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In this video you're going learn about business manager what it is why you would need to use it and

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how to get set up.

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So what is business manager.

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Well it's a free tool from Facebook that really allows you to stay organized and have good business

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hygiene.

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It allows you to manage Arcanes pages and people who work in them all in one place and it's completely

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free as well.

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So who would need to use business manager.

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Well let's start by defining who wouldn't need to use business manager.

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So if you are a Facebook page owner you're the only person working on that page and you're also the

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only person running ads in the attic and attached to that page.

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You're probably not going to need to use business manager.

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All you need to really do is understand what it is.

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Now if you want to become a freelancer or you want to hire freelancers to work on your Facebook ads

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or you have employees working on various Facebook pages in a case where you're going to be working in

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an agency with their business manager is going to be a tool that you will use on a daily basis.

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So it's important you're really familiar with this.

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So why would you need a business manager.

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Let's look at some of the more detailed scenarios here.

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So you need more than one account.

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If you want to create separate accounts for every client or business that you serve it allows you in

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business manager to do that and you can pay for ads with different payment methods and organized by

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objective for reporting.

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You also need business manager if you want to request access to pages or accounts and you want to do

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that if you've clients.

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So you can get access to their pages and that accounts and run ads on behalf of them by becoming an

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analyst or advertiser.

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You'll also need a business manager to assign permissions to a lot of people working together so you

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can assign specific role based permissions to otic hands pages and other assets that your business manager.

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So you might have people working on your team.

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You want them only to be an analyst and analyst analyze reports it could be another person on your team

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who is an actual advertiser and sets up campaigns and run them and has some control over the ad spend.

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So Inside Business Manager you can really assign all of those rules and permissions.

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And finally a business manager will give you a business novel insights and reporting he can get a full

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view over 200 different pages and that accounts out one.

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Now if we come down here we can see a couple of images giving us an overview of a business manager a

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kind and this one is good to look at because it's full.

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Right now you can see there's a ton of applicants down here at the bottom.

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So a little bit blurry.

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I know but this is just to give you an idea.

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You can see all of the pages added into this business plunger kind of the top ones some alerts and things

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to look for.

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You can see the rows and permissions being organized here are going to show you had to do that ton of

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employees all different responsibilities.

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And finally here we can see some of the audiences created in those can be managed there as well.

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So how do you get started.

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How do you create your business manager.

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I can't.

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Well the first thing that you want to do is make sure that you're logged into your Facebook page.

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Once you've done that this is your personal profile.

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Then you just need to click on Create it can't.

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And this is where you give your business name.

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So if you are say a freelancer just working for yourself and you want to take on clients you can just

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put it in your own name here or your personal name if you've come up with a name for that digital agency

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you can pop in the name there or if you were a business like a normal business cycle like dot.com you

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would just put in like there and click continue and really follow the steps.

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Now once inside what you're going to see is something similar to this.

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It might be empty if there's no pages or otic hence added in yet.

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And that's the next step that you want to take.

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Once you've created your business mind your account you want to start to add in any of those pages that

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you're going to be working on any of those out I can say you'll be working on and any of the apps that

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you might want to be working on as well as show you how to do that.

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Now what you want to do is come up to the right hand side here and click on business settings now this

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is where we can add rules and permissions and all that stuff.

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I'll show you how to do that.

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But for now you just want to start by adding in any Facebook pages that you have.

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So once in here you can see I've just got one business page in this business find your account right

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now.

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I can come up to the right hand side here and add anymore.

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So there's really two main options here.

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One is clean the page so if your business already owns a page you can just claim this or if you need

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to own it.

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For example if another company created it for you you can claim the page and it moves into your business

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manager can't as well as this.

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You can also request access to a page.

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So if you wanted to work on behalf of somebody whose Facebook page run ads for them you would request

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access to it so you could really run ads on behalf of the client.

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The page will still belong to them.

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You just get access to it.

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So these are the two different scenarios you can see people who own a business use business manager

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people who want to work for the business and do freelancing and agency work for them.

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Also used business manager it's the midpoint between those two and really allies and people get access

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without handing over full permission.

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So that's the first thing that you would want to do inside business manager claim the page or request

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access to a page.

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You can also create a brand new page in here as well now as well as adding a page in what you also may

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want to do is add any apps into business managers so similar to the other options.

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If you own up and want to start advertising it you can add it in here if you want to start advertising

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on behalf of other apps.

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You would add them in here.

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It's the same process again really add new OPS Clayman up.

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Your business will control the source that it moves it into a business manager or request access to

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an app and that really allows you to use this asset on behalf of another business.

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Now one thing is if you want to use the apps on moving into biz Niger you need to really have the app

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I.D. and you get that by the by really registering and configuring an app on Facebook for developers.

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So that's a first thing that you need to do if you haven't done that already and then you can move it

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into business manager.

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The key thing about a business manager is even if you have created a Facebook page through your own

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personal profile when you move it to business manager it's almost like creating a business entity like

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a company.

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It's not directly connected to you.

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Like as if you were a sole trader it's putting it up into a separate entity and that allows people to

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access it like employees or external people.

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So that's the key benefit of it.

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Now the great thing is is that you can always come back to your business manager any time is well inside

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of your odds manager.

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You can just click on the dropdown and you can also come up here and click on business manager here

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and you'll be brought to the screen.

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I remember that all of the activity is here under business settings and you might even want to bookmark

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that page so you can access that easily in the future.

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Now you understand what business manager is why you would need to use it.

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Go ahead and create an account for yourself if you need to use it.

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Following the steps that you've learned in this lecture.