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Before you start to analyze your advertising reports it's important that you understand the terms and

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acronyms that you're going to see there in this video.

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We're going to do an overview of the six most important ones SUNO and also show you where you can see

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a glossary of all of the terms used by Facebook.

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Now clicks are the total number of clicks actions in your ad and depending on what you're promoting

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this kind include clicks to our Web site page likes event responses or app installs.

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Click through race or city or refers to the number of clicks you receive.

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Divided by the number of times an ad was shown on Facebook and the higher this number the better your

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art is performing because it means that more people who see your ad really click through.

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Next up we have CPM or cost per 1000 impressions and this is the average cost that you paid to have

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1000 impressions of your ad.

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An impression is any time an advertisement is shown on the screen and that's an important player occasion

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to make an impression doesn't guarantee that the users saw it just that the ad appeared on their page.

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Next up we have average CPC or cost per click for these ads.

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This is calculated by the man spent divided by the number of clicks received.

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So even if you're paying for in-and on a CPM basis you'll also see the CPC calculated and typically

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you're aiming for the lowest CPC that still returns the results that you want.

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Next up we have frequency and this refers to the average number of times each person received an impression

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of your advertisement.

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Advertisers often want to set a limit on this and to cap this at a certain rate to prevent fatigue or

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people just seeing your ad over and over again and the last time you'll see often is reached.

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And this refers to the number of unique people who saw your.

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So for example if 100 people saw your ad then your reach would be equal to 100.

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And if you had a reach of 100 with a frequency of four.

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Well that would indicate that 100 people Soyer out four times which means you would have 400 impressions

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for that campaign.

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These six terms that you have learned will help you determine which ads are performing well and which

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ones needs some refinements.

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And for a full list of definitions and terms used by Facebook you can check out the glossary as shown

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on screen.

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I'll put a link to it in the resources section of this video as well.