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Now once you have created your advertising can't the next thing is to decide which tool that you are

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going to use in order to create your Facebook cards.

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And that's an important decision to make because there are three options on Facebook.

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You can boost to post from your Facebook page.

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You can use the ads create to insider advertising you can't or you can use the power editor tool inside

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your advocate in this video.

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I'm going to bring you through all three of these tools.

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Explain them to you.

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Explain the pros and cons and then at the end I will give my recommendation as to which tool you should

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use in order to really get started advertising on Facebook.

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Let's start by looking at the booths post tool.

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Now this is the easiest and fastest way for you to start advertising on Facebook.

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And what we're really talking about here is this bous post button that appears underneath the normal

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posts that you made to your Facebook page.

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So for example here is a post that I made yesterday on my Facebook page.

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Now underneath that I can see this option to boost his posts and get this post to reach more people.

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Now my audience can see this button.

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It's only because I'm an admin on this Facebook page.

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Now let's click into the tool to see what's involved.

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All we have here on the right hand side.

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Once it loads up is a preview of the ads itself so I can see that it's sponsored.

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That's how I know it was in hand if it showed up in my desktop news feed and underneath here the ad

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will contain those likes and comments that were on the original post.

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Moving across here to the left hand side you have some options in terms of setting your targeting your

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budget and duration.

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Now at this stage we're not going to go through how to go through all of these things and decide.

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I just want to show you some of the options here.

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So right now you can see that you can target this post through things like location demographics.

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And if I open this up more you'll also see that I have the option to target this by interests and behaviors

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where even exclude people from this audience based on interests and behaviors.

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So a lot of those core audiences and targeting features are available inside this tool.

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You can also use this post to people who like your page name might be wondering why would I want to

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do this if I already sent it out as opposed to yesterday.

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Why would I want to lose this.

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Well what you have to remember is that Facebook actually limits the amount of people who would have

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seen the original post and just to click out of this for a second I'll show you what I mean.

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So on this Facebook page I have got 6400 likes or 6400 fans and I can see that underneath this post

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here that thirty five people have seen this post.

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So still a large percentage of my audience have not seen this post.

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And that might be a reason why I want to boost this post to my existing Facebook fans.

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So more of them will see it.

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You can also select the audience for this side as people who like your page and their friends.

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You can also use custom audiences.

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So a lot of the targeting options are available here and right down below here you can get an estimated

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people reach.

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So you know in terms of that targeting roughly how many people you're going to be reaching underneath

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this as well you have options to set your budget and duration.

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Now one can or disadvantage of this tool is you don't have all of the options available to you like

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different types of bid types and that could be important if you become a more serious advertiser.

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Also a disadvantage of this tool is you can select where your ads appear.

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For example if you wanted your ad only to appear on Instagram that wouldn't be possible to do inside

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the boose post tool.

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However I think one important thing to understand and probably the biggest limitation of the bous post

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is that this tool is designed to only do one thing and that is to get more engagement on your posts.

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So the objective for you if you want to use this tool would be to get more likes comments and shares

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if you wanted to run a Facebook ad to get Web site traffic or app installs.

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This wouldn't be the tool for you to use.

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However is say not it is a very easy quick way to get started and thats why Facebook has built this

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right on top of your Facebook page.

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Let's move on now to the second tool that you can use to create Facebook ads which is the ads create

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tool that you can see on screen now it's inside of your advertising account.

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The first thing to point straightaway about this and how it's different to the booze post too is that

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you can have many more advertising objectives and address them within this tool.

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While we are looking at before is really only this engagement objective and if you come down even when

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in that just getting post engagement that is all that the boos post tool allows you to do.

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Now you can see that there are many more options available to you.

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Brand awareness traffic cop installs video views lead generation conversions etc..

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So already by going to the ads creates till you've opened up a whole lot more options and that is really

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the case in terms of placements where your words appear in terms of their budgets and shed jelling as

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well.

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You have many more options to here as well and you can even set a suggested bid per the type of objective

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that you want to achieve.

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So you don't need to understand all of that right now watch you just need to understand is that the

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ads created to step up.

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And it gives you a lot more control on advertising options.

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Now the third and final tool that you can use to create your Facebook ads is power editor and once again

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this is inside of your advertising account.

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You can see that the interface here it looks a little bit more technical.

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It's not as easy to use.

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However this is the interface that can give you the most amount of control and is really designed for

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professional advertisers.

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Power editor allows you to create and manage campaigns in bulk.

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So this is the ideal tool if you'll be managing hundreds of Facebook ads.

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It's also the place where new Facebook features and formats are released.

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So that's another reason why professional advertisers prefer to use it.

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To recap in this video you learned about the pros and cons of the bous posed to the ads create two on

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the power editor tool in terms of where you should get started which are Facebook advertising.

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I really recommend that you get started with the ads create tool.

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It still has that simple interface that's going to guide you through the process of setting up an ad

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and at the same time gives you access to all of those formats options et cetera.

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So now that you know where to get started with your Facebook ads I'll see you in the next lecture.