1 00:00:00,520 --> 00:00:06,450 Now the final piece in the onset level is to define your budget and Cheryl. 2 00:00:06,510 --> 00:00:10,710 So just remind you again we're still in the sounds great tool at the outset level. 3 00:00:10,710 --> 00:00:15,420 Final piece here is bhajis and said Joel when we can actually get this done pretty quickly. 4 00:00:15,600 --> 00:00:20,200 But it is important that you understand the different options here for your campaign. 5 00:00:20,460 --> 00:00:26,780 Now by default Facebook will suggest a daily budget for you and you can see this. 6 00:00:26,790 --> 00:00:31,230 This is popping up for me in my example as 20 euros per day. 7 00:00:31,230 --> 00:00:35,570 Now you can edit this very easily just clicking on it and changing it around. 8 00:00:35,880 --> 00:00:41,970 Now one thing that you should keep in mind as you set your daily budget is that there are minimums on 9 00:00:41,970 --> 00:00:48,450 Facebook and those minimum daily budgets will that will depend on the campaign objective that you have 10 00:00:48,450 --> 00:00:48,990 chosen. 11 00:00:48,990 --> 00:00:56,160 So for example if I try and put in one euro here as my daily budget I'm going to go and get a notification 12 00:00:56,160 --> 00:01:03,120 here and it says the budget for this odd set must be at least five euros and that's because my campaign 13 00:01:03,120 --> 00:01:10,100 objective is really to get clicks to a Web site on the minimum budget for that type of campaign is €5 14 00:01:10,110 --> 00:01:10,620 per day. 15 00:01:10,710 --> 00:01:14,700 So I'm going to actually say that this is 10 years maybe low. 16 00:01:14,700 --> 00:01:21,210 The daily budget once you have set up the next thing to really define is your schedule and really when 17 00:01:21,210 --> 00:01:27,090 you'd like your ads to appear and this is worth giving a little bit of thought to because by default 18 00:01:27,510 --> 00:01:32,470 you're are both scheduled to run continuously starting today. 19 00:01:32,730 --> 00:01:36,010 Now I am creating the sod on a Saturday. 20 00:01:36,090 --> 00:01:41,280 Personally I would prefer to start it on a Monday because I think people are probably more likely to 21 00:01:41,280 --> 00:01:46,860 take those click through as they're going to be in work and maybe a little bit more serious about actually 22 00:01:46,860 --> 00:01:50,630 taking the action rather than just maybe browsing on the weekend. 23 00:01:50,850 --> 00:01:57,490 So what I'm going to do is instead of leave it at the default option set a start and end date. 24 00:01:57,840 --> 00:02:03,120 And as you change these dates an important thing to do is keep an eye on the sentence here that shows 25 00:02:03,120 --> 00:02:07,530 you a summary of when your ads will run on the Baaja that you will spend. 26 00:02:07,530 --> 00:02:13,290 So right now it says your ads will run for 30 days and you'll spend no more than 300 euros. 27 00:02:13,290 --> 00:02:20,310 Now what I'm going to do is just change this so I'm going to start this on Monday. 28 00:02:20,580 --> 00:02:27,230 And I am going to change this and and get it to end on Thursday. 29 00:02:27,570 --> 00:02:32,670 So that's why it's important to keep an eye on this sentence here because even when you set the dates 30 00:02:32,670 --> 00:02:36,000 it is actually a little bit confusing but when it comes up. 31 00:02:36,000 --> 00:02:40,090 So there we go three days going to spend more than 30 years. 32 00:02:40,830 --> 00:02:46,680 And really this is where you want to check that everything is in order and that's going to be no surprises. 33 00:02:46,680 --> 00:02:51,100 So for a first campaign it is probably a good idea to set a start and end date. 34 00:02:51,330 --> 00:02:58,290 So you know how much you're going to spend on you're not going to get any surprises moving down after 35 00:02:58,290 --> 00:03:00,700 you have shed set the shed jewel. 36 00:03:00,720 --> 00:03:03,600 You can see here optimization for delivery. 37 00:03:03,750 --> 00:03:09,110 And this says little clicks here and this is really you just want to check that this is as you want 38 00:03:09,110 --> 00:03:10,090 it to be. 39 00:03:10,110 --> 00:03:16,130 Remember that the campaign objective for this example is to get clicks to a Web site. 40 00:03:16,320 --> 00:03:25,050 So I want mine to be build on that basis on the basis of getting link clicks and not on getting just 41 00:03:25,110 --> 00:03:26,430 impressions. 42 00:03:26,430 --> 00:03:28,240 I don't want people just to see my ad. 43 00:03:28,380 --> 00:03:34,400 I want people to actually click through and I want Facebook to optimize for my campaign on that basis. 44 00:03:34,710 --> 00:03:40,800 They're moving then after optimization for ad delivery you can see bidda meant and by default this is 45 00:03:40,800 --> 00:03:42,830 set to Automatic. 46 00:03:42,880 --> 00:03:48,170 Now this is one of the few areas where you want to leave it on automatic. 47 00:03:48,180 --> 00:03:54,170 Now remember that Facebook ads and the ad platform is actually a auction. 48 00:03:54,270 --> 00:04:02,280 And so when you are buying ads on Facebook you're bidding against other advertisers who want that same 49 00:04:02,280 --> 00:04:04,080 real estate as you want. 50 00:04:04,080 --> 00:04:09,780 Like putting an ad in front of those same people on their Facebook news feed for example. 51 00:04:09,780 --> 00:04:13,350 Now I would suggest you just leave this as automatic. 52 00:04:13,350 --> 00:04:21,030 It works really well and it makes sure that Facebook sets them and help you get the most clicks at the 53 00:04:21,030 --> 00:04:22,130 best prices. 54 00:04:22,140 --> 00:04:28,650 There is an option here to set manual clicks but I would only recommend that you do this if you really 55 00:04:28,650 --> 00:04:34,410 understand what you're doing and that you have worked out exactly how much a click is worth to you based 56 00:04:34,410 --> 00:04:39,960 on how many people then converge on your Web site after that click or make a sale or whatever. 57 00:04:40,080 --> 00:04:45,360 So it's a bit more of a complicated thing you have to understand all the calculations that every single 58 00:04:45,360 --> 00:04:46,290 step. 59 00:04:46,290 --> 00:04:50,800 And personally I think it's just a lot easier to stick to automatic bid amount. 60 00:04:50,820 --> 00:04:56,220 You know how much you're going to spend on Facebook does a really good job of getting you clicks at 61 00:04:56,220 --> 00:04:58,110 a good price. 62 00:04:58,240 --> 00:05:02,800 Now moving down on from that you can see when you get charged. 63 00:05:02,980 --> 00:05:07,530 So I'm purling click which is exactly what I want to do and not per impression. 64 00:05:07,530 --> 00:05:10,880 So it's more just again making sure that everything is in place. 65 00:05:11,050 --> 00:05:13,210 Next up we have our share jelling. 66 00:05:13,540 --> 00:05:19,180 And you can shed Juliar odds for specific hours of the day or the week and note this option is only 67 00:05:19,180 --> 00:05:26,440 available if you set a lifetime budget for your campaign Saddam is back up here at this section here 68 00:05:27,040 --> 00:05:30,730 instead of a daily budget setting a lifetime budget. 69 00:05:31,000 --> 00:05:38,890 And that really is set up that way so that Facebook can get you the clicks that he need with in a lifetime 70 00:05:38,890 --> 00:05:39,380 budget. 71 00:05:39,430 --> 00:05:45,400 And if it's restricted to doing that and cited daily bodges a it may not be able to get you those clicks 72 00:05:45,580 --> 00:05:48,040 because you've said only certain timeframes. 73 00:05:48,190 --> 00:05:56,620 Now this could be interesting for example if you want to offer a promotion for a local business at lunchtime 74 00:05:56,920 --> 00:06:01,330 and capture people who can get a coupon at that specific time only. 75 00:06:01,520 --> 00:06:06,340 Or if you have a business that only has certain opening hours and you want to show the ad for that local 76 00:06:06,340 --> 00:06:10,440 business only when your business is open that can be a good option for that. 77 00:06:10,720 --> 00:06:12,860 Finally we have delivery type. 78 00:06:13,080 --> 00:06:17,950 I know that you have these little information buttons here if you're going through this and you kind 79 00:06:17,950 --> 00:06:24,910 of forget exactly what these things are so you can choose as standard or accelerated delivery as standard 80 00:06:24,910 --> 00:06:30,940 delivery as it says here is the recommended and preferred option for most advertisers. 81 00:06:30,940 --> 00:06:36,460 And I would really recommend you leave this as well as standard delivery accelerated delivery can be 82 00:06:36,460 --> 00:06:42,190 useful for promoting time sensitive events and really reaching that target audience quickly. 83 00:06:42,190 --> 00:06:47,530 So if you wanted to spend all of your ad budget straight away you could use that accelerated delivery 84 00:06:47,530 --> 00:06:48,220 option. 85 00:06:48,520 --> 00:06:52,830 So that covers all of those advanced options that are available there. 86 00:06:52,850 --> 00:06:56,740 And just to recap this is for just checking that everything was in order. 87 00:06:56,740 --> 00:07:01,090 I haven't made any changes so you can hide these advanced options. 88 00:07:01,090 --> 00:07:07,330 Now one thing to do at this stage is maybe note over here the estimated daily results after you set 89 00:07:07,420 --> 00:07:14,180 all of your targeting options and placements and budgets you can have a look at how the estimated reach 90 00:07:14,180 --> 00:07:19,880 is looking for your campaign and the daily like in clicks that you can be expected to do. 91 00:07:20,140 --> 00:07:26,830 What I would recommend maybe at this stage is that you just know Dan these estimated daily results and 92 00:07:26,950 --> 00:07:33,500 when you actually get your campaign results you can compare these and really get a sense then of accurate 93 00:07:33,500 --> 00:07:35,610 as it was for your campaign. 94 00:07:35,620 --> 00:07:47,210 So I'm just going to note down reach 440 just 2 6 0 0 and link clicks 4 to 27 per day. 95 00:07:47,620 --> 00:07:50,240 So we can compare that in our reports afterwards. 96 00:07:50,610 --> 00:07:54,880 The next thing to do is just go ahead and click this continue button. 97 00:07:54,880 --> 00:07:59,230 So what I would recommend you do now is go ahead and set the budget for your campaign. 98 00:07:59,260 --> 00:08:05,740 I'd recommend that you do start small because that's a great thing to really Kickoff first campaign. 99 00:08:05,740 --> 00:08:09,440 Don't put yourself in a situation where you spend too much money. 100 00:08:09,520 --> 00:08:12,410 So go ahead do that and I'll see you in the next lecture. 101 00:08:12,430 --> 00:08:17,350 Are we getting into the level creating the image and text for you're out. 102 00:08:17,500 --> 00:08:18,010 I'll see there.