1 00:00:00,320 --> 00:00:05,450 In this video you're going to learn how to use one of the latest features from Google Analytics. 2 00:00:05,490 --> 00:00:12,910 It's called analytics intelligence and this is a very impressive development from Google Analytics. 3 00:00:13,080 --> 00:00:19,890 They have built this feature using machine learning to help the better understand and act on your data. 4 00:00:20,070 --> 00:00:22,150 There's two main parts to this. 5 00:00:22,150 --> 00:00:24,030 Featuring Google Analytics. 6 00:00:24,030 --> 00:00:30,060 You can get answers to plain-English questions and we'll go through some examples of those and they 7 00:00:30,060 --> 00:00:38,310 even suggest questions that you can ask and also as well as that they have an insight section and really 8 00:00:38,310 --> 00:00:44,340 want this analytics intelligence does this inside's part is that they'll crawl through your data and 9 00:00:44,340 --> 00:00:50,600 surface insights on any major changes or opportunities that you should be aware of. 10 00:00:50,850 --> 00:00:57,600 So let's have a look at some of these for example so I can see a notification here that I have a SightSpeed 11 00:00:57,690 --> 00:00:58,310 issue. 12 00:00:58,500 --> 00:01:02,430 And then the top page loads slower now. 13 00:01:02,640 --> 00:01:03,690 So we click into this. 14 00:01:03,690 --> 00:01:05,970 It gives me more information on this. 15 00:01:06,000 --> 00:01:13,260 It says this exact page on my web site is loading slower meaning that it's taking longer for people 16 00:01:13,260 --> 00:01:14,790 to access the page. 17 00:01:14,970 --> 00:01:19,040 And that has changed quite dramatically in the last month. 18 00:01:19,320 --> 00:01:28,400 So in October it was reasonable but now it's become much longer loge load speed in the last month. 19 00:01:28,400 --> 00:01:31,470 So that's something that I need to go and investigate. 20 00:01:31,720 --> 00:01:39,990 And it's just very helpful for me to really understand what this is what the changes and even I get 21 00:01:39,990 --> 00:01:42,730 an explanation of why this is important. 22 00:01:42,750 --> 00:01:50,100 So it's essentially like having your own personal google this assistant who is surfacing this information 23 00:01:50,100 --> 00:01:52,560 for you and bringing it to your attention. 24 00:01:52,560 --> 00:01:58,050 And one thing I did actually want to show you here is if you see an issue like that you can save the 25 00:01:58,050 --> 00:02:01,300 inside and you can go and look at that later. 26 00:02:01,350 --> 00:02:07,800 So it can be useful to go through a lot of these different inside's you can read all them here again 27 00:02:08,070 --> 00:02:13,990 or you can just focus on the new ones and you can also see see those saved ones that you've seen. 28 00:02:14,100 --> 00:02:17,060 So let's have a look at some of these other insights. 29 00:02:17,100 --> 00:02:22,250 I can see even at opportunities that I can maybe really work on. 30 00:02:22,250 --> 00:02:30,270 For example it's saying that referral traffic from this particular site is performing better than other 31 00:02:30,570 --> 00:02:31,750 referral traffic. 32 00:02:31,770 --> 00:02:38,150 It says that the average session duration is longer or not the band's rate is lower. 33 00:02:38,190 --> 00:02:44,950 So those are very good signals that this is a good web site that is sending me quality traffic. 34 00:02:44,980 --> 00:02:53,010 And so if I want to grow my business and get more ideal customers to my web site then I can focus on 35 00:02:53,010 --> 00:03:00,100 growing this particular marketing channel or getting more referral traffic from this site. 36 00:03:00,120 --> 00:03:06,210 Similarly I can see another source of traffic which is not performing as well. 37 00:03:06,330 --> 00:03:12,510 The base rate is higher than the average and the session duration is shorter so maybe I can focus on 38 00:03:12,810 --> 00:03:14,710 that one. 39 00:03:14,790 --> 00:03:19,200 We have a bit more information about that loading speed issue here as well. 40 00:03:19,380 --> 00:03:26,910 It's telling me the exact page you can and showing me a comparison to the other top five line pages 41 00:03:26,910 --> 00:03:30,050 those pages that Soman is coming into my website on. 42 00:03:30,090 --> 00:03:33,580 So again just extremely helpful. 43 00:03:33,600 --> 00:03:38,910 It's like having your own Google Analytics assistant really telling you what you should be focusing 44 00:03:38,910 --> 00:03:44,560 on now as well as them surfacing these type of insights and opportunities. 45 00:03:44,730 --> 00:03:51,030 You can also go ahead and just type in any questions into the search bar here. 46 00:03:51,300 --> 00:03:57,240 So let's have a look and show you a couple of the examples of these just to see the range of questions 47 00:03:57,240 --> 00:04:00,070 that you can pass this on medic's intelligence. 48 00:04:00,090 --> 00:04:02,360 So let's start to ask some questions here. 49 00:04:02,370 --> 00:04:10,170 If we click on the search bar here we can actually see some of the questions here that I've asked before 50 00:04:10,410 --> 00:04:15,710 and we'll have a look at those and they also suggest some questions that you can ask as well. 51 00:04:15,750 --> 00:04:17,970 It's kind of a different icon. 52 00:04:17,970 --> 00:04:21,160 So you can really type in plaining and ish questions here. 53 00:04:21,250 --> 00:04:24,380 And let's start with something pretty basic. 54 00:04:24,510 --> 00:04:30,680 Like many users did we get yesterday. 55 00:04:34,250 --> 00:04:38,610 And I can see 723 users yesterday on that particular day. 56 00:04:38,620 --> 00:04:41,340 Okay and that's pretty cool. 57 00:04:41,560 --> 00:04:46,540 Let's have a look at something different because we don't just get single numbers like that. 58 00:04:46,540 --> 00:04:50,590 We can actually get graphs as well as a trend of new users 59 00:04:53,710 --> 00:04:54,520 new users 60 00:04:57,280 --> 00:05:06,600 this month so you can also get that graphical representation as well of different pieces of information. 61 00:05:06,650 --> 00:05:09,520 You can also compare different things. 62 00:05:09,560 --> 00:05:11,480 So here's what I asked earlier. 63 00:05:11,600 --> 00:05:18,960 Conversion Rate of referrals versus organic search. 64 00:05:19,100 --> 00:05:25,160 So I can see by looking at this information that my referral traffic is actually converting better than 65 00:05:25,160 --> 00:05:27,170 my organic search traffic. 66 00:05:27,260 --> 00:05:34,010 So maybe I want to continue to build that referral traffic seeing as it is converting and getting more 67 00:05:34,010 --> 00:05:38,130 people to complete the goals of my web site than organic search. 68 00:05:38,600 --> 00:05:47,420 Now we can look at say percentage questions or percentage of users on desktop 69 00:05:50,940 --> 00:05:57,660 and here we can see that eighty eight point to 2 percent of visitors over the last week were on desktop. 70 00:05:57,930 --> 00:06:03,240 So as you can see you can really just keep asking as many questions. 71 00:06:03,240 --> 00:06:09,940 Not every question is going to have a perfect answer and if it isn't helpful you can just click no. 72 00:06:10,010 --> 00:06:12,210 This one was sold just click yes. 73 00:06:12,330 --> 00:06:18,750 And as more people contribute feedback and ask questions and say yes or no if it's helpful it's just 74 00:06:18,750 --> 00:06:24,930 going to just become better and better and as I said it's like having your own personal Google Analytics 75 00:06:24,930 --> 00:06:31,200 expert who is showing you you know what to do in order to grow your site and optimize your site. 76 00:06:31,560 --> 00:06:38,910 So to recap unlikes intelligence is a new feature from Google Analytics and I think it does really highlight 77 00:06:39,330 --> 00:06:47,370 how interactive and useful Google Analytics can be on why you should really take time to set it up correctly 78 00:06:47,910 --> 00:06:50,000 and to learn how to use it.