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In this video you are going to learn how to create a page engagement custom audience.

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And this is a fantastic customer audience that you can build even if you don't have any website traffic

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or an email list so you can actually see here that I've already created it.

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And really this is a custom audience of people who have engaged with your Facebook page and you can

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see here for me now it's ten thousand five hundred which is actually a lot bigger than my email list

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customer audience.

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And the Web site traffic costs more insults build up so far.

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So this is a really cool custom audience that you can build straightaway if you've had some engagement

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on your Facebook page.

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So to get started and set it up really what you want to do is firstly come into your ads manager once

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again and come down into the audience's top once that opens up then just click on Create audience click

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on custom audience and come down here and select the option to create this custom audience from a list

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of people who have engaged with your content on Facebook.

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Now as you can see you can create a number of different types of engagement audiences.

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But we're focusing here in this video on the page engagement custom audience.

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Now once in here again you can see that you can set the parameters for this custom audience.

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So if you are the admin for a number of different Facebook pages you can get selected from the drop

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down here and you have the option of who you want to include in this page engagement custom audience.

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Now by default it is set to everybody who's engaged with your Facebook page.

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But if you see the drop down here there are a number of more targeted custom audiences for page engagement

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that you can set up so anybody who's visited your page.

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People have engaged with any post or people who have clicked on any call to action.

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People have sent the message to your page people save your page or any post.

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Now as the engagement's on my Facebook page is not happy it's not that big a page.

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I'm just going leave it by default to everybody who's engaged my page and even over the last 365 days

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you can change that really depending on how narrow you want to focus the audience tend to simply then

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just put in the audience names a page engagement

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because an audience might be good to put in the time frame as well.

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I'm just going to make sure label this is number two because I've already got one create it.

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So all you need to do then is go ahead and click Create the audience.

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Now remembered that it can take up to 30 minutes for your audience to be ready to use.

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And as it says here Facebook will notify you when your audience is ready and you'll see a status in

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the audience manager.

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Now the next steps once you've got it set up is to create an audience using that audience.

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And this type of engagement custom audience can be great to maybe target people who engage with your

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page but not like to your page.

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So you can create a likes campaign using this campaign.

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You can also exclude this audience from a campaign if you want and you can also use this audience to

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create a look alike audience.

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So using this source audience people who engage your page to build a much larger lookalike audience.

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Now as you can see the page engagement pro-stem audience Issaq when I'm set up here it's just populating

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but I've already set this up and you can see that it's ten thousand five hundred So that's a quite a

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big custom audience and one that you can use very quickly very easy to set up and a great source of

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audience to later on.

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Build a look alike audience.

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So now that you know how to set up a paging a human custom audience go ahead and set it up for yourself.

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Following the steps that you've learned in this video.