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In this video you're going to learn how to configure gold tracking in Google Analytics.

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Now why is this important to do.

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Well if you haven't set up goals then you're really missing out on a huge amount of data in your Google

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Analytics reports.

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For example I've configure to go in this property for e-mail sign ups that's really the main objective

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of this site is to build up an email list.

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And because I've done the like and seen for example in the source media report the traffic sources not

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only in terms of the number of sessions that they get but also the number of e-mails subscribers that

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those traffic sources result in.

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And because this is the main objective of my side well then I really want to make sure that I am focusing

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on the marketing channels that are meeting the objective of my site rather than just the marketing channels

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that are delivering the most amount of users.

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So that is a simple example of a go.

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But it's the same idea in terms of if you set up more complicated revenue goals you really want to make

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sure your site is meeting the objective of your site.

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And that's why it's important to set up goals.

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So I will walk you through a simple example of setting up that email sign up goal and to do that we

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want to come into the admin section of our Google Analytics account and then come in under the view

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that you want to set that goal up in.

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And we can just set the goal here.

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Now you will have to have added access in order to set up a goal within a Google Analytics view.

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You can see that I've set up this goal in the past and really I can see in the last seven days then

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there's been 231 sign ups or two hundred and thirty one emails new e-mail subscribers collected.

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Let's open up this to really see what's involved here.

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First we want to select the type of goal.

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And you can see that there are quite a number of different options here to set up in terms of revenue

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acquisition.

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It could be someone just signing up to a form or somebody engaging with some part of your web site.

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Now I set it up and selected to have a custom goal.

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And if we continue on into this we can get a description of that's why I've given it a name email sign

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up and I said it as a destination go.

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So what how does this really make sense how is tracking a destination really helping me to determine

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how many people sign up to my e-mail list.

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Well to bring this to life Aubrey actually onto the Web site where this Emaar sign a form has been tracked

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and you can see that there is an e-mail sign of form here.

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When people put in their e-mails to get the PTF they are then redirected to this Thank-You page that

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I've created on my side.

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And I know that anybody who aligns on this Thank-You page has downloaded a PTF because there's no other

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way for them to get to this page on my web site other than by downloading the PTF.

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So that's why I'm putting this as a destination.

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In my goals set up that I know then that they have signed up for my email list and that is the way that

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I actually track if they have signed up and completed that goal.

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So let's scroll down through this again.

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If we look at the girl details I can see that I set the destination as begins with time Q. Because I

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have a couple of different Thank-You pages so I want to make sure all of those are captured in there.

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And then you can assign a monetary value if you want to the conversion but as it's just an email sign

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up I've laughed that off.

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And you also have the option then once you've set up your go to verify the goal to really make sure

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that it is working they will have to have a some data from the last seven days in order for this to

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really show.

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But what I can see here is that 3.9 percent of my web site visitors converted or signed up to my email

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list based on the goal that I've set up.

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So this is very important to know because you want to be constantly increasing that number on making

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sure that your web site meets the objectives that you've set for it.

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Once you've set up your goals that information is now going to be shown in all of your other reports

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and also down in the conversion report section here we can have a look in the overview report and this

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really shows that our goal completions again with our on line graph we can see the number of completions

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over the date range for the last week.

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We can see a gold conversion rate to 3.9 percent.

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And we've just got one goal set up here.

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So really this is showing all the go completions for that goal.

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We can see the exact location where these goals occurred.

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The pages on our Web site and so it's a really great way to understand if you're meeting the objectives

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of your Web site there's lots more reports in here where you can begin to get visualisations.

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If you set that up in terms of the stages of your goals then if we actually switch to the demo can't

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from Google Analytics and look at this same report we can see that they have set up a funnel as part

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of the goal and we can even see that drop off at each stage of the funnel.

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And if you were to see that on your site.

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Well this is really a step in the process in the checkout process that you really want to try and work

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on to produce this red section here and try and really make as much of that green as possible.

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Now if we do look at the Go report here you're going to see some slight differences because they have

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set up five goals and we can see them listed out here and the number of call completions played at Go

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completions will be shown as an aggregate here.

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And again you can see the aggregate gold conversion rate.

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So now it's your turn.

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Come into the admin section and set up any goals for your business following the steps that you've learned

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in this video.