1 00:00:00,680 --> 00:00:03,770 So why should you market your business on Pinterest. 2 00:00:03,770 --> 00:00:09,050 Well essentially Pinterest is just another channel through which you can get in front of your potential 3 00:00:09,050 --> 00:00:14,320 customers so you can drive traffic to your website and generate sales. 4 00:00:14,420 --> 00:00:19,910 But there are a couple of unique things about Pinterest compared to other social media platforms so 5 00:00:19,910 --> 00:00:27,350 I do want to really highlight those now and also give you some examples of how businesses are using 6 00:00:27,350 --> 00:00:28,960 Pinterest successfully. 7 00:00:29,300 --> 00:00:35,030 So the first thing to know is that Pinterest has over 200 million active monthly users. 8 00:00:35,270 --> 00:00:41,690 And if we compare that to other social media sites out there we can see that Facebook's at the top here 9 00:00:41,690 --> 00:00:42,820 with 2 billion. 10 00:00:42,920 --> 00:00:49,430 Then we have YouTube then we have Instagram Twitter etc. and down here is Pinterest which comparatively 11 00:00:49,730 --> 00:00:52,190 you would think of Pinterest is tiny. 12 00:00:52,250 --> 00:00:59,930 Its not even worth my time but theres still 200 million active monthly users on Pinterest so it is a 13 00:00:59,930 --> 00:01:03,850 massive audience there's a massive amount of people there. 14 00:01:04,070 --> 00:01:10,280 And it's also not nearly as competitive as these other better well-known marketing channels so that 15 00:01:10,280 --> 00:01:17,150 is a great reason to even be interested in Pinterest always where there's less competition is where 16 00:01:17,150 --> 00:01:22,310 you want to be and in terms of the gender split on Pinterest. 17 00:01:22,640 --> 00:01:28,640 A lot of first impressions are Pinterest is only for women but actually it's about 60:40 splash splish 18 00:01:28,820 --> 00:01:35,870 And so even if you are a business that's more focused on males than Pinterest can definitely be a good 19 00:01:35,870 --> 00:01:39,050 marketing channel for you as well. 20 00:01:39,050 --> 00:01:43,140 Now to understand really how to use Pinterest as a business. 21 00:01:43,310 --> 00:01:48,170 I think its first really important to understand how people actually use Pinterest. 22 00:01:48,200 --> 00:01:54,030 Why did they even use Pinterest when they had all these other social networks out there. 23 00:01:54,440 --> 00:02:00,130 And what I have here is a Pinterest profile of Lauren hunt Xander. 24 00:02:00,140 --> 00:02:05,840 This is just a random person I don't know her but I found her profile and I think it does represent 25 00:02:06,620 --> 00:02:09,820 very well why people would use Pinterest. 26 00:02:10,010 --> 00:02:12,620 So she has a couple of boards here. 27 00:02:12,810 --> 00:02:17,660 Boards are just a way to categorize her ideas and inside these boards. 28 00:02:17,690 --> 00:02:24,570 You can see that they they have pins so these pins all they are are just images. 29 00:02:25,040 --> 00:02:33,050 And then what happens in these pins is that you can see the link back to the original blog post her 30 00:02:33,050 --> 00:02:36,110 site where there's more details on this. 31 00:02:36,110 --> 00:02:44,930 So in this example we can see that Lauren here wants to create a dream has she creates a board so she 32 00:02:44,930 --> 00:02:51,710 can categorize all those ideas together and then inside there when she searches Pinterest or is following 33 00:02:51,710 --> 00:02:57,680 certain things that she likes then she just saves this to her board so that she has it there and then 34 00:02:57,680 --> 00:03:03,550 she can always go back to the Web site to read more about it or to buy the product. 35 00:03:03,560 --> 00:03:11,480 So the thing about Pinterest and why people really use it is that they're here to plan buy or do things 36 00:03:11,570 --> 00:03:18,200 and that is very very different to say Facebook where there more there to just hang out with their friends 37 00:03:18,200 --> 00:03:22,520 and catch up with news people on Pinterest are very proactive. 38 00:03:22,520 --> 00:03:30,310 They really want to bring their ideas to life and they come to Pinterest in order to get the ideas gather 39 00:03:30,320 --> 00:03:35,820 them together so that they can really visualize their ideas in a much better way. 40 00:03:36,050 --> 00:03:39,130 So why is that good for businesses. 41 00:03:39,320 --> 00:03:44,720 Well when you're dealing with very proactive people who want to see thing happen things happen in the 42 00:03:44,720 --> 00:03:45,900 world. 43 00:03:45,980 --> 00:03:50,360 You could say is a lot better than Facebook where people are very passive and they're just consuming 44 00:03:50,360 --> 00:03:51,270 content. 45 00:03:51,590 --> 00:03:59,220 And also in terms of you know what stage they're out in the buying process here Thorne for example for 46 00:03:59,220 --> 00:04:06,160 a dream house she's very early on in the process of planning that idea. 47 00:04:06,410 --> 00:04:12,500 And again that's something quite unique and it's something that actually Pinterest really sell as their 48 00:04:12,500 --> 00:04:17,980 unique selling point for businesses to reach people early inspired them to act. 49 00:04:18,380 --> 00:04:25,880 And that is also very different to say if you go to type into Google as a user they already know exactly 50 00:04:25,880 --> 00:04:31,490 what they want whereas on Pinterest they don't know exactly what they want that and the paint they want. 51 00:04:31,670 --> 00:04:36,930 So by having visual images of it here and catching their attention they go oh that's what I want. 52 00:04:37,190 --> 00:04:42,890 They're going to add it to their board and that makes it very likely or at least more likely that they're 53 00:04:42,890 --> 00:04:46,760 going to buy your paints or whatever in the future. 54 00:04:46,970 --> 00:04:50,140 So hopefully now you understand why people use Pinterest. 55 00:04:50,300 --> 00:04:56,330 It's really because they're looking for things to plan Byard do Karoubi even travel place want to travel. 56 00:04:56,330 --> 00:05:01,640 Ideas for digital marketing that they want a group together that they might be using for later. 57 00:05:01,640 --> 00:05:05,750 It could be weddings they're planning whatever they're really here. 58 00:05:05,750 --> 00:05:11,510 They're very proactive people and they're very early on in the planning stage which is a great place 59 00:05:11,510 --> 00:05:12,160 to catch them. 60 00:05:12,170 --> 00:05:21,320 If you're a business now let's have a look at some actual businesses taking advantage of Pinterest then 61 00:05:21,320 --> 00:05:24,850 as a marketing channel and driving a lot of traffic and sales. 62 00:05:24,950 --> 00:05:29,270 And one of the biggest hands on Pinterest is Moria's seal. 63 00:05:29,350 --> 00:05:31,180 It is an e-commerce store. 64 00:05:31,190 --> 00:05:37,700 You can see they've gone over 900000 followers and their e-commerce store that sells handmade gifts 65 00:05:37,700 --> 00:05:40,390 fashion home decor cetera. 66 00:05:40,670 --> 00:05:44,110 Now what you can see that they've done here is created their own boards. 67 00:05:44,200 --> 00:05:47,410 So really grouping together their different products etc.. 68 00:05:47,780 --> 00:05:56,000 And you can see here if we click in that these are actually just images from their e-commerce store 69 00:05:56,540 --> 00:05:57,770 highlighting their products. 70 00:05:57,770 --> 00:06:05,270 And if we click in here and visit this some bringing back to the e-commerce check page. 71 00:06:05,330 --> 00:06:09,550 So I mean it's pretty cool for an e-commerce store as well. 72 00:06:09,650 --> 00:06:11,920 They're just showing their products here. 73 00:06:11,960 --> 00:06:20,240 Someone like Lauren she like those earrings they she could add them to her fashion board and maybe go 74 00:06:20,240 --> 00:06:21,950 ahead and buy them later on. 75 00:06:21,950 --> 00:06:28,000 So the key thing is for a business you're actually not creating a lot of new content. 76 00:06:28,190 --> 00:06:34,160 All you're doing is making your content available on Pinterest so that people can address and create 77 00:06:34,160 --> 00:06:40,990 their ideas so you can see here that these this is not new content that the e-commerce store has created. 78 00:06:41,150 --> 00:06:46,460 These are just the images of their products that they've organized on to pit Pinterest into certain 79 00:06:46,460 --> 00:06:52,120 categories and added a little bit more information about them here as well. 80 00:06:52,160 --> 00:06:57,160 So that was an e-commerce store I think is a perfect fit for Pinterest. 81 00:06:57,350 --> 00:06:58,390 And let's have a look. 82 00:06:58,430 --> 00:07:01,900 In another type of site now as well. 83 00:07:01,910 --> 00:07:09,220 So this is a blog it's called pinch of yawm it's a food blog. 84 00:07:09,520 --> 00:07:15,300 And you can see what she's done here is just make sure that they have eye catching visuals here. 85 00:07:15,310 --> 00:07:21,150 But essentially it is just going to be recipes that are on their size. 86 00:07:21,170 --> 00:07:27,920 And if we click into this we can see if people want to make this then they come back to the Web site 87 00:07:27,920 --> 00:07:30,500 to read the full recipe here. 88 00:07:30,500 --> 00:07:36,410 So it's a great platform actually for getting people back to your site because you're only giving them 89 00:07:36,500 --> 00:07:39,870 a visual preview of what you can help them do. 90 00:07:40,100 --> 00:07:44,180 And then they have to go back to your site to actually find out how to do it. 91 00:07:44,240 --> 00:07:51,350 And so it's a great way to just redirect traffic from Pinterest funnel it back to your Web site. 92 00:07:51,350 --> 00:07:53,600 Now I do want to give you one other example. 93 00:07:54,750 --> 00:07:57,160 And this is actually geared towards males. 94 00:07:57,450 --> 00:08:00,420 So come back to this. 95 00:08:00,420 --> 00:08:08,970 So this is a this is a Pinterest a can called beer to Holick obviously geared towards males. 96 00:08:09,010 --> 00:08:16,020 They are helping those who want of a better beard solve problems and solutions guides for beard care. 97 00:08:16,270 --> 00:08:18,960 Beard from a woman's perspective and much more. 98 00:08:19,210 --> 00:08:24,910 So this is actually a Web site and they're actually an e-commerce store as well to sell products for 99 00:08:24,940 --> 00:08:25,820 beards. 100 00:08:26,080 --> 00:08:30,790 So if we look at beard grooming tips you can see that they have the images here are six reasons why 101 00:08:30,790 --> 00:08:35,400 you should be using beard oil a quality beard oil. 102 00:08:35,400 --> 00:08:41,630 And then you can see the article here as well which just brings it back to their Web site. 103 00:08:41,630 --> 00:08:44,610 So very good way to get traffic back to your site. 104 00:08:44,760 --> 00:08:51,280 Just using Pinterest and all you really need are those good visuals to catch people's attention. 105 00:08:51,280 --> 00:08:56,170 So one final thing that you can do if you're still not sure if Pinterest is going to be good marketing 106 00:08:56,170 --> 00:09:02,440 channel for your business now or in the future has just come in and use the Pinterest search bar so 107 00:09:02,440 --> 00:09:09,800 you can type in anything here like say yoga and actually you can see yoga for men before and after pants 108 00:09:09,800 --> 00:09:12,440 girl flexibility work and weight loss. 109 00:09:12,830 --> 00:09:20,060 This search bar on Pinterest is actually something as well that makes it very unique compared to other 110 00:09:20,060 --> 00:09:21,080 social networks. 111 00:09:21,080 --> 00:09:26,660 Now remember Pinterest is really designed to help people plan and do things and buy things. 112 00:09:26,690 --> 00:09:33,950 So that's why this search bar is extremely good and they have even they suggest a lot of the popular 113 00:09:33,950 --> 00:09:36,830 terms that people are searching for. 114 00:09:36,830 --> 00:09:43,160 So as a business you can come in here and just look at what they are suggesting and these are posts 115 00:09:43,160 --> 00:09:49,010 that you can definitely put up in order to get ranked in the Pinterest search engine here. 116 00:09:49,160 --> 00:09:55,760 And the cool thing is is that if you rank in the search engine here on Pinterest you can be liking Google 117 00:09:55,970 --> 00:09:58,180 getting traffic for that term. 118 00:09:58,220 --> 00:09:59,860 Back to your Web site. 119 00:09:59,870 --> 00:10:02,940 For weeks months or even years. 120 00:10:02,960 --> 00:10:10,800 So thats another cool thing about Pinterest is that it has that long term potential as a marketing channel 121 00:10:10,840 --> 00:10:16,880 because unlike Facebook where it's filtered out after a day or two you can be appearing in this Pinterest 122 00:10:16,880 --> 00:10:22,630 search engine for a long long time and that's another great reason to get in on Pinterest. 123 00:10:22,640 --> 00:10:27,880 So to wrap it up why should you be using Pinterest as a marketing channel. 124 00:10:28,100 --> 00:10:30,640 Well it's less competitive than others. 125 00:10:30,770 --> 00:10:34,500 It's also very proactive people who want to get things done. 126 00:10:34,550 --> 00:10:38,310 You can get them early on in their decision making process. 127 00:10:38,420 --> 00:10:43,760 And it also has an amazing search engine which means that your content can really appear at the top 128 00:10:43,760 --> 00:10:51,350 of the rankings for weeks months or even years which gives you a lot of long term Web site traffic and 129 00:10:51,350 --> 00:10:52,220 sales. 130 00:10:52,220 --> 00:10:58,880 So hopefully that has convinced you that Pinterest is a great marketing channel and at least clarifies 131 00:10:58,940 --> 00:11:02,300 for you why you should be using Pinterest.