1 00:00:00,600 --> 00:00:06,990 To start advertising on Facebook the first step to take is to set up your Facebook Advertising can't. 2 00:00:07,030 --> 00:00:13,870 And in this video I'm going to walk you through that step by step and also answer some very common questions 3 00:00:13,870 --> 00:00:14,860 that come up. 4 00:00:15,190 --> 00:00:20,790 So the first thing to do is to log into Facebook Tulkarm on your normal Facebook profile. 5 00:00:20,830 --> 00:00:26,650 So the Facebook profile that you use on a daily basis to connect with your friends and read your news 6 00:00:26,650 --> 00:00:27,430 feed. 7 00:00:27,430 --> 00:00:31,450 Now if you don't have a Facebook profile just go to Facebook dot com. 8 00:00:31,450 --> 00:00:33,460 Follow the prompts and set one up. 9 00:00:33,490 --> 00:00:40,240 It will only take you two minutes once you're inside your Facebook personal profile come across here 10 00:00:40,240 --> 00:00:47,950 to the right hand side and click on the dropdown and then come then click on create ads by clicking 11 00:00:47,950 --> 00:00:49,230 on this button. 12 00:00:49,270 --> 00:00:55,870 You then create your Facebook advertising account and once it loads up watch you will see on screen. 13 00:00:55,870 --> 00:01:03,220 Here is what's known as the ads create tool and the ads create tool is a tool with in your Facebook 14 00:01:03,220 --> 00:01:10,450 advertising account that guides you through the process of creating an ad for now watch you can do is 15 00:01:10,450 --> 00:01:14,320 come down to the bottom left and just click close. 16 00:01:15,190 --> 00:01:18,850 So already you have created your Facebook advertising. 17 00:01:18,880 --> 00:01:19,690 I can't. 18 00:01:19,730 --> 00:01:25,540 But in order for your odds to go live you do need to add some billing information. 19 00:01:25,540 --> 00:01:27,100 So let's set that up now. 20 00:01:27,460 --> 00:01:29,950 Come up to Odd's manager here. 21 00:01:30,490 --> 00:01:36,930 Come on down to all tools and you can come across here to billing and payment methods. 22 00:01:36,940 --> 00:01:41,640 Now at this point I do want to say that Facebook often changes its interface. 23 00:01:41,740 --> 00:01:48,400 So if the buttons aren't in the exact same positions don't worry the steps are going to be the same. 24 00:01:48,400 --> 00:01:55,690 So once you find billing and payment methods you can just click on this I once that loads up is very 25 00:01:55,690 --> 00:02:01,330 simple for you to add in your payment method you just click on the big green button here and you can 26 00:02:01,330 --> 00:02:07,390 out of debit or credit card Paypal online banking Facebook and coupon etc.. 27 00:02:07,690 --> 00:02:10,970 Now to reiterate you don't need to set this up right now. 28 00:02:11,020 --> 00:02:16,180 If you want to play around with the advertising and can't even go through the process of creating an 29 00:02:16,180 --> 00:02:21,880 ad but you will need to set this up if you want those ads to go live. 30 00:02:21,910 --> 00:02:28,630 Now before we leave this billing information there is one other thing that's a good idea to do and that 31 00:02:28,630 --> 00:02:32,210 is to set up an account spending limit. 32 00:02:32,470 --> 00:02:38,050 So if you want to control how much you spend and really put a limit on the maximum that you can spend 33 00:02:38,050 --> 00:02:41,640 on Facebook ads you can set up an account spending limit. 34 00:02:41,680 --> 00:02:47,690 This is probably a good idea to do if you're a beginner advertiser and we want that safety net in place. 35 00:02:47,980 --> 00:02:50,350 All I have to do is click on set. 36 00:02:50,370 --> 00:02:52,010 Can't spending limit. 37 00:02:52,240 --> 00:02:59,260 Type in the amount that you want to set the limit as for example 250 and then just simply click to set 38 00:02:59,260 --> 00:03:00,580 that limits. 39 00:03:00,640 --> 00:03:04,410 Now with your advertising can set up your payment details on. 40 00:03:04,600 --> 00:03:09,640 And your current spending limit in place you really everything you need in order to start advertising 41 00:03:09,700 --> 00:03:11,270 on Facebook. 42 00:03:11,320 --> 00:03:17,920 However before we move on I do want to answer a very common question which is can you advertise on Facebook 43 00:03:18,280 --> 00:03:20,070 with a Facebook page. 44 00:03:20,230 --> 00:03:21,600 And the answer is yes. 45 00:03:21,640 --> 00:03:25,430 If you don't have a Facebook page you can still create or not. 46 00:03:25,580 --> 00:03:33,430 However you can only show that out in the right call him or Facebook uses single image as your format 47 00:03:33,930 --> 00:03:39,440 and you use the traffic advertising objective which sends people to your Web site. 48 00:03:39,790 --> 00:03:45,700 So to give you an example of what that looks like you can create an ad on Facebook like this one here 49 00:03:45,780 --> 00:03:51,740 on the right hand column and just an image and it can only bring people to your Web site. 50 00:03:51,940 --> 00:03:57,600 So watch you're missing out on if you don't have a Facebook page that you can put ads in the news feed 51 00:03:57,610 --> 00:04:06,310 here you can to use things like video or lead ads where you can put your ads on Instagram on other platforms. 52 00:04:06,310 --> 00:04:12,670 So even if you are a solo printer and you're trading off of your normal Facebook profile it still is 53 00:04:12,670 --> 00:04:19,380 a great idea to set up a Facebook page so you can use all of these advertising features. 54 00:04:19,600 --> 00:04:26,110 And just to quickly show you how to do it come down to the dropdown here click on create a page and 55 00:04:26,110 --> 00:04:30,060 you can follow the prompts to really set up a page for yourself. 56 00:04:30,070 --> 00:04:35,990 Not only does that give you access to all of those extra advertising features but a Facebook page in 57 00:04:35,990 --> 00:04:43,550 general gives you great access to information about the demographics people interacting with your page. 58 00:04:43,570 --> 00:04:48,970 What are the posts that are really getting a lot of engagement and this information you cannot get on 59 00:04:48,970 --> 00:04:56,040 our personal Facebook profile page or even within a Facebook group setting up a page is really a must. 60 00:04:56,080 --> 00:05:02,230 If you're serious about Facebook Marketing now there is one other scenario where you can advertise on 61 00:05:02,230 --> 00:05:05,400 Facebook without having a Facebook page. 62 00:05:05,560 --> 00:05:11,640 And that is where you are advertising on behalf of an employer or on behalf of a client. 63 00:05:11,650 --> 00:05:17,790 Now in order for them to argue as an augmented their page what they need to do is log into this to call 64 00:05:17,790 --> 00:05:19,240 a business manager. 65 00:05:19,290 --> 00:05:26,770 It's with in the ads manager tool and here they can come down to page roles and really assign you as 66 00:05:26,800 --> 00:05:34,020 a new page to one under advertiser and in this way you can access all of those advertising features. 67 00:05:34,170 --> 00:05:37,360 I really do the advertising on behalf of them. 68 00:05:37,750 --> 00:05:41,740 To recap the steps to setting up your advertising count are very simple. 69 00:05:41,740 --> 00:05:48,480 Just log in to Facebook dot com and come down and click on create ads with your advertising account 70 00:05:48,490 --> 00:05:53,500 to set up what you will need to on some payment information before those ads can go live. 71 00:05:53,660 --> 00:05:56,490 And setting up an account spending limit is a good idea. 72 00:05:56,770 --> 00:06:02,100 If you don't have a Facebook page I would recommend you go and set that up not only to tap into all 73 00:06:02,110 --> 00:06:07,570 those advertising features but also to access all these great analytics that only come with Facebook 74 00:06:07,570 --> 00:06:10,180 pages in the other scenario. 75 00:06:10,210 --> 00:06:14,550 Ask your employer or inclined to argue in the business manager too. 76 00:06:14,610 --> 00:06:18,410 You can really get set up to start advertising on behalf of them. 77 00:06:18,610 --> 00:06:21,730 So we'll finish up there and I'll see you in the next video.