1 00:00:01,270 --> 00:00:08,700 It's now time to refine your creative on what people really see when they see you are out in this lecture 2 00:00:08,710 --> 00:00:14,410 you're going to learn how you can pull images from your web site to use as part of your ad hiking free 3 00:00:14,410 --> 00:00:21,480 stock images from Facebook to Zura and hey you can even use existing posts as part of your ad and there's 4 00:00:21,490 --> 00:00:24,670 a key and Vantage in doing that. 5 00:00:24,670 --> 00:00:31,690 Now as a reminder we are still working here inside the ads create tool working at the final stage of 6 00:00:31,690 --> 00:00:38,170 the creation process which is the third level and the first thing that you'll see here is the option 7 00:00:38,170 --> 00:00:40,940 at the top of the page to create a brand new ad. 8 00:00:41,210 --> 00:00:43,560 We're using existing posts now. 9 00:00:43,570 --> 00:00:47,190 As I said I'll walk you through both of those scenarios. 10 00:00:47,410 --> 00:00:54,340 But the key thing regardless of which option you choose he has to choose an ad format that is appropriate 11 00:00:54,700 --> 00:00:56,520 for your objective. 12 00:00:56,710 --> 00:01:02,920 So you can see here that I have a number of different options to choose from and my example campaign 13 00:01:02,920 --> 00:01:03,770 here. 14 00:01:03,820 --> 00:01:07,340 My objective is to get clicks to a Web site. 15 00:01:07,570 --> 00:01:12,360 And so I want to choose an on format that is really appropriate for that. 16 00:01:12,550 --> 00:01:19,120 The best option for clicks to Web site is probably a carousel where a single image not probably a single 17 00:01:19,120 --> 00:01:25,600 image and just be as simple as people will see the image they click on the image and they'll go outside. 18 00:01:25,960 --> 00:01:32,160 I wouldn't want to choose a single video for this type of campaign because if I choose a single video 19 00:01:32,170 --> 00:01:36,900 people will just watch the video and not necessarily click through. 20 00:01:37,150 --> 00:01:43,900 So be sure that you select the format that is appropriate for the objective that you have set up here 21 00:01:43,960 --> 00:01:47,040 in the campaign level. 22 00:01:47,200 --> 00:01:53,890 Once you've chosen your odd format the next step is to start building at UROD and create something that 23 00:01:53,890 --> 00:01:54,980 looks good. 24 00:01:55,210 --> 00:01:57,720 You can see here now for the odd preview. 25 00:01:57,730 --> 00:01:59,320 Nothing is showing up. 26 00:01:59,350 --> 00:02:02,960 I really want to select the media for sure and that's the next step. 27 00:02:03,220 --> 00:02:09,970 Probably the easiest thing to do if you have a Clix to Web site campaign like I'm setting up is simply 28 00:02:09,970 --> 00:02:17,260 just plain your web site you are all on Facebook can really pull the image from that page and show it 29 00:02:17,260 --> 00:02:19,140 up here as part of your ad. 30 00:02:19,150 --> 00:02:25,990 They also pull some of the text from that page and you can see already I'm starting to get something 31 00:02:25,990 --> 00:02:28,300 that looks pretty good. 32 00:02:28,510 --> 00:02:34,290 So that's how you just simply pull the images from the landing page that you were sending people to. 33 00:02:34,570 --> 00:02:39,770 And that was one of the fastest was just create very very simply. 34 00:02:39,860 --> 00:02:46,090 Now if you do not have a good image on your landing page we do have the option to add images from your 35 00:02:46,090 --> 00:02:48,390 own computer here and upload them. 36 00:02:48,520 --> 00:02:52,090 If you don't have those you can add in free stock images. 37 00:02:52,270 --> 00:02:57,870 And this is a great resource that's built into the tool and really can save a lot of time digging around 38 00:02:57,880 --> 00:02:59,610 trying to find something good. 39 00:02:59,620 --> 00:03:06,730 So how this works is you just simply type in a keyword like business success as I've chosen here and 40 00:03:06,730 --> 00:03:11,470 I can try and find an image that looks appropriate So this one looks pretty good here. 41 00:03:11,580 --> 00:03:15,130 I'm going to and just click Done. 42 00:03:15,190 --> 00:03:22,660 Now one cool thing at this point is you can add in up to six different images at no extra cost. 43 00:03:22,660 --> 00:03:29,430 What Facebook will do is then test those six different images and see one which really performs best. 44 00:03:29,620 --> 00:03:37,390 So this is something to do a quick split test that you can do even at this stage very very easily. 45 00:03:37,390 --> 00:03:42,260 And I wouldn't worry about this too much but if you're one or two images that you want access to this 46 00:03:42,280 --> 00:03:44,530 can be good to do at this point. 47 00:03:44,770 --> 00:03:48,030 So that's really how you add in images from your own computer. 48 00:03:48,100 --> 00:03:50,410 We're using those free stock images. 49 00:03:50,560 --> 00:03:57,910 Now the final option you have is to use an existing posts and there is a key advantage in doing this. 50 00:03:57,910 --> 00:04:04,660 The advantage is really that all of the reactions and comments that you've got on your original post 51 00:04:05,110 --> 00:04:06,990 will be shown in the. 52 00:04:06,990 --> 00:04:11,040 And so for example you can see a preview of it here. 53 00:04:11,140 --> 00:04:17,110 This was a live video on Facebook that I did it in show biz live now it's being sponsored by. 54 00:04:17,140 --> 00:04:21,980 You can see all of the cards that I got there that gives huge social proof. 55 00:04:22,180 --> 00:04:27,160 If people see that in their Facebook news feed they go hazed a lot of people are interested in this. 56 00:04:27,280 --> 00:04:30,400 You know maybe I'm going to be interested in it as well. 57 00:04:30,400 --> 00:04:37,300 Now a key thing to do is if you are choosing an existing post remember once again to use an ad format 58 00:04:37,300 --> 00:04:39,780 that is appropriate for your objective. 59 00:04:39,940 --> 00:04:45,430 So in this particular case here this is a video and this wouldn't be appropriate for my ad as I want 60 00:04:45,430 --> 00:04:48,570 to get people to click through to my Web site. 61 00:04:49,120 --> 00:04:56,050 But how you can really choose posts and find one that are good is once you've added in your face Facebook 62 00:04:56,050 --> 00:05:00,650 page here you're going to see a list of page posts below that you can choose from. 63 00:05:01,110 --> 00:05:06,360 Click on the dropdown and you can see in terms of the most recent all of the different posts that you 64 00:05:06,360 --> 00:05:11,310 have put out and this doesn't give you a lot of information about which one you should choose. 65 00:05:11,380 --> 00:05:19,470 And so what I recommend is maybe coming into your Facebook page insights coming down to posts sorting 66 00:05:19,470 --> 00:05:22,810 all those posts by reach just by clicking on this here. 67 00:05:23,390 --> 00:05:25,390 It's going to show from the lowest to highest. 68 00:05:25,470 --> 00:05:32,370 Click it again shows it from the top to the bottom and I can pick out an appropriate existing post with 69 00:05:32,370 --> 00:05:33,790 the odd format that I want. 70 00:05:33,960 --> 00:05:36,930 That's really going to work in my case here. 71 00:05:36,930 --> 00:05:42,570 Now I'm going to set one up from scratch because none these posts are really I think appropriate for 72 00:05:42,570 --> 00:05:49,290 the ad but that is a great option to do if you have existing post or even to think about going forward. 73 00:05:49,470 --> 00:05:55,960 Can I put out some posts prior to a campaign test them out then use them as part of the campaign. 74 00:05:56,440 --> 00:06:02,120 So in this lecture you've learned how to really select the media for your release. 75 00:06:02,340 --> 00:06:10,710 Uploading an image or video from your landing page or website from your own PC using the stock images 76 00:06:11,010 --> 00:06:13,110 or using an existing. 77 00:06:13,380 --> 00:06:19,470 Go ahead and take a few minutes to dig through your own archives or add them in from your web site or 78 00:06:19,470 --> 00:06:21,390 use those free stock images. 79 00:06:21,530 --> 00:06:27,540 And go ahead and try and find images that are bright higher resolution and that really look attractive 80 00:06:27,900 --> 00:06:29,860 and will make people want to click on them.