1
00:00:00,240 --> 00:00:04,390
You've already learned how to refine the audience for your ads with interest targeting.

2
00:00:04,500 --> 00:00:09,810
And in this lecture we're going to cover the last two options that you have which is behavior and connections

3
00:00:10,290 --> 00:00:10,960
targeting.

4
00:00:11,040 --> 00:00:12,400
So let's jump straight in.

5
00:00:12,420 --> 00:00:19,530
We're still here in the detail targeting section in our ads create tool working on the onset level for

6
00:00:19,530 --> 00:00:26,920
our audience and define this behavior targeting best to click on browse here come dine TV havior is

7
00:00:27,150 --> 00:00:30,170
when we can see certain behaviors that are available here.

8
00:00:30,180 --> 00:00:36,150
Now if you want to include people who have these behaviors into your audience this is hadiah It's very

9
00:00:36,150 --> 00:00:42,810
simple and the same process as our interests let's understand with some of these behaviors are so mobile

10
00:00:42,810 --> 00:00:43,690
device user.

11
00:00:43,710 --> 00:00:44,670
If you want to do.

12
00:00:44,670 --> 00:00:52,230
Target is a person who uses a particular brand of mobile device or particular operating system if that

13
00:00:52,230 --> 00:00:54,570
was important to your.

14
00:00:54,780 --> 00:01:00,750
Then you can see like that here and really on that end just by ticking the button as we saw for the

15
00:01:00,750 --> 00:01:04,510
interests coming down let's have a look at some of them other ones here.

16
00:01:04,530 --> 00:01:06,500
Travel is quite an interesting one.

17
00:01:06,630 --> 00:01:12,210
And for example you could include people who have returned from a trip one week ago.

18
00:01:12,390 --> 00:01:20,850
You know I have seen on my Facebook news feed a service that helps people to reclaim any money that

19
00:01:20,850 --> 00:01:24,000
they're owed from canceled flights or missing baggage.

20
00:01:24,030 --> 00:01:28,890
Now that appeared in my news feed when I just came back from holidays so probably they are using this

21
00:01:28,890 --> 00:01:35,400
type of behavior targeting to put the ads in front of people who are most likely going to need that

22
00:01:35,400 --> 00:01:36,140
service.

23
00:01:36,150 --> 00:01:41,010
So that's an interesting example of how someone might be using behavioral targeting.

24
00:01:41,250 --> 00:01:46,830
They're moving down a little bit further we're looking at Kinect connections here and this is where

25
00:01:46,830 --> 00:01:52,650
you can target your audience based on a connection that they have with you or don't have to.

26
00:01:52,770 --> 00:01:56,040
So you can see there are options here for the Facebook page.

27
00:01:56,040 --> 00:02:02,790
I can target people who like my Facebook page and only them and you'll have to maybe type in the page

28
00:02:02,790 --> 00:02:08,140
name and you can see that my fuel gauge here has dropped right down to it.

29
00:02:08,140 --> 00:02:16,830
And so the reason is is because if I select this option people who like my page then it will apply dot

30
00:02:16,860 --> 00:02:22,180
variable plus all of the other things that I've selected above in order to do that.

31
00:02:22,200 --> 00:02:28,320
So that really does narrow your audience that's not a day like my page and they are the things above

32
00:02:28,670 --> 00:02:35,990
that they like my page and they meet the criteria above as well so it's important to understand I want

33
00:02:35,990 --> 00:02:38,980
to take that off because that really narrows my audience too much.

34
00:02:39,120 --> 00:02:41,980
But you can include people who don't like your page.

35
00:02:42,150 --> 00:02:44,650
If you're trying to reach new people.

36
00:02:44,710 --> 00:02:45,500
Exactly.

37
00:02:45,590 --> 00:02:51,020
And similar options for your app and events are some reason that seems a little bit hard to click.

38
00:02:51,030 --> 00:02:53,580
But I'm sure you'll figure it out now.

39
00:02:54,060 --> 00:02:59,280
In terms of these behavior on connections do you need to use them properly for this first campaign.

40
00:02:59,280 --> 00:03:04,350
They're not as important but it's just interesting to understand what those options are.

41
00:03:04,350 --> 00:03:09,630
I would suggest that you go in have a look quickly around what those options are if there are placable

42
00:03:09,630 --> 00:03:10,760
ones put them in.

43
00:03:10,760 --> 00:03:13,420
If not don't worry about it too much.

44
00:03:13,440 --> 00:03:19,230
Now that really wraps up our targeting and using those core targeting options to create an audience

45
00:03:19,230 --> 00:03:20,080
for our.

46
00:03:20,130 --> 00:03:23,570
Coming up next we're going to set the Plaisance for that.

47
00:03:23,730 --> 00:03:27,680
And this is really where ad appears so I'll see you in the next lecture.