1 00:00:00,530 --> 00:00:06,500 In this video I'm going to show you how to strike gold with second degree connections on LinkedIn. 2 00:00:06,740 --> 00:00:11,760 So to get started what you want to do is come up and click on the search bar here. 3 00:00:11,900 --> 00:00:13,120 The top of LinkedIn. 4 00:00:13,310 --> 00:00:15,720 And then you already want to search for people. 5 00:00:15,980 --> 00:00:18,620 And this is an incredibly useful part of Linked-In. 6 00:00:18,620 --> 00:00:21,340 It's essentially the search engine for people. 7 00:00:21,560 --> 00:00:28,280 And we can see right now it's showing a list of 300 93000 results for me and also then we have a huge 8 00:00:28,280 --> 00:00:31,830 list and options here to really filter that list then. 9 00:00:32,180 --> 00:00:38,210 Now I really want to show you the power of these second degree connections by first showing you the 10 00:00:38,210 --> 00:00:40,670 how many first degree corrections I have. 11 00:00:41,060 --> 00:00:46,550 So on this purse on my personal profile here I've just 970 connections. 12 00:00:46,640 --> 00:00:48,990 So these are people I've directly connected with. 13 00:00:49,280 --> 00:00:52,860 I've hit that connect button and they've connected back. 14 00:00:53,180 --> 00:00:59,060 So those are the first people I kind of personally know now where it gets extremely interesting is when 15 00:00:59,060 --> 00:01:05,940 I look at my second degree connections and those in now it's gone up to 392 thousands. 16 00:01:06,080 --> 00:01:13,510 So almost 400 times the network that I could tap into is just one step away. 17 00:01:13,550 --> 00:01:18,370 So these second degree connections are connections of my connections. 18 00:01:18,550 --> 00:01:25,560 So I know maybe someone here can give you a real example of this. 19 00:01:25,810 --> 00:01:28,480 I know Roy and Roy knows the Emma. 20 00:01:28,570 --> 00:01:35,770 So what I could do if I wanted to connect with Emma is ask Roy for a personal introduction or I could 21 00:01:35,770 --> 00:01:37,170 just simply hit connect. 22 00:01:37,180 --> 00:01:42,080 And because we have so many connections in common She's probably very likely to connect back. 23 00:01:42,230 --> 00:01:50,020 Now if you want to use this strategy just to grow your personal profiling get those connection numbers 24 00:01:50,020 --> 00:01:53,390 up and you can just go ahead and connect on all these. 25 00:01:53,440 --> 00:01:57,910 I would recommend you try and connect with no more than 150 per day. 26 00:01:57,910 --> 00:02:04,450 And also another tip is if you want to use this strategy you could maybe it's outsource this to a virtual 27 00:02:04,450 --> 00:02:08,810 assistant because it will take you a good bit of time to get through all of those. 28 00:02:09,010 --> 00:02:16,030 Now if you wanting search for second degree connections in a more targeted way maybe to pitch them or 29 00:02:16,030 --> 00:02:20,860 get on a call to sell say B2B software or something like that. 30 00:02:21,070 --> 00:02:27,970 What you could do is start to use some of the old other filters here so we can see that if we click 31 00:02:27,970 --> 00:02:35,500 on the drop and here we can see that we can even type in their name their company or their title. 32 00:02:35,500 --> 00:02:41,890 So let's imagine that I was trying to really pitch our product to CEOs. 33 00:02:41,920 --> 00:02:48,310 So chief technical officers I could just type that into the title field there and now it's showing up 34 00:02:48,620 --> 00:02:49,850 in results. 35 00:02:49,930 --> 00:02:58,540 So I could ask one of my connections again here for example let's open this up car so I could maybe 36 00:02:58,540 --> 00:03:01,980 message Karl and say Hi Karl. 37 00:03:02,050 --> 00:03:06,740 I'd love to talk to niall to me over at whatever company Fearn ago. 38 00:03:06,940 --> 00:03:10,230 Would you mind giving us making me a quick introduction. 39 00:03:10,510 --> 00:03:15,820 Or again you can just connect and see if he connects back and then you'll have the option to message 40 00:03:15,820 --> 00:03:17,120 him directly. 41 00:03:17,290 --> 00:03:21,740 So you can see from a network where I probably had very few Teoh's in it. 42 00:03:21,850 --> 00:03:26,470 I've never and see Teoh's just through those second degree connections. 43 00:03:26,680 --> 00:03:33,160 Now if you wanted to even take it a step further these third degree connections are really connections 44 00:03:33,340 --> 00:03:39,250 of your connections connections starts to get a little bit more complicated and watered down. 45 00:03:39,250 --> 00:03:43,780 So I think really the second degree connections are where the power is because they're just one step 46 00:03:43,780 --> 00:03:49,750 away with you but as you start to add more people to your network remember that that pool of second 47 00:03:49,750 --> 00:03:53,740 degree connections will continue to grow again. 48 00:03:53,740 --> 00:04:00,610 So it's one of the amazing things about Illington it really shows the network effect and how powerful 49 00:04:00,610 --> 00:04:01,600 it is. 50 00:04:01,610 --> 00:04:07,600 And remember that in here in the search engine you can really find all these second degree connections 51 00:04:07,840 --> 00:04:14,240 and filter them down to really find a targeted list of people that you can connect to it on LinkedIn. 52 00:04:14,500 --> 00:04:21,220 So go ahead and try that for yourself or put this strategy in your back pocket for later for a client 53 00:04:21,640 --> 00:04:23,850 or for a company that you're working for.