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- For years Illustrator
was a print application.

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In fact it was originally
designed to be that one program

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that could render artwork for PostScript,

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the world's first and
foremost printing language.

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And in that regard, Illustrator
has always rocked it.

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Okay, so I'm not saying those
days are all together over.

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I'm not saying print is dead.

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But most of us are getting,
well, let's say choosier

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about our consumption of
physical books and periodicals.

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I mean, have you ever sat next
to that guy on an airplane

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who's rifling through an
absurdly noisy crinkly floppily

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obnoxiously physical newspaper?

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Who is that guy?

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Is he from another century?

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Does he own a time machine?

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Seriously dude, where's your pipe?

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Which is why these days,
Illustrator is element-neutral.

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Which is to say, it makes
all things for any and every

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destination that ever
has been or ever may be.

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Print? You bet.

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Web? Of course.

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PowerPoint?

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Are you still using that?

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But, okay sure.

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Kiosk, Keynote, video, social
media, smartphone, i device,

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television, touch screen,
t-shirt, YouTube, lynda.com,

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LinkedIn, flying car,
lunar landing module,

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Minecraft, emoticon,
good mythical morning,

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and Steve Martin himself.

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Literally anything.

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So instead of going to the File menu

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and choosing Print,

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go to that very same File menu

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and chose Save for Web.

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It's not really for web, not only anyway.

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It's for everything
and it should be called

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Save for Everything.

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Everything that has ever
been or ever may be.

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But first, let me introduce
you to the Pixel Grid.

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Because the pixel, that
tiny square of color,

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unlike noisy newspapers
and pipes on planes,

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is going to be around for a while

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and I think you and the Pixel Grid

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are going to be best friends.