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In this video you're going to learn how to create a look alike audience.

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And this is a marketer's best friend because it allows you to scale your marketing efforts in a really

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targeted way.

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So how this works is when you first need is a base audience or a custom audience that you've created

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and then you want to really create a look alike audience.

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People who are similar to that sort of audience.

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So you can really reach a lot more people.

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Let me give you an example to really explain this.

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So I have created a page engagement custom audience people who have engaged with my Facebook page over

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the last year.

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You can see that this is ten thousand five hundred people.

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Now that is not a lot of people.

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So if I want to run a campaign to get people to like my page eventually I'm going to run out of people

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in this audience.

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So what I want to do is now try and reach people who are like those people who engage with my page and

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that's what I can do really with a local audience.

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I've gone ahead and done it already and you can see this the lookalike audience up here and you can

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see it.

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It's over two million people.

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So I'm using this audience from my custom audiences as a source of information.

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It's a group of people who have things in common.

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And then I ask Facebook to go out and find people who are similar to those people who've engaged with

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my page.

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And you can see that now.

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Can you use an audience of two million people in my campaigns.

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So it's a way to really extend the reach of your campaigns.

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But still doing it in a targeted way you're not just using maybe interest targeting or behaviors you're

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using your own source audiences as the base and the data that you're feeding in to create these targeted

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audience.

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So streaming volleyball I hope that example really highlights going from 10000 to 2 million target away

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is really a way to scale your marketing efforts really easily.

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So let's go ahead and set one up.

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What you want to do is come back into your ads manager come up to the left side once again and just

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make sure you're in the audience the screen.

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I'm already in it here.

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So what I'm going to do is click on Create.

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Audience we're creating a look alike audience now.

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And now you want to choose your source audience.

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So I will use this page engagement custom audience once again as an example.

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And now you have to choose the location.

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So what you are is telling Facebook here is I want you to find people who were like that people who've

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engaged my page but only say in the countries that I'm operating in or where my best customers are.

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So for example I can just put in the United States here.

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This is where a lot of the people who end up buying my products are from.

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So if I want to put an ad in from them that's a good place to start with.

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Now what I can do is set the audience size so the minimum audience size that you can create is 1 percent

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of the population that you've chosen.

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So you can see here that's why it's saying look like us 1 percent.

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Now if I wanted to create an even bigger audience I could bump this up you can see right now that the

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estimated reach is two million people.

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If I bump it up and trying get to 2 percent of the U.S. You can see goes up to four.

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They could even bring it all the way up to 10 percent 21 million people who I can then be targeting

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in this campaign.

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Now if you move is up and up and up.

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Obviously there are similarities between your base audience are going to become less and less so it's

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probably best to start down on the minimum which is really 1 percent once you've got selected your location

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and your audience size.

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All you need to do is go ahead and click Create audience.

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Now one thing that notice here is that you can actually create a duplicate look like I've already set

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this up before.

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So if I want to set up a new look alike I'll just pop in Canada here and you'll see I'll be able to

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create this audience here.

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Now what you will see is it's updating the audience.

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Get this the full half an hour until this loads up and that is really how you create a look alike audience.

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It's very very simple.

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You want to use any of the custom audiences that you've created.

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And remember that you can use any of these custom audiences that you can set these up your email subscribers.

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People who have visited your web site people who've engaged with your app people engage with your Facebook

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page.

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So there are really tons and tons of lookalike audiences that you can create and you can really go back

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if you want if you for example here I've created a custom audience of people who visited my web site.

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If I think that I want to make that more targeted people who visit my website in the last 30 days then

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I can go back create a custom audience create a new look alike audience based off that new custom audience

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and that makes sense.

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So there are tons of options here that can really allow you to scale your marketing efforts extremely

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quickly.

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Now that you understand how to create a lookalike audience go ahead and create one for yourself following

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the steps that you've learned in this video.