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Once you have selected your campaign time the next step is start to target your audience by location

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and language.

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Now these are just two of the five ways that you can target your ads on words.

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You've got locations languages time of day device targeting some mobile tablet et cetera and keywords

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and all of those are coming up.

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But in this video we're really going to focus on locations and languages.

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And what I would really recommend that you do is you open up any available data that you have to improve

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the accuracy of your targeting here for a location in languages.

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And there's two places where you could really get a lot of information if you have it set up.

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One is Google Analytics.

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So if you come then into the audience reports you'll see that there are two reports here.

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Language and location.

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So I can see what are the countries where I get most of my web site visitors from.

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And even if I break that down I can see the individual cities.

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So starting at in your campaign you might not want to target too to the entire country which it probably

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will be by default to really reduce your costs for your first campaign and to get much better results.

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You can really narrow this down to maybe you were top city.

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So for example I can just say Dublin here and put this in as a city.

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And if I put the scene you can see that comes up.

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And there that's where it's targeted to just people in my city are going to see the ads underneath their

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search results.

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Now what you can also do if you are a say e-commerce company and maybe you don't ship to somewhere like

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India.

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You could include that as a country.

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And you know I just wanted to do this to make sure that I'm excluding this.

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So instead of targeting it I could be excluded there.

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So you can see in the location section here that you can include at locations and get very specific

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even then further in cities if you want and you can also exclude countries regions etc maybe for an

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e-commerce company and you don't ship there where you don't offer services there.

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So location targeting very important it will really narrow down your audience and you can really use

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the information from Google Analytics to that.

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You can also use the same information from your Facebook page if you've got set up you can come across

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the inside section and the people report and you'll see similar the country and the city and that you

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can either target specifically so you are targeting those people who are really interested in your product

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for your first campaign you really want to focus in on the most engaged people and then as your campaign

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starts to generate revenue and get a return on investment then you can broaden it out.

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Now similarly with location you can also targeted to specific languages so you can see by default set

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up in the language that I'm operating in and my country which is English and you can also look at Google

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Analytics and the language report you can see English here and in the Facebook insights the language

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is well and use that available data.

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If you have it to really select the language.

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Now if you do want to target different languages I would recommend you set them up as separate campaigns.

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Right now we have set up one test campaign here am and we're just doing this for English.

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Say if I was a company that wanted to target Spanish speakers in the U.S. as well then it's better to

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set up a separate campaign so I can really set up a campaign to target those speakers and create keywords

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etc. that would focus on them.

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So if you do want to target multiple languages maybe it's better to set up two camps two separate campaigns.

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So that is really the next step in setting up your outwards campaign.

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Pop in the locations that you want to include or exclude and put in the main language that you want

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to target.