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- The name of this chapter
is Logos and Specialty text,

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which if I were you, would
make me a little skeptical.

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The very idea that I'm gonna show you how

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to design a logo in a matter of just

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a few movies is an iffy
proposition at best.

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Logo design is a specialized discipline

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that I couldn't begin to
explain in a single chapter.

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Now if you're interested, I do have

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a dedicated course in this very library

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called Creating and Adapting a Logo,

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which explores the process in detail.

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But for now, we're gonna limit ourselves

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to a high level tour of the wealth

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of logo-making and display text features

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that Illustrator has to offer.

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Simply put, if you can do a thing

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to a path outline, you can do it to type.

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Let's start by imagining
that a single character

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of type is a path outline,
which of course it is,

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which means that you
can convert a character

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to a path and edit it.

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Not to mention that you can draw letters

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and other characters using,
well, any tool that you like.

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Which is to say that you
can bring Illustrator's vast

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array of capabilities to
bear on the slightest thing

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that looks like a means
of written communication.

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Along the way, we'll take a look

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at some of Illustrator's

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text-specific transformation capabilities,

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including the Touch Type Tool

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and the wide world of warp
and envelope distortions.

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Plus, I'll show you how
to assign multiple fill

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and stroke attributes to an
altogether editable text object.

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This final effect pretty
much tells the story.

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I mean, if by the end of the last movie,

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you know how to create this, who cares

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what the chapter is called?

