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One thing that I really like about the power tool is that it really lends itself to easily structuring

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and thinking about split testing.

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If we go back to the alternative which is the odds create tool will remember that you just set your

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campaign objective your sets on your ads before your campaign can really appear in your ads reporting

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to go live.

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So it's quite a process it's all bunched together in one.

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And that can be OK if you've just got one on set and whatnot but if you're trying and think about multiple

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ad sets testing different audiences testing different placements testing different budgets and changes

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it can be quite an overwhelming process.

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But inside the power tool it's a lot lot simpler and I'll just give you an example to show you the difference.

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So to create a campaign in power added or what you do is just click on Create campaign here.

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Now I'm going to select the campaign name as just video views here and match it up to my campaign objective

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and you'll see that all the campaign objectives here are the same that we've seen previously in the

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ads created a song.

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Change that to the views you'll see here that the big buying type is just auction for some of those

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objectives you may see the option for a fixed price CPM buying type.

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Now if I want to create this campaign I don't have to go ahead and create an ad set yet and think about

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all that stuff I can do is create a campaign button.

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Now what pops an overview of the campaign and the objective.

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I can just click that to close it again.

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But what I can see now is that I have my campaign objective now inside here I can see one on set and

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this is where it starts to get interesting.

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What I can do is actually duplicate this handset and split this audience up pretty quickly.

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So I come up here click on the dropdown duplicate and I can see split audience.

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So what I've got here is a set for 18 plus male and females.

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And what I can do is actually split this audience into two and test between males and females.

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Now instead of having one headset I've got two sets very quickly and I'll be able to test males versus

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females for my campaign and you can see that pop up there now as well as just doing that quick split

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audience that you can do and is built in as a button here.

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You can also just select one of the sets and you can duplicate his.

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See you can see that this is the duplicated Adsit here.

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And I could change this come in and edit it and maybe then change the budget.

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This in the shadow.

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Maybe I could try a custom audience versus a normal audience different placements cetera.

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And we can go into later on and the exact things that you could maybe test.

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But the point right now is it's very easy to duplicate things.

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And that makes it much easier to create various onsets very very quickly into a campaign now.

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Equally you can do all of that same stuff at the level you can duplicate hods you couldn't duplicate

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them and then change one thing like a call to action button learn more versus shop.

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Now you can change the images and it's much easier to set up here quickly.

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And I think get a clear overview of exactly for each campaign how many sets you have on how many apps

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etc..

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So what I recommend you do is come into your power editor just set up a campaign try to duplicate and

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onset and maybe some odds and then you can always come back in here and just delete it once you're done.