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After you've selected the audience for your ad the next step is for you to select where you want your

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ads to appear.

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And this is actually a pretty quick thing to do but it is important to understand.

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So to remind you we're still working in the asset level under placements here.

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This is the second thing.

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Last thing we have to do and then we'll be done with the set.

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So in terms of where your odds are going to appear by default Facebook will automatically place them

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into five different places.

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So it's important to understand where these five places are.

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If we click on the learn more bid button here we can find out.

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So over here on the right hand side we can see that the first place is the Facebook mobile news feed.

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The second Facebook desktop feed Facebook right hand column Instagram and the audience network.

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So those are the five places now to explain a little bit more about the third place there.

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Instagram if you didn't know already face back Facebook bought Instagram and they have allowed us through

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this ad creates tool to advertise to the Facebook audience which is 150 million daily active users so

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that's a lot of people a lot of great people that you can get your ad in front of.

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Now the even cooler thing is that you don't need to have an Instagram account in order to run ads on

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Instagram.

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It is recommended that you have it but if you don't have it it's actually fine.

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And what happens actually is Facebook will pull your Facebook profile and username and show that in

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the normal profile that you would see on Instagram.

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So the people who click on the out wouldn't even know that you didn't have an instagram account.

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So that's a pretty handy feature that they've built in to enable that.

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Now the final place is the audience network and this is a network of apps and Web sites where Facebook

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can also publish their ads.

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Now they don't have a full list of where all those places are.

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So in my opinion it's like it's a little bit gray area about where those ads are actually appearing.

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So what I would recommend is for your first campaign you really want to think about where those placements

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should be and perhaps you should even edit some of these placements.

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Now if you want to remove some of those placements it's very easy to do.

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You can come down for example to the audience network.

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And I'm just going to take this here.

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You can come in and Instagram and on Twitter if you want.

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And what I'm going to do is really focuses on the Facebook news feed because that is the place where

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people get a lot of click through is engage.

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So I'm going to remove it from the right hand column instead of articles.

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And as you can see my reach was two million people and dropping down to four.

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Eighty.

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Now from my experience in my campaigns as well for my particular audience they do a lot better on desktop

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and they take a lot more action.

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So I'm going to reduce that and select like device tied to be desktop only.

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So if you're starting in your first campaign maybe something to think about is just to concentrate on

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the Facebook news feed.

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But of course this is once again going to depend on your audience the type of ad that you're putting

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out.

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But now I understand the options and we're almost finished with the outset level.

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Just finally the budget and schedule which we'll cover in the next video.

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I'll see there.