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In this video you're going to learn how to add a profile image to your Instagram account.

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That's going to attract your audience.

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So what I'd recommend you do is you click in and open up the top influencers that you have already added

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to your accounts and it's in here that you can see the profile images that you or that they are using

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now for this example the kinds I'm just creating an account where I'm the face of my business and I

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may be a personal finance planner.

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So what I can see here is that because it's more of a can't where on the face my business and I've followed

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these top influencers.

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They're all using personal profile images.

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And if I scanned and through these five scans personally the one that grabs my attention the most is

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this one at the bottom.

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Dave Ramsey here and I think he's done a couple of things particularly well in this photo which I wanted

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to point out because these are best practices that you should use for yourself.

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So the first thing is that here he has got a very clear background it's a bright color.

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So it really does.

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His face really pops off the page.

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Also the picture is very close in terms of it's cropped quite close.

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So we really get a good picture of his face.

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He's also I think dressed in an inappropriate way that's going to appeal to his audience.

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So if we read his bio here it says America's trusted voice on money solvency trust is a very important

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being an authority.

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And you can see he's wearing a suit and a shirt and he's got passes on.

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So he looks smart.

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He's kind of an older guy and so this is kind of a perfect profile image which I think would really

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attract his audience because they would see him as an authority.

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And it's obviously a professional photo.

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It's easy to recognize him and it kind of suits the type.

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He's wearing the type of thing that his audience would expect if he was in his gym clothes.

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Well it wouldn't be obvious that we're talking about business and money.

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So that is a great example of someone doing it really well let's have a look at some of these other

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guys we can look at Tim Ferriss here.

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Now I think personally for me you can see that he's quite a bit of a distance back from the camera he's

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pointing to his T-shirt which I don't understand what that's about.

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And it's also just hard to recognize in the background of that image is obviously him standing in maybe

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a house or something like that.

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I don't really know what's going on there.

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So you can see it doesn't pop off the page as much now in his profile page here.

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It's probably still recognizable as him.

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But if we go to a kind of a an individual post you can see he appears much smaller at the top of the

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page.

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So it's much harder to recognize that as him.

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And so that's really the difference between the two that we've seen there.

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Maybe he could improve that a lot by just following more similar to what Dave Ramsey is here doing here

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a much closer shot of the face and maybe a clear background that really pops off.

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He doesn't have to be in his seat.

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If that's not what is really going to attract his audience and what his audience expects to see.

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Now there's some other ones here.

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You can see that Gary Vaynerchuk he is is a picture of him in the front of a magazine which is quite

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a clever use of it gives him some social proof.

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But again I can't really read any of that.

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And maybe just a closer picture of the face would be better.

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So in terms of your personal profile picture again to recap some of the best practices keep that shot

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of the face pretty close.

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I wouldn't bother putting any text in there trying to have a clear background if you can and dress appropriately

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to watch your audience for expects that doesn't have to be business.

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If you're into fitness you could be in your fitness clothes or whatever.

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So that is a personal profile picture and always have a look at top influencers in YOUR needs to really

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understand what they're doing.

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And let's have a look at some actual business accounts.

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So I want to show you a company here called HubSpot.

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And I think they've done it quite well.

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You can see actually they've got a number of accounts on Instagram here and what they've done is they

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just have one background color and then a color for their logo only two colors.

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And I'd recommend you follow that as well.

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And then also you can see there's no text in there.

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It's very simple.

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Even if we click into in to look at one of their posts in the top left corner here it's still instantly

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recognizable as them.

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And it really pops off the page.

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Now I want to show you another account that maybe isn't on as well just so you have that comparison

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again.

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So this company tends tile actually pretty interesting company.

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They kind of have these tents that you tie up.

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So pretty cool e-commerce company.

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But you can see their logo here.

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It is two colors but it's black and white.

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And they have text on it also and it looks OK on their profile page.

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But then when we come into one of their posts you can see it's it's black on white so it doesn't really

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pop off the page in the top left hand corner.

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And also that text becomes unreadable.

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Then there's no real need to include any text because the name of the account is right there.

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So my opinion would be for them to change that logo maybe have an orange on wice and just keep that

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kind of image removed that text and I think that would pop off a lot more on the page be more recognizable.

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When people see these type of posts in their news feed.

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So for a business it can't as well.

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There are those best practices and if you want to come back and have a look at a good example HubSpot

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you can see that they've done it well.

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It's no tax just one color.

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Navy's bright colors to make sure it really pops off the white background that goes on in school.

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So once you have decided what profile picture you want to use to actually add the profile picture you

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want to come in and click on settings.

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Top right hand corner and it profile and then you can change your profile image.

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Now the option here to import it from Facebook Twitter etc. or choose from your library.

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I'm going to do now I've got a picture that I've uploaded to my phone before and this is as I've as

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I've kind of recommended just two simple colors and just using this for a set up demo Cance.

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And I think that looks pretty good.

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I can click done and I just need to confirm my email which I'll do now.

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And then I can just click on.

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So if you come back to my profile you can see the profile image is loaded up.

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I think it really does pop off the page.

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Got a bright color backgrounds and that is how you really add a profile image to your Instagram accounts.

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So now it's your turn.

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Go ahead and add their personal profile picture or business logo to your Instagram account following

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the steps and best practices that you've learned in this video.