1 00:00:00,460 --> 00:00:07,080 In this video you're going to learn about offer claim odds and how you can create a limited time discounts 2 00:00:07,380 --> 00:00:13,130 so you can really drive more sales for your online or offline store. 3 00:00:13,440 --> 00:00:19,140 You'll start by understanding really what an offer claim is and some of the benefits and features of 4 00:00:19,140 --> 00:00:19,950 it. 5 00:00:19,950 --> 00:00:25,070 Then we will start to look at some examples and some of the copy that you can use for these type of 6 00:00:25,060 --> 00:00:27,280 odds in order to get better results. 7 00:00:27,450 --> 00:00:34,520 And then I'll show you how you can set up an offer plain for yourself and give you an example of that. 8 00:00:34,980 --> 00:00:40,410 So let's start by understanding a little bit more about Offer play Ahmad's the benefits and the features 9 00:00:40,410 --> 00:00:41,240 of them. 10 00:00:41,580 --> 00:00:47,700 Well the key benefit is that you can really grab attention with a deal or a discount if you want to 11 00:00:47,700 --> 00:00:51,300 boost sales in your online shop or off lines. 12 00:00:51,300 --> 00:00:57,420 Shop a discount or a promotion is a great way to really encourage people to act. 13 00:00:57,420 --> 00:01:01,920 It is a tried and proven marketing strategy. 14 00:01:01,920 --> 00:01:03,930 You'll see it when you go shopping. 15 00:01:03,930 --> 00:01:06,570 SALE ENDS NOW this Christmas sales. 16 00:01:06,630 --> 00:01:09,310 There is after Christmas sales. 17 00:01:09,460 --> 00:01:15,810 There's a limited time frame on these things and there's often a 20 percent or 50 percent off number 18 00:01:15,810 --> 00:01:18,840 that's shown in the window to really encourage people to act. 19 00:01:18,840 --> 00:01:20,930 So it's a proven marketing strategy. 20 00:01:21,120 --> 00:01:25,210 And now you are able to use it in your Facebook ads. 21 00:01:25,260 --> 00:01:32,210 So let's have a look at some of the objectives for you if you want to use these claim offer ads. 22 00:01:32,430 --> 00:01:38,910 Well clearly peer to you can reach more people with these offer a reach new people and it allows you 23 00:01:38,910 --> 00:01:43,570 to call activate new people it gives them a great incentive to take notice of you. 24 00:01:43,590 --> 00:01:48,810 Now you can reach these new people through interest and demographic targeting. 25 00:01:48,810 --> 00:01:51,870 You can do it through location targeting. 26 00:01:51,870 --> 00:01:58,620 If you are a physical store but as well as that you can reach existing customers with these offers your 27 00:01:58,620 --> 00:02:05,550 Facebook fans a custom audience Web site visitors your e-mail list et cetera. 28 00:02:05,580 --> 00:02:13,140 And once again the the outcome is Turi and what you want to achieve is to encourage them to take action 29 00:02:13,140 --> 00:02:15,000 so you can increase your sales. 30 00:02:15,000 --> 00:02:22,260 Now here's one cool feature of these offer claim ads you can send automatic reminders to people who 31 00:02:22,270 --> 00:02:28,460 have claimed the offer and notify them when the deal is about to expire so that they really use it. 32 00:02:28,470 --> 00:02:33,100 That's a great reminder function that is built in as well. 33 00:02:33,390 --> 00:02:36,550 So the benefits of offer Claremont's are very clear. 34 00:02:36,780 --> 00:02:44,430 Let's have a look now at the Facebook and skite and get a look at some of the copy that you could use 35 00:02:44,850 --> 00:02:47,520 in an ad like this for yourself. 36 00:02:47,520 --> 00:02:54,300 So here is an example for both desktop and mobile and you can see the text here. 37 00:02:54,300 --> 00:02:59,930 Enjoy for us pro-Jew starting with a verb before the season ends. 38 00:02:59,950 --> 00:03:04,660 So that sentence is creating a little bit of urgency. 39 00:03:04,710 --> 00:03:09,590 I can see them below in the headline for the odd 20 percent off. 40 00:03:09,690 --> 00:03:11,890 So that is the offer. 41 00:03:12,210 --> 00:03:15,690 And I can see underneath that again it's an expiry date. 42 00:03:15,690 --> 00:03:20,750 So this is a great way to create that sense of urgency as well. 43 00:03:20,760 --> 00:03:25,340 Not only in the text here but also in the expiration date. 44 00:03:25,440 --> 00:03:27,060 And you can see the call to action. 45 00:03:27,060 --> 00:03:33,430 But News-Wall says get off for reading encouraging people to click that button and making clear what 46 00:03:33,470 --> 00:03:35,620 the call to action is. 47 00:03:35,730 --> 00:03:40,880 Creating a limited time offer for your business is very simple I'm going to show you how to do that. 48 00:03:40,890 --> 00:03:46,910 Now inside the ads create tool which you will find inside your odds manager. 49 00:03:47,010 --> 00:03:52,980 Now when you come in here the first thing to do as always is to set your marketing objective at the 50 00:03:52,980 --> 00:03:54,840 campaign level. 51 00:03:54,840 --> 00:04:00,900 Now you'll see here that a offer claim God is not one of the objectives that you can pick and that's 52 00:04:00,900 --> 00:04:07,930 because actually the offer climat is just a way that you can reach one of your marketing objectives. 53 00:04:08,040 --> 00:04:10,470 So you'll find this option inside traffic. 54 00:04:10,470 --> 00:04:17,850 So getting people to web site with this offer plain you'll find it inside the conversions marketing 55 00:04:17,850 --> 00:04:18,900 objective. 56 00:04:18,900 --> 00:04:25,200 Now remember in order to use the conversions marketing injected you do have to have the Facebook pixel 57 00:04:25,260 --> 00:04:31,950 set up and this is most likely going to work much better in an online store we can measure that through 58 00:04:31,950 --> 00:04:34,100 the Facebook pixel. 59 00:04:34,110 --> 00:04:40,950 So let's just take the example of traffic and really select this as our marketing objective setting 60 00:04:40,950 --> 00:04:42,000 up the offer. 61 00:04:42,000 --> 00:04:45,310 In either case is going to be the same process. 62 00:04:45,450 --> 00:04:52,080 Now you'll see here that we have an offer on not as an option and we need to do is really enable this 63 00:04:52,350 --> 00:04:58,260 select the page that we want to create the offer for and then click on Create offer. 64 00:04:58,290 --> 00:05:03,590 And here you can see the little interface where we are going to create the offer. 65 00:05:03,600 --> 00:05:11,460 We have a preview of it on the right hand side here and you can also see a preview of the notification 66 00:05:12,080 --> 00:05:17,460 that a person will see if they claim the offer but haven't used it so that's the reminder notification 67 00:05:17,460 --> 00:05:21,570 function that we talked about at the start of the visit video. 68 00:05:21,690 --> 00:05:28,860 Right now there's no image in this offer but we can add that later on in the third level. 69 00:05:28,860 --> 00:05:33,760 So what we can do in here is just say 20 percent off. 70 00:05:33,760 --> 00:05:40,180 I'll just show you some of the fields that you will fill in here tell people about the offer learn the 71 00:05:40,180 --> 00:05:47,790 buyers before offer expires. 72 00:05:47,790 --> 00:05:54,630 You can select the end date and the end time which appears here right under your headline. 73 00:05:54,630 --> 00:06:00,930 You can also select where people can redeem this offer and this is how you choose now if you want people 74 00:06:00,930 --> 00:06:03,960 to redeem this offer online or in-store. 75 00:06:04,020 --> 00:06:08,510 So for example let's start with the online offer your l. 76 00:06:08,700 --> 00:06:17,280 Now a lot of e-commerce sites or other online platforms where you buy things enables you to put in the 77 00:06:17,280 --> 00:06:20,220 euro with the coupon already in Attash. 78 00:06:20,220 --> 00:06:26,550 So for example I'll take the example of one of my Uni courses here and you can see the inside of the 79 00:06:26,550 --> 00:06:33,150 U R L their coupon code is already there so if they clicked on the offer they would be able to go straight 80 00:06:33,150 --> 00:06:40,890 to the landing page where they would see the coupon already applied and that would require them to check 81 00:06:40,900 --> 00:06:45,600 out without having manually to put in the coupon. 82 00:06:45,660 --> 00:06:48,630 Now in-store it's going to be a little bit different. 83 00:06:48,630 --> 00:06:58,230 You can choose the type of promo code so you can have no code you can have a code at which you can say 84 00:06:58,230 --> 00:06:59,670 20 off now. 85 00:06:59,840 --> 00:07:06,330 And in order to measure the success of this campaign you would have to have a system in your store where 86 00:07:06,330 --> 00:07:13,710 you could note and how many people claim the offer then linked back to your campaign here inside the 87 00:07:13,710 --> 00:07:17,180 ads manager and match up OK I spent this much. 88 00:07:17,260 --> 00:07:23,220 You got this many customers and then you would be able to decide if the campaign was successful or not. 89 00:07:23,400 --> 00:07:31,500 Now for either scenario you can limit the total offers available and you can also prevent people from 90 00:07:31,500 --> 00:07:33,060 sharing this offer. 91 00:07:33,060 --> 00:07:36,740 With this the deal dropped in now and you might want to do that. 92 00:07:37,030 --> 00:07:44,040 And if you only want to get a limited amount of offers and don't want to disappoint people. 93 00:07:44,250 --> 00:07:49,420 The final section here is then for terms and conditions and you can see that this shows up if there's 94 00:07:49,440 --> 00:07:51,760 any other important rules here. 95 00:07:52,020 --> 00:07:58,110 If there are things that you this offer does not apply to and you want to specify that this is the place 96 00:07:58,110 --> 00:07:59,530 to do it. 97 00:07:59,600 --> 00:08:06,030 Now if we look at the in-store example you can actually see it here as well because I've created this. 98 00:08:06,090 --> 00:08:14,630 So let's just go ahead and create this offer now that offer is created in terms of selecting the audience 99 00:08:14,690 --> 00:08:18,240 for this offer that's going to depend on your business. 100 00:08:18,260 --> 00:08:24,380 Now you could select it for a location and add two particular locations. 101 00:08:24,380 --> 00:08:30,800 You can do the radius targeting if you type in an address here you can use a custom audience any of 102 00:08:30,800 --> 00:08:35,810 DeCosta more answers that you've learned how to set up you can use to save audience from a previous 103 00:08:35,810 --> 00:08:37,260 campaign. 104 00:08:37,370 --> 00:08:42,650 And in terms of all of the targeting and the placements and the budget we've covered that in previous 105 00:08:42,650 --> 00:08:45,460 lectures so not going to go through that again. 106 00:08:45,500 --> 00:08:48,680 I do want to show you just how to add in the image. 107 00:08:48,680 --> 00:08:52,470 Very simple but just to remind you to do this. 108 00:08:52,520 --> 00:09:02,060 So come into the library just add any image here and you can see now a full preview of what your offer 109 00:09:02,420 --> 00:09:04,850 is going to look like. 110 00:09:05,210 --> 00:09:07,460 So I can see my headline here. 111 00:09:07,460 --> 00:09:11,250 Some of the text and the call to action button. 112 00:09:11,660 --> 00:09:17,990 So now you understand what offer claim ads are and how to create a limited time offer for your online 113 00:09:18,020 --> 00:09:19,570 or online store. 114 00:09:19,580 --> 00:09:21,930 Go ahead and set one up for yourself. 115 00:09:21,980 --> 00:09:24,690 Following the steps that you've learned in this.