1
00:00:00,510 --> 00:00:05,640
In this video I'm going to give you a guided tour of Google Analytics so that you understand how to

2
00:00:05,640 --> 00:00:08,310
navigate the interface properly.

3
00:00:08,310 --> 00:00:13,740
The first thing that you want to do when you come into Google Analytics is to make sure that you're

4
00:00:13,740 --> 00:00:19,920
in the right hands and you're looking at their correct property and view and to switch between different

5
00:00:19,920 --> 00:00:21,790
kinds properties and views.

6
00:00:21,870 --> 00:00:25,890
You can click on this text in the top left hand side of the screen.

7
00:00:25,920 --> 00:00:31,740
This will show you all of the cats and properties and views the entire set up or that you've been given

8
00:00:31,740 --> 00:00:32,740
access to.

9
00:00:32,970 --> 00:00:39,390
This makes it very easy to switch between all of those kinds properties and views as well as being able

10
00:00:39,390 --> 00:00:43,160
to click this to access that switcher.

11
00:00:43,230 --> 00:00:47,280
You can also click on this icon in the very top on left.

12
00:00:47,730 --> 00:00:54,150
And it just gives it another view and another option another way to get quickly to the view that you

13
00:00:54,150 --> 00:00:54,540
want.

14
00:00:54,540 --> 00:00:59,910
And this can be particularly useful if you do have access where you have set up a lot of different properties

15
00:00:59,910 --> 00:01:08,850
and fuse they're all over here on the top right hand corner we see the alert icon and you will see a

16
00:01:08,860 --> 00:01:17,260
little notification here if you have any alerts for your Google Analytics properties and views and some

17
00:01:17,260 --> 00:01:19,700
of the alerts you might get are things like that.

18
00:01:19,870 --> 00:01:27,040
Your site is not collecting data properly or that is a setting that needs to be optimized and to really

19
00:01:27,070 --> 00:01:33,540
have a look at those notifications you can just click that open and get all of the information on them.

20
00:01:33,660 --> 00:01:40,090
And right beside this we have an overflow menu and there are some options here to adjust your user settings

21
00:01:40,090 --> 00:01:44,460
to send feedback and also access the help center.

22
00:01:44,530 --> 00:01:50,500
And this is we're just having a look out for a second because it is extremely useful if you're new to

23
00:01:50,500 --> 00:01:56,060
Google or mixed is going to be perhaps some steps that you're not familiar with or you need to be.

24
00:01:56,060 --> 00:02:02,320
I get a refresher on like getting started or installing tracking code or verifying ownership.

25
00:02:02,540 --> 00:02:09,910
And you can really just click in and went in Google Analytics you can see all that information also

26
00:02:09,910 --> 00:02:12,300
as well as completing certain steps.

27
00:02:12,300 --> 00:02:17,260
There might be certain definitions that you need a refresher on.

28
00:02:17,260 --> 00:02:18,840
And you can just type that in here.

29
00:02:18,850 --> 00:02:20,050
Help Center.

30
00:02:20,050 --> 00:02:21,930
It's extremely helpful.

31
00:02:22,040 --> 00:02:28,080
And no doubt you'll be using quite a lot as you get more and more familiar with Google Analytics.

32
00:02:28,130 --> 00:02:34,460
Now moving over here to the top left hand corner we see the option to search reports and this is very

33
00:02:34,460 --> 00:02:41,420
helpful if you want to find a report quickly maybe pull it up for a call or to show a colleague so you

34
00:02:41,420 --> 00:02:47,270
can just type that in here instead of having to click through all the various steps below that then

35
00:02:47,270 --> 00:02:53,760
we have customization and customization of lazy to create custom reports specific to your business.

36
00:02:54,110 --> 00:02:59,270
You can set up dashboards customer reports and even custom alerts below that.

37
00:02:59,300 --> 00:03:05,210
Then we have the reports and this is where you'll be spending most of your time in Google Analytics

38
00:03:05,330 --> 00:03:10,880
analyze your data in order to get those insights to grow your business.

39
00:03:11,130 --> 00:03:17,360
First off we have the real time reports real time reports but we look at live user behavior on your

40
00:03:17,360 --> 00:03:24,470
Web site including information like where your users are coming from and if they are converting below

41
00:03:24,470 --> 00:03:30,530
that then we have audience reports and audience reports show you characteristics about your users like

42
00:03:30,530 --> 00:03:37,280
their age their gender where they're from their interests how engaged they are whether they're new or

43
00:03:37,280 --> 00:03:42,670
returning users and what technology and devices they are using.

44
00:03:42,680 --> 00:03:49,400
Next up we have acquisition recourse and acquisition reports show you which channels such as advertising

45
00:03:49,430 --> 00:03:55,550
or marketing campaigns brought users to your site and this could include a lot of different marketing

46
00:03:55,550 --> 00:04:01,520
channels like organic search Facebook calling him all of the information that you need to see about

47
00:04:01,520 --> 00:04:07,970
how those marketing channels are performing where there's opportunities to grow or in these acquisition

48
00:04:07,970 --> 00:04:09,230
reports.

49
00:04:09,230 --> 00:04:17,050
Next up we have behavior reports and behavior boards show you how people engaged on your site including

50
00:04:17,060 --> 00:04:24,380
which pages they visit and the landing pages where they came into your site and the exit pages where

51
00:04:24,380 --> 00:04:26,000
they left your site.

52
00:04:26,300 --> 00:04:32,450
So again if we can optimize their experience on our Web site they're going to be a lot happier and keep

53
00:04:32,450 --> 00:04:38,570
returning or moving ahead to complete the goals that we want them to complete on our site.

54
00:04:38,570 --> 00:04:46,520
Next up then we've got our conversion reports and they allow you to track our Web site goals and these

55
00:04:46,520 --> 00:04:49,410
web psycho's be based on our business objectives.

56
00:04:49,460 --> 00:04:54,470
But for the most part there will be things like signing up getting people sign up to an email list or

57
00:04:54,470 --> 00:04:58,140
complete completing purchases in our store.

58
00:04:58,150 --> 00:05:05,750
They're below this again we have our link to our admin section and in her admin section we can set up

59
00:05:05,750 --> 00:05:11,210
things such as permissions adding colleagues or clients to Google Analytics secant that we've set up

60
00:05:11,810 --> 00:05:20,390
we can get our tracking code we can view our settings filters goals etc. Just a note on this little

61
00:05:20,410 --> 00:05:24,980
sidebar you could minimize this and maximize this and that can be handy if you want the full screen

62
00:05:24,980 --> 00:05:30,260
view of the reports that you're looking at and moving back to the home screen here.

63
00:05:31,340 --> 00:05:38,270
These are really as summaries of the report said are listed at in here in the side bar and they give

64
00:05:38,360 --> 00:05:42,500
a lovely visual to those reports.

65
00:05:42,620 --> 00:05:47,330
You can even click right through to those reports directly from his home screen here.

66
00:05:47,420 --> 00:05:51,040
So these can be fantastic for just monitoring the health of the business.

67
00:05:51,170 --> 00:05:55,910
But it is a good idea to dive deeper into the reports in order to get those insights.

68
00:05:56,080 --> 00:05:59,320
But how you can optimize your marketing channels.

69
00:05:59,480 --> 00:06:02,340
Behavior of your users etc..

70
00:06:02,820 --> 00:06:07,700
Nether you know how to navigate the Google Analytics interface come in and have a quick look around

71
00:06:07,850 --> 00:06:13,520
and in particular have a look at that help center so you can really refer to that later if you do have

72
00:06:13,520 --> 00:06:14,460
any questions.