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In this video you're going to learn how to create a linked in profile that converts I'm not going to

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walk you through five key things that you need to do if you want to use LinkedIn is a powerful marketing

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tool to generate leads and drive Web site traffic.

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So the first of those five things is really just to set up an account and you can do that by going to

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Linked-In dot com and just joining the network.

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It's fairly simple and they're just going to walk you through a couple of steps.

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And once you sign up you're going to start having to add certain things to your profile on the first

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and the most important of those is a profile image.

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So I'm going to walk through this elements of the profile and a couple of couple of others and show

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you some best practices on them.

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So your profile image is extremely important not only does it show up on your profile page here but

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also if I come into my feed in news feed which is essentially like the feed on Facebook you can see

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that the profile images here as well.

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So you really do want to have a clear image that people can recognize you by.

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And that really has a profile image you'd actually be surprised.

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A lot of people if I look at say my connections here they don't have profile images and there's no way

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that they're going to be successful in building a network and generating leads on linked in if they

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don't have a profile image.

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So it seems like a fairly basic thing.

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But you would be shocked at how many people don't even bother creating an image.

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Now in terms of the image itself you can see if I go back here to mine it's quite a close cropped shot

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of my face.

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There's nothing really distracting in the background there.

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And I think hopefully you can recognize that's me fairly easily even if I was in the news feed here

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where the images smaller or even smaller again.

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I think you could recognize that as me.

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And one thing that I've done here is I've kept this consistent across all of my social media profiles.

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So Twitter Facebook etc. it is important to keep in consistence now in this image here you can see it's

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kind of a yellow background and kind of blond hair.

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And so it's not jumping off the page as much.

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Maybe she can improve upon that a little bit.

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You can look into my network here.

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Let me get you a couple of other examples.

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You can see this white background pops.

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The person pops off for quite a lot.

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So a single colored background can often be good.

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You can see here there's quite a lot going on in the background which may not necessarily be bad but

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it doesn't pop out as much as just a single color background.

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As you can see also you can see a background here with lots of writing in this.

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And I don't think that's a good idea because again it's hard to recognize a face when it's so small

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like that.

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And also the writing in the background is just distracting and you can actually see it very well I think

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can agree here.

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When it's like that.

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So for Jawan here maybe what she could do is have a much get much closer to the camera how a plain background

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and then it be easier to recognize her and even just recognizing who someone is is the first step in

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order to connect with them.

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So the profile picture seems fairly basic but you can see a lot of people do make mistakes on it so

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it's just worth pointing at.

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Now after you've uploaded your profile image the next thing you want to do is create a headline and

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this is something that I can even work on now and then and show you a couple of other examples.

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So I've just said here Margaret are an online instructor.

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Now actually the best thing to do here is not to focus on just who you are or what you do what the what

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the job title is.

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But actually to show how you can add value to people.

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So let me show you a couple of examples of this.

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So we've have most stuff here.

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He works in Microsoft and you can see he says digital wizard helping you in a rapidly changing digital

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world.

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Let's connect.

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Now I think personally he could maybe improve upon that a little bit and get a little bit more specific

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about how he was helping people.

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But he focuses on helping you in a rapidly changing digital world.

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So that is a good headline because it shows that things are constantly changing.

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It is overwhelming to keep up with the constant change and this is a guy who can help me keep up.

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So that is an attractive value proposition.

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It's not just his job title but he's actually saying how he can help you.

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And also here I think this is a great call to action to include Let's connect and that's something that

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can help you increase your connections automatically because you're giving that call to action and inviting

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people to connect.

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And also you've given that value proposition of why they should connect in the first place.

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So they're saying why they should connect and then you're saying let's connect.

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And then there's a good chance that I'm going to do it.

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Now remember that this headline is probably the single sentence on your profile that's going to get

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the most amount of visibility.

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People are not going to scroll down all the way read through everything 80 percent or 90 percent of

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what people are going to see is just on this single line alone.

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So it is worth giving a little bit of thought to let's have a look at another example of a good headline

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here.

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So helping find stay secure by hacking them for as before malicious hackers do.

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So that is a great value proposition as well.

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He's helping Klein stay secure by hacking them first before malicious hackers too.

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So that's a great reason to get in touch with him or to connect with him or to hire him because he can

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help you stay secure before the bad guys do so.

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Nice value proposition.

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Have a look at another example here.

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You can still include the role inside sales at Microsoft empowering people every day in the U.K. market

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to achieve more.

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So this is a good one because it says the role.

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So it's clear exactly what they are.

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And it's even more specific in terms of the market.

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And you know what they're helping people to do so those are three different examples of how you can

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think about that headline.

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One have a clear call to action and create a value proposition for that.

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The other is to kind of give your value proposition again and show the negative effects of maybe not

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reaching out to this person.

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And then the other is do a kind of a combination to show the role.

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So it is very clear what exactly your role is.

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And then even maybe get some specifics in terms of the marketplace.

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Now if you want to edit your headline very simple you can just come in and you can go ahead and edit

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it there.

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OK.

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So I'm just taking a look at some of those best practices and examples of data my own instructor eata

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me a parrot and pairing small businesses.

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To grow with digital marketing might be a bit long.

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Let's say this and see how this looks.

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I can just click OK.

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So I think that looks pretty good there for a first draft.

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Maybe I'll come back and try and get this down onto one line but you can see I think that's a lot better

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done was before where it was just essentially while my role was on there wasn't much of an incentive

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for people to connect or to reach out to me.

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And because they didn't say exactly how I could help them.

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So I think that's a lot better and I would take these best practices into account for yourself.

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So we've talked about creating your can't we talked about the profile image we've talked about the headline

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and then let's talk about the summary.

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And this is something that I could work on as well.

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And one of the cool things that I've noticed on Linked-In is that they have actually once you started

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to update your profile a little bit where you've worked they have actually pulled together a summary

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for me.

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So writing a summary can be hard.

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That's why we've created one for you to get started.

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So if I look at this summary it says experienced instructor with demonstrated his working in an industry

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skilled in marketing management negotiation business planning sales e-commerce strong education sessional

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growth troit.

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OK.

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So some of that is accurate and actually surprisingly good summary that they've pulled together through

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artificial intelligence I think.

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So I can if you have that option you can use that in to get started.

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Now I will need to edit this a little bit again.

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And before I do I would recommend you have a look at some examples again now to see how I can improve

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this.

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Let us look again at these examples to see what we could do better.

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So if we look as our staff here OK so he is talking a little bit more about himself here now.

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And I would even say if he focused more like he did in the headline here where he did on how he can

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help you then not is going to keep people reading and reading them.

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But the interesting thing that he's done here is he says how to reach him reach me on Linked-In message.

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He gives his phone number and he gives an e-mail.

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And he says the call to action if you get to endorse my skills so this is I think the most interesting

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part of this profile here is something that you could just copy and paste and put on your profile as

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well.

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Use a little bit of background in terms of what he's done.

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But then this is very interesting reach me on say the Linked In message so I can open up an address

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my summary again.

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I'll have to change that number.

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But this is a great idea because if the purpose of your linked in profile is to generate leads and connections

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and potential customers then make it easy for them to reach out to you and give them specific instructions

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about how to do that.

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You could even narrow that down to one and say best way to reach out is through LinkedIn or by e-mail.

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So I'll just leave that there for the moment.

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I think that was a good idea from that profile.

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Now let's look at Terry here to see what he's going to come in to.

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Again you can see call me directly and he's actually put in a little symbol which is actually a pretty

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cool idea and something that I could do.

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Call me directly.

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That's even a nice thing to put in because it shows that you know there are going to be talking directly

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to Terry.

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Here's another great example for the book of free consultation with me great idea please visit for media

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interviews visit Terri blah blah blah.

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So what I like out of this is let us take this again.

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And this is the key point that I want to get across is right you don't have to reinvent the wheel just

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look at people who are already doing it well and take the best of what they're doing.

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And then you can use it for yourself.

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Call me directly ask.

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OK.

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Fill that in later.

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OK so tidy that up a little bit then.

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So this is another option that they could do book me for free 30 minute consultation for media or speaking

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engagements places that so that's actually a great little line in there as well because it shows that

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you are open to doing interviews and speaking engagements and that's even a lot clearer than just saying

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something like send me a LinkedIn message or phone me because it's showing you know essentially why

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they should call you.

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And even here book a 30 minute consultation and even if you could say you know specifically about why

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book a 30 minute consultation to learn how to protect your business in the case of maybe Terry here

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because he's focused on cybersecurity.

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So let's have a look at this final profile doesn't have a summary right now.

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So it is something that maybe she could include.

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So those are just some ideas and examples for what you can do in your profile.

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I would suggest you don't focus on eye because you can see in the auto generated linked in profile here

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it doesn't mention I once it kind of just says your experience am and you know what are the things that

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you're experienced in and then I think after you do that you can add in some specific call to actions.

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And I think we saw some good ideas there just even reach me on LinkedIn where if you want to get more

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specific I think these were brilliant ideas.

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Book a free consultation for media interviews and speaking engagements visit me on whatever web site

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you can link directly that to call me directly on that as well.

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So I'll save those for the moment.

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Just to show you how that's going to appear and you can see it's pretty short.

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But I think we'll get straight to the point.

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And I think that is a great way that you can enhance that summary and use that summary to generate leads.

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They're going to read the headline and they're going to move then.

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And so it is important to remind them to connect or just keep moving in the page to read more about

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you.

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Now we've already looked at three of the five things that you can do in the profile image headline summary.

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And now we're looking at the fourth thing that you can do to generate more leads or grow your presence

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on LinkedIn.

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And that is to create a custom your l.

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So I've already done it here but you're going to find this option in the sidebar under your contact

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and personal information.

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And then here you can create a customized URL for your linked in profile and this is great because you

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can put it on business cards and it's not just a long string of random numbers and letters but you can

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edit that for yourself.

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But that on business cards it looks great on a Web site.

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It's a short link that you can paste anywhere and it just is a great thing to do.

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Similar to what you might do on Facebook or YouTube.

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You can create a custom mural very very handy and you can just added it in there.

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Your your own name might not be available.

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So luckily mine was just first name surname if you your name isn't available one great tip is just to

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put your middle initials my middle name is Michael.

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So I would just have put Darra and Walsh and probably that custom thumbnail would have been available

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so use your middle name as a middle initial If your first name surname is not available.

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Now the filing that you can do to build a profile that converts is also on your Web site you or L..

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You can also put your phone number in here as well and your e-mail here as well.

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So we have said that we will put this in this information in our summary but not everybody looks to

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the sidebar here but it's great to have this information here as well and that will help you get more

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contact from people and also get more traffic to your website because it's listees here and you can

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set that up to either goes directly to maybe an email or sign a form where they get a free PTF you don't

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just have to send them to your profile you can be quite creative with that.

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And that's something you can actually do in your summary as well if you're linking off to your Web site.

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You could say you know get it instead of a free PTF consulate or a free consultation.

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You could say get a free PTF about the most important things in cybersecurity for today's and an 18

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as an example.

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Then they go there.

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They have to put in their e-mail address and then you send them the PTF.

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But that's a great way to not just put a link necessarily to your home page but also use it as a way

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to Gesh actually emails from Linked-In.

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So now we have covered the five steps to build a profile that converts.

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Go ahead Tillington dot com.

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Set up your cans and implement these five strategies that you can generate more website traffic and

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leads from Linked In.

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It's the first step to really starting an.