1
00:00:00,420 --> 00:00:06,120
After you've chosen the image for your AOD the next step is to write words for UROD that are really

2
00:00:06,120 --> 00:00:11,730
going to convince people to click through or take that next step that you want them to take.

3
00:00:11,970 --> 00:00:18,150
In this lecture I'm going to show you my example the text that I've written and also give me some tips

4
00:00:18,150 --> 00:00:23,330
and tricks to enable you to write a winning Facebook card very very quickly.

5
00:00:23,640 --> 00:00:29,760
So the first thing that you want to do to keep this process off is really come across to the odd preview

6
00:00:29,760 --> 00:00:33,810
here and really see what her art looks like right now.

7
00:00:34,080 --> 00:00:41,120
So remember that if you have added a couple of images up here you can just come across to click to number

8
00:00:41,140 --> 00:00:45,390
Vance click across and you can start to see what's your odd.

9
00:00:45,390 --> 00:00:46,920
Really looks like.

10
00:00:46,950 --> 00:00:53,100
Now I have gone ahead and updated my headline and text and call to action here so I can run through

11
00:00:53,130 --> 00:00:53,910
without you.

12
00:00:54,150 --> 00:00:59,810
But if you have just loaded this up now you might be getting some text here.

13
00:00:59,970 --> 00:01:05,940
And that is because Facebook is pulling it from the page that you are going to be really directing your

14
00:01:06,150 --> 00:01:07,600
ad to.

15
00:01:07,650 --> 00:01:08,550
Now they do.

16
00:01:08,550 --> 00:01:10,470
This is a good base to start from.

17
00:01:10,490 --> 00:01:16,200
But there isn't often the type of language there that you would want to so I'll show you how to edit

18
00:01:16,200 --> 00:01:16,660
that.

19
00:01:16,680 --> 00:01:22,450
Now the first thing that you really want to be focusing on is the headline.

20
00:01:22,750 --> 00:01:26,570
You have 25 characters here to really grab attention.

21
00:01:26,790 --> 00:01:34,440
This headline appears underneath the odd image and you can see that the text here is a lot larger than

22
00:01:34,440 --> 00:01:35,120
text.

23
00:01:35,160 --> 00:01:37,320
On the other parts of the ad.

24
00:01:37,530 --> 00:01:43,440
So if your image catches people's eye the next thing that they're going to look at is this headline

25
00:01:43,440 --> 00:01:44,020
here.

26
00:01:44,100 --> 00:01:50,900
So you really want something here that's going to catch them at their attention and get them interested.

27
00:01:51,150 --> 00:01:54,870
So what I have done here is putting in really a description of what I'm offering.

28
00:01:54,870 --> 00:01:58,590
It's a complete digital marketing course.

29
00:01:58,800 --> 00:02:03,040
And here I start to talk about some of the benefits 12 courses in one.

30
00:02:03,240 --> 00:02:11,370
So immediately people can see OK well this is an all in one course and it's 12 and 1 so people are probably

31
00:02:11,370 --> 00:02:13,610
thinking well that's great value for money.

32
00:02:13,620 --> 00:02:15,130
This is interesting.

33
00:02:15,180 --> 00:02:21,570
So for your headline I would recommend you either layering in a description of what the product is Plus

34
00:02:21,600 --> 00:02:28,590
a benefit or just go straight for it benefit like attract new customers or get a new job or drive leads

35
00:02:28,620 --> 00:02:30,060
or something like that.

36
00:02:30,120 --> 00:02:31,780
It would be appropriate for my.

37
00:02:31,950 --> 00:02:37,290
Obviously the benefit of your product or your service your app is going to be completely different.

38
00:02:37,500 --> 00:02:40,380
But it is important to show that upfront.

39
00:02:40,830 --> 00:02:47,820
Now after you have completed your headline the next step is to work on your text and this text appears

40
00:02:47,940 --> 00:02:49,080
above the odd.

41
00:02:49,080 --> 00:02:52,570
Here again it's a very similar concept.

42
00:02:52,620 --> 00:02:59,460
You just want people to really understand the benefits of Wotcher offer and what are they going to be

43
00:02:59,460 --> 00:03:05,180
able to achieve after taking your course using your product etc..

44
00:03:05,280 --> 00:03:07,670
What does the future look like for them.

45
00:03:07,920 --> 00:03:11,390
What I have put in here is a little bit of social proof as well.

46
00:03:11,430 --> 00:03:18,450
So join 40000 students so an action word a little bit of social proof and get a complete education that

47
00:03:18,450 --> 00:03:21,590
will say your business resume apart.

48
00:03:21,850 --> 00:03:27,640
So I'm trying to paint a picture about what's going to happen once they buy my product.

49
00:03:27,780 --> 00:03:33,050
Also I'm saying here get the first lesson free so it's not a big they don't have to make a buying decision

50
00:03:33,050 --> 00:03:33,520
now.

51
00:03:33,690 --> 00:03:36,450
All I'm trying to get them to do is really click through.

52
00:03:36,450 --> 00:03:40,450
So I just need to show the benefits to get them to click through.

53
00:03:40,950 --> 00:03:46,890
Now after you have worked on your tax there you can move down further and click Advanced Options and

54
00:03:46,890 --> 00:03:49,680
see here the news feed length description.

55
00:03:49,710 --> 00:03:58,230
So as my arm is being shown on the desktop news feed this will appear if I had chosen to show my ad

56
00:03:58,290 --> 00:04:05,850
on the right hand side column or maybe inside Instagram this description here would not appear but it's

57
00:04:05,850 --> 00:04:07,210
the same idea again.

58
00:04:07,380 --> 00:04:09,020
You want to show the benefits.

59
00:04:09,060 --> 00:04:12,090
Explain a little bit more about your product.

60
00:04:12,090 --> 00:04:14,980
So I've explained really what's involved a little bit more.

61
00:04:15,070 --> 00:04:20,750
You know 12 courses and one everything you need to grow business online fast get the first lesson free

62
00:04:20,760 --> 00:04:24,050
so a reminder of that call to action again.

63
00:04:24,180 --> 00:04:32,100
Now after you have set your headline and your text and the News Feed linked description you can also

64
00:04:32,100 --> 00:04:34,210
then set the call to action button.

65
00:04:34,320 --> 00:04:36,180
And this is what's appearing here.

66
00:04:36,180 --> 00:04:37,510
Learn more.

67
00:04:37,530 --> 00:04:40,490
Leave plenty of options to choose from.

68
00:04:40,620 --> 00:04:46,020
And really the option that you will decide on it depends on the type of outcome that you're driving

69
00:04:46,020 --> 00:04:46,680
people towards.

70
00:04:46,680 --> 00:04:48,050
So apply now.

71
00:04:48,050 --> 00:04:52,440
Book now contact us download request times see menu.

72
00:04:52,530 --> 00:04:53,150
Shop Now.

73
00:04:53,210 --> 00:04:54,240
Sign up.

74
00:04:54,240 --> 00:04:54,960
Watch more.

75
00:04:54,990 --> 00:04:59,400
You can see there are a lot of options there for you to choose from.

76
00:04:59,410 --> 00:05:05,770
So the the elements once again are the headline this is critical then the text above text below on the

77
00:05:05,770 --> 00:05:07,450
call to action button.

78
00:05:07,450 --> 00:05:13,390
Now I understand that it can be quite hard to come up with these ideas yourself how can you really sell

79
00:05:13,390 --> 00:05:20,080
the benefits and not get bogged down in just selling how your product works or what the features are.

80
00:05:20,110 --> 00:05:25,390
Now one great way to get text for your hour that you can do is copy and paste is to actually come into

81
00:05:25,390 --> 00:05:28,520
Facebook itself and look at the ads that are coming up.

82
00:05:28,540 --> 00:05:35,530
One of the benefits that they are using what are some of the languages that they are using so sign up

83
00:05:35,530 --> 00:05:36,160
for free.

84
00:05:36,160 --> 00:05:42,060
That's something great from this site that I could probably incorporate up to 90 percent cheaper.

85
00:05:42,100 --> 00:05:49,390
So making a comparison to competitors where the best way to send or whatever so you can see that sign

86
00:05:49,390 --> 00:05:53,970
up for free up to 90 percent cheaper where the best way to do X.

87
00:05:54,040 --> 00:05:56,520
This is all language that you can use for your own.

88
00:05:56,710 --> 00:06:02,410
And what I would recommend you do that as you go through your news feed over time to start to save some

89
00:06:02,410 --> 00:06:04,970
of the ads that you like and the language that you like.

90
00:06:05,020 --> 00:06:06,210
Very simple to do.

91
00:06:06,310 --> 00:06:07,750
They can save link.

92
00:06:07,750 --> 00:06:13,810
Then after a while like I've done here you can have a database of a ton of ads to choose from on language

93
00:06:13,810 --> 00:06:14,800
that you like.

94
00:06:14,800 --> 00:06:19,570
So for example here is an Linked-In post that I thought was pretty good.

95
00:06:19,570 --> 00:06:27,220
The language exceed your marketing goals that anybody could use that language exceed X get started and

96
00:06:27,220 --> 00:06:29,130
attract new customers.

97
00:06:29,140 --> 00:06:35,590
Raise Brown awareness drive leads success awaits all of this language no matter what you're offering

98
00:06:35,850 --> 00:06:37,420
is language that you could use.

99
00:06:37,510 --> 00:06:42,160
Just copy and paste this and put in the relevant information for yourself.

100
00:06:42,490 --> 00:06:49,990
Now as well as getting ideas from your Facebook news feed you can also come across into Google and look

101
00:06:49,990 --> 00:06:54,340
at what the advertisers on Google Adwords are using.

102
00:06:54,350 --> 00:06:56,580
You're only trying to get inspiration here.

103
00:06:56,590 --> 00:07:02,770
So what I would suggest you do is type B in your product name or something similar to that and see the

104
00:07:02,780 --> 00:07:08,930
language the headlines the texts that competitors are using on a completely different platform.

105
00:07:09,100 --> 00:07:13,570
But still there is still kind of trying to convince people to do the same things.

106
00:07:13,630 --> 00:07:15,150
So let's have a look here.

107
00:07:15,400 --> 00:07:17,170
Learn anywhere any time.

108
00:07:17,170 --> 00:07:22,730
So key advantage for online learning 2017 shows it's up to date.

109
00:07:22,780 --> 00:07:25,840
Now when rolling creates a sense of urgency.

110
00:07:25,960 --> 00:07:29,470
53 percent of our graduates got a pay rise.

111
00:07:29,650 --> 00:07:35,990
So a clear tangible result from people from taking this 88 percent are in managements are really going

112
00:07:35,990 --> 00:07:39,600
with some statistics that's a great way to sell some benefits.

113
00:07:39,890 --> 00:07:43,860
And looking down here you can see some other ones here as well.

114
00:07:43,870 --> 00:07:49,790
It's going to be different for your product but this is just a great way that you can gather ideas.

115
00:07:50,070 --> 00:07:56,950
So to recap once again the key areas that you should focus on are the headline The text on the call

116
00:07:56,950 --> 00:08:01,180
to action button ID in that news feed link description if it's relevant.

117
00:08:01,240 --> 00:08:04,840
Gather ideas from Facebook or Google AdWords.

118
00:08:05,110 --> 00:08:10,250
And really it can be hard to know if this is really going to be the perfect copy.

119
00:08:10,360 --> 00:08:13,000
But as we said you can test this as we go forward.

120
00:08:13,060 --> 00:08:15,940
For now just get started with something and see the results.

121
00:08:16,030 --> 00:08:20,740
So take a few minutes to go ahead and write a winning Facebook ad right now.