1 00:00:00,390 --> 00:00:04,650 If you want to grow your own throughout the can then one of the best things that you can do is on a 2 00:00:04,650 --> 00:00:10,910 weekly basis come in and review your Instagram analytics and to access your Instagram on links. 3 00:00:10,920 --> 00:00:15,280 Just click the little analytics icon beside that your account name. 4 00:00:15,600 --> 00:00:21,330 And this is going to bring you right into the analytics dashboard and it is fairly basic but this is 5 00:00:21,330 --> 00:00:26,220 probably all of the information you really need in order to make decisions to grow. 6 00:00:26,220 --> 00:00:28,130 You can see the number of followers you've got. 7 00:00:28,140 --> 00:00:34,230 In the last seven days and the number of posts that you made and really this analytics information is 8 00:00:34,230 --> 00:00:36,660 going to just be shown for the most part. 9 00:00:36,660 --> 00:00:41,460 On the last seven days you can see also the number of impressions. 10 00:00:41,460 --> 00:00:42,440 The number of it. 11 00:00:42,870 --> 00:00:49,240 So the number of times your posts has been seen impressions the number reached the number of accounts 12 00:00:49,260 --> 00:00:52,030 that it's been seen by the number of profile views. 13 00:00:52,050 --> 00:00:58,770 And if you look at your profile the number of clicks on those call to action buttons on your underneath 14 00:00:58,770 --> 00:01:00,060 your bio. 15 00:01:00,420 --> 00:01:05,400 I need to get 100 followers before I can see my demographic information but that will be things like 16 00:01:05,520 --> 00:01:10,260 the name or the Age and The Sex and the location of my followers. 17 00:01:10,590 --> 00:01:17,900 I can also see in terms of my posts all of them for the last year sorted by impressions. 18 00:01:18,180 --> 00:01:23,580 And so this can be a great place to come in and look out and say OK well I've made six boys posts this 19 00:01:23,580 --> 00:01:26,550 week which was the one that got the most impressions. 20 00:01:26,580 --> 00:01:32,640 Maybe I can continue to make more content like that because that is getting a lot of impressions or 21 00:01:32,640 --> 00:01:38,730 maybe even click in see one of the hashtags that I use maybe was responsible for that higher number 22 00:01:38,730 --> 00:01:39,650 of impressions. 23 00:01:39,900 --> 00:01:46,530 So always come in here and study and and try to understand why you did not post get so many impressions 24 00:01:46,860 --> 00:01:50,430 and continued to make more content like that. 25 00:01:50,430 --> 00:01:54,170 So you can continue to get more impressions now. 26 00:01:54,300 --> 00:01:56,640 Below are normal posts that appear in our profile. 27 00:01:56,630 --> 00:01:59,940 We can also see metrics for our stories. 28 00:01:59,940 --> 00:02:06,660 Now this is not going to be shown for the last year but for the last 14 days but really sorted by impressions 29 00:02:07,080 --> 00:02:13,800 once again and this is a great way to see again where one of those stories that are getting the most 30 00:02:13,800 --> 00:02:18,190 amount of media impressions and that our audience are liking. 31 00:02:18,330 --> 00:02:22,720 We can also see then the analytics for any promotions that we're doing. 32 00:02:23,160 --> 00:02:28,500 And also down the bottom here which can be pretty helpful actually is just a definition of some of the 33 00:02:28,500 --> 00:02:30,510 metrics that are showing up here. 34 00:02:30,540 --> 00:02:37,070 So impressions just as a reminder are the total number of times that all of your posts have been seen. 35 00:02:37,280 --> 00:02:44,880 And what is cool about that is especially in this analytics section is that it's the main metric for 36 00:02:44,880 --> 00:02:46,550 posts and stories. 37 00:02:46,620 --> 00:02:52,150 So if we click in here once again sort of by impressions and for stories it's impressions as well. 38 00:02:52,410 --> 00:02:59,940 So what that allows you to do is compare like by like so poets with stories and you can really see OK 39 00:02:59,940 --> 00:03:05,430 well are my posts or are my stories getting more impressions if your stories are getting more impressions 40 00:03:05,870 --> 00:03:10,980 while then maybe continue to make more stories and continue to make more of the stories that are getting 41 00:03:10,980 --> 00:03:12,850 the most amount impressions. 42 00:03:13,110 --> 00:03:18,870 So the analytics or the inside section here is fairly basic but to be honest this is all you really 43 00:03:18,870 --> 00:03:20,200 need to do. 44 00:03:20,370 --> 00:03:26,070 And the main thing you want to find out is which is which type of content posts or stories that are 45 00:03:26,070 --> 00:03:33,270 getting the most time impressions and which of those posts or stories are getting the most impressions 46 00:03:33,270 --> 00:03:33,600 again. 47 00:03:33,600 --> 00:03:36,350 So you're just drilling down into the most popular content. 48 00:03:36,510 --> 00:03:42,390 You make more popular content with the right hashtags and you're just going to grow your visibility 49 00:03:42,540 --> 00:03:45,960 and impressions on Instagram. 50 00:03:46,410 --> 00:03:51,390 I think it's actually great the way it's so simple sometimes you can really be overwhelmed by all the 51 00:03:51,390 --> 00:03:55,590 reports in say Facebook analytics or Google Analytics. 52 00:03:55,590 --> 00:04:02,160 So it's quite a simple analytics dashboard but nonetheless it can be extremely helpful to guide you 53 00:04:02,460 --> 00:04:05,190 towards growing your Instagram account.