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In this video you're going learn how you can very cheaply get likes for your Facebook page using the

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custom audiences that you've created.

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Now you want to get links for your Facebook page simply because it's much easier to convert people to

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like your Facebook page into paying customers.

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They've already taken that step towards liking your brand and they will continue to get relevant content

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in their news feed which helps to build that trust relationship over time.

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The key to getting a cheap Page Likes unreal like the costs that I'm getting here thirty three Europe

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or sense euros per page like you can see.

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I got 46 here yesterday for this particular campaign.

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And the key to getting these results and not just getting Page Likes from people who are not related

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to your business is actually using a particular type of audience and putting those custom audiences

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that you've created to work.

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So right now you can see it because we're looking at the ad reports on the campaign level.

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But let's go down to the onsets level and this is really where the magic is happening.

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So you can see that I'm using three different custom audiences in this campaign.

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The first one is the Web site because the audience is people who visited my web site in the last 365

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days yesterday this performed the best providing 18 page likes for a total cost of twenty eight cents

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euros per page like the second audience is the page engagement custom audience.

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People have like or engage in my Facebook page but not necessarily like this 17 page likes 30 cents

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a page to make fun of the audience their e-mail is custom audience and Page Likes and forty five cents

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per page.

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Like so I have constructed this campaign to really test these different audiences against each other.

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I really want to understand which one is performing the best are people who visit my website more likely

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to convert and give me a page like them people who are on my e-mail list and looking at this data from

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yesterday the answer would definitely be yes.

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So if I wanted to move forward and have this campaign running continuously put a small budget on it.

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Maybe I know now that the best way and the most efficient way that I could spend that money in budget

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would be to focus only on one audience.

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The Web site custom audiences because they are delivering most of the results based on this data now

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as well as testing different audiences.

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What I've also done in this campaign is to test different routes.

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So if I move then once again into the next level I have changed the copy for a couple of these and I

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really want to understand which one is going to perform the best.

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So let's open up the top one here to have a look at the copy that I've written so I have for this one

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put in like this page to get student stories on the latest marketing tips new newsfeeds So I'm putting

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at the start of this model like this page being very specific and clear on the call to action and exactly

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what I want people to do then showing and giving a reason why they should do that.

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Now let's move down to the second best performing ad which I think is going to be the same Like this

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page now coming down.

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Again I can see the other message that I'm testing which is connect to fellow students share your projects

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and get feedback from the community so you can see that this copy here although it's the exact same

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image does not have that really specific call to action at the start is more leaving with the benefits

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says connect.

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It doesn't say like this page so I was interested to see which one performed better based on what I'm

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seeing here in my particular case from my audience.

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It's much more powerful say like this page at the start and that's delivered more results so quickly

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analyzing this campaign I can see that the Web site custom audiences and this particular ad is performing

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the best.

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And that's a really cool insight to have.

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Now that you understand how you can use these custom audiences to get cheap page lights I want to show

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you how you can set this up.

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I'm walking through the steps so there isn't any confusion.

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When are you going to do it for yourself.

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So what you want to do to get started is come up to the top right of your odds manager and click on

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Create once this loads up then you just want to come down and click on your marketing objective which

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is really engagement and specifically page likes next do you want to set the Facebook page that you

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want to promote.

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So was like whatever the page is there then you want to come down and see like the custom audience that

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you want to use.

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So just click on the box and you can select custom audience here.

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And remember that if you want to set up each customer audience and test it against each other you need

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to set up three different sets.

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So the way that we do this is we set up one that said once the campaign is light then you can really

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duplicate it and you'll come back in and just change this one box because the audience let's finish

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this and then I'll really explain in a little bit more detail in terms of location then you just want

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to remove this location.

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So that you're targeting your web site visitors from all over the world not just restricting it to one

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location moving down again you can set the age and gender as languages as you learn to do in the past

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and is currently that open so it can really target as many people as possible terms of interests.

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I'm going to remove all of these because I don't want to limit my audience further I just want to keep

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it to those web site visitors.

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And here is a very important part of this whole campaign and this will save you a lot of money.

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You want to make sure that you put in connections here and exclude people who already like your Facebook

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page.

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You don't want to be putting this odd for people to like your page in front of people who already like

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your page.

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You want to be removing them so make sure that you do this in this connections section.

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Moving down again you have the options to edit the placements.

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But for a Facebook likes campaign there really is only going to be the right call him and the feeds

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so you won't have to add it there in terms of your budget and daily schedule.

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Remember that each set has a separate budget so if you want to test three audiences and you want a total

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budget to be 15 make sure that you just put in five per cent or whatever the amount that you want to

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put in for your campaign.

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Shadow once again maybe not run continuously to get started running for a test of a week just to see

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how that goes.

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He can set that in there come back and make sure that it's just for seven days or whatever you want

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it to be and you can confirm that really underneath here moving down again you can change any of these

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if you want but it's normally just going to be checking that everything is in place and then you want

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to name your set and you're best off putting in something like the name of your customer audience so

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that you will really remember is when you see it in your campaign so put in 365 days.

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Then you just need to select continue.

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And now we're down into the odd level for that odd set.

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And this is where you select one your page like image is going to look like now by default they will

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pull the cover from your Facebook page so you can see it showing up here for me you can change that

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if you want to make it simpler using the stock images as well.

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And over here in the ad preview you can see a preview whatever you're putting in.

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Now in terms of the text you can change this as appropriate.

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So like this page perhaps and then some of the benefits and reasons why somebody would do that the headline

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for the right columns Well you can edit it as you want and then once you're happy with that you can

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see this is really what Iran is going look like and see that big like button which is really the purpose

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of the campaign.

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Many want to go ahead and place your order.

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Now once you have placed your order what you can do is go back to the campaign and start to duplicate

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the assets.

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So let me show you how to do this.

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So for example I come back into the campaign once it's set up you can click here and you can come in

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to duplicate set and then all you want to do when that server is set up to come back in.

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We want to come back up to the outset level and you can go ahead and just change this.

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So remove this Web site custom audience and add in the email list custom audience.

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And that's really how it's done.

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So that's very very simply how you can set up a page likes campaign using those custom audiences set

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up and duplicate the ads that's from the original one.

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If you want to test all those other ones against each other.

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So now that you know how to set up a page like campaign using the custom audiences you've created.

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Go ahead and set it up for yourself following the steps you've learned in this video.