The difference between digital marketing and amateurs and professionals who get results is the tools
that they use.
So I'm going to share five of the best digital marketing tools to grow a business.
I use them all on a daily basis and they're all absolutely free.
I'm also going to share at the end of the video this list with all of the tools that we'll be looking
out which are start here plus some of my other favorites are higher end to the end and I'll share the
list.
You can see that this is extremely popular.
So the first tool is similar web dot com.
And if you want to get a digital marketing strategy for any business in about five minutes then this
is the tool to use.
All you need to do is go ahead and type in a competitor or a Web site that has a similar audience to
the one that you want to attract and just type it in and similar way to create a big marketing report
here really showing you behind the scenes look at how they get web site visitors.
So I've typed in arm brothers here which is just an e-commerce site that sells mens bracelets and we
can see straight away how much traffic they're getting per month.
What are the countries that the traffic is coming from.
What are the different marketing channels that they are focusing on.
Even the Web sites that are sending them traffic water even the phrases and words that people are typing
into the search engine that are bringing them to their site and also even watered some of the phrases
they're advertising around.
So with this information I can really figure out what is the social media channel they're focusing on.
I could create content read in these terms as well my own site and it's just an incredible look behind
the scenes at any business and how they market it.
Now you're not able to get this information and in fact you know airm brothers probably are not too
happy that that all this information is out there.
But with similar web you can really see how they market their business was successful for them and you
can take and apply those strategies for yourself.
You can do it for three or four other competitors and you can get a really clear picture of what marketing
channels they're focusing on.
Even going to say their Facebook see what posts they're making and you don't have to do a lot of gas
for guys all of the proven strategies tailored specifically to your business are at there.
So check it out on similar web.
You can use it for your own business to get a digital marketing strategy for any kind that you come
across.
And also you can research the companies they are interviewing for and really show them in a lot of detail
on how you guys market your business.
And I can help improve x y z.
So that's the first tool.
Similar Web really a key tool for any digital marketer.
Now the second tool is Google Trends.
And this is incredibly useful tool.
Once again if you want to find sizzling hot topic ideas for blog posts or YouTube videos then there's
no better tool.
And Google Trends and that is because Google Trends really shows you what the world is searching for.
So why use it if I'm thinking to create a say video or blog posts around something like Wordpress.
What I'll do is come in.
Type that into Google Trends.
I'll come then and change this filter to the last 30 days you can change the country as well if you
want to.
And really what I'm looking for here are these break terms.
I can see that WordPress five point so it's up 110 percent over the last 30 days and we're past five
points so is break at meaning's way above you know even 150 percent.
So as a marketer What does that tell me.
Well it's telling me over the last 30 days you know there has been an explosion in interest people typing
into Google WordPress 5.0.
So if I could create a YouTube video or blog post explaining what WordPress 5.0 is its features its
benefits its release dates etc. then I'm going to easily be able to get to the top of the search results
or the top YouTube video because if it's in the last 30 days you can be guaranteed that not a lot of
other people have created content on this topic on Google Trends and is really looking at these breakout
terms solves a key problem.
If you're a new business how do you really get found when a lot of the big topics are saturated.
Every company has made a you know something about Facebook ads say a blog post if you were a new company
how would you do.
You want to come look at these breakout terms and that will really get you to the top of the search
results or get huge amount of shares because there is incredible interest in these new breakout terms.
So that is the second to Google Trends You can use it again for your own business for any kind citizens
or again come into an interview with some incredible ideas about content that they could make that would
really suit their audience.
Now the third tool is Kanva dot com.
And if you want to save money on stock photos and expensive graphic design software like Photoshop then
you can use Kanva dot com.
Now as a digital marketer it's really essential that you make you know images for your Facebook guides
blog posts YouTube tutorials and you want to be able to do that yourself quickly so that you can make
changes and adjustments and Kanva really like that.
They have all these templates.
For example a Facebook posts you can just use you can drag and drop them in here.
You can change the colors you can change the text very easily and see you can really create those eye
catching images and really some basic graphic design skills are really essential as a digital marketer
now so you can add huge value to your business your marketing clients business or again have some extra
skill on your resume.
But coming in practicing and getting familiar with Kanva dot com.
Now the fourth tool is a Chrome extension called vid.
Q And this is for YouTube.
Now YouTube is the second biggest Web site in the world.
And the second biggest search engine in the world.
So if you want to get traffic in and build an audience on the second big big big ass web site in the
world and video IQ is a tooled up will really help you do this.
So personally how I use it is if I'm considering making a video on topic say for example Google Analytics
I just typed that into the search bar in YouTube and then Vidur IQ once I've got the Chrome extension
extolled brings up all this extra information at the site here and I can see for example under the keywords
score that this term Google Analytics gets a huge amount of search volume in YouTube.
It's not at the top 93 in the green so that's good.
But the most important thing as well is in terms of the competition.
So this is also in the green and this is actually the sweet spot that I can see that overall this keyword
has a score of 81 over 100 meaning that if I was to create a video on this topic I'd have a very good
chance of getting to the top of the search results in YouTube because there's not a lot of competition
but there is a huge amount of search volume and there's a lot of other things you can do it fit IQ.
But that's one of my favorite little features that it really helps me plan my content in order to get
in front of my audience so that I cue great too.
Especially if you want to focus than on video marketing and YouTube marketing.
And the fifth and final two that we'll look at is the keyword everywhere Chrome extension.
So again this is a Chrome extension so you need to be using the Chrome browser for this.
But once you've got it installed what you were going to be seeing is underneath the search bar in Google
you're going to see this metric here which is key the search volume per month.
So I can see for example you can type in any phrase here.
So online marketing course when I was creating my online marketing course I thought I'd name it.
The complete online marketing course and I was like OK well that gets 8 times 100 searches per month
that's pretty good.
But then I was like What about if I change this to digital marketing course.
Are there many more people searching for this compared to online and you can excuse the all caps.
But I saw now that 60000 people per month are searching for that.
So that's just one word in the difference.
But seven times the amount of people are searching for that term.
So what did I do.
I renamed my course to complete digital marketing course.
I expanded my audience by seven times.
And so vivid are the key word ever Chrome extension is something I use on a daily basis to really test
the name of products blog posts ideas to really make sure that I'm appealing to the broadest audience
possible.
So in terms of content ideas like how to get more views on YouTube I type this in and out of twelve
thousand one hundred people per month to searching for that.
Maybe I could create a video on that and you can even star These searches for as well and it adds it
to a list.
So another incredibly useful tool to really validate the demand for your products or the content ideas.
So that wraps up the five best digital marketing tools and how you use them on a daily basis.
I've included them all here in this list which you can access by clicking the link on the description
the five tools we looked at are start here and there are also some of my other favorite ones here as
well you can see this is extremely popular.
So go ahead and set those tools up for yourself so you can really use them to grow a business and get
incredible results.
Digital Marketing.