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Once you set up your group or groups then you can create your ads.

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Now these are the ads is actually what's going to appear in Google either on mobile or you can see on

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desktop here.

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And so we really want to create these so they grab the searchers attention and that they're going to

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click through.

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Now as they recommend here you should create at least at least three ads that closely relate to the

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theme of your keywords and the reason that you'd want to do that is so that you can test out a couple

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of different headlines descriptions and see which one really performs the best.

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And when this video is set up want to really walk you through the process of it and you can go ahead

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and create a couple of extra ones for yourself.

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So the first thing that you want to put in here is the final you are l and this is really the landing

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page or the page your Web site that you will be sending people to.

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So for example for me that could just be my web site for Slash the product page name and you can see

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that this is being updated in here.

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Next thing that we want to put in is our headline which is appearing here headline one headline too

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and the description that's appearing underneath and this can be a little bit intimidating to do.

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What I would really recommend is rather than reinvent the wheel just come into Google really tie being

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your product or service and just have a look at the ads already appearing for that underneath some of

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your keywords.

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What you really want to do is have a look at some of these ads and really have a look.

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What are the headlines that they use.

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Are they catching your attention.

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Are they really.

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Do they really make you want to click through.

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What are some of the things that are really catching your attention.

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81 percent were promoted after the quarter so that's a pretty good metric.

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I'm not sure if I could use that personally because I don't measure that but there are some interesting

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things here.

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Now oftentimes you're not going to CNN that may be perfect so what you can do is look at a similar product.

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And for me for example this could be if I don't see any ads that I like here and I don't find any good

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headline ideas I could do something like.

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Type in ethical hacking.

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Of course online.

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So essentially it's still an online course but it's a different product.

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And by just changing the search terms slightly I can look at how other similar products but different

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topics are being advertised.

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So now I can see a couple of better headlines that I could use for myself.

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So I like this layout here.

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I'd say headline one marketing course.

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So it is a great idea to put your product name directly in the headlines that when people look at this

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ad they can go.

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Yep that's exactly what I was looking for.

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Now you've got the headline too.

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I think this is pretty good.

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Enroll today and get 20 percent off.

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So roll today.

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Get 20 percent off.

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So again no need to reinvent the wheel.

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Just use what's already there.

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And then what you can also do is really you can see that there's 30 characters here that I can use for

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this headline too.

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And you can think about how could I use those last six characters to maybe squeeze more at that.

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Then you have your display of the world so you can see that I've put in my new world that I want to

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send people to and I can really decide I can really just take this and put that in there.

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And that can appear here in the search terms and you can see that this is a little bit too long.

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So what I can do is am marketing course maybe just leave it at that.

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So there I had to play around with it a little bit to try and make sure it fit it in.

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And also you can come and look at the other guys are setting this up as well and see if you can fit

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it in the same way as then.

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So it can be a little bit tricky to fit everything in.

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But you can just play around with it until you do.

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Now here in the description we've got 80 characters to play with.

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So let's come back to some other odds and see if we can get a couple of ideas here.

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So what I could put in is learn digital marketing

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let's say go from beginner to advanced.

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I think that would be pretty appealing to people.

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Maybe something like 30 day money back guarantee could include and that's pretty much hitting the a

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character limit so you can play around with that as well.

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To really find one that's good and then you can go ahead and cook.

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Done.

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And then you're ready to go ahead and click save and continue.

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And then if you come up to odds and extensions you can actually see or add here and you'll see that

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status is under review.

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So this won't go live automatically.

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Actually Google needs to manually approve the ad that you put out and that can easily take one day.

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And of course for your campaign to go life you do need to add your billing information on Tuesday that

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you can come up here and then come to Bill billing and payments and then you can re out a payment method

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in there in order for your campaign to go live.

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And that really wraps up the process to set up your Google Adwords campaign.