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In this video you're going to learn about the three key benefits of Google Adwords and also we'll do

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a comparison between Google onwards and Facebook it's because it's a common question that comes up which

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should I really invest my advertising dollars into.

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But let's get started with the three key benefits of Google Adwords and really online advertising in

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general and the first key benefit is that you get instant results.

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If you come into our AdWords set up a campaign and appear at the top of the search results in Google

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here well then you can be getting traffic to your Web site straight away and ran the clock traffic to

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your Web site within five minutes.

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Now if you want to appear organically here in the search engines you've to create content to share that

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content to get a lot of people linking to it even on social media.

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You need to be setting up your Facebook page creating great content building up an audience.

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So it's a much longer term process and a key advantage of online advertising is really to get those

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instant results.

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You can set up a campaign in less than five minutes.

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Now the other key advantage of Google Adwords in particular is it's highly targeted.

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Now you can see that these ads if I type in here digital marketing course online that these ads are

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really related to the search that I've put in here.

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So if I put in something like a drone and see if any ads come up here so we can see that the odds change

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based on the search that I put in.

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And that makes advertising on our words incredibly targeted targeted not only just by the key word here

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but also by location.

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So if I wanted to advertise only to people say where I am in Ireland then I could set that up I could

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do certain times of day and a lot lot more so targeting is a key part of the advertising and in particular

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on Google Adwords the key advantages you can target those ads brand exactly what people are searching

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for.

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And that helps you to really get better conversion rates get people clicking through and get those people

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to maybe buy or taken action because we already know what they want.

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They've told us by typing that into google.

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Now the third key benefit of Google AdWords is its cost effective so the way that the advertising works

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is that you pay per click.

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You might have heard that before it's PPC for short.

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So only if somebody clicks on this side.

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Do I actually pay Google AdWords.

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So that's the key advantage is well if nobody is clicking on the ads then I don't pay anything.

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But if people are clicking the ads then I pay per click.

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So those are the three key benefits of Google Adwords get instant results.

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They're highly targeted and they're very cost effective.

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Now come question then that comes up as well.

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Google Adwords sends pretty good what about Facebook has a lot of hype around that as well which is

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more effective.

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Which gets better results and I think the key thing to understand is that whether you want to advertise

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on Facebook or whether you want to advertise on Google where you really need to keep in mind is the

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intent of the people on those Web sites.

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So when I come to Google I know exactly what I'm searching for and I'm typing that into the search engine

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for example a digital marketing course online.

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If I come into Facebook I'm not searching for anything.

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I'm really here just to connect and share.

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And so my intent is much difference here.

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Now a lot of stuff comes up in my news feed here that I might have been thinking of like this for example

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there's a new workspace in Dublin.

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I haven't been searching for that but I am in Dublin.

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I do work from home so it's kind of relevant to me and they will have target that to me around certain

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criteria.

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So I'm not searching for this but still this is something that I could be interested in.

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So if you want to advertise on Facebook just remember that you have to get.

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You want to be targeting people who are much further up that sales funnel.

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They might just becoming even aware of you here on Facebook first where as on ad words if I had it typed

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in coworking space Dublin then that would be a different type of it.

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So really both platforms are get great results and not one is better than the other.

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The key thing that you need to remember is that people here and outwards they know exactly what they're

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looking for here in Facebook.

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They don't maybe not be searching for something.

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Exactly.

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But you have a ton of information about them who their friends are.

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And there's also a ton of social proof that you can add into the advertising here like comments likes

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cetera that aren't those type of social proof factors aren't available here on outwards.

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Clearly as you can see.

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So which one should you use which is more effective.

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Both are very effective.

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Just remember that the intent is slightly different.

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On each there are slightly different features and targeting options but a really good thing to do is

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to allocate a little bit of budget to both our words and Facebook so you can rerun ads on both understand

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both systems.

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And actually I found by comparing both and using both I understand both a lot better.

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So that is kind of a protip to actually split a budget start to use both of them and that will really

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help you understand how to use both platforms effectively.