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Once you are out of the Facebook pixel to your Web site you're going to want to start taking advantage

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of it straight away and you can do that by setting up a custom audience based off of the people who

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have visited your web site.

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And this is often known as retargeting or remarketing and a really good use case is to target people

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who have maybe added item to the shopping cart but not reached the checkout page.

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And so you can put an ad in front of them and get them give them an offer again a coupon to really finish

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that check.

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Now you probably would have never had an e-mail address for them see can do it by e-mail.

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So with Facebook ads and this custom web site audience you can really enable that.

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Now there's tons of more use cases.

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But let's kick it off and really show you how to get this set up.

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So what you want to do to get started is come into Facebook Ads manager come up to the top left hand

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side here and click on audiences.

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Now once this page loads up what you want to do is really click on the button here to create an audience.

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And we're really creating a custom audience now as you can see.

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You can create a custom audience from a number of different sources a customer file like an email list

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Web site traffic.

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Once you've got the Facebook pixel set up up activity once you've got the Facebook SDK installed which

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is essentially the app equivalent of the Facebook pixel and you can create a custom audience from people

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who have engaged on your Facebook page.

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Right now we're going to create a custom audience from web site traffic.

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Now here again you can see there are a number of different parameters that you can use to create this

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custom audience right at the top here.

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You can see that you can create a custom audience from anybody who's visited your web site.

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And this is a great audience to have.

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And you can promote blog posts this Orlean's get them to opt into something and give them your e-mail

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address.

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Sell products to them or get them to like your page.

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Now as you can imagine targeting an audience of people who are already familiar with your web site and

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watch your offering is going to be much better in terms of getting results because they're already aware

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of who you are.

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They are really at that second stage of the funnel.

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So you could set up a custom audience just for anyone who visited your web site.

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You can also go deeper though if you want and you can target people who visit specific web pages only.

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So maybe people who reach a certain landing page if you've got a blog post on a particular topic and

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you want to retarget those people with a new related blog post.

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You can do that.

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You can also come down again and target people who visited specific web pages but not others.

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And this is an interesting use case.

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Let's open up this example.

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For example if you want to return to that example target people who have really maybe looked at products

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in our store.

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So while we are really doing here is including people in our audience who have visited any web page

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that meets the following rules so the world contains store.

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So for example this would be my site dot com forward slash store for ads slash product A B C D whatever

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it is.

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So they could have viewed any of the products in your store and you want to include them in your audience

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know who you want to exclude is people who actually looked at the product in the store and then actually

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went to the checkout.

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So we know that the people who reached the checkout page only could have reached there because they

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bought the product.

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So we want to exclude those people from our audience if we are doing a campaign for abandonment.

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Remarketing you can get more specific if you want and include a world that contains exactly maybe a

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particular type of product and you can serve the ad back to them contain that product.

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So there are tons of options there.

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It really is going to depend on the specific goals that you have.

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But you can recreate really targeted custom audiences based off your web traffic now for what.

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Right and easiest place to probably get started is just create a custom audience that anybody who's

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visited your web site you can see that you can set the parameters in terms of the number of days to

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that for a smaller Web site.

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Might want to make that bigger.

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So I'm just going to move this to maybe 180 days and then you're going to put in the audience.

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So all

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visitors and then you just have to click Create audience here.

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Now I can see that my audience is being created right now saying the audience is too small or what you

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have to remember is that because I've just installed my Facebook pixel Facebook has only gathered up

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those people who have meaning on my web sites since I've installed it they can go back in the past and

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pull information out in the sky.

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So it might take time for this audience to build up but once it does it's going to be extremely valuable.

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So now that you know to set up a custom web site audience go ahead and set one up for yourself.

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Following the same steps that you've learned in this video.