00:42:37,208 which is when a company could go public without any revenue, 645 00:42:37,208 --> 00:42:38,959 let alone any profits. 646 00:42:38,959 --> 00:42:42,667 What made that possible? The imprimatur of Goldman Sachs. 647 00:42:44,792 --> 00:42:49,375 Goldman Sachs was the gold standard for investment banking. 648 00:42:49,375 --> 00:42:55,417 If Goldman was going to do your initial public offering, it meant that you too 649 00:42:55,417 --> 00:42:59,792 met the gold standard for being a real company with real prospects. 650 00:42:59,792 --> 00:43:02,041 Didn't have a product, didn't have a revenue stream, 651 00:43:02,041 --> 00:43:04,917 but, you know, it seemed cool at the time, let's invest. 652 00:43:04,917 --> 00:43:07,667 [Marc] The best investment bankers came to pitch us. 653 00:43:07,667 --> 00:43:13,458 One of them came and said, "I must have a piece of the IPO. 654 00:43:13,458 --> 00:43:17,000 What would it take, what-- if I gave you the shirt off my back, would that do it? 655 00:43:17,000 --> 00:43:20,834 And I said, "Yeah. It would!" And he stripped down... 656 00:43:20,834 --> 00:43:24,125 -Don't film this stuff. -[laughter] 657 00:43:24,125 --> 00:43:27,625 [Marc] And there we were standing in the conference room with a half-naked banker. 658 00:43:27,625 --> 00:43:30,250 He got the deal, he participated in the IPO. 659 00:43:30,250 --> 00:43:33,792 [indistinct chatter] 660 00:43:33,792 --> 00:43:35,625 Where is that [indistinct] happening? 661 00:43:38,834 --> 00:43:39,667 Right here. 662 00:43:42,041 --> 00:43:46,458 So then they didn't make any 44260s in five volts without this, right, enable thing? 663 00:43:46,458 --> 00:43:50,250 [Megan] Probably the most challenging part of the product was deciding what not to do. 664 00:43:50,250 --> 00:43:53,166 What to do and what not to do, because it's really hard, you're building 665 00:43:53,166 --> 00:43:58,291 a very complex platform. And so just often things would take longer. 666 00:43:58,291 --> 00:44:02,166 For me, I had never done anything like that. It was a huge challenge. 667 00:44:02,166 --> 00:44:06,875 You really had to work very hard to build what we were trying to build. 668 00:44:08,834 --> 00:44:12,583 I really had to up my game and they were all like, "Fadell you're doing it wrong. 669 00:44:12,583 --> 00:44:15,667 You should be doing it that way." And I'm like, "No, I think it's the right way." 670 00:44:15,667 --> 00:44:18,166 But I couldn't really articulate the way they could. So yeah, 671 00:44:18,166 --> 00:44:22,333 -I had to challenge myself and kinda go into the dark hole. -A3 Volts... 672 00:44:22,333 --> 00:44:25,709 [Megan] Once we got the basics there, you take the new chip that had 673 00:44:25,709 --> 00:44:29,750 whatever the latest software that everybody had put together, 674 00:44:29,750 --> 00:44:33,291 pop it in and begin to see the screen come to life. 675 00:44:35,250 --> 00:44:37,000 [keyboard clicking] 676 00:44:37,000 --> 00:44:41,375 [Amy] We could see it, we could touch it and feel it. 677 00:44:41,375 --> 00:44:46,083 But the responsiveness of the device was really slow. Uh, the processor was underpowered, 678 00:44:46,083 --> 00:44:52,375 for example. So the experience was a bit tap... tap... 679 00:44:52,375 --> 00:44:54,458 And, you know, kind of annoying. 680 00:44:56,375 --> 00:45:00,083 I was sitting in a lot of the user test labs. 681 00:45:00,083 --> 00:45:03,041 The engineers would sit there and say, "No, lady, what are you doing? 682 00:45:03,041 --> 00:45:06,083 Don't, don't tap that. No, it's not there, it's over there!" 683 00:45:06,083 --> 00:45:09,083 And we'd all go, "Ooh." There was some comedy there. 684 00:45:09,083 --> 00:45:12,083 [woman 1] The thing at the bottom that kinda looks like a comb, 685 00:45:12,083 --> 00:45:15,917 I haven't the slightest idea what that is. 686 00:45:15,917 --> 00:45:17,667 [man] This doesn't look like it's working. 687 00:45:17,667 --> 00:45:19,542 -[chimes] -[woman] Is this noise supposed to be here? 688 00:45:19,542 --> 00:45:21,917 -[engineer] OK, we've crashed. We just crashed. -[woman] Uh-oh. 689 00:45:21,917 --> 00:45:24,083 [Hershenson] It had this little top hat. 690 00:45:24,083 --> 00:45:26,542 Like some operating systems had little spinning wheels 691 00:45:26,542 --> 00:45:28,917 or a top hat would just start spinning. 692 00:45:28,917 --> 00:45:30,959 And just start spinning and just keep spinning. 693 00:45:30,959 --> 00:45:33,542 You just stare at this ####### thing. 694 00:45:33,542 --> 00:45:36,250 Finally you just pull out the battery and reset the device, 695 00:45:36,250 --> 00:45:38,333 because there is no point in waiting. 696 00:45:38,333 --> 00:45:41,750 -[beeping] -[indistinct] target for re-bunking. 697 00:45:41,750 --> 00:45:44,583 [engineer] It's not my fault, is it? It's the software engineer. 698 00:45:44,583 --> 00:45:49,208 And, you know, it's slowly dawning on us, like we are not gonna get this done. 699 00:45:49,208 --> 00:45:52,000 [woman 1] This isn't a finished program by any means, is it? 700 00:45:57,959 --> 00:46:01,166 [Stern] The roadshow for the General Magic public offering 701 00:46:01,166 --> 00:46:04,792 was flying around in a private jet, flying first class, 702 00:46:04,792 --> 00:46:10,291 staying in the best hotels and having people sit at our feet and lap up what we were saying. 703 00:46:10,291 --> 00:46:12,625 The closest thing it comes to is touring with a rock band. 704 00:46:12,625 --> 00:46:16,125 We've got a roadie crew that has to set up the cameras and the big screen 705 00:46:16,125 --> 00:46:18,709 to make sure that people can see the demonstration of the device. 706 00:46:18,709 --> 00:46:24,583 What we envisioned is something in your hand that's with you all the time, that allows you 707 00:46:24,583 --> 00:46:29,625 to have access whether it's for fun or more importantly for mission critical applications. 708 00:46:29,625 --> 00:46:31,333 [audience applauding] 709 00:46:31,333 --> 00:46:33,709 All we did was demonstrate the device. 710 00:46:33,709 --> 00:46:38,792 I would go out in the hallway and I would pretend to be an airline company 711 00:46:38,792 --> 00:46:44,166 and Marc would make an airline reservation, and in real time, Marc would reserve a flight, 712 00:46:44,166 --> 00:46:47,667 and blow people away because no one had ever seen anything like it. 713 00:46:47,667 --> 00:46:49,959 We've got tools, we've got partners. 714 00:46:49,959 --> 00:46:51,542 We've got markets that are happening all around us. 715 00:46:51,542 --> 00:46:53,625 -Give us a clap. -[audience applauding] 716 00:46:53,625 --> 00:46:56,583 Great. That's the right stuff. 717 00:46:56,583 --> 00:47:01,333 [Stern] The roadshow succeeded beyond everybody's wild expectations. 718 00:47:01,333 --> 00:47:04,208 The first concept public offering in Silicon Valley history 719 00:47:04,208 --> 00:47:08,959 and we raised a total of, uh, 96 million dollars. 720 00:47:08,959 --> 00:47:09,875 That's about as good as it gets. 721 00:47:12,000 --> 00:47:17,041 We were kings of the universe, and it was really fun. 722 00:47:19,875 --> 00:47:23,417 [Marc] Today we would call it going viral. The press loved us. 723 00:47:23,417 --> 00:47:26,375 They heard the vision, they saw what was going on, and whoop! They're in. 724 00:47:26,375 --> 00:47:29,709 [MacAskill] I was just afraid Marc thought things were just too easy to do. 725 00:47:29,709 --> 00:47:32,375 How are you gonna get the price point? How are you gonna keep it from crashing? 726 00:47:32,375 --> 00:47:34,875 How are you gonna make it fast enough? How are you gonna make it readable? 727 00:47:34,875 --> 00:47:37,208 I just didn't think he was focused on that stuff. 728 00:47:37,208 --> 00:47:41,208 [Tony] We were so distracted by all the articles, 729 00:47:41,208 --> 00:47:45,417 that we started to believe our own-- our own tale. 730 00:47:45,417 --> 00:47:48,792 You know that we're gonna conquer the world, but yet we hadn't finished. 731 00:47:48,792 --> 00:47:53,291 We were not paying attention to the other external trends that were happening around us, 732 00:47:53,291 --> 00:47:56,542 because we were aiming so far out in the future. It was like the-- 733 00:47:56,542 --> 00:48:00,083 the current context around us really wasn't considered that relevant, 734 00:48:00,083 --> 00:48:04,458 because we were aiming to far out. But boy was that relevant. 735 00:48:06,500 --> 00:48:09,583 [modem connecting sound] 736 00:48:09,583 --> 00:48:13,583 [TV announcer 1] Put simply the internet is just a network of networks. 737 00:48:13,583 --> 00:48:16,750 [TV announcer] In recent years, a relatively unknown communication system, 738 00:48:16,750 --> 00:48:20,792 called the Internet, has exploded in popularity with such intensity 739 00:48:20,792 --> 00:48:26,000 that it's predicted that over 25 million people will be using it by the year 1998... 740 00:48:26,000 --> 00:48:28,792 And we had an intern who's like, "Hey everybody, 741 00:48:28,792 --> 00:48:32,041 it's all about the Web. You guys are totally missing it." He was telling us this. 742 00:48:32,041 --> 00:48:36,583 It was probably late 94' early 95' and you could go to every Website at that time. 743 00:48:36,583 --> 00:48:39,291 There was a list of them and you could go and visit all of the Websites. 744 00:48:39,291 --> 00:48:42,875 And it was all very rough, you know there was mostly text. 745 00:48:42,875 --> 00:48:48,291 Uh, having graphics was leading edge and we were working on this rich multimedia system 746 00:48:48,291 --> 00:48:53,375 with audio and graphics and things animating and the richness was far beyond 747 00:48:53,375 --> 00:48:57,792 what the web was, but the web had-- had worldwide reach. 748 00:48:57,792 --> 00:49:01,291 [Amy] This other force had appeared and we weren't looking at it, you know. 749 00:49:01,291 --> 00:49:04,458 We were in bed with AT&T with our private cloud. 750 00:49:04,458 --> 00:49:09,250 The whole point about having a closed network is that people had to pay to use it, 751 00:49:09,250 --> 00:49:11,834 and that's where AT&T was going to generate it's revenue. 752 00:49:11,834 --> 00:49:18,291 The problem was pivoting toward the World Wide Web, that would have meant cannibalizing 753 00:49:18,291 --> 00:49:23,375 or perhaps even wrecking AT&T's business model and we just couldn't do it. 754 00:49:23,375 --> 00:49:28,875 I have to invest the time, the time to keep banging on the web 755 00:49:28,875 --> 00:49:34,333 with my mouse and my keyboard because unless I do that nothing happens. The web is passive. 756 00:49:34,333 --> 00:49:37,625 [Stern] But even though it was all here, right in front of us, 757 00:49:37,625 --> 00:49:41,500 we were unable to see that was the way to go. 758 00:49:43,333 --> 00:49:46,542 [lively music] 759 00:49:55,667 --> 00:50:00,417 [MacAskill] One of our developers, Pierre Omidyar, very quiet, soft spoken guy. 760 00:50:00,417 --> 00:50:04,750 He had a Webpage, and down at the bottom it had a click through called Auction Web. 761 00:50:04,750 --> 00:50:07,083 Every once in a while I would pass his desk 762 00:50:07,083 --> 00:50:09,625 and he would go, "Dee, come over here, let me show you this." 763 00:50:09,625 --> 00:50:13,125 So he would show me what he was doing and of course he explained it as 764 00:50:13,125 --> 00:50:16,375 it was gonna be kind of a garage sale, flea market, 765 00:50:16,375 --> 00:50:21,542 kind of site. OK, why do we need that? And so... [chuckling] 766 00:50:21,542 --> 00:50:23,917 [Stern] And he came to me and said, "Do you wanna help grow it? 767 00:50:23,917 --> 00:50:26,917 You know, is it something you think is a good idea? I'd like to turn it into a-- 768 00:50:26,917 --> 00:50:30,375 into a company possibly. Would you help me spin it out?" I just looked at him and said, 769 00:50:30,375 --> 00:50:33,375 "You know, this is the dumbest idea I've ever heard. 770 00:50:33,375 --> 00:50:35,375 You're gonna get strangers to trust each other on the Internet? 771 00:50:35,375 --> 00:50:38,458 Lots of luck. We're not interested, have fun." 772 00:50:38,458 --> 00:50:43,917 [lively music] 773 00:50:43,917 --> 00:50:46,875 [MacAskill] He tried to get lots of people to join and nobody would join 774 00:50:46,875 --> 00:50:50,250 'cause they just thought it was a flea market. I took him down to an investor conference 775 00:50:50,250 --> 00:50:54,417 in Palm Springs, so I got 15 people in there and seven of them left 776 00:50:54,417 --> 00:50:56,750 during his presentation, because it was a long, boring presentation. 777 00:50:56,750 --> 00:50:59,500 He had this pony tail down to his waist. He didn't look like the kind of guy 778 00:50:59,500 --> 00:51:02,917 who was the CEO of any kind of company. Some investors said never do that to me again 779 00:51:02,917 --> 00:51:07,333 because that's flea market, you could never make a good brand out of that. 780 00:51:07,333 --> 00:51:09,375 -And that's how eBay was launched. -[chimes] 781 00:51:09,375 --> 00:51:12,542 [MacAskill] We had him in our midst, and we had no idea. 782 00:51:12,542 --> 00:51:17,125 He was, he was a tech support engineer and a very quiet guy. We had no idea. 783 00:51:19,667 --> 00:51:23,417 [Hershenson] Meanwhile we are hearing about, you know, the partners 784 00:51:23,417 --> 00:51:26,083 need a final version to put in the ROMS to ship. 785 00:51:26,083 --> 00:51:28,500 [Andy] Any deferral of schedule is very politically charged, 786 00:51:28,500 --> 00:51:33,041 so what we decided to do was just remove the schedule from that information pack. 787 00:51:33,041 --> 00:51:37,208 Sony was just, you know, insistent about that, like, "Where is it? Where is it?" 788 00:51:37,208 --> 00:51:42,208 And there's only so many excuses you can come up with to try to put them off to say, you know, 789 00:51:42,208 --> 00:51:46,166 "Just a little bit longer, just a little bit longer." They're losing patience. 790 00:51:46,166 --> 00:51:48,792 [General Magic engineer] Hope to deliver that by December 1st. 791 00:51:48,792 --> 00:51:52,917 Uh, we're still evaluating that, to see whether we can meet that date. 792 00:51:52,917 --> 00:51:55,250 And then we started blowing schedules. 793 00:51:55,250 --> 00:51:57,333 It's... uh, it's in development right now. 794 00:51:57,333 --> 00:52:00,458 We expect to be delayed by approximately one quarter. 795 00:52:00,458 --> 00:52:03,125 -What is going on here? -[GM engineer] I've just gotten a little sick 796 00:52:03,125 --> 00:52:06,792 of all this complaining about our schedule slips, dammit. We do a good job here. 797 00:52:06,792 --> 00:52:10,375 We are a little slow sometimes and we have a lot of bugs, but so what? 798 00:52:10,375 --> 00:52:13,750 I started to understand where the cracks were starting to begin 799 00:52:13,750 --> 00:52:17,500 and where we didn't have a real message, and a real clear what we were building, 800 00:52:17,500 --> 00:52:20,250 and what we weren't building, and for whom, and for how much 801 00:52:20,250 --> 00:52:22,667 was it gonna cost, and when it was going to ship. 802 00:52:22,667 --> 00:52:25,500 [Andy] This is kind of the pet shop where the animals are kept, 803 00:52:25,500 --> 00:52:28,125 and the animals have different behavior when you pick them up. 804 00:52:28,125 --> 00:52:31,875 When I pick the cat up, it kind of scrunches up against 805 00:52:31,875 --> 00:52:36,041 the glass and when I drop him, he tumbles. 806 00:52:36,041 --> 00:52:39,333 [Hershenson] These really creative people, but they would have these flights of fancy. 807 00:52:39,333 --> 00:52:41,709 I mean, they would just go off in all kinds of crazy directions 808 00:52:41,709 --> 00:52:47,333 and they were amazing ideas, but, dudes, we got to ship a product at the end of the day. 809 00:52:47,333 --> 00:52:51,458 And during that time, the Newton shipped. 810 00:52:51,458 --> 00:52:53,917 [Apple engineer] Ladies and gentleman, Newton is here. 811 00:52:53,917 --> 00:52:57,709 [Sculley] Newton was the product that was ready to go. 812 00:52:57,709 --> 00:53:00,041 It was all about new technologies. 813 00:53:00,041 --> 00:53:03,709 The most important thing that I've ever been involved with in my entire life. 814 00:53:03,709 --> 00:53:06,333 [Hershenson] It's bad enough you get betrayed by them, but now 815 00:53:06,333 --> 00:53:09,667 they're gonna try to put you out of business. 816 00:53:09,667 --> 00:53:13,375 [ominous music] 817 00:53:16,250 --> 00:53:18,750 [Marc] There was always something else to be tuned up, 818 00:53:18,750 --> 00:53:20,375 there was some bug to be caught, 819 00:53:20,375 --> 00:53:22,291 there was some memory leak to be plugged up 820 00:53:22,291 --> 00:53:25,291 and the date got later and later and later. 821 00:53:26,041 --> 00:53:27,709 I'd made commitments. 822 00:53:27,709 --> 00:53:29,291 The company had made commitments, 823 00:53:29,291 --> 00:53:31,583 and the commitments were now being undone 824 00:53:31,583 --> 00:53:35,667 by our inability, or maybe even cultural unwillingness 825 00:53:35,667 --> 00:53:38,166 to let something out the door that wasn't like perfect. 826 00:53:38,166 --> 00:53:43,250 And I felt the first wave, that first zap of terror. 827 00:53:43,250 --> 00:53:46,667 We were too dazzled by what it could possibly do 828 00:53:46,667 --> 00:53:51,625 to kind of realize we were biting off more than we could chew. 829 00:53:51,625 --> 00:53:56,208 I was still in creative mode, working on a flipping coin, 830 00:53:56,208 --> 00:53:58,417 uh, so the game room would have something in it. 831 00:53:58,417 --> 00:54:02,500 Whereas you tap the coin and it would flip around heads or tails 832 00:54:02,500 --> 00:54:05,417 and gave you a random number for feedback and all. 833 00:54:05,417 --> 00:54:09,417 And I was setting a bad example for the team by doing stuff 834 00:54:09,417 --> 00:54:13,250 that was relatively frivolous when we needed 835 00:54:13,250 --> 00:54:18,917 to concentrate on the boring, uh, but necessary parts. 836 00:54:18,917 --> 00:54:24,417 And it really made me do some soul searching that I was kind of, uh... 837 00:54:24,417 --> 00:54:27,583 leading people astray and not having 838 00:54:27,583 --> 00:54:31,792 quite the right, uh, seriousness of our situation. 839 00:54:31,792 --> 00:54:36,000 [Adler] The deadline is everything, meet this date or miss your opportunity 840 00:54:36,000 --> 00:54:37,458 to change the world. 841 00:54:37,458 --> 00:54:39,166 I don't think we had anyone saying that. 842 00:54:39,166 --> 00:54:44,083 I was like, "Huh... OK, I'm not crazy, 843 00:54:44,083 --> 00:54:47,458 I love all the people I work with, but something ain't right." 844 00:54:49,417 --> 00:54:53,125 My heroes, these icons, that I know as people now, 845 00:54:53,125 --> 00:54:55,834 how are they letting this happen? 846 00:54:55,834 --> 00:54:57,458 Don't they see? Don't-- 847 00:54:57,458 --> 00:54:59,542 Aren't they listening? Kind of like parents, right? 848 00:54:59,542 --> 00:55:02,792 At some point when you grow up, your parents can do no wrong, 849 00:55:02,792 --> 00:55:05,583 and then they can only do wrong. It was kind of that same thing. 850 00:55:05,583 --> 00:55:09,333 I grew up as a person, and these people who I saw 851 00:55:09,333 --> 00:55:13,041 as parents and as educators started to become 852 00:55:13,041 --> 00:55:17,625 you know, humans as well in my eye, not just icons. 853 00:55:17,625 --> 00:55:21,667 And that's when it kind of flipped for me like, "I can't just follow 854 00:55:21,667 --> 00:55:25,500 the leader anymore. You need to be a leader yourself." 855 00:55:35,041 --> 00:55:39,917 [Marc] One night, Sunday I think, and I walk into the building and I hear 856 00:55:39,917 --> 00:55:44,125 slam, slam, bang, bang, bang. No idea what was going on, no idea. 857 00:55:44,125 --> 00:55:47,542 And just banging away building what looked to me like bunk beds. 858 00:55:47,542 --> 00:55:50,875 I said, "Guys, what, what are you doing here?" They said, "We're building bunk beds." 859 00:55:50,875 --> 00:55:55,875 Why do you need to build a bunk bed in your office? Why don't you go home to sleep? 860 00:55:55,875 --> 00:55:58,667 [Tony] We had to go up against it, pull it together to get 861 00:55:58,667 --> 00:56:02,333 something out the door. We've got to get serious. 862 00:56:02,333 --> 00:56:04,583 [Megan] I remember like sleeping on, you know, some random 863 00:56:04,583 --> 00:56:07,250 mattress on the floor, we didn't care about all this, 864 00:56:07,250 --> 00:56:10,375 we didn't care whether we had furniture or anything, we were just doing this thing. 865 00:56:10,375 --> 00:56:13,875 [Kevin] So we're just working all out all the time, uh, and I-- I was actually sleeping 866 00:56:13,875 --> 00:56:17,875 under my desk sometimes and then I would get up in the morning and just start working again. 867 00:56:17,875 --> 00:56:22,083 [Stern] It's night time, people are clustered around a handful of machines. 868 00:56:22,083 --> 00:56:25,583 The rabbits are running around under their feet, the parrot is squawking 869 00:56:25,583 --> 00:56:27,792 and shitting all the time. It smelled horrible. 870 00:56:27,792 --> 00:56:34,792 [chuckles] Uh, it-- it was dank, musty, you know it smelt of sweat 871 00:56:34,792 --> 00:56:40,750 and exhaustion and no one wanted to be anywhere else. 872 00:56:40,750 --> 00:56:43,917 We'll have it, we'll have it tomorrow morning, alright? So-- 873 00:56:43,917 --> 00:56:47,542 [Stern] Every single one of us, it was all hands on deck, ship or die. 874 00:56:47,542 --> 00:56:49,709 [Hershenson] There was this constant drum beat of, 875 00:56:49,709 --> 00:56:53,250 "We have to ship, we have to ship, we have to ship." 876 00:56:53,250 --> 00:56:56,250 [Stern] In terms of intensity and pressure it was the best of times 877 00:56:56,250 --> 00:56:59,959 and it was the worst of times. In some ways we were never closer to each other 878 00:56:59,959 --> 00:57:04,792 and we never felt better about what we were doing, because we were getting there. 879 00:57:04,792 --> 00:57:07,250 -[woman] My fingers? -[engineer] Uh-huh. Both hands. 880 00:57:07,250 --> 00:57:10,375 -[woman] That'll never work. -[engineer] One finger at the other end. 881 00:57:10,375 --> 00:57:12,792 -[keyboard clicking] -[woman laughing] 882 00:57:12,792 --> 00:57:15,917 [man] It's quick, it's-- there's a pleasing pace to it. 883 00:57:15,917 --> 00:57:18,625 -[engineer] A little better? OK. -[man 4] Yeah, much better, much better. 884 00:57:18,625 --> 00:57:21,166 [Megan] It's this incredible experience 885 00:57:21,166 --> 00:57:24,917 of sort of all these different people working, you know, like a symphony. 886 00:57:24,917 --> 00:57:28,458 [Tony] This thing that we imagined, now has become real. 887 00:57:28,458 --> 00:57:32,750 [Hershenson] We've done it, and now you can see it and touch it and use it as well. 888 00:57:32,750 --> 00:57:36,792 [Tony] It's time to ship. We need to get this out. 889 00:57:36,792 --> 00:57:39,625 [Adler] It was one in the morning, everyone was there, 890 00:57:39,625 --> 00:57:41,166 everyone was exhausted. 891 00:57:41,166 --> 00:57:42,709 It was a classic decision 892 00:57:42,709 --> 00:57:45,291 that every project has to make like, go or no go. 893 00:57:45,291 --> 00:57:50,667 So here we all were, in it together and saying like, "Is this it, are we done?" 894 00:57:50,667 --> 00:57:53,709 [Hershenson] Marc Porat said, "Anyone could speak about whether we should ship. 895 00:57:53,709 --> 00:57:58,542 Is the software ready?" And a ton of engineers said, "We should wait." 896 00:57:58,542 --> 00:58:03,542 Marc listened and he said, "Our partners have given us a deadline, we're shipping." 897 00:58:10,917 --> 00:58:15,000 So welcome to the first public demonstration of-- of General Magic's technologies. 898 00:58:15,000 --> 00:58:19,291 I wanna talk a little bit about, um, you know, we worked really hard the last four years 899 00:58:19,291 --> 00:58:23,709 putting all this stuff together. Uh, I feel, you know, emotional about it. 900 00:58:23,709 --> 00:58:27,667 -Uh, people, uh, people-- -[audience applauding] 901 00:58:27,667 --> 00:58:31,917 -What I wanna do is, uh, is talk about the, uh-- -[audience applauding] 902 00:58:31,917 --> 00:58:35,875 The incredible-- the best part of working on this the last four years is not the invention, 903 00:58:35,875 --> 00:58:39,500 I-- I love helping create this stuff, but the best part was working 904 00:58:39,500 --> 00:58:41,792 with the incredible team that we have assembled at General Magic. 905 00:58:41,792 --> 00:58:46,125 This isn't the work of just me and Bill, but the work of some incredibly brilliant, 906 00:58:46,125 --> 00:58:50,250 passionate people that I'm honored to be able to work with and I think these guys 907 00:58:50,250 --> 00:58:53,291 these-- We're working with a bunch of young programmers in their twenties 908 00:58:53,291 --> 00:58:57,667 that are going to go on to do things that dwarf anything that Bill and I have ever done. 909 00:58:57,667 --> 00:59:04,000 They are just incredibly great and so, without further ado, with, uh, great pride, uh, 910 00:59:04,000 --> 00:59:07,458 and representing Bill and-- and the amazing team at General Magic, 911 00:59:07,458 --> 00:59:10,250 here it is world, Magic Cap. 912 00:59:10,250 --> 00:59:13,625 -[SONY commercial] It's a new way to reach just about anyone -[beeping] 913 00:59:13,625 --> 00:59:16,709 -...anywhere, anytime. -[beeping] 914 00:59:16,709 --> 00:59:18,875 You're only a press of a button away. 915 00:59:18,875 --> 00:59:22,834 -[beeping] -Sony Magic Link, and what it takes off your desk 916 00:59:22,834 --> 00:59:26,583 is only matched, by what it takes off your mind. 917 00:59:26,583 --> 00:59:32,667 Sony Magic Link Intelligent Communicator. It clears your desk, it clears your mind." 918 00:59:32,667 --> 00:59:35,417 [Kevin] Still so very disturbing when you, when you work on something for so long 919 00:59:35,417 --> 00:59:38,291 and then you let it out into the world. It's like having this baby 920 00:59:38,291 --> 00:59:42,083 and like, have you raised it well enough? Is it going to be okay on its own out there? 921 00:59:42,083 --> 00:59:45,250 Uhm, it's a little traumatic, actually to let something out like that. 922 00:59:45,250 --> 00:59:50,208 [audience cheering, clapping] 923 00:59:56,125 --> 00:59:58,792 Hey, these really belong to you, somebody asked me that. They are yours! 924 00:59:58,792 --> 01:00:01,417 -[laughter] -[audience applauding] 925 01:00:01,417 --> 01:00:05,959 [Marc] Whatever doubts we had or whatever disagreements or anything, we were on. 926 01:00:05,959 --> 01:00:09,417 We were, this was the moment, this was the launch. 927 01:00:09,417 --> 01:00:12,709 We were gonna make it, we were gonna succeed and it was gonna be amazing. 928 01:00:17,917 --> 01:00:22,208 [Marc] So, what are we doing? Today we are making the first steps. 929 01:00:22,208 --> 01:00:26,792 This afternoon it's out there, the devices are out there and the service is out there. 930 01:00:30,500 --> 01:00:33,875 [Stern] We had arranged to have a demonstration day at Fry's, 931 01:00:33,875 --> 01:00:37,083 a famous place for new product introductions. 932 01:00:37,083 --> 01:00:40,083 And a few famous people from Apple came, just out of courtesy. 933 01:00:40,083 --> 01:00:43,709 We went into the store and all of the, all of the demonstration stuff was way in the back, 934 01:00:43,709 --> 01:00:48,083 behind the refrigerators, you couldn't see anything. It became clear that the Fry's staff 935 01:00:48,083 --> 01:00:51,834 had not been trained on how to demonstrate the devices, or even knew 936 01:00:51,834 --> 01:00:55,709 what they were or who we were, or why we were there. 937 01:00:55,709 --> 01:00:59,583 [Amy] We talked about our user as being Joe Sixpack. 938 01:00:59,583 --> 01:01:05,458 And I do remember sitting around thinking, "You know, Joe Sixpack really doesn't have email." 939 01:01:05,458 --> 01:01:09,625 And if that was our target, it was very early for-- for Joe Sixpack. 940 01:01:09,625 --> 01:01:12,250 [MacAskill] I worried about the size, I worried about the battery life, 941 01:01:12,250 --> 01:01:13,917 I worried about the 800 dollars. 942 01:01:13,917 --> 01:01:15,667 I don't even know which button to push. 943 01:01:15,667 --> 01:01:18,458 No, I don't need that. [laughter] 944 01:01:18,458 --> 01:01:19,959 -[reporter] You might need it. -I don't. 945 01:01:19,959 --> 01:01:22,917 What it really comes down to is a personal decision 946 01:01:22,917 --> 01:01:25,750 as to whether or not you really wanna be in touch all the time. 947 01:01:30,083 --> 01:01:35,750 [Stern] My stomach turned sour and I thought we're doomed. 948 01:01:35,750 --> 01:01:42,083 No one came, no one bought it. Nothing. 949 01:01:42,083 --> 01:01:47,375 [Marc] And so we are waiting for the sales to happen and the sales numbers were low. 950 01:01:47,375 --> 01:01:51,625 Very low, and there were some problems with the AT&T Network. So bit by bit 951 01:01:51,625 --> 01:01:54,750 we began to get evidence that this thing wasn't gonna rocket right, 952 01:01:54,750 --> 01:01:59,834 it was gonna be more difficult, and that's the reality that starts to sink in, 953 01:01:59,834 --> 01:02:01,959 is that, this is not as easy as it seems. 954 01:02:01,959 --> 01:02:05,375 We had sold fewer than 3000 devices, and almost all of those 955 01:02:05,375 --> 01:02:08,834 had been sold to friends and family of the company and our partners. 956 01:02:08,834 --> 01:02:12,083 Virtually none to ordinary consumers. 957 01:02:12,083 --> 01:02:15,375 I was looking at the list of the names of the buyers 958 01:02:15,375 --> 01:02:19,458 and I recognized all of them, I knew who they were, and I thought 959 01:02:19,458 --> 01:02:23,917 that we don't have a business here, we are not gonna make it. 960 01:02:33,667 --> 01:02:36,667 [Marc] Share price, that's I think, the greatest concern in this room and that's 961 01:02:36,667 --> 01:02:38,625 what we're going to take on, head on. 962 01:02:38,625 --> 01:02:42,041 The explosion of the Internet has forced a rethinking of strategies 963 01:02:42,041 --> 01:02:43,500 across the entire industry. 964 01:02:43,500 --> 01:02:45,959 I have believed for years, and continue to believe, 965 01:02:45,959 --> 01:02:50,166 that the notion of taking intelligent devices with you, 966 01:02:50,166 --> 01:02:53,792 of the scale from this big 967 01:02:53,792 --> 01:02:56,959 to that small is for real as a market. 968 01:02:56,959 --> 01:02:59,125 I continue to believe in the wireless dimension, 969 01:02:59,125 --> 01:03:02,125 there will be smart phones, there will be smart pagers, 970 01:03:02,125 --> 01:03:04,917 and maybe even things like intelligent watches, for all we know. 971 01:03:04,917 --> 01:03:10,166 It's a question of resources, priorities and market readiness, 972 01:03:10,166 --> 01:03:12,375 uh, for us to figure out where the sweet spot is. We-- 973 01:03:12,375 --> 01:03:15,667 -[Heckler] Can we make some money while this is going on? -[Marc chuckles] 974 01:03:15,667 --> 01:03:18,500 [Hershenson] This guy from the San Francisco Chronicle, I mean, I remember 975 01:03:18,500 --> 01:03:20,667 he just drilled me. He was like, 976 01:03:20,667 --> 01:03:23,583 "You guys are going out of business. 977 01:03:23,583 --> 01:03:29,125 Sony is going to drop you. I have sources that have told me that. 978 01:03:29,125 --> 01:03:31,834 What is the company's response? 979 01:03:31,834 --> 01:03:35,250 What happens when Sony drops you? 980 01:03:35,250 --> 01:03:38,542 You guys are dead." 981 01:03:38,542 --> 01:03:41,000 It's like, dude, you didn't work here for three and a half years, 982 01:03:41,000 --> 01:03:43,000 pulling all-nighters, seven days a week. 983 01:03:43,000 --> 01:03:45,208 You didn't see the future and know what's coming 984 01:03:45,208 --> 01:03:50,000 and, and now it's all just in ashes around you. 985 01:03:50,000 --> 01:03:53,500 [Stern] I'm looking at spreadsheets, in my office 986 01:03:53,500 --> 01:03:56,792 and thinking, "In a half hour I'm gonna have to get on the phone 987 01:03:56,792 --> 01:04:01,041 and talk to the analyst from Goldman Sachs and I don't know what the hell I'm gonna say. 988 01:04:01,041 --> 01:04:04,041 How do I create the impression that there is a future here." 989 01:04:04,041 --> 01:04:06,375 Marc did it, but, uh, I was at a loss. 990 01:04:06,375 --> 01:04:11,000 The initial experience is terrific, and where we are headed 991 01:04:11,000 --> 01:04:14,959 is sublime, and to get from terrific to sublime takes time. 992 01:04:14,959 --> 01:04:17,875 -[Hoffman] I don't want to be negative. -Why is this tilted? 993 01:04:17,875 --> 01:04:20,458 -[cameraman] It's not titled. -[Hoffman] It's been a lot of hype. 994 01:04:20,458 --> 01:04:24,250 I would not say that in the video. Where we are starting, as exciting as it is, 995 01:04:24,250 --> 01:04:26,542 is not where we are going to end up. This will take time. 996 01:04:26,542 --> 01:04:30,458 It's a voyage that takes time, it's a journey that takes time. This will take time. 997 01:04:30,458 --> 01:04:33,000 It takes time. You have to be patient. 998 01:04:33,000 --> 01:04:34,500 [Hoffman] Perfect, absolutely perfect. 999 01:04:34,500 --> 01:04:36,208 You know, I just thought as you were talking 1000 01:04:36,208 --> 01:04:38,000 how complicated it is for you to be figuring out 1001 01:04:38,000 --> 01:04:40,000 -what you can and can't say. -Yeah, it's true. [chuckles] 1002 01:04:40,000 --> 01:04:41,542 It's a whole other issue I wasn't thinking about. 1003 01:04:41,542 --> 01:04:46,041 [Hoffman indistinct] 1004 01:04:46,041 --> 01:04:48,500 I was torn up, it was... 1005 01:04:51,417 --> 01:04:55,500 To walk in, there was a week, you know, Phil actually had to set me aside 1006 01:04:55,500 --> 01:05:01,166 because I was so distraught, that there was a week or two that I actually just took off. 1007 01:05:01,166 --> 01:05:03,917 I didn't even show up for work because I was so distraught. 1008 01:05:03,917 --> 01:05:08,083 And then Phil actually had to sit me down and go, "Tony what's wrong? You're not you." 1009 01:05:08,083 --> 01:05:14,250 Like to go from 80, 120 hours a week to none. 1010 01:05:14,250 --> 01:05:18,333 And so for me personally that was a major rocking event. 1011 01:05:18,333 --> 01:05:23,291 Then the next one disappointment for me is, you know, I started design devices 1012 01:05:23,291 --> 01:05:26,959 and I started to try to mold General Magic technology 1013 01:05:26,959 --> 01:05:30,625 into something that I thought was sellable. 1014 01:05:30,625 --> 01:05:34,250 And so I created basically a whole product plan, and technology plan 1015 01:05:34,250 --> 01:05:36,875 for what I thought was going to be a successful product. 1016 01:05:36,875 --> 01:05:39,959 I go back to General Magic, I said, "Look I have a firmed up product plan, 1017 01:05:39,959 --> 01:05:43,542 you need to mold your software to build this kind of device." And they just looked at me 1018 01:05:43,542 --> 01:05:48,542 and said, "Sorry, we can't do that. We have other priorities." 1019 01:05:51,333 --> 01:05:57,291 For General Magic, as I saw it, was, basically the end. 1020 01:05:57,291 --> 01:06:01,458 They were defeated. That was the saddest part about that meeting, 1021 01:06:01,458 --> 01:06:06,000 is that, and Andy in particular I think was the one who said, 1022 01:06:06,000 --> 01:06:11,417 "We're not gonna-- we can't do this. We're not going to do it," and... 1023 01:06:11,417 --> 01:06:13,709 they just didn't-- They didn't have anything left. 1024 01:06:16,750 --> 01:06:19,583 [Kevin] I am a particularly loyal person, so it was, it was 1025 01:06:19,583 --> 01:06:21,542 very hard for me to leave General Magic. 1026 01:06:21,542 --> 01:06:24,333 I was fully bought into what we were doing, uhm, 1027 01:06:24,333 --> 01:06:28,709 and I stayed perhaps even longer than maybe I ought to have, to try to help 1028 01:06:28,709 --> 01:06:31,208 change the direction, uhm, 1029 01:06:31,208 --> 01:06:35,083 but it was, it was beyond, uhm, saving, unfortunately. 1030 01:06:36,667 --> 01:06:39,750 [Stern] It looked like a massive disaster, 1031 01:06:39,750 --> 01:06:42,333 a failure, a catastrophe. 1032 01:06:42,333 --> 01:06:45,834 It was a sense of rejection that penetrated right to your heart 1033 01:06:45,834 --> 01:06:49,208 and your gut, and I-- I just felt sick. 1034 01:07:07,750 --> 01:07:12,500 [Joanna] It was, uh, devastating. For me it was, it was really devastating 1035 01:07:12,500 --> 01:07:17,041 and, uh, I thought immediately, "I have to take time off. 1036 01:07:17,041 --> 01:07:22,208 It's-- it's going to be a long time before I start committing 1037 01:07:22,208 --> 01:07:28,750 to yet another blue sky, uh, proposition." 1038 01:07:30,417 --> 01:07:34,041 [Stern] The vision that Marc, Bill and Andy had sold, 1039 01:07:34,041 --> 01:07:37,583 not just to the world, but to us, 1040 01:07:37,583 --> 01:07:41,166 that this was a cool, fun, 1041 01:07:41,166 --> 01:07:45,750 lovely thing to have, and that everybody would want one because we did. 1042 01:07:46,792 --> 01:07:48,250 And we were wrong. 1043 01:07:57,291 --> 01:08:00,917 [whimsical music] 1044 01:08:08,542 --> 01:08:13,625 [Swisher] I think the conceptual ideas were there, the user base was not there, 1045 01:08:13,625 --> 01:08:17,625 the technology was not there, the things to do on it were not there, 1046 01:08:17,625 --> 01:08:20,166 it's like inventing the television in the 1880's, you just couldn't. 1047 01:08:20,166 --> 01:08:23,625 Like it doesn't matter if you invented it because you didn't have shows, 1048 01:08:23,625 --> 01:08:25,792 you didn't have capabilities. 1049 01:08:25,792 --> 01:08:29,166 I think there was actually nothing General Magic could have done 1050 01:08:29,166 --> 01:08:32,875 to succeed, because they were at the wrong time. 1051 01:08:32,875 --> 01:08:38,333 The way I think about that, it's like a wave. If you start paddling too early 1052 01:08:38,333 --> 01:08:41,000 your arms will be tired by the time the wave arrives, 1053 01:08:41,000 --> 01:08:43,917 and the wave will slide right under you and leave you behind. 1054 01:08:43,917 --> 01:08:47,792 That's sort of what happened with General Magic. They saw the wave before anyone else, 1055 01:08:47,792 --> 01:08:52,291 and they thought it was coming sooner and they got tired before it arrived. 1056 01:08:52,291 --> 01:08:54,875 Yeah, but they had all the right talent. 1057 01:08:57,333 --> 01:09:00,083 [Sculley] You can become so focused, and such a believer 1058 01:09:00,083 --> 01:09:04,667 in what you are doing that you can miss the change of context in an industry. 1059 01:09:04,667 --> 01:09:09,834 In this case, the World Wide Web and General Magic probably didn't pivot, 1060 01:09:09,834 --> 01:09:15,375 uh, fast enough to the post world after the Web, but I missed it as well. 1061 01:09:15,375 --> 01:09:17,917 I was getting increased pressure as a CEO of Apple, 1062 01:09:17,917 --> 01:09:22,500 by the Apple board, you know, why was I wasting Apple's time and money 1063 01:09:22,500 --> 01:09:26,166 on these post PC devices and not just focusing on the Macintosh. 1064 01:09:26,166 --> 01:09:28,834 The result? I eventually got fired by Apple. 1065 01:09:37,041 --> 01:09:41,709 I learned from failure how incredibly painful it can be when you fail publicly. 1066 01:09:41,709 --> 01:09:44,333 It wasn't just the little failures, but, you know, I had to fail 1067 01:09:44,333 --> 01:09:47,542 in front of the whole world when I was fired from Apple. 1068 01:09:47,542 --> 01:09:51,166 It really hurt me for a long, long time, and it wasn't 1069 01:09:51,166 --> 01:09:55,709 till about 15 years later that I could actually get my head around and deal with it. 1070 01:10:01,375 --> 01:10:04,375 But the stories of Silicon Valley are always the stories 1071 01:10:04,375 --> 01:10:08,291 of these incredibly successful companies, 1072 01:10:08,291 --> 01:10:11,542 and yet here is a company, General Magic, 1073 01:10:11,542 --> 01:10:15,959 that wasn't commercially successful and eventually went bankrupt, 1074 01:10:15,959 --> 01:10:20,583 and yet so much of what came out of General Magic 1075 01:10:20,583 --> 01:10:24,333 is the foundation of everything we take for granted today. 1076 01:10:35,667 --> 01:10:39,250 [Joanna] Failure doesn't-- doesn't stop me as long as it's 1077 01:10:39,250 --> 01:10:42,583 on a path towards something really wonderful. 1078 01:10:42,583 --> 01:10:47,125 But with General Magic there was a certain deflation in me personally, 1079 01:10:47,125 --> 01:10:52,333 where I felt like, uh, "Will I be able to do this one more time? I'm not sure." 1080 01:10:52,333 --> 01:10:57,709 Because the potential was so phenomenal and you could see this is going to happen. 1081 01:10:57,709 --> 01:11:01,500 You know that this is going to happen, and you realize 1082 01:11:01,500 --> 01:11:04,542 you're not gonna be the one that makes it happen. 1083 01:11:04,542 --> 01:11:08,625 It's even more comprehensive than I remembered. 1084 01:11:08,625 --> 01:11:10,792 Yeah. 1085 01:11:10,792 --> 01:11:16,917 [chuckles] Now that I look at it, I think, what were we thinking? 1086 01:11:16,917 --> 01:11:19,542 We were trying to do all this? 1087 01:11:19,542 --> 01:11:21,625 And, you know... 1088 01:11:21,625 --> 01:11:25,208 And we thought we could push the industry, we could make them do it. 1089 01:11:25,208 --> 01:11:30,959 Mm... Not there, it wasn't there. 1090 01:11:30,959 --> 01:11:35,375 [emotional music] 1091 01:11:45,917 --> 01:11:51,125 I'm old enough now to know that it's behind me, you know, it's-- it's, uh-- 1092 01:11:51,125 --> 01:11:53,750 To create technical revolution 1093 01:11:53,750 --> 01:11:58,291 is-- is really a game for people in their, in their twenties. 1094 01:11:58,291 --> 01:12:02,500 The stamina, you're also not as contaminated by the past. 1095 01:12:12,542 --> 01:12:14,542 More than anything else it makes me feel old. 1096 01:12:14,542 --> 01:12:19,542 [chuckles] That, uh, stuff I-- I worked on 1097 01:12:19,542 --> 01:12:24,083 or bought, you know, is-- are-- they are now museum pieces. 1098 01:12:28,500 --> 01:12:32,917 Yeah, so there is a General Magic device, the Sony Magic Link. 1099 01:12:36,959 --> 01:12:40,417 Now I have thought about it a lot, there is a whole litany of things, 1100 01:12:40,417 --> 01:12:42,709 uh, we should have done differently. 1101 01:12:42,709 --> 01:12:47,417 A lot of blunders that I'm personally responsible for. 1102 01:12:47,417 --> 01:12:51,375 It was completely possible to achieve the most ambitious 1103 01:12:51,375 --> 01:12:54,917 of our visions, uh, but in a staged fashion. 1104 01:13:01,750 --> 01:13:05,750 [Marc] We sometimes need closure on things that are not closeable. 1105 01:13:05,750 --> 01:13:11,083 A peak experience, positive or negative happens, it's not easy to resolve. 1106 01:13:11,083 --> 01:13:17,625 In the moment we all do the best we can do in the moment, at that moment. 1107 01:13:17,625 --> 01:13:20,625 It's in retrospect that you see what the impact was. 1108 01:13:22,583 --> 01:13:26,458 I felt, a profound feeling of humiliation. 1109 01:13:29,250 --> 01:13:33,917 Shame that I had brought everyone along with such high anticipation 1110 01:13:33,917 --> 01:13:37,208 and then couldn't at the end, deliver it for them, 1111 01:13:37,208 --> 01:13:39,458 and for myself, and for them. 1112 01:13:44,792 --> 01:13:51,750 So I remember coming home one evening, so the kids were still up. 1113 01:13:51,750 --> 01:13:58,125 "Daddy." And daddy had given it all to perfect strangers. 1114 01:13:58,125 --> 01:14:01,959 [mother speaking indistinct] 1115 01:14:01,959 --> 01:14:07,542 And my wife said, "Don't come home like this." 1116 01:14:07,542 --> 01:14:09,500 [filmmaker] Can you, Marc slide over to your right, 1117 01:14:09,500 --> 01:14:11,500 so you are not bracketing the plate. 1118 01:14:13,750 --> 01:14:16,959 [Marc] "If you need to sit in your car, for hours 1119 01:14:16,959 --> 01:14:20,625 or for all night, don't come back. 1120 01:14:20,625 --> 01:14:24,500 Don't walk in the door if you're not a person, if you're not present, 1121 01:14:24,500 --> 01:14:27,667 because, you're not wanted." 1122 01:14:32,417 --> 01:14:35,709 And you know in-- in-- it collapsed, 1123 01:14:35,709 --> 01:14:42,625 it all came tumbling down, and the company didn't work, and my marriage didn't work, 1124 01:14:42,625 --> 01:14:45,083 in the same 12 month period, you know. 1125 01:14:46,792 --> 01:14:48,667 And it all fell apart. 1126 01:14:52,667 --> 01:14:53,291 Yeah. 1127 01:14:53,291 --> 01:14:56,667 [melancholic music] 1128 01:15:00,875 --> 01:15:03,667 [interviewer] Have you told your children about this? 1129 01:15:03,667 --> 01:15:06,583 Well I'm talking to them now, aren't I? [chuckles] 1130 01:15:06,583 --> 01:15:08,750 It's one of the reasons I agreed to make this film. 1131 01:15:16,000 --> 01:15:19,959 Life is ebbs and flows, when a wave crashes on the shores 1132 01:15:19,959 --> 01:15:24,458 and the rocks hear, you don't think of the wave as having failed. 1133 01:15:24,458 --> 01:15:29,792 You think of the wave as having done its thing and the next wave will come and the next wave, 1134 01:15:29,792 --> 01:15:33,250 and that's how I think of General Magic. A moment in time. 1135 01:15:38,542 --> 01:15:43,291 [Sculley] It always amazed me, because I haven't seen Marc in many, many years, 1136 01:15:43,291 --> 01:15:47,333 you know, why there wasn't a second act. 1137 01:15:47,333 --> 01:15:51,041 Because here is an individual who was so good, 1138 01:15:51,041 --> 01:15:53,709 so exceptional at what he did well. 1139 01:15:53,709 --> 01:15:56,917 Brought together perhaps the best team 1140 01:15:56,917 --> 01:15:58,917 and the reality is, in my mind Marc never failed, 1141 01:15:58,917 --> 01:16:03,709 you know, because he actually did conceptualize 1142 01:16:03,709 --> 01:16:07,166 so many of the products that we have today. 1143 01:16:12,750 --> 01:16:18,000 It was a decade of failure in Silicon Valley for me. 1144 01:16:18,000 --> 01:16:23,583 General Magic was a disaster, Phillips was a critical success, but a business disaster. 1145 01:16:23,583 --> 01:16:28,166 Then I had my start up and then, you know, during the start up times the Internet crunch 1146 01:16:28,166 --> 01:16:31,333 happened and I couldn't get any more funding and that was a disaster. 1147 01:16:31,333 --> 01:16:35,625 So it was a disaster after disaster from a business perspective. 1148 01:16:35,625 --> 01:16:39,792 But from a personal perspective it caused me to grow up each time, 1149 01:16:39,792 --> 01:16:44,417 and learn because I was faced with this real reality 1150 01:16:44,417 --> 01:16:49,959 of like, this isn't working and you better understand why and learn from it. 1151 01:16:49,959 --> 01:16:53,625 Because I had to go through that to be able to set my-- to set the stage up 1152 01:16:53,625 --> 01:16:56,375 for what was to come in 2001 and beyond. 1153 01:16:59,959 --> 01:17:04,875 [lively electronic music] 1154 01:17:11,083 --> 01:17:14,625 [Tony] General Magic gave us a glimpse of what the future could be. 1155 01:17:14,625 --> 01:17:17,667 The technology unfortunately wasn't there at the time, 1156 01:17:17,667 --> 01:17:20,834 but those dreams, we kept dreaming. 1157 01:17:24,166 --> 01:17:29,041 [Dee] Tony is very big on music and he would talk about music a lot and how, 1158 01:17:29,041 --> 01:17:33,000 how someday we were gonna have, you know, a little device 1159 01:17:33,000 --> 01:17:39,709 with all our music on it and I'm like, "OK, why do I need that?" 1160 01:17:39,709 --> 01:17:42,875 [Tony] I loved music growing up in Detroit, and I was always sick 1161 01:17:42,875 --> 01:17:46,125 and tired of lugging my CD's and all this other stuff around. 1162 01:17:46,125 --> 01:17:48,709 I wanted something where I could take it all the time. 1163 01:17:48,709 --> 01:17:52,542 MP3 showed up. I was like, music is coming. 1164 01:17:52,542 --> 01:17:58,083 Next thing I know I get a call, "We've looked at all the MP3 players, we think they are bad. 1165 01:17:58,083 --> 01:18:00,750 We think there is one that can be done in the Apple way." 1166 01:18:00,750 --> 01:18:05,417 And then Steve said, "Now we need you to come on the team to put it together." 1167 01:18:05,417 --> 01:18:08,041 And then I started calling all kinds of companies 1168 01:18:08,041 --> 01:18:11,250 all around the valley, around world. Trying to figure out displays 1169 01:18:11,250 --> 01:18:13,583 trying to figure out batteries, trying to figure out storage 1170 01:18:13,583 --> 01:18:17,041 and then Steve was able, and the team was able to build on top of those 1171 01:18:17,041 --> 01:18:20,875 and make it even better, and so we were like, it's happening. 1172 01:18:20,875 --> 01:18:23,000 [Steve Jobs] Boom, that's iPod. I happen to have one right here 1173 01:18:23,000 --> 01:18:26,041 in my pocket, as a matter of fact. There it is, right there. 1174 01:18:26,041 --> 01:18:29,834 [Tony] The Magic lesson was, we have to ship it as fast as possible 1175 01:18:29,834 --> 01:18:33,083 so you could learn from the market and you can iterate quickly. 1176 01:18:33,083 --> 01:18:35,917 Every year we made sure we had a new version of the iPod. 1177 01:18:35,917 --> 01:18:38,291 And then we added downloadable apps, 1178 01:18:38,291 --> 01:18:41,875 games, email, communications, wireless. 1179 01:18:41,875 --> 01:18:45,542 We had these different pieces and I'm like this is starting to come together. 1180 01:18:45,542 --> 01:18:49,583 I remember this, and it was like I was back at General Magic 1181 01:18:49,583 --> 01:18:56,083 again in a way, because it's what we talked about, just 15 years later. 1182 01:18:56,083 --> 01:18:59,125 This is real, Steve goes, 1183 01:18:59,125 --> 01:19:02,917 "It's taking off, we need to put it on a cellphone." 1184 01:19:07,166 --> 01:19:11,291 [Steve Jobs] Today Apple is going to reinvent the phone. 1185 01:19:12,792 --> 01:19:15,542 And here it is. This is one device. 1186 01:19:17,208 --> 01:19:22,041 This has been, at that point, 17 years in Silicon Valley, 1187 01:19:22,041 --> 01:19:24,792 and we were finally able to realize the dream we had 1188 01:19:24,792 --> 01:19:29,000 in 1991 on stage and Steve Jobs talking about it. 1189 01:19:29,000 --> 01:19:31,250 We're going to use the best pointing device in the world. 1190 01:19:31,250 --> 01:19:34,250 We're going to use a pointing device that we are all born with, 1191 01:19:34,250 --> 01:19:37,917 we're born with ten of them, we are going to use our fingers. 1192 01:19:37,917 --> 01:19:42,834 So, let's go ahead and turn it on, alrighty. 1193 01:19:42,834 --> 01:19:47,208 [Stern] I was proud to think that, "Yeah, my god, we did it." 1194 01:19:47,208 --> 01:19:51,959 Tony did it. Everything we wanted to do, there it is. 1195 01:19:51,959 --> 01:19:55,834 and on the other hand, I was sad that it wasn't us. 1196 01:19:55,834 --> 01:19:59,875 But I also felt vindicated in some way. 1197 01:19:59,875 --> 01:20:03,083 That the ideas had been right, the timing had been wrong. 1198 01:20:05,583 --> 01:20:09,750 [Andy] Steve would often call me after like the big product introductions, 1199 01:20:09,750 --> 01:20:15,166 just to see what I thought. 4:00 p.m. I was in my office, I got a call from Steve. 1200 01:20:15,166 --> 01:20:17,333 He said, "What do you think, what do you think?" 1201 01:20:17,333 --> 01:20:22,000 And it was like the worst cell phone connection I've ever heard. 1202 01:20:22,000 --> 01:20:27,333 You know it was all like, you could hear Steve, say: 1203 01:20:27,333 --> 01:20:32,125 So the first thing I ask him, I said, "Are you talking on an iPhone?" 1204 01:20:32,125 --> 01:20:35,208 He goes, "No, no, no." But I think he was. 1205 01:20:35,208 --> 01:20:38,834 Steve told me on the phone, he thought a lot about Magic Cap 1206 01:20:38,834 --> 01:20:41,375 during the course of the iPhone development, 1207 01:20:41,375 --> 01:20:46,041 and in particular mentioned the projected keyboard, he had seen that 1208 01:20:46,041 --> 01:20:48,792 and used it with Magic Cap and that gave him faith 1209 01:20:48,792 --> 01:20:51,875 that, that was the right direction to go. 1210 01:20:51,875 --> 01:20:54,125 -Hey Zarko. -Hi, Andy. 1211 01:20:54,125 --> 01:20:56,875 Hi, I'm in the middle of giving a demo of Magic Cap for cellphones. 1212 01:20:56,875 --> 01:20:59,333 It's really exciting, it's working great. 1213 01:20:59,333 --> 01:21:01,500 -You guys-- You guys did a great job. -It's incredible. 1214 01:21:01,500 --> 01:21:04,375 Yeah, yeah it's almost like you are in the next room or something. 1215 01:21:04,375 --> 01:21:08,291 -Yeah, amazing. Bye. -Yeah, OK. 1216 01:21:08,291 --> 01:21:13,709 [Joanna] Had I thought that it would be done by Steve Jobs, 1217 01:21:13,709 --> 01:21:19,542 if I had known that then, I think I wouldn't have been as devastated. 1218 01:21:19,542 --> 01:21:24,166 Because then I would know that it would be done and it would be done right. 1219 01:21:24,166 --> 01:21:26,959 It was very gratifying, because it had come full circle, you know? 1220 01:21:26,959 --> 01:21:31,125 Started with the Mac, and had spawned General Magic. 1221 01:21:31,125 --> 01:21:36,583 General Magic progeny had spawned iPhone and Android. 1222 01:21:36,583 --> 01:21:39,166 I mean, we can't forget the Android. 1223 01:21:39,166 --> 01:21:41,583 Thank you for joining us today. You know Android 1224 01:21:41,583 --> 01:21:43,125 obviously, you know, being an open source project, 1225 01:21:43,125 --> 01:21:46,291 we consider ourselves the shepherd of it. 1226 01:21:46,291 --> 01:21:48,750 So you see the vision continues. 1227 01:21:48,750 --> 01:21:52,875 You know, if you look at Android, Andy Rubin droid, Andy was right there 1228 01:21:52,875 --> 01:21:57,083 with us and then he carried it to Android and he makes it to now where we are. 1229 01:21:57,083 --> 01:21:59,458 I mean, here's the test, what if General Magic 1230 01:21:59,458 --> 01:22:02,917 never happened, would we have had Android? 1231 01:22:02,917 --> 01:22:06,458 Not a chance, I mean all these things were linked together, one after another. 1232 01:22:06,458 --> 01:22:09,625 [Andy] One out of every five people on the planet uses 1233 01:22:09,625 --> 01:22:12,917 an Android phone, uh, growing every month. 1234 01:22:12,917 --> 01:22:17,458 [Markoff] The vision was true, the vision was accurate, the vision is the idea 1235 01:22:17,458 --> 01:22:21,583 that basically got computing to the last hurdle. 1236 01:22:21,583 --> 01:22:23,709 The last hurdle was when computing got into 1237 01:22:23,709 --> 01:22:25,542 the palm of the hand of everybody in the world. 1238 01:22:27,208 --> 01:22:31,625 And between Tony and-- and Andy, that's about 98% 1239 01:22:31,625 --> 01:22:37,041 of the world's smartphones, is those two guys who sat 15 feet apart. 1240 01:22:37,041 --> 01:22:40,709 That's pretty amazing, and that by itself is-- 1241 01:22:40,709 --> 01:22:46,917 brings such satisfaction. It's, uh-- I can't even describe it. 1242 01:22:46,917 --> 01:22:49,875 [Andy] First obvious thing to mention is that we are not alone here today. 1243 01:22:49,875 --> 01:22:55,333 We are being filmed for posterity as part of our-- our introduction video. 1244 01:22:55,333 --> 01:22:58,083 Who knows if any of this will really be in the video. 1245 01:22:58,083 --> 01:23:01,625 [Amy] Imagine a star that went supernova 1246 01:23:01,625 --> 01:23:06,166 and everything that you touch today, 1247 01:23:06,166 --> 01:23:09,125 everything you interact with today technology wise 1248 01:23:09,125 --> 01:23:12,166 is because that star power touched it. 1249 01:23:12,166 --> 01:23:14,166 I mean, all these companies, and I don't know 1250 01:23:14,166 --> 01:23:17,041 if you add up the value of those what it would be, 1251 01:23:17,041 --> 01:23:20,333 but they all had their genesis with this crew 1252 01:23:20,333 --> 01:23:24,291 of just a few dozen people, who were at General Magic. 1253 01:23:24,291 --> 01:23:26,959 [Adler] It was one of the only times I've ever felt like 1254 01:23:26,959 --> 01:23:29,250 there's no weak link in this chain, 1255 01:23:29,250 --> 01:23:30,750 everyone on this team, 1256 01:23:30,750 --> 01:23:33,750 uh, is brilliant, is so committed and passionate. 1257 01:23:33,750 --> 01:23:37,083 What's so rare is having all those things at the same time. 1258 01:23:37,083 --> 01:23:39,458 [Tony] When you look at that class of people 1259 01:23:39,458 --> 01:23:44,125 and what the world looks like today, that was the training ground 1260 01:23:44,125 --> 01:23:48,500 for us, for what has shaped the world of today. 1261 01:23:48,500 --> 01:23:51,458 [Kevin] We all carry things from General Magic, in terms of our view 1262 01:23:51,458 --> 01:23:53,125 of what could be possible in the future. 1263 01:23:53,125 --> 01:23:56,083 And as engineers you can't help but think, 1264 01:23:56,083 --> 01:23:59,834 "There's-- there's-- Can we do this now? How about now?" 1265 01:23:59,834 --> 01:24:04,875 I am so, so excited to show you our work, and I'm wearing Apple Watch right here. 1266 01:24:04,875 --> 01:24:08,417 A lot of General Magic was imagining what the world would be like if some things existed 1267 01:24:08,417 --> 01:24:11,250 that maybe we would make, and that's so fun to do. 1268 01:24:11,250 --> 01:24:13,291 You can control both the eyes and the mouth to get just 1269 01:24:13,291 --> 01:24:15,834 the right expression you would like to send to somebody. 1270 01:24:15,834 --> 01:24:19,083 And that is so true in so many fields right now, you are able to actually 1271 01:24:19,083 --> 01:24:23,000 transform industries by your work in technology. 1272 01:24:23,000 --> 01:24:26,125 [Tony] When you look at someone like Megan taking all of her knowledge 1273 01:24:27,458 --> 01:24:29,125 and all the things she learned, 1274 01:24:29,125 --> 01:24:31,208 and now bringing it to the government and seeing 1275 01:24:31,208 --> 01:24:34,333 how the US Government is transforming through that. 1276 01:24:34,333 --> 01:24:38,417 Hello, everybody, how you doing? 1277 01:24:38,417 --> 01:24:40,834 -Good to see you, is this my seat right here ? -Yes, it is. 1278 01:24:40,834 --> 01:24:44,625 President Obama had created the US Chief Technology Officer, which is my job 1279 01:24:44,625 --> 01:24:48,125 and our team and really said: "Come and help me using those new methods 1280 01:24:48,125 --> 01:24:51,834 on some of these harder problems, these problems that are in our civic space." 1281 01:24:51,834 --> 01:24:53,792 There is the future right here. 1282 01:24:53,792 --> 01:24:55,458 One of the things that I like to work on is 1283 01:24:55,458 --> 01:24:59,291 how to use technology to make people's lives better 1284 01:24:59,291 --> 01:25:02,083 and sort of harness talent and unlock talent. 1285 01:25:02,083 --> 01:25:06,792 I love thinking about, uh, how magic is anywhere. 1286 01:25:06,792 --> 01:25:11,083 Uh, in everyone, and how do you pull that out 1287 01:25:11,083 --> 01:25:16,792 and really make sure that the talent that wants to do its thing is able to do it. 1288 01:25:22,625 --> 01:25:25,709 [Swisher] You know, as the human race thrives really on this planet 1289 01:25:25,709 --> 01:25:29,959 it creates all kinds of problems, education, uniting people, climate change. 1290 01:25:29,959 --> 01:25:34,041 There is not enough water, there is not enough food. What are we going to do? 1291 01:25:34,041 --> 01:25:38,667 Those can all be solved with technologies, it's just a question how humanity uses it. 1292 01:25:41,041 --> 01:25:46,500 But, the reliance on technology for everything, for human interactions is worrisome. 1293 01:25:46,500 --> 01:25:49,625 Where people are, you know, you go to anything and everyone is like this, right. 1294 01:25:49,625 --> 01:25:53,166 Um, so I worry about what happens to society and children 1295 01:25:53,166 --> 01:25:55,667 and how they interact with each other. 1296 01:25:58,375 --> 01:26:01,208 You can't change the human race, yeah, but you can start 1297 01:26:01,208 --> 01:26:03,458 to educate them so that they change their behaviors. 1298 01:26:03,458 --> 01:26:06,583 And so the question is, can you take these powerful tools 1299 01:26:06,583 --> 01:26:10,208 and do something that really does help a lot of people? 1300 01:26:10,208 --> 01:26:13,375 Can you inspire a group of young people now, to really, 1301 01:26:13,375 --> 01:26:17,250 to be creative and come up with these new ideas? 1302 01:26:22,375 --> 01:26:26,333 Tonight, we feature an iconic inventor of iPod and iPhone, 1303 01:26:26,333 --> 01:26:28,542 I would like to bring up five numbers to introduce him. 1304 01:26:28,542 --> 01:26:31,667 Seven billion, two hundred and seventy nine million, 1305 01:26:31,667 --> 01:26:35,375 three hundred and ninety five thousand, eight hundred and seventy three. 1306 01:26:35,375 --> 01:26:39,208 This is the number of kilowatt hours saved by Nest Thermostat owners. 1307 01:26:39,208 --> 01:26:43,375 Eighteen, the number of generations of iPod's shipped. 1308 01:26:43,375 --> 01:26:46,542 Three hundred, the number of patents authored. 1309 01:26:46,542 --> 01:26:50,375 Three hundred and fifty million, the number of iPods sold. 1310 01:26:50,375 --> 01:26:54,750 Join me in welcoming the one and only Tony Fadell. 1311 01:26:54,750 --> 01:26:58,583 Hi, everybody. 1312 01:26:58,583 --> 01:27:03,041 Let's say, you show up now, you're a kid, you show up here in the Valley, 1313 01:27:03,041 --> 01:27:06,583 um, what would you tell someone similar to you who just walked in, 1314 01:27:06,583 --> 01:27:09,417 you know, wet behind the ears in Silicon Valley today? 1315 01:27:09,417 --> 01:27:14,417 You know I am only up here because of many people in this audience, 1316 01:27:14,417 --> 01:27:19,583 who helped me get here, and that's the magic of Silicon Valley. 1317 01:27:19,583 --> 01:27:23,250 We all started in the same place you are in today. 1318 01:27:23,250 --> 01:27:27,208 Everyone has the same self doubts and no one's perfect. 1319 01:27:27,208 --> 01:27:30,250 And when you meet your heroes and when you work with them 1320 01:27:30,250 --> 01:27:34,250 and they treat you as a peer, learn from it. 1321 01:27:34,250 --> 01:27:37,583 Keep moving. If you're dreaming the right dream, 1322 01:27:37,583 --> 01:27:40,709 you're on the right path. I've been there before, 1323 01:27:40,709 --> 01:27:42,458 it's tough, keep going. 1324 01:27:44,458 --> 01:27:47,458 These people helped me to become the person I am. 1325 01:27:51,625 --> 01:27:57,792 How can we take this same idea of bold dramatic change 1326 01:27:57,792 --> 01:27:59,917 to help create a better society? 1327 01:27:59,917 --> 01:28:02,208 We are going to have to invent those things 1328 01:28:02,208 --> 01:28:08,333 and do it in all of these other domains that are being touched or revolutionized by technology. 1329 01:28:12,291 --> 01:28:16,583 It may seem daunting, it may seem difficult, it may seem impossible, 1330 01:28:16,583 --> 01:28:20,083 but if you just find the right people and keep seeking out 1331 01:28:20,083 --> 01:28:24,375 knowledge and advice and keep staying open to make a better world 1332 01:28:24,375 --> 01:28:28,041 regardless of where you come from, great things can happen. 1333 01:28:28,041 --> 01:28:30,583 We judge things by the moment in which we feel 1334 01:28:30,583 --> 01:28:33,667 that they have made an impact on the mass culture. 1335 01:28:33,667 --> 01:28:37,291 They are in the anthropology, they are in the culture of how we see 1336 01:28:37,291 --> 01:28:40,291 ourselves, and how we come to expect the world to be 1337 01:28:40,291 --> 01:28:43,625 and I don't think that will happen for another ten years. 1338 01:28:43,625 --> 01:28:46,000 I think we will build to it incrementally and every quarter 1339 01:28:46,000 --> 01:28:48,083 and every year it will get closer and closer, 1340 01:28:48,083 --> 01:28:50,875 but I don't think it will be until the 21st century when the stuff 1341 01:28:50,875 --> 01:28:54,542 we are working on today becomes unexceptional, unexceptional. 1342 01:28:54,542 --> 01:28:57,792 Not worth making a video about, and, and that's the test-- 1343 01:28:57,792 --> 01:29:01,583 Except for historical documentary purposes. [chuckles] 1344 01:29:01,583 --> 01:29:05,709 And, and that's the test of, uh, of hey, we've made it. 1345 01:29:05,709 --> 01:29:06,792 We've really made a difference. 1346 01:29:06,792 --> 01:29:08,542 We've really changed the world. 1347 01:29:08,542 --> 01:29:12,417 [piano music] 1348 01:29:32,709 --> 01:29:36,250 [no audible dialogue]