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In this video you're going learn how to optimize your Pinterest account so that you can appear at the

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top of the Pinterest search engine.

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Animals are going to cover some of the key steps you need to do to set up your camps like adding a profile

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image.

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So let us get started with the profile image.

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This is a key part of your account and let me walk show you some of the profile images from the can

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that I'm following so we can look at the best practices and there are only really two options for this

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image.

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Either one is going to be you as a personal brand or the face of your business or two.

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It's going to be a company logo.

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So firstly in terms of a personal brand this is a good example here.

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It's a close shot of the face.

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It has a very kind of muted background there's no distraction in the background.

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And I think it's instantly recognizable as that person.

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If we look across here at this profile it could be better if that shot in the face was a lot closer

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to the camera because it would be easier to recognize.

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And also you can see the pose there it's not as easy to recognize that person.

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And also the background is maybe a little bit distracting.

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So maybe a closer image of the face there just from it on like this one here would be better.

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Also down here make sure if you're uploading an image that it's high quality if you're putting your

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business on Pinterest and you want to attract customers.

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Well then I think just the high quality image looks more professional and people will take you more

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seriously there.

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So that is for kind of a personal brand for an actual company really just your simple logo you can do.

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If we look at some other examples I can show you some of their examples here.

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And these are companies that I think do particularly well.

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So if we look at night on Pinterest you can see it's just a very simple black background with the take

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instantly recognizable.

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And of course consistent across all of their social media profiles.

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And let's have a look at one other one.

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HubSpot again they always do a good job at this.

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Just a simple two color logo.

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Very recognizable even when it's very small like it is here.

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Now to add the image is very simple.

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He can just come to your settings come to your profile change the picture choose the photo and I am

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just going to choose from my desktop which is the image that I use across all of my social media profiles.

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Now it's in here as well that I also want to optimize a couple of other things about my profile.

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The first is the business name.

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And what we can do here is start to as you optimize this profile and we do want to be appearing at the

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top of the search results.

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So keeping that we can do is start to put in some keywords here in our business name.

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Now we'll show you if we look at some of these profiles the top influencers and you can have a look

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at the top influencers that you have followed.

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You can see that they say their name and then they say a couple of keywords for the niche that their

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ads.

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Pinterest marketing content creator and that helps them appear at the top of the search results when

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people are searching for people for those topics.

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So while you can see digital marketing and their keyword is kind of in their business name is a marketing

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consultant Pinterest expert.

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So what I can do is just take that in a little bar and use it on my own profile.

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Now what you can do even if you have a business name is say put your business name here and then say

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some of the things that you do whatever that is so that could be your business name and then jewelry

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e-commerce store or something like that whatever it is.

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Now next thing that we can do is just edit our username.

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You want to make this look professional.

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You may have been given a user name at a random string of numbers like this.

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So what you can do is just adjust that slightly.

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You could put in the real the official or for personal brand sometimes you can just stick in your middle

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initial and that will be available.

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Now I'm actually just going to see if if my first and last name is available and if not I can change

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that afterwards.

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Now next topic we've got the about us about U.S. And once again it's a good idea to look at some top

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profiles.

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You can see Pinterest marketer again those keywords from the title are repeated in here and you can

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see some of the things they're an expert in essentially That's your value proposition.

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Why should people be following this it can't.

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What are you going to help them to do.

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And so there are some of the options there.

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So say a little bit about it.

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Again bloggers social media enthusiasts etc. you can see a community where marketers and entrepreneurs

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come together to to drive traffic increase conversion boost social engagement rates etc. so that's a

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good one there because it shows you know why should I join this page or follow them because I'm joining

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a community and also a community that wants to achieve these goals.

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That's a pretty good bio that I can draw some ideas out of Sudan here more like a personal brand.

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You can see top 50 social media marketing influencers so some social proof that's a good idea.

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How could I include that into my profile as well here where they're located.

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Pinterest for business.

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Some of those keywords again and help you scale your blog traffic using Pinterest.

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So that's good.

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Very focused then on Pinterest and giving it clear value proposition for following this.

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We'll look at HubSpot.

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Now go ahead and follow these guys.

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You can see all in one marketing software that brings your marketing word of mouth together.

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We also like to have some fun so little bit of personality coming across there in the BIOS as well.

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So when you look at other topics in your niche you can really take the best from those.

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Look at some of those ideas and put them together to create your own about you bio.

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OK so I feel that my buy me I said to her that is and can be wrong.

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So that's something to try and catch their attention a little bit of social proof.

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So many students take my digital marketing courses there's my keyword digital marketing follow me for

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action tips to grow your business.

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That's a call to action.

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Follow my Pinterest account.

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And then why should you do that.

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They get actionable tips to grow their business location then you going to stick this in Dublin Ireland

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and then go ahead and click save changes and you might see this saying Oops your username is already

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taken.

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So you can shorten that then until you find a freezer name or change it around.

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Maybe the other way.

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So if we come to the profile now we can see that we've got our SEO optimized title we've got our SEO

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optimized bio that includes our keywords and we also have a great looking profile image.

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So that is how you as you optimize your Pinterest can see you can appear at the top of the search results

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and upload a profile image that's going to look professional.

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I want people to follow your account.