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If you want to take your Facebook advertising to the next level the Facebook pixel is really the key

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to make that happen.

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Now in this lecture I'm going to explain what the Facebook pics the letters what are the benefits of

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it and how you can get it set up on your Web site.

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We'll look at how to set it up on wordpress.

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Hi manager and Shopify.

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So let's kick it all off by understanding really what the Facebook pixel is.

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It sounds quite technical but it's actually pretty simple.

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All it is is a little piece of code that you put onto your Web site.

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And once that piece of code is there Facebook can do these three things that are laid out here and these

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are the key benefits so they can really start tracking your campaigns and measure real world comes from

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your Facebook ads.

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So for example say you set up a campaign to drive tough traffic to Web site because you want people

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to sign up to an email lefse by downloading a PTF.

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Now with out the Facebook pixel you can see how many people from that if you tags ended up converting

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and downloading the PD.

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But to be much more accurate and just to make the process easier if you install the Facebook pixel on

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your site then Facebook will automatically pick up.

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Who are those people who actually then went and download the PDAF from the film the traffic that you

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received from her at.

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So that's the first key benefit is tracking is more accurate than Google Analytics.

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Second benefit here is optimization.

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So deliver your ads to the right people to get more conversions.

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You want to continuing with this same example.

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If you do not have the Facebook pixel installed then Facebook cannot optimize your odds for conversions.

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They can optimize your odds to get clicks to your website but if they have no way of understanding who

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of those people are actually converting then they can't optimize for that.

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So with the Facebook pixel you can set the outcome to be optimized for conversions.

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And they're really going to get more people to convert or download your PDA rather than just getting

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people to come to your Web site.

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So a massive benefit because it's driving a more tangible business results.

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And the final benefit is audience targeting and with the Facebook pixel you can build audiences from

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people who have converted were similar audiences to reach new people.

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So for example say that you send people to a Web site and they did end up converting.

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You can build an audience of those people who downloaded UPDF and you could remarket them or sell to

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them with a product and using that audience who also downloaded the PDA if you could build a look alike

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audience using that source audience and to really build from.

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So we'll get into that in more details but hopefully in the end the benefits are really clear of creating

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the Facebook pics though it's much more powerful in terms of tracking optimization and audience targeting

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than just using the built in interest targeting features alone.

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So let's get started.

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What we need today now that we understand the benefits is start to create our pixel and then to add

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it to our Web site.

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So let's kick it all off here and click on Create pixel.

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So what we are really doing here is creating a pixel for AD account and we can just go ahead and click

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next and once we accepted the terms.

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Once you've created your Facebook pixel the next step is for you to install your pixel code onto your

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Web site and the exact process of doing this will depend on the type of web site that you have.

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And the great news is is that Facebook have integrated with a number of platforms.

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You can also do this with Google TYG manager and you can do WordPress very easily I'm going to show

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you a plug in to get this done very very simply.

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Let's run through some of the options and start by looking at this top option here use an integration

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or tag manager so you can see that if you have a Shopify store Magento big commers segment Commerce

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the process is going to be exactly the same.

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Let's have a look at this Shopify example you can just really go and log into Shopify admin panel and

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then you just simply need to enter your Facebook pixel ID which you can see here.

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So you just want to copy and paste this ID and then you just need to click save and then you come back

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to your Facebook Ads manager select pixels and just make sure that this is active and I'll show you

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how to do that.

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And at the end of this video what you can also do is email these instructions to anybody if to some

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of the Nicole who works on your website or does the back end stuff you can just email the instructions

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to them and you can also see that she picks the lady shows up right here very clearly.

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So any trouble just come into the Shopify you can see the picture of the lady right here.

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Let's go back and have a look at these.

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There is there are ways to add it to your site quickly.

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Let's have a look at one of the other options which is Google tag manager.

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Now there's probably no need to set this up just to install the Facebook pixel.

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But it is worth taking a minute or two just to explain what the google time manager is.

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Because it is something that comes up again and again.

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And so it's important just for you to understand what it is the way it works is instead of you putting

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the Facebook pixel directly onto your Web site what you actually do is put one piece of code for Google

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type manager onto your Web site and then with Google TYG manager to which you log into separately you

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can create a new tag and you can paste the code for the Facebook pixel.

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Here you can also see that you can paste the code for all of these other integrations as well.

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We show you here Google Analytics Google odd words double quick.

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All of these are the ones the purpose of this is that by not adding all loads of separate codes to your

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Web site you're not going to slow your website down.

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And also a lot of people don't have access to the back end of the company web site.

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It's only for technical people.

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And so through Google type manager you can add these codes without needing access to the back and the

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Web site and that prevents a lot of people breaking code by trying to install these pixels and Google

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Analytics stuff themselves that they just need for marketing purposes.

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So that's a bit of a tangent we just went on there but the purpose of that is really just to explain

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walkable time manager is it's a way just to put code on your Web site what actually I putting code onto

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your Web site if that makes sense.

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Now as I said don't set it up if you haven't got it set up already because there are easier options

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and will go back to that here.

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So probably the easiest option is just to copy and paste the code in yourself and what you will need

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to do is come back and actually copy this code here and then you will need to paste the pixel code at

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the bottom of the header section of every page that you want.

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Now the great news is is that you've got if you've got a WordPress site you don't need to copy and paste

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this in all the time.

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There's a simple plug in that you can use what you first might want to do is come down to click on e-mail

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instructions here and just copy the pixel ID because this is what you need to put into your website.

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So in order to add this to your WordPress website the first thing that you want to do is download this

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free plug in.

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It's called pixel Kaffeine by Add espresso an only on thing to do is just click on the download button

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to download the plug and then you come into the back end of your WordPress website and you come in to

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plug ins you can come into our new and then all you need to do is come into upload the plug in you can

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come to choose the file here downloads you can see pics of caffeine you just install out once that's

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activated it's going to show up in the sidebar of your Wordpress dashboard here so I can see pics of

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caffeine and then all I need to do is just to set this up and impose my pixel ID then I just need to

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come down here and say click save.

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And then up the top here I'm just going to enable us to make sure that it's active and I'm going to

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say this again.

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Once you've added the Facebook pixel to your Web site the next step is just to make sure that it's working.

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So to do that come back into your Facebook cad's manager click on the top left hand corner here and

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you'll see this option for pixels here.

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If not just come comment.

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All tools under assets.

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You're going to see it linked again here and you can just click on that.

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Coming up to the top right hand corner I can see it's green so it's active and that a signal was received

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60 Minutes ago when I set it up so that is perfect.

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It's all in place if you want to be extra sure that is set up correctly.

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There is another cool tool that you can use.

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It's called The Facebook pic so helper.

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It is a chrome extension that you just need to download and it'll appear here in the top of your browser.

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Once it's set up now the advantage of this is once you log into your web site you can just click this

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open here on the Facebook pixel helper icon I can see that one pixel was found on my web site so I know

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for sure it's definitely working.

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And this is a great little to not only for confirming it to Facebook pixel is working on your own site

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but also having a look behind the scenes at some competitors or big companies in your industry.

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For example I can come into these Web sites and to sleep dot com I can see here in my fix fix Facebook

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pixel helper icon that there are two pixels fand and I can also see to start to see some of the custom

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parameters that they have built into their pixel.

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Now this is getting a little bit more advanced.

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Again we're not going to go into that right now but this is a great little 2.

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If you get heavy into advertising you want to take a look.

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Competitors do they have their Facebook pixel's set up you can even do this and check out some blogs

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that you follow.

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See if they've got the pace Facebook pixel set up it's an interesting little tool to have.

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So I just wanted to share it there.

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So never know what the Facebook pixel is.

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Go ahead and add it to your own web site so you can start getting better tracking optimization.

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And audiences for your Facebook campaign.

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I'll put these couple of links to the Facebook pixel helper and the pixel caffeine WordPress tool in

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the resource sources of this lecture.

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So you can easily access them as well.