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In this video you're going to learn how to create boards and on pins to them on Pinterest.

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This is a key part of building your audience it's the most important step singing a walk you through

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everything.

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So first thing what what is a boy and what's the purpose of it.

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Well I recommend that you look at some of the top influencers canes in your niche.

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For example here for digital marketing you can see this guy has 20000 followers.

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This is THE NATION I'm working in.

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And if I just look at his profile and look at his boards and scroll down I can see that essentially

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these boards act as different topics or subtopics so you can see that the main topic is digital marketing.

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But obviously there's a lot of more specific topics within that like digital marketing strategies Social

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Media Marketing Content marketing influence or marketing Pinterest marketing blogging tips etc..

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So really these boards help to organize content for those subtopics.

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Now let's look at it completely different each.

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We can see this is an e-commerce store Moria's seal again a lot of followers over 900 Italians and you

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can see that they have used these boards to organize into categories Eskin so their own store jewelry

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Bohemia plants get fancy art home decor hotsync cetera.

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And these boards are helpful to people because they might just be looking to get ideas about hats.

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So it's better for them to come into these boards and see all of the content organized here and that

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helps them get those ideas much much easier.

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So essentially these boards just organize them and organize the content pretty much.

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Now you can be quite creative with these boards like gifts soner 25 classes and sonis if Sundra a hundred

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makeup and beauty even something like knives you think that is extremely nice.

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But there's over a thousand pins on that scarves over the horizon pins so people really do like to get

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specific on Pinterest because there's so much content there.

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If people can organize it for them in boards they're going to want to follow that board to keep updated

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on those ideas.

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So this is how you add value on Pinterest by either organizing your own content in different boards

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and I'm going to show you as well you can actually organize other other people's content into these

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boards as well.

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And finally let's look at this food blog pinch of Yum.

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Same idea boards are used to organize content recipe videos appetizers baking bowls breakfast brunch

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drinks healthy meals desserts pizza pasta etc..

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So really looking at some topic can your needs is a great way to get ideas for even washboards to create

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and how to lay them out.

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Now I do want to give you a pretty cool tip as well as your boards can appear at the top of the search

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engine and what you want to do is actually what this guy's done here he's done a pretty well.

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You can see that the way he's named his boards is actually very specific.

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So he's not just saying random things.

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He's saying digital marketing strategy fails to open that up and actually see it in the link there.

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So why is he named.

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Well if I come into Pinterest and I search for Digital Marketing So that's the main topic in my niche.

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Now what you can see underneath the search bar are these suggested search terms.

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And this works the exact same way as Google Sink's suggested search.

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They're going to put in other additional keywords here that are highly search.

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So you know if these are appearing underneath here these are highly search terms.

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And so if I click on strategy which is the number one term after digital or digital marketing I can

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see that actually if I come across them boards I can see this guy ran sellers appearing right at the

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top because he's named his board after the exact search term.

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So when you're creating your boards you should really think about that as well.

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Create your boards really around those search terms.

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You can appear at the top of the search results and get more visibility for your boards.

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It's a really good tip to grow quickly.

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So now that we have a clear idea about what the boards are how to name them the next logical question

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is What do you actually put in these boards.

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Well the great news is is that you don't have to only put your own content in you might not have a ton

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of content and so your thinking had a build up an audience on Pinterest.

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Well the great thing that you can do is you can pin other people's content into your boards.

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Now this is still valuable for people and people want to follow this.

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As you can see here because essentially you're operating as an aggregator you're helping organize content

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filtering for people.

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And of course they're are going to want to follow that board if that's useful for them and saves them

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time and searching for it all together.

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Cetera.

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So we can see if we look at these pins here and we look at the links at the bottom of the pins.

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You can see these are all coming from actually different Web sites.

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So essentially what this guy's done is just created a board that's helpful for people that organizes

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content underneath those search terms.

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And as a result 13000 followers is not a bad results from that.

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So what I might want to do is not only add my own content but look on Pinterest for other content that

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I could add to my boards and make it more valuable for the Pinterest users.

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So now that we understand what boards are how to name them and what to put in pin in the boards.

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That's actually go ahead and create a board for ourselves.

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And actually what we do is we can pin something and create a board at the same time so I think we'll

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go ahead and do that.

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Now again what I'm going to do is look for my key word.

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So

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so digital marketing.

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Now what I want to find out is well what can I create a board on then.

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And if I look across have ideas social media money in for graphics for graphics is pretty interesting.

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So what I might think of doing is maybe I can create a board about the best digital marketing and for

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graphics is a good as you can see there a lot here and not all of them are are maybe that good.

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So if I can create a board on the best ones that would appeal to people and they'd want to follow that

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board and I can't because it be useful to them.

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So what I can do then is go ahead.

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Once I've decided on the kind of bored name I want to add some content to that board I don't have maybe

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an info graphic right now.

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So I'm just going to pin this piece of content to the board and I can create the board at the same time.

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So what I'm going to do is best digital marketing infographics and you can make this a secret board

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if you want so you don't have.

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It doesn't have to be public.

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You can hide it IDOLO the content and then publish it later.

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But I think it's OK to just go ahead and publish it straight away and they're going to go ahead and

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print create.

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So now I can see that that pin has being created.

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So the board is being created so if I come to my profile and come to the board and I can see that the

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best digital marketing for graphics has been added there and it might take a little bit of time just

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to load up what the pin will show up there eventually as well.

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Now what I can also do as well as pinning other people's content and aggregating content like that that's

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helpful for people I can also create my own contents.

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And so what I can do is maybe create a pin and take it from the web and I can actually take content

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from my own site and pin it in here.

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So I'm just going to take an article from my blog and pasted in here.

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When I click Next I'm going to see all of the images on that page that I can put into a show is the

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image on Pinterest.

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So I'll just take this one here.

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Now I could put it under the best digital marketing for graphics and create a new board which I might

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do is more something like marketing fundamentals so people who who just really want to understand the

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fundamentals of marketing and I can create the board by that.

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And so I can see it now.

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What I should have now is keyboard's for going to my profile what I've got now is two pens and two different

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boards there.

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Now what I can do is to improve these even further is I can actually go ahead and add a description

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to these boards.

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And if you're stuck for that as well.

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Once again what you can do is maybe just look at some top competitors and see where they are.

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What type of descriptions that they are using.

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So you can see this board is a collection of great tips and ideas for somebody learn how to do X Y Z.

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And so you can take a you can even copy this paste it in there.

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But he added it to this specific board.

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So this board is the collection of the best digital marketing and for graphics on Pinterest and you

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can include that in there.

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And the reason you want to do that is that gives people another incentive for them to follow the board.

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And you can also say what this board is about to make it clear to Pinterest as well.

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So I could maybe put this as technology or other.

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And then you can also add collaborators for these boards as well if you've got other team members that

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you want to help work on now as well as adding a description to your boards what you can actually do

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is add a description to any content that you pinch yourself as well.

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So again telling people a little bit about why they should click through and what this post is about.

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And again if we look at some examples here you can start to get a very good sense of what the type of

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descriptions that people come put in here.

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And then you can look at the best ones there and take some examples.

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It's going to be slightly different sort of recap then in this video you've learned how to create boards

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how to name those boards so you can appear at the top of the search engine.

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You learn how to add content to those boards using other people's content so you can build a valuable

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resource for your Pinterest followers or by adding your own content as well.

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And by adding descriptions to those boards and those pins so that they give that incentive people to

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click through and also that will help you appear higher in the search engine on Pinterest as well.

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So what I would recommend you do is take a little bit of time maybe go ahead and create three boards

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put a bad five pins in each and that is really going to set the foundation of content for your Pinterest

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account.