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The difference between digital marketing and amateurs and professionals who get results is the tools

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that they use.

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So I'm going to share five of the best digital marketing tools to grow a business.

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I use them all on a daily basis and they're all absolutely free.

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I'm also going to share at the end of the video this list with all of the tools that we'll be looking

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out which are start here plus some of my other favorites are higher end to the end and I'll share the

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list.

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You can see that this is extremely popular.

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So the first tool is similar web dot com.

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And if you want to get a digital marketing strategy for any business in about five minutes then this

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is the tool to use.

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All you need to do is go ahead and type in a competitor or a Web site that has a similar audience to

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the one that you want to attract and just type it in and similar way to create a big marketing report

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here really showing you behind the scenes look at how they get web site visitors.

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So I've typed in arm brothers here which is just an e-commerce site that sells mens bracelets and we

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can see straight away how much traffic they're getting per month.

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What are the countries that the traffic is coming from.

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What are the different marketing channels that they are focusing on.

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Even the Web sites that are sending them traffic water even the phrases and words that people are typing

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into the search engine that are bringing them to their site and also even watered some of the phrases

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they're advertising around.

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So with this information I can really figure out what is the social media channel they're focusing on.

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I could create content read in these terms as well my own site and it's just an incredible look behind

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the scenes at any business and how they market it.

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Now you're not able to get this information and in fact you know airm brothers probably are not too

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happy that that all this information is out there.

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But with similar web you can really see how they market their business was successful for them and you

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can take and apply those strategies for yourself.

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You can do it for three or four other competitors and you can get a really clear picture of what marketing

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channels they're focusing on.

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Even going to say their Facebook see what posts they're making and you don't have to do a lot of gas

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for guys all of the proven strategies tailored specifically to your business are at there.

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So check it out on similar web.

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You can use it for your own business to get a digital marketing strategy for any kind that you come

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across.

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And also you can research the companies they are interviewing for and really show them in a lot of detail

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on how you guys market your business.

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And I can help improve x y z.

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So that's the first tool.

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Similar Web really a key tool for any digital marketer.

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Now the second tool is Google Trends.

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And this is incredibly useful tool.

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Once again if you want to find sizzling hot topic ideas for blog posts or YouTube videos then there's

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no better tool.

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And Google Trends and that is because Google Trends really shows you what the world is searching for.

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So why use it if I'm thinking to create a say video or blog posts around something like Wordpress.

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What I'll do is come in.

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Type that into Google Trends.

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I'll come then and change this filter to the last 30 days you can change the country as well if you

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want to.

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And really what I'm looking for here are these break terms.

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I can see that WordPress five point so it's up 110 percent over the last 30 days and we're past five

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points so is break at meaning's way above you know even 150 percent.

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So as a marketer What does that tell me.

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Well it's telling me over the last 30 days you know there has been an explosion in interest people typing

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into Google WordPress 5.0.

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So if I could create a YouTube video or blog post explaining what WordPress 5.0 is its features its

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benefits its release dates etc. then I'm going to easily be able to get to the top of the search results

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or the top YouTube video because if it's in the last 30 days you can be guaranteed that not a lot of

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other people have created content on this topic on Google Trends and is really looking at these breakout

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terms solves a key problem.

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If you're a new business how do you really get found when a lot of the big topics are saturated.

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Every company has made a you know something about Facebook ads say a blog post if you were a new company

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how would you do.

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You want to come look at these breakout terms and that will really get you to the top of the search

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results or get huge amount of shares because there is incredible interest in these new breakout terms.

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So that is the second to Google Trends You can use it again for your own business for any kind citizens

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or again come into an interview with some incredible ideas about content that they could make that would

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really suit their audience.

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Now the third tool is Kanva dot com.

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And if you want to save money on stock photos and expensive graphic design software like Photoshop then

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you can use Kanva dot com.

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Now as a digital marketer it's really essential that you make you know images for your Facebook guides

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blog posts YouTube tutorials and you want to be able to do that yourself quickly so that you can make

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changes and adjustments and Kanva really like that.

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They have all these templates.

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For example a Facebook posts you can just use you can drag and drop them in here.

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You can change the colors you can change the text very easily and see you can really create those eye

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catching images and really some basic graphic design skills are really essential as a digital marketer

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now so you can add huge value to your business your marketing clients business or again have some extra

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skill on your resume.

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But coming in practicing and getting familiar with Kanva dot com.

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Now the fourth tool is a Chrome extension called vid.

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Q And this is for YouTube.

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Now YouTube is the second biggest Web site in the world.

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And the second biggest search engine in the world.

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So if you want to get traffic in and build an audience on the second big big big ass web site in the

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world and video IQ is a tooled up will really help you do this.

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So personally how I use it is if I'm considering making a video on topic say for example Google Analytics

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I just typed that into the search bar in YouTube and then Vidur IQ once I've got the Chrome extension

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extolled brings up all this extra information at the site here and I can see for example under the keywords

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score that this term Google Analytics gets a huge amount of search volume in YouTube.

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It's not at the top 93 in the green so that's good.

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But the most important thing as well is in terms of the competition.

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So this is also in the green and this is actually the sweet spot that I can see that overall this keyword

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has a score of 81 over 100 meaning that if I was to create a video on this topic I'd have a very good

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chance of getting to the top of the search results in YouTube because there's not a lot of competition

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but there is a huge amount of search volume and there's a lot of other things you can do it fit IQ.

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But that's one of my favorite little features that it really helps me plan my content in order to get

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in front of my audience so that I cue great too.

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Especially if you want to focus than on video marketing and YouTube marketing.

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And the fifth and final two that we'll look at is the keyword everywhere Chrome extension.

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So again this is a Chrome extension so you need to be using the Chrome browser for this.

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But once you've got it installed what you were going to be seeing is underneath the search bar in Google

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you're going to see this metric here which is key the search volume per month.

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So I can see for example you can type in any phrase here.

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So online marketing course when I was creating my online marketing course I thought I'd name it.

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The complete online marketing course and I was like OK well that gets 8 times 100 searches per month

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that's pretty good.

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But then I was like What about if I change this to digital marketing course.

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Are there many more people searching for this compared to online and you can excuse the all caps.

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But I saw now that 60000 people per month are searching for that.

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So that's just one word in the difference.

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But seven times the amount of people are searching for that term.

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So what did I do.

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I renamed my course to complete digital marketing course.

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I expanded my audience by seven times.

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And so vivid are the key word ever Chrome extension is something I use on a daily basis to really test

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the name of products blog posts ideas to really make sure that I'm appealing to the broadest audience

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possible.

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So in terms of content ideas like how to get more views on YouTube I type this in and out of twelve

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thousand one hundred people per month to searching for that.

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Maybe I could create a video on that and you can even star These searches for as well and it adds it

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to a list.

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So another incredibly useful tool to really validate the demand for your products or the content ideas.

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So that wraps up the five best digital marketing tools and how you use them on a daily basis.

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I've included them all here in this list which you can access by clicking the link on the description

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the five tools we looked at are start here and there are also some of my other favorite ones here as

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well you can see this is extremely popular.

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So go ahead and set those tools up for yourself so you can really use them to grow a business and get

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incredible results.

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Digital Marketing.