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A linked in company page helps others learn more about your business brand products services and job

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opportunities.

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That's why in this video I'm going to show you how to create a page ad adman's publish content and not

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employees.

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So the first step is to go and create a page and to do that and you can just come into the work section

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here.

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You can scroll to the bottom and you're going to see the option here to create a page and all you want

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to do is firstly put it in the company name so just putting set up as an example and then you're going

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to see that you can chose the link in public your L or your custom your l.

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And ideally this will just be the name of your business and hopefully that is available there for you.

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It is fun to click verify that your official representative of the company and go ahead and create the

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page.

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Now as suggested here you should add a logo and cover photo give candidates full context around your

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company by filling out all the sections and you can even add your company name on company description

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in each target language and you are discovering.

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So go ahead and click and get started.

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Now I mean here you can see those options to add the profile image change the name the description etc..

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Now it can be a little bit intimidating to fill the site if you're not sure what to fill in.

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So what I would recommend you do is you actually open up open up Linked-In again in a separate tab and

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then you can come into the search bar here and start to search for some companies.

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So just take HubSpot as an example.

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And actually I think their page came up there but if they don't you can come across to companies just

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open that up and what you can essentially do is have a look at some companies and their pages and use

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it as a template for yourself so you can see they've got a nice bright logo in it.

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In terms of it just being two colors that's a key thing for company logos it's a great idea to have

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two colors and not a white background because that'll blend into the page so you really want to be a

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bright color backgrounds and then see white here that really pops out.

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You'll also see that they've used their cover image space to show the team members.

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It's kind of a fun place to work.

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That's appealing to candidates if they wanted to come and learn more about Linked-In and the jobs that

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are available.

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Well look it looks like a pretty fun place to have to work.

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And that's the type of thing that you can use that cover image for.

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Let's open up another page again and we'll have a look at some other different types of companies.

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So if we search for like on seat didn't pop right up there so we can come to companies.

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And again we can look there.

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So what we can see here and this is kind of interesting.

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Best of company pages 2017 is awarded by and linked in themselves in the background there is really

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the campus of their offices.

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And so again it's appealing really to people who potentially work there not only the team but hey that

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looks like a pretty awesome place to work.

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Now if we scroll then maybe down to the about us let's have a look at these.

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So they really get into you know what they actually do what their kind of story is how many customers

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they have and where some of the offices are.

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So that's important for an international company.

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And if we look at night then let's have a look at example of them a little bit of the history about

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the company named after the Greek goddess of victory.

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And again some of their places where they're actually operating there founder or founder is Phil Knight.

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It's kind of a well-known guy.

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And then also you can see that they've added in their web site you're offended type of company and there

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are a number of employees speciality etc..

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If we do the same on the Hubspot you can see those same details are there as well.

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So the point is that I would encourage you to search for some company pages.

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Check out what they're doing and model yourself on.

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Even people particularly in your niche or company sizes that are similar.

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But as a general rule you can see the profile logo here two simple colors and with a simple image that

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really pops say.

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So.

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We cannot look at the see black background.

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Simple logo two colors pop side cover photo show the team or maybe even show the campus where you're

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working and in terms of the About Us little bit of history.

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Explain really what the company does at a high level and the areas where you are operating.

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And here's an interesting part as well for more information visit our company's site or career site

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and then they include companies details so you can see that this page is really geared towards hiring

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people into the company because there's a clear call to action there.

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They're also focusing a lot on the campus and probably a similar thing here as well.

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So there's tons of ideas on existing Linked-In pages you can just take the best ideas from them and

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apply them to your own page.

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So I'll let you fill in the steps there for yourself.

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Fairly straightforward but let's explore some of the other features of the Linked-In company page.

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And one is the updates so you can really share updates and this will go to the people who are following

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your page and then you can do it in a very simple way like that you can just come to the updates page

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publish it.

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You can see engagement details here and metrics that Cremin cross to analytics as well.

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We can see people who followed the page the careers page the companies page satirises Fullbright break

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down in terms of the analytics and we can also get some notifications there if our company has been

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mentioned in a post and this is essentially where we would monitor that.

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So already in this video learned how to create a page to publish content and then look let's look at

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how to odd oddments to the page.

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So to do that you can just click on the Armand's tools in the top right hand corner click on page adman's

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and then you will just go ahead and add any Adnan's in.

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Now they must have set up their LinkedIn profile already.

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So once they done that you can just search and search to find them and then you can go ahead and add

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them.

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So let's just say you could just select somebody there.

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They're going to get the notification.

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I'll actually just remove that because it's just a friend.

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And then we go ahead and click save and they're going to receive a notification.

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Final thing we want to cover is how to add employees to your business page on Linked-In.

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And actually it's the employees themselves who will associate it with your page.

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So you really want to tell employees to come into their own pages here.

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View that profile then you want to come down to experience add some experience and then you can put

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it in the company.

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You can see it there set up a demo and then they just go ahead and on in their title and when they started

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etc. and that's going to show up on their profile.

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So what do you want to do once you've set up your page actually encourage your employees to set it up.

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You can give this information about the page name to date your departments and maybe ask them to go

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get everybody set up.

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So once again to create a business page on Linked In Quicken the work icon in the top right hand corner.

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Go ahead and create a company page and in there you can also add admins publish content and then once

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you've set up your page you can ask employees to add themselves to your page as well.

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And that is how you can really help people learn more about your business brand products or services

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and job opportunities by creating a business page on LinkedIn.