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In this video you're going to learn how to link your outwards account to your Google Analytics account

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and we share data between the two platforms.

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So to do that you want to come into your admin section and then click on Adwords and then you can really

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link a new group.

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Now I've already set this up here and all you really have to do is click on link a new group if you're

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logged into your Google account.

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It's just going to show it right there.

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You can see it's already linked for me.

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And then you just need to continue.

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And that's really it.

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It's so simple to link up the Adwords and analytics are not easy.

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The main reason that you want to do this is so that you can really track what people who come from odd

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words do on your site after they click through so Google Adwords will give you a detailed dashboard

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about what campaigns are working keywords the different gods etc..

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But if you really want to get a lot of information here in your AdWords reports on your acquisitions

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section and understand what those users do after they click through on your site does that really lead

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to a sale on your site et cetera then it is great idea to link these two accounts and get that set up.

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So once again come into the admin section and you can do that under your property and the odd ones odd

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words linking section.

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Just remember you will need added access in order to link both onwards and Analects up together.