In this video I'm going to give you a guided tour of Google Analytics so that you understand how to
navigate the interface properly.
The first thing that you want to do when you come into Google Analytics is to make sure that you're
in the right hands and you're looking at their correct property and view and to switch between different
kinds properties and views.
You can click on this text in the top left hand side of the screen.
This will show you all of the cats and properties and views the entire set up or that you've been given
access to.
This makes it very easy to switch between all of those kinds properties and views as well as being able
to click this to access that switcher.
You can also click on this icon in the very top on left.
And it just gives it another view and another option another way to get quickly to the view that you
want.
And this can be particularly useful if you do have access where you have set up a lot of different properties
and fuse they're all over here on the top right hand corner we see the alert icon and you will see a
little notification here if you have any alerts for your Google Analytics properties and views and some
of the alerts you might get are things like that.
Your site is not collecting data properly or that is a setting that needs to be optimized and to really
have a look at those notifications you can just click that open and get all of the information on them.
And right beside this we have an overflow menu and there are some options here to adjust your user settings
to send feedback and also access the help center.
And this is we're just having a look out for a second because it is extremely useful if you're new to
Google or mixed is going to be perhaps some steps that you're not familiar with or you need to be.
I get a refresher on like getting started or installing tracking code or verifying ownership.
And you can really just click in and went in Google Analytics you can see all that information also
as well as completing certain steps.
There might be certain definitions that you need a refresher on.
And you can just type that in here.
Help Center.
It's extremely helpful.
And no doubt you'll be using quite a lot as you get more and more familiar with Google Analytics.
Now moving over here to the top left hand corner we see the option to search reports and this is very
helpful if you want to find a report quickly maybe pull it up for a call or to show a colleague so you
can just type that in here instead of having to click through all the various steps below that then
we have customization and customization of lazy to create custom reports specific to your business.
You can set up dashboards customer reports and even custom alerts below that.
Then we have the reports and this is where you'll be spending most of your time in Google Analytics
analyze your data in order to get those insights to grow your business.
First off we have the real time reports real time reports but we look at live user behavior on your
Web site including information like where your users are coming from and if they are converting below
that then we have audience reports and audience reports show you characteristics about your users like
their age their gender where they're from their interests how engaged they are whether they're new or
returning users and what technology and devices they are using.
Next up we have acquisition recourse and acquisition reports show you which channels such as advertising
or marketing campaigns brought users to your site and this could include a lot of different marketing
channels like organic search Facebook calling him all of the information that you need to see about
how those marketing channels are performing where there's opportunities to grow or in these acquisition
reports.
Next up we have behavior reports and behavior boards show you how people engaged on your site including
which pages they visit and the landing pages where they came into your site and the exit pages where
they left your site.
So again if we can optimize their experience on our Web site they're going to be a lot happier and keep
returning or moving ahead to complete the goals that we want them to complete on our site.
Next up then we've got our conversion reports and they allow you to track our Web site goals and these
web psycho's be based on our business objectives.
But for the most part there will be things like signing up getting people sign up to an email list or
complete completing purchases in our store.
They're below this again we have our link to our admin section and in her admin section we can set up
things such as permissions adding colleagues or clients to Google Analytics secant that we've set up
we can get our tracking code we can view our settings filters goals etc. Just a note on this little
sidebar you could minimize this and maximize this and that can be handy if you want the full screen
view of the reports that you're looking at and moving back to the home screen here.
These are really as summaries of the report said are listed at in here in the side bar and they give
a lovely visual to those reports.
You can even click right through to those reports directly from his home screen here.
So these can be fantastic for just monitoring the health of the business.
But it is a good idea to dive deeper into the reports in order to get those insights.
But how you can optimize your marketing channels.
Behavior of your users etc..
Nether you know how to navigate the Google Analytics interface come in and have a quick look around
and in particular have a look at that help center so you can really refer to that later if you do have
any questions.