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In this video you're going to learn how to get blog traffic from LinkedIn and I'm going to show you

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how to use one of the latest features of linked in where you can write an article and essentially publish

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directly on LinkedIn.

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This is like just a blog publishing platform built into LinkedIn and linked in or got it giving this

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a lot of visibility.

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So it is an excellent feature that you can take advantage of in order to get more exposure.

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So before we get into kind of looking at this I just want to show you a couple of examples.

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So Richard Branson is the founder of Virgin Group and he's actually extremely active on LinkedIn.

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He publishes quite a lot of articles and if you go to his profile you can see them below down here.

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He's got over 13 million followers for his articles.

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And so this is a great way that he's built up his influence on the platform.

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So if we look at the articles here we can see Catching up at Bill Gates and climate change and if we

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click into this again we can see that this is that this is an article published on Linked-In publishing

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platform.

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Now in terms of what type of content should you put ash.

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Well you want to be quite targeted and your content should really accomplish two girls.

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First it should teach people how to solve a problem or do their job better.

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And then it establishes you as a thought leader and that each aspect is naturally going to lead to more

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business.

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If you offer them real value on it's basic psychology and it just gets results.

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So Richard Branson is probably extremely well known already to a lot of people and he's just continuing

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to create this content to raise issues with people.

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But for a business you maybe want to get a little bit more strategic in terms of the content that you

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create and also the call to action for these posts.

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So the reason I'm showing you Richard Branson here is more just he's using it as a blogging platform

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on Linked-In itself and extending his influence there.

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But here's an example of someone who's been using it more strategically and using it to get blocked

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blog traffic.

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And this is very interesting as guy Neil Patel if he come in to his articles you can just click on the

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latest one here.

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So this is much more specific and targeted how to find new customers using these nine Google Analytics

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reports.

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So you can see that compared to Richard Branson catching up of Bill Gates.

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It's kind of more informative.

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This is much more an article like how to do your job better and get results.

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And this is the type of article that I encourage you to use.

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Now if you scroll down you can see that this is a good article.

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It's got a good amount of likes and comments.

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But here is where it gets really interesting and this is the strategy that I encourage you to use.

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In fact the opening paragraphs of this article don't really teach anything.

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There is no 9.

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Analytics reports that is jumping into here is just setting the stage.

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Given the context and then he says luckily Google Analytics has the answers you need.

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Click to continue reading.

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Now if we look at this it's the same post essentially But this time on his Web site.

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So what he's doing is he's giving some of the article away on linked in maybe 20 30 percent of us.

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And then he's encouraging people to continue reading to click back to his Web site so you can see that

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that's a lot more strategic than the way.

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Maybe Richard Branson is using it.

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Richard Branson doesn't need web site traffic.

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But as a business owner he will.

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And so the idea here is to make it much more focus in terms of enabling people to get results on a good

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headline will always help capture people's attention.

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Then most importantly after 20 30 percent of the top of the article gets them to click to continue and

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really the meat of the article should be back on your Web site and not allow you to get people back

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to your Web site and the beautiful thing about this strategy is if you already have a lot of blog posts

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who are taking over from a client or you're coming into a company they might have a lot of content on

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their blog but it's just not getting that much visibility and through LinkedIn you can repurpose the

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same content.

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You don't even need to create new content share it.

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And he can get a lot more traffic from the content that you've already created.

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And the cool thing about these articles and the reason that you want to use this rather than just putting

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a link to your web page here is because if you publish an article so if you go ahead and write an article

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here everybody that you were connected with will actually be notified that you have created an article

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so this is a new feature from Linked-In.

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They're obviously trying to push adoption of it on as an incentive for people to use it.

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They are notifying all the connections.

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Any time you publish something so that is why you would want to publish it here and not just share a

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link to the same article which you could do here.

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You could just copy that and say paste that in and it shows the same thing and looks quite similar but

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the key difference is that if you publish it as an article and even just share 20 or 30 percent of all

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of your connections are going to get a notification if you share it just does a post like I've done

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here.

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They will not get a notification but it may end up in their news feed as well.

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But the key thing I'm trying to stress is that the article has much more visibility for your connections

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and that is why you should really publish it as an article and just like this example here.

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So if you want to create content that gets a lot of exposure on Linked-In write an article put 20 or

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30 percent of the article there.

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Leave the meat back on your Web site and encourage people to continue reading back on your Web site.

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So go ahead use astrology for your own business for clients for a company that you're going into in

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order to get much more visibility.

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Extend your influence on help people solve their problems on Linked In.