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In this video you're going to learn how to create a video views Kostin audience.

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Another extremely valuable customer audience.

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You can create and the great news is you don't need to have Web site an email list or even a lot of

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engagements on your Facebook page to create this.

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So what we're really talking about here is on your Facebook page if you have created videos you can

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create a custom audience for people who have watched those videos.

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So for example here we are on my Facebook page.

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I have two videos here and you can see that I've got fifteen hundred views on one.

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I read 600 views on another and what I want to do is really create an audience for those people who

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have watched those videos and I could then target or not with another video for them or even follow

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up with a related opt in to an email list or a product that was related to what I talked about in the

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video creating a video of us custom audience is very very simple.

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We just need to come once again into your Facebook Ads manager and into your audience's tab.

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Once inside then you just click on Create audience here in the top left hand corner select custom audience

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you want to come down and select engagements on Facebook and the type of engagement you want to use

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to create this audience is going to be the video option here.

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Now once inside you have the option to set the parameters for this custom audience how broad or narrow

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do you want to be.

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And the first variable here is how much of the video people watched.

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So you can see here that people who watch at least three seconds of the video people who were viewed

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are at least 10 seconds 25 percent etc. all the way to the end.

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And obviously as you go and if for example you selected people who watch Ninety five percent of your

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video.

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Those people are going to be extremely interested in maybe your follow up campaign but it's going to

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be a much much smaller audience.

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And for example to give you a breakdown of some numbers for my video that I used to set up this custom

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audience 1300 views when I selected to create a custom audience for people who'd watch at least three

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seconds that was.

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Twelve hundred people so almost everybody who watched the video would be included.

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When I bump this up to ten seconds the custom audience was just 500 people so a third of the total amount

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of views that I got in the video.

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So as you can see the numbers drop pretty dramatically based on the setting that you take.

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For now let's just select three seconds so we can include as many people as possible.

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Next up.

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Then you choose the video or videos that you want to include in this custom audience.

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I've got two videos here on my Facebook page.

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They're not really related to each other in terms of the topics.

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So right now I'm just going to select one and one video here.

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Now if I wanted to just show somebody another video in and it out to drive video views then I could

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maybe select both of these because I know those people watch videos.

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And so if I have another videos views and there's a good chance they're going to watch that.

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However if I wanted to create a custom audience where I was following or put an opt in or product related

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to this video it's probably better just to pick one video and keep it on topic.

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Or if you've a number of different videos related to that same topic then select those.

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You've selected your video.

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Go ahead and click confirm.

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You also the option to set the time parameters for this custom audience.

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And you could set this to people who have watch videos in the last month.

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I'm just going to leave it at 3 6 5 to include as many people as possible.

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Then you want to give your audience name as usual.

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So we're going to put in video views custom audience 365 days.

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I'm already going set up some misspelling going to put in number two here so I can tell them apart.

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Then you click Create audience and remember once again that it will take up to 30 minutes for your audience

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to be ready to use.

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You can click next.

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And then you have the option to create an ad or expand your audience using a look alike audience.

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So I'm going to click on there now as you can see this is populating that message might switch to your

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audience is too small but just leave it a full half an hour that will change and you can see the audiences

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that I've set up already here.

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We have people who watch 10 seconds.

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That was 500 people.

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So a smaller number.

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And then people who just watched 3 seconds of video a much bigger number 3300 people.

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Now you might be wondering OK well I have no views on my videos right now.

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If I publish a view to my page of get five or 10 views.

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Well here is the workaround for you.

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First thing you need to do is create a video and upload it to your Facebook page.

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Then what you could do is to create a video views campaigns to come into your ads create to select your

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marketing objective for video views.

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Then you can go down and in the format and media here just select your video as the video for the campaign

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on the back of that when you've got maybe a thousand views in that video or through your paid advertisement.

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You could create custom audience from those video views.

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And then once you have that custom audience you could use it maybe to follow up with an opt in to an

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email list or product or whatever the next step in your marketing funnel is.

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So that is how you could build up a video of views custom audience from scratch from literally having

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no Facebook fans custom web site audience email Esther anything you can really start with a video.

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Push that video in and build a custom audience on the back of it.

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And then follow up with the next advertisement for an opt in.

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Cetera.

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So now they know how to set up a video views custom audience.

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Go ahead and set one up for yourself.

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Following the steps that you've learned in this video.