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In this video you're going to learn how to create your own Linked-In group.

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And this is one of the best tactics to build your brand and generate leads to grow your small business.

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So we're going to run through the three important steps you need to complete.

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And the first step is actually just to go ahead and create the group.

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So to do that log into your Linked In profile come across to work and then you'll see the option to

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go over to groups.

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And then if you come to my groups you can see the option to create a group now in here you can see that

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you can give your group a title you can upload a description a logo includes some rules and you probably

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want to leave this as the standard groups.

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It can be visible in search results so people can find it.

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Other members can be invited to it.

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So in terms of what should you be putting in the title the logo and the description.

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Well really.

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You just want to communicate the benefits of people joining this group what is this group about.

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Is that a topic like social media marketing and in that description then you know what is the benefit

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of this group learn strategies for social learn the latest strategies for social media marketing that

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can grow your business better.

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You need to get across the benefits there so that is step number one just simply create a group.

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And if you're a little bit unsure about this you can always come in and discover some groups to see

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the titles that they've put in to see some of the descriptions here that they've put in.

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And you can just have a glance through those two to really help you get started setting up the group

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who we're having problems with that.

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So step number one is just create your own LinkedIn group.

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Now step number two is where it starts to get interesting.

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This is where we want to find people to join our group and to do that.

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Let's go back to living in essentially what we want to do is funnel people who are already active in

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similar groups back to our group.

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And so to do that let's just say I'm going to search search for Social Media Marketing and we can see

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that I'm seeing all these search results here people jobs content companies.

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But I really want to filter this tend to groups.

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And so what I want to do is go ahead and start to join these groups.

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Now I'm a member of this and already see just keep working day and through the live list.

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You can see two million people on this group which actually I've requested to join.

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So you don't join immediately you need.

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You may see a pending and so you can just keep going and through the list and you can become a member

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of up to 50 groups.

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They may not approve your request to join straightaway but usually it's done with in 24 hours.

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So that was Step number two just join up to 50 relevant groups that already contain your audience.

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Now Step number three is to come back to the group section again.

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And really we want to have a look inside of these groups that we have really joined here.

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So let's go to this one looks quite active.

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And now what we want to do once we're inside one of the groups and we're approved as a member that we

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want to click on the members tab here.

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And once we are in the member's tab then we can actually start to message people directly for free.

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We don't have to pay to do this and we could send a personalized message invite them to join our group

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and paste a link to our group in there as well.

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See you can work down through the list if you want and them as you can see there's quite a lot of people

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in this group.

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So sometimes it's a good strategy to actually come in and maybe look at those smaller groups say this

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one here that has a smaller number of members 444 and you can invite them personally or you can just

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take the time to go through.

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Have a look at their profiles and see are they really a good fit for you on.

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That is a great way that you can read just build up a viable pool of your potential customers.

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So inside of your group what you can do is just maybe block any from competitors for getting in.

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You obviously want to demonstrate your valy demonstrate your expertise don't be overtly spammy or sales.

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But it's hugely beneficial to have all of your target audience in one place.

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So now that you know how to create a group on LinkedIn consider using this tactic for yourself to build

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your brand and generate leads to grow your small business.