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In this video you're going to learn about Facebook Marketing Partners and the huge ecosystem that has

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grown up around the Facebook platform was Starpower really understanding what Facebook Marketing Partners

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are or FM Pease's they're known for short.

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And then you start going to start individually looking at some of these to really understand why you

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would need to use one of these Facebook Marketing Partners and the value that they're really bringing

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to the table.

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So let's start for really understanding what these Facebook Marketing Partners are.

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Well the key thing is that they're not just agencies.

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This is not a list of agencies that you can use.

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These are actually marketing partners who have additional technology features or services that are built

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on top of the Facebook platform.

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See you could maybe compare it to something like either or both for that you might be used to using

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on social media.

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It's a similar type of volume that's built on top of the Facebook platform and really connected into

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it through an API as you can see here there are only 171 partners so it's quite a small number of partners.

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And there are a number of different categories of partners as well.

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Specialisations is what they call them.

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So the technology community management content marketing small business solutions audience onboarding

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audience data providers and measurements.

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Let's just take a look at these small business solutions because you might be familiar with some of

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these names on espresso our role in constant contact.

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Now the key thing about these Facebook Marketing Partners is if you are just advertising for your own

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business you may not ever need to use these and you don't need to understand them in a lot of detail.

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But if you are working in the industry in an agency or in a company you maybe need to understand at

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least what these are so that you can engage conversations about them.

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So let's jump straight into actually looking at some of these individually to really understand the

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value.

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And some of the reasons why you might consider using them.

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So the first one here is our espresso and this is actually by now the key advantage of our espresso

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and it's listed right here in the home page is that it makes AB testing painless and the key thing is

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that you can create thousands of variants of your Facebook ads in only three clicks.

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So an example of how this might work is there is three fields.

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They just put in they say put in three different headlines and they automatically create three different

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odds based off that.

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Or you just upload three images and then they automatically create three Cadsoft that.

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So it's a way to really automate the process of HIV testing and it has a better interface that's really

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geared around.

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The thing that we have to remember is that the odds create two or the power editor tool is really designed

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to serve all of the marketing objectives in one interface.

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It's really at a platform to serve every single person.

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Whereas a lot of these platforms are really broken down to focus in on a particular feature like AB

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testing on Hazon interface that's more geared around that and makes it much easier to do.

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Now in terms of some of these Facebook Marketing Partners an honest person in particular let's have

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a look at the pricing for some of these.

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So we can see that the base is $49 per month.

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You are Facebook Ads Ben is up to 3000 and you can see all the features there.

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Then it goes up to 150 and then to 9.

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So I think for a lot of these Facebook Marketing Partners the best practice is to make sure you have

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proven your aura y inside Odd's create two or power Ed..

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And then once you got that done and you want to start to automate it and make it an easier thing to

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do and scale then you will start to use partners like this.

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Let's look at another example.

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Drif track here and these guys are pretty interesting and they focus down on really lead generation.

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So if we come into our odds create tool here we can see that this is just one single marketing objective

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and this is what these guys really focus on.

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And they have built bigger solution to really support the whole life cycle of the generation.

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So in terms of acquiring them not just from Facebook but also from Instagram and rolling in lead forms.

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Then in terms of what do you do afterwards converting them and there's all sorts of really trainings

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and guidelines and all of that stuff to really get those leads converted so really building a whole

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solution around that one marketing objective.

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Now let's look at another example of a Facebook marketing partner which is Wallner and this really helps

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with content creation and what Walter does is helps you find exceptional Instagram content creators

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for your brand.

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So it's really providing a simple structure a safe marketplace to collaborate with.

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Instant Instagram content creators so Centier sourcing content creation you upload a brief you send

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it to creators.

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You agree on who it's going to be and then you prove the content.

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And that's really a marketplace.

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In order to do that and outsource some content creation work.

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Let's move on to another example here which is a smartly Daddario And once again these guys are really

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focusing down on one particular thing and objective and Naish really which is e-commerce that is the

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key additional features that I have that they have are really around dynamic adds and scaling this on

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automating this whole process.

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So we can see in this example here that a Norwegian mobile phone provider started automating their advertising

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after running Facebook on its mind for a number of years and I think this is the key phrase to really

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think about.

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You would never consider using these guys straight away once youve kind of proven your understanding

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of it and proven in worldwide then you go to automate it because I think the price tag on this is something

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like that ties and dollars and want a minimum level.

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So these are definitely for bigger bigger companies.

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Next up weve got an odd row and you might have heard about these guys before and not know exactly what

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they do but they really focus in on retargeting now as we looked at it in the course this is just one

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of the many things that she can do.

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They really focus in on and thats the core of their business and they enabling you to reach your customers

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everywhere and serve personalized ads across devices.

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On the odd roll premium network including 500 networks and exchanges so it's not just for Facebook on

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Instagram.

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So for Twitter Tumblr AOL Google Linked-In etc. So that is really what they do focus on retargeting

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across all networks not just the Facebook network.

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Finally we have constant contact and you may have heard of these guys before they really focus and are

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known for email marketing but their Facebook marketing partner as well are hooked in.

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And I find an interesting case today just to highlight some of the things that they can do here.

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So from this case city because they were integrated with the platform.

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Constant Contact automatically Puplick populates odds with copy an image is drawn from email campaigns

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so that really allows you to use previous email campaigns to populate odds and you will probably understand

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which of those email accounts delivered the bass which headlines etc..

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So its a way of really connecting these things together.

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Now that you know what Facebook Marketing Partners are youll be able to discuss them at work or in business

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and you can come in anytime to the Facebook marketing partner directory.

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Look at all these guys individually if you wanted to take them on and use them as saw as part of your

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Facebook advertising solutions.