1 00:00:00,480 --> 00:00:03,200 In this video you're going to learn about power Ed.. 2 00:00:03,240 --> 00:00:08,970 We'll start by understanding what it is who it's for and how you can gain a competitive advantage by 3 00:00:08,970 --> 00:00:09,750 using it. 4 00:00:09,990 --> 00:00:16,560 And then I'm going to show you the tool itself how to access it and hate and get started using it. 5 00:00:16,560 --> 00:00:19,700 So first let's understand what power Ed. is. 6 00:00:19,710 --> 00:00:25,770 Well it's an alternative to the Create tool that you've already been using in this course to create 7 00:00:25,770 --> 00:00:26,580 your odds. 8 00:00:26,580 --> 00:00:33,540 The difference is is that it has additional features which will allow you to scale your marketing campaigns 9 00:00:33,960 --> 00:00:36,070 and have an improved workflow. 10 00:00:36,150 --> 00:00:39,630 So what are these additional features available empower Ed.. 11 00:00:39,630 --> 00:00:45,550 Well the key thing is that you can manage things in bulk and really get a lot more done with fewer clicks. 12 00:00:45,570 --> 00:00:52,800 For example you can adjust budgets audiences and scheduling at once just by selecting multiple sets 13 00:00:52,860 --> 00:00:57,000 and changing it you can modify ads themselves. 14 00:00:57,000 --> 00:01:02,780 Calls to action and the images that are using you can bulk upload and change those things. 15 00:01:03,030 --> 00:01:10,100 You can also download the information from power editor adjusted off line or an Excel upload pack up. 16 00:01:10,260 --> 00:01:12,160 And that's a way that you can edit. 17 00:01:12,180 --> 00:01:14,510 Tons of campaigns very very quickly. 18 00:01:14,610 --> 00:01:19,860 And the great thing about power editors well is that you can run a b test very quickly and duplicate 19 00:01:19,860 --> 00:01:26,820 onst duplicate sets and split your audiences there's a ton of features in there and it's much easier 20 00:01:26,820 --> 00:01:32,870 to split test Inside Power editor and set that whole thing up inside the Create tool. 21 00:01:33,120 --> 00:01:35,680 So who is power editor reading for then. 22 00:01:35,700 --> 00:01:40,180 Well it's really for running large scale advertising campaigns. 23 00:01:40,230 --> 00:01:43,740 Obviously if you can manage things in bulk This is going to be ideal. 24 00:01:43,950 --> 00:01:49,590 If you want to work in an agency if you want to work as a freelancer or even if you're running a lot 25 00:01:49,600 --> 00:01:53,580 of Facebook ads campaign for your own personal business. 26 00:01:53,640 --> 00:02:02,370 The other key advantage of using power Ed. is that they release features into predator first so for 27 00:02:02,370 --> 00:02:06,270 example lead and custom audiences they would have first appeared here. 28 00:02:06,460 --> 00:02:11,510 So if you're using this to I'm familiar with that you can access those before the general public may 29 00:02:11,530 --> 00:02:13,450 maybe using the ads create tool. 30 00:02:13,680 --> 00:02:19,080 So that is well power editor is the key features of it and height and gaining competitive advantage 31 00:02:19,080 --> 00:02:20,440 by using it. 32 00:02:20,760 --> 00:02:26,370 Let's jump into your on Akkad on show you how to access it and get started now. 33 00:02:26,670 --> 00:02:32,130 So you want to first come into your kind and then through the drop and the side here you can click all 34 00:02:32,130 --> 00:02:39,840 tools come into power editor and the first thing you will notice is that any campaigns that you've created 35 00:02:39,870 --> 00:02:47,550 in the ads create two will also appear in power added or it's not as completely separated out and it's 36 00:02:47,550 --> 00:02:49,800 just a different interface. 37 00:02:49,800 --> 00:02:55,370 The first thing to do when you use PERDER is to come up to the top left hand side of screen in the drop 38 00:02:55,380 --> 00:03:02,340 down here and just make sure that you still like the hand that you want to view for if you are working 39 00:03:02,340 --> 00:03:08,340 in an agency or freelancing or even working on your own personal accounts. 40 00:03:08,370 --> 00:03:13,210 Just make sure that you selected the right one before you dive into looking up all the data. 41 00:03:13,440 --> 00:03:19,050 Also in the top right hand side of the screen you can see the date range usually by default that's the 42 00:03:19,050 --> 00:03:20,230 last 30 days. 43 00:03:20,490 --> 00:03:25,770 But just be aware that this information in here will adjust based on the date range that you've put 44 00:03:25,770 --> 00:03:26,850 up here. 45 00:03:27,030 --> 00:03:32,820 And one of the great things about a power editor is how easy they make it to sort through your data 46 00:03:33,000 --> 00:03:39,090 and the fastest way to find things impera editor is to use these two drop downs appear in the top left 47 00:03:39,210 --> 00:03:42,440 corner of the search and the filters here. 48 00:03:42,480 --> 00:03:45,890 And you can use these in combination to really pinpoint and find things. 49 00:03:46,050 --> 00:03:53,280 So for example if I wanted to find any of my handsets that were inactive I could just select this I 50 00:03:53,280 --> 00:03:56,710 can add additional parameters here. 51 00:03:56,730 --> 00:04:01,440 In terms of finding the company name I could type that in to find that. 52 00:04:01,590 --> 00:04:06,870 So right now here I don't have a ton of campaigns to really be sorting through but you can imagine this 53 00:04:06,870 --> 00:04:10,870 is very helpful if you've got a lot of stuff to sort through. 54 00:04:10,890 --> 00:04:16,860 So these search and filters and combining them is really the fastest way to find information in power 55 00:04:16,920 --> 00:04:17,780 Ed.. 56 00:04:18,030 --> 00:04:22,230 Now in terms of the layout of the rest of the dashboard this is going to look familiar to you. 57 00:04:22,240 --> 00:04:28,980 Campaigns onsets And yes those are the three levels of the Facebook structure and we've seen that before 58 00:04:29,340 --> 00:04:31,010 in the ads create tool. 59 00:04:31,020 --> 00:04:37,560 Now one handy tip when using this navigation is if you want to see the odd sets and ads for only one 60 00:04:37,560 --> 00:04:40,100 campaign all you've to do is tick the box. 61 00:04:40,100 --> 00:04:42,660 Here you can see it's come up as one selected. 62 00:04:42,660 --> 00:04:50,670 Now in this tab I'm going to see the onsets for that one campaign and also the ads for a dark campaign. 63 00:04:50,670 --> 00:04:56,820 Now what I can do additionally is come into this time and if I want to see only be ads for this one 64 00:04:57,140 --> 00:05:04,190 said in this one campaign I can see them here and that makes it much easier for me to really pinpoint 65 00:05:04,190 --> 00:05:09,860 the odds that I might want to change and optimize now in order to edit the ads themselves here inside 66 00:05:09,860 --> 00:05:16,790 parah editor you just want to click on the ad click on that in the drop down here click on edit. 67 00:05:16,830 --> 00:05:22,820 This is going to open up this type here where I can edit the ad if I want and I can also see in this 68 00:05:22,820 --> 00:05:29,110 tab some of the analytics for that particular as well to get back to the main screen. 69 00:05:29,150 --> 00:05:34,130 You want to click back on the Edit tab and just this little arrow here to move that back out of the 70 00:05:34,130 --> 00:05:40,760 way if you want to de-select any of these sets or campaigns can just click and really get back to the 71 00:05:40,790 --> 00:05:42,230 full view here. 72 00:05:42,230 --> 00:05:45,650 Now you may also see these buttons across the top here. 73 00:05:45,650 --> 00:05:50,870 These are some of the features that really help you to both manage campaigns and onsets. 74 00:05:50,870 --> 00:05:53,930 So for example I can select one campaign. 75 00:05:53,930 --> 00:05:57,320 Here are multiple ones and I can duplicate them. 76 00:05:57,350 --> 00:06:02,720 I can do some quick edits turn them on turn them off find replace bin them etc.. 77 00:06:02,720 --> 00:06:04,140 Import and export them. 78 00:06:04,160 --> 00:06:06,480 I'll be going through all of that stuff with you. 79 00:06:06,650 --> 00:06:13,610 But for now just get access to the power tool following the steps that you've learned in this video.