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In this video you're going to learn how to spy on your outwards competitors with an amazing free tool

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called Spy food.

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Now this will tell you a ton of information like how much they're even spending on ad words per month.

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What are the key words that they're spending the most money on and what are their most profitable keywords.

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And this is incredible information to know because you can really look at their strategy.

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They've obviously spent a lot of money trying to figure this stuff.

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And you can really take it in and apply it to your own business and that will cut and the learning curve

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incredibly for you.

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And also it just helps you become a lot more profitable quicker because you don't have to go through

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all the mistakes actually you want to model the competition and this tool will give you that inside

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information that they don't even reveal to themselves.

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And I can show you how they get from this information.

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It's really really smart.

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So the first step and really only step to use this tool is to enter your competitors Web site to get

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started.

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So you might be not clear on who your competitors are.

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So what you want to do is come into Google and then type in your product name and you know the topic

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that you want to appear at the search engines or rank 4.

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And then up are going to pop the competitors in the ads here.

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So these people are already spending money on google adwords.

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That's why they're appearing here at the top of his search results and we can see it on the side.

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So what you can do is just even take the top result to get started.

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Copy that and then paste it into the tool.

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Now this is where it gets really cool because we can see a monthly over me overview of this particular

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domain.

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So over here on the left hand side we can see the organic search.

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So these are the terms that they are appearing in the search engines for organically without paying

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for this is through their SEO and we can see that their ranking for 7000 keywords that brings them an

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estimated estimate of monthly clicks of 50 guys and clicks on that is worth a value of them estimated

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of 140000.

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Now that is incredible to show because even if you're working in a studio you can show the value of

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it to a different company that you start to work for you can show them to say look your competitors

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or any of these keywords.

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This is estimated what's of value to them for.

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So that's really incredible to know when you can even come in and open up this report.

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And that would add even logging in an absolutely free you can see the top of most valuable keywords

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for them that they run for for free.

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You can even see the positions of those and roughly Hamlet.

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Much that is worth for them.

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Now you do obviously have to log in or maybe sign up to see all the results.

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But I still think this is incredible information to get for free.

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It really is a remarkable tool.

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Now that is kind of we get some information here about had their ranking in the search engines using

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a CEO for free now over on the right hand side we have a really information about their paid search.

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These are the keywords that they're actually paying to be at the top of the search results for it.

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And the cool thing here is really interesting to know straight away is that they are only paying for

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seven hundred keywords so you can look across and you can see why that's actually like almost exactly

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10 percent.

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And so these must be the most valuable keywords if they are paying for these.

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These must be the most profitable for them to appear at the top of their search results for.

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And if we open this up again we can see a preview of what those keywords are even how much it costs

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per click the monthly costs that they spend on them so we can see the breakdown of the budget the monthly

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searches their odd position the total number VADs cetera.

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So even just coming in here and saying okay well I typed in digital marketing courses but they're also

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paying to appear for Digital Marketing courses online digital marking certification curriculum developments.

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So that's not something I would have thought of straight away.

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But obviously you can see this reveals the most profitable Kieran's in this report.

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So we can see that their estimated budget then is about five grand.

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And then this scheme does help really formulate your strategy really quickly by just looking at competitors

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scrolling down the page a little bit more.

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We can see their competition in terms of organic and paid.

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And again we can click into say all of these tools we're going to go a level deeper and really get the

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same report for them as well.

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So amazing amazing tool.

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You can start with one competitor and figure out a whole lot of information about other competitors.

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You see shared keywords etc..

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Now you might be wondering how do they actually get all this information.

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Obviously this digital marketing Institute is not just going to hand over this information and say here's

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our most profitable keywords and this is how much we spend and here's our exact strategy.

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Just take it easy they're not going to do that.

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So how does this to get the information.

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Well it's really smart.

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What they do.

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If we open up the page keywords report is they actually take a screen shot of pretty much every page

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on Google.

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So if we come into the keyword we kicked down our view cached surp.

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So the search results we can see that they've taken a screen shot and that in this screen shot they

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see that this company is advertising here.

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And then they scrape that data obviously put it into their database and they know that they're paying

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for that keyword and the position that they're ranking et cetera.

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So it's a release sophisticated and a pretty complex system that they set up.

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But what it means really for you is that you can come into this tool really get an insight into your

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competitors see how much they're spending.

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See what keywords they're spending on see what the most profitable ones are.

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It's a really amazing tool if you use it.

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I guarantee you you're going to cut your learning curve in half in terms of forming your own outward

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strategies and you're going to save a ton of money because you don't have to waste a lot of money figuring

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I had it all works.

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Just look at maybe two three five competitors you'll have a much clearer strategy before you even open

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it.

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Words can't.