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In this video you're going to learn about camera science a new format that is very flexible and customizable.

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We'll start by understanding what a homicide is and the benefits of it.

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Then you will learn for which are the objectives.

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This format is available once again.

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It's not really suitable or available for every type of Facebook campaign.

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We will then look at a case study so you can understand how this new ad format fits in to a wider Facebook

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ad campaign.

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We will then look at how you can create these campuses and because it's a little bit different than

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just uploading a video or an image.

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And then finally we'll finish up once again in the hands create tools we know how to set up a campaign

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using this format.

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So let's start really by understanding what these canvas ads are as the name suggests.

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It just gives you a blank canvas in order to create your ad.

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And let's scroll down and straight away to really have a look at an example 10 years of we come there

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a little bit further we can start to get an idea of it here and I'll just play this video.

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So what you can see here is that this company that company has started to build the collection.

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It looks a little bit like snapchat if you're familiar with how Snapchat works.

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You can scroll down and you can scroll across there's videos involved.

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It's quite an immersive type of advertisement very flexible.

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And the idea is that you can completely customize this for yourself.

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You can see now it's coming down into products.

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There's a binary button you can customize all of that stuff yourself.

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So it's just a very flexible format.

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Which can ultimately end up on the e-commerce site like we see here but Stefani's is looking a little

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bit like snapchat.

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So I think anybody who's very familiar with slop snapshot creating content there to create a commerce

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side is going to be very simple for you for people like me a little bit older who aren't as good on

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snapchat or don't even use it.

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This is going to be a bit of a more a bit of more of a learning curve to get this right but that's essentially

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what it looks like.

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It's a very flexible format.

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Now coming up to the Facebook Ads guide let's understand what objectives you can use this format for

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because once again it's not available for everyone.

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It's not suitable for everything right now.

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Right now in the Facebook gods guide where we can see it is available is for brand awareness so you

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can see here that the ecommerce site is available for app installs.

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It's not.

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But this might change over time.

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So the best place to keep Come and see this is in the ads guide it surveiled for brand awareness.

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It's available for clicks through web site.

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You can see it here not available for any of these here store visits.

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Let's see if it's available here.

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Yes.

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And we can see for video views.

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I think it is available yet and also web site conversions.

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So if you are thinking of using this odd format.

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Be sure to come into the ads guide first.

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Just type in Facebook Ads guide into Google and really check if it is a vailable.

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Now let's have a look at a case study to see how companies are actually using this form and how it fits

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in to a bigger campaign.

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So what we have here is Dykeman Poland what they do is they run a family run footwear business and they

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use this new ad format to create a highly successful brand awareness campaign.

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So that was the objective for the campaign.

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So here is some some of the metrics and that you would associate with a brand awareness campaign.

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Twenty five point increase in AD recall.

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So there are some metrics and tests that they do around for brand awareness seven point increase in

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favor ability and three point increase in attribute rate things overall metrics really for brand awareness.

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And you may not be totally familiar with them but the bottom line is it was a big success.

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So I think let's look down at some of the details to really see how they used this.

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So what they did was they featured this girl here who's a famous singer and fashion blogger in Poland

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and she picked different shoes from a new range.

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That would be suitable to show in this canvas.

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Now here's the interesting part that they use the camera side really as a part of the bigger campaign.

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They still use photo photo carousel video ads along with this new canvas format which really allowed

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people to explore engage engage with the full range.

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So again it's a little bit like the collection ads that we've seen previously.

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It's a bit more about storytelling and engagement and definitely drifting towards the new way that people

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are interacting with social media like Snapchat et cetera.

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So the key takeaway here is that it was part of a bigger campaign.

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And but it does involve all of these other elements as well and it's a little bit similar to the election

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campaign.

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Now where can you get started with this.

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Well the first thing that you can do is come into your Facebook page you're going to see here and the

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final town here publishing tools any admin to Facebook page will be able to see this and you can see

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down here that there is canvas here and you can click on Create.

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So instead of diving into the ads created it's probably best to start here to create your canvas.

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And then in your ads pray tool just select this so you can see that you can take it toward to understand

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this better.

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You can just open a blank canvas.

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There is only two examples but there's not many there yet.

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Let's have an explore of some of the layouts here.

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So single street screen put together a camera that complements the message and storytelling and full

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screen media.

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So let's have a look at this one here.

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This they'll start to load up hopefully and you can use it to really use the guide.

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Maybe let's just start with an open come see you can see you can put in a button carousel photo products

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that once your product catalog is uploaded and video.

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So let's just put in a video and see you can continue to add components as people scroll then scroll

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left scroll right etc..

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So I won't go through all the details of setting it up but once you have got a canvas created all you

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need to do in your and create two is select the appropriate objective.

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So for example it's just like a traffic campaign objective.

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Once again the ads said is Ozzie learned how to set up already the audience Plaisance budget and schedule.

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We've covered that before where there is a difference.

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Now as Dan at the ad level and you can see the commerce ad format showing up what you can do then is

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select the canvas so that's why I was recommending you build on first hand side of the ads too.

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And then you can combine unselected here it brings you up to the same screen but it's maybe just easier

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to keep focused on one thing build the creative first and then he can just simply and in from there.

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So now that you understand what homicides are the marketing objectives that you can use them for and

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understand how they're so flexible and customizable come into the publishing tools.

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Your Facebook page and mess around with creating one for yourself to get more familiar with this new

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format.