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In this video you're going to learn how to optimize your surround bio.

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And on call to action buttons and this is probably the most important thing that you can do to drive

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website traffic and sales directly from Instagram.

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So what I want to do is bring you through a couple of different examples different types of businesses

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show where they're using Instagram bio and call to action buttons.

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And then let's show the practical steps to change for yourself.

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So let's get started looking at this Instagram account of Dave Ramsey.

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Obviously this is kind of a personal business Instagram account and you can see in his bio here he has

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a little icon saying pointing down and then create your free every dollar budget.

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Another icon.

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And then there is a link off here.

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And if we clicked this open we can see that this opens up and this is actually an app that he has created

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and it's really a link to downloads.

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Now notice the way there he said and create your free every dollar budget.

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He didn't just say download my app.

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So that's an important thing to do that in your bio.

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You want to show the benefit for people to really click through.

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And that's a great example of that.

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He's also used some icons creatively to catch some attention there.

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But most importantly not call to action in the bio.

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Here is really relevant to his audience.

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This guy's a kind of helps people get added that it become financially independent.

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So a free budget is exactly what his type of audience would be looking for.

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So that's important to keep in mind when you create your own bio that it really has to appeal to your

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audience.

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And that's why it's a good idea to come in and take a look at some of those top performing competitors

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or influencers in your niche so you can really see how they're using this now below his bio on that

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link you can see that he's included an option for people to call email and then get directions as well.

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Now I'm not sure why is entirely the directions if he's kind of a personal profile but that's those

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are the three options you can include maybe he just wants to take advantage of everything that you can

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so you can include call email and directions if you want.

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That is now go and look at another example to see how they're using their Instagram bio and call to

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action buttons to drive Web site traffic and generate sales.

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So let's go and look at a local business

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so Giuliana's pizza you can see this is a broken Bate's pizzeria co-founded by legendary pizza maker

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Potsie Grimaldi.

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No gimmicks just great new New York style pizza and you can see that they've included there a link to

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their Web site and just their location as well so it's really clear.

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People can see the exact address in the bio and not as a great idea for local business because people

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might be following here and they say oh let's go check out the Giuliana's pizza place.

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They can see the address there without even needing to click the directions button but they could click

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this and they should open up and they can see exactly where it is there.

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And then you can also call there if you want to make a booking directly.

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So as you can see this is an extremely useful use of the bio and the called Auction buttons in order

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to get customers in the door.

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Let's have a look at one more example.

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And come and look at an e-commerce company sensorial seek and see take your company to the next level.

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So this really again appeals to their audience which is just taking their comping to the next level

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so they're kind of targeting people who are already camping but they just want to take it to the next

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level kind of there's a lot going on in that sentence.

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And then we plant trees reach 10 Celso another incentive to go ahead and buy because it's not just that

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you get the product but that you're helping the art.

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And that again appeals to their audience.

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One hundred and fifty five thousand trees so far.

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So again these are the icons to kind of bring that to life when you sell no on 20 percent off.

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So that is a great use of the bio as well for an e-commerce store.

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They're showing you their audiences by take your company to the next level.

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That incentive to plant trees how many trees they've done so far and there's 20 percent off.

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So that gives me a good incentive to click that link and to go out and buy it so I can call and email

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as well there.

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So those are three examples of how companies are using these Instagram bio is by far the best way to

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drive Web site traffic or to generate sales for your business.

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And the practical steps to Jozen this are very very simple.

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So we're going to come back into my demo can't click on the gear icon appear.

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You can see edit profile so I can add in my web sites I'm just going to put this in so you can see what

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this looks like how easy it is and then bio.

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I can just put in by there I can adjust the contact options if I want to input that phone and address

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especially if I was a local business and then I can go ahead and click save or don't come back to my

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profile and you can see that that is being updated there.

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So what I recommend you do is go have a look at some top influencers or types of companies in your niche

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that are doing well you know have a look at three or four take some ideas from their bios and put it

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into practice and optimize your instagram bio.

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And that's called Auction buttons so that you can drive Web site traffic and generate sales from I was

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probably the number one thing you can do if that is your goal.

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So go ahead and do that for yourself.