1 00:00:00,480 --> 00:00:02,710 Congratulations on completing the course. 2 00:00:02,760 --> 00:00:07,740 Now that you are a skilled Facebook advertiser it's time to start thinking about setting up your own 3 00:00:07,740 --> 00:00:11,080 Facebook ads business or working from home. 4 00:00:11,130 --> 00:00:16,230 In this video I'm going to show you three different ways that you can do that firstly by looking at 5 00:00:16,230 --> 00:00:17,530 five or dot.com. 6 00:00:17,640 --> 00:00:24,240 Secondly by looking at up work of freelancing platform and finally how I would set up a digital marketing 7 00:00:24,240 --> 00:00:29,190 agency focus on Facebook ads some of the things that you should think about and really how you would 8 00:00:29,190 --> 00:00:33,620 manage that practically with tools like business manager. 9 00:00:33,870 --> 00:00:35,790 So let's start off with fiber. 10 00:00:35,810 --> 00:00:40,960 Dotcom was spend a couple of minutes on this and the other options as well. 11 00:00:41,020 --> 00:00:44,520 Farver Dotcom is a market place for digital services. 12 00:00:44,580 --> 00:00:51,730 And originally all of the services offered here started at $5 that's how it gets the name fiver or dot 13 00:00:51,730 --> 00:00:52,400 com. 14 00:00:52,560 --> 00:00:58,530 But as you can see now I've typed in Facebook ads and you can see some of the services no longer sort 15 00:00:58,530 --> 00:01:04,430 of $5 but they're starting up $20 $30 and even they can go up and up. 16 00:01:04,590 --> 00:01:11,590 So originally this plus platform was at the very low end of the market small services really bite sized 17 00:01:11,590 --> 00:01:12,220 stuff. 18 00:01:12,330 --> 00:01:16,360 But now it's starting to scale up and grow over the last number of years. 19 00:01:16,380 --> 00:01:21,930 In fact I used to be a top rated seller on fiber and reading on my start online here. 20 00:01:22,050 --> 00:01:27,780 So let's have a look at some of the services that people are offering here in relation to Facebook accounts 21 00:01:28,140 --> 00:01:31,120 and services that you could easily offer as well. 22 00:01:31,320 --> 00:01:32,400 So here's one. 23 00:01:32,400 --> 00:01:34,950 I will design awesome Facebook. 24 00:01:34,980 --> 00:01:36,550 So let's click into this. 25 00:01:36,660 --> 00:01:43,340 Look it's starting at $10 you can move up to $30 and even a $50 service. 26 00:01:43,380 --> 00:01:46,420 I'm just renting up from the Euros here. 27 00:01:46,470 --> 00:01:49,710 So what this guy does is he's designing Facebook ads. 28 00:01:49,710 --> 00:01:55,790 He's not even running Facebook Ads managing them picking the audiences that type of stuff. 29 00:01:55,800 --> 00:01:57,900 Just designing the images for them. 30 00:01:57,900 --> 00:02:01,330 And that's something that you could easily do as well. 31 00:02:01,350 --> 00:02:06,140 Once you understand the 20 percent rule and you understand the dimensions that are needed to fit on 32 00:02:06,150 --> 00:02:11,010 out Facebook and Instagram and even a little bit of design skills you could go ahead and do this is 33 00:02:11,010 --> 00:02:13,770 nothing really stopping you from doing this. 34 00:02:13,800 --> 00:02:22,530 And the interesting thing about this is he has over 847 reviews which if we multiply that by the basic 35 00:02:22,830 --> 00:02:30,000 fee $10 you can see that this guy's probably made over about eight and a half grand doing this and he's 36 00:02:30,000 --> 00:02:33,740 based in Sri Lanka and that's probably pretty decent money there. 37 00:02:33,960 --> 00:02:35,730 So that is just something interesting. 38 00:02:35,790 --> 00:02:41,980 And the point I'm trying to make is you don't have to offer every single step of the face Pickard's 39 00:02:42,000 --> 00:02:47,940 process you could pick out one element become specialized in it and offer it for a very reasonable price 40 00:02:47,940 --> 00:02:53,600 on fiber but make a lot of money through the volume that you build up in terms of sales. 41 00:02:53,880 --> 00:02:56,670 So let's go back and have a look at some other examples. 42 00:02:56,670 --> 00:03:02,790 This is a different one where someone is actually setting up Facebook ads for a business starting at 43 00:03:02,790 --> 00:03:06,770 a higher price point here of around 30 dollars. 44 00:03:06,780 --> 00:03:11,610 So the basic package you can click in here it's seven days. 45 00:03:11,610 --> 00:03:14,480 It's a targeted audience one platform. 46 00:03:14,500 --> 00:03:19,640 One version we can see the standard packet goes up with two platforms. 47 00:03:19,800 --> 00:03:25,390 So that is probably Facebook and Instagram and for versions of some testing done there. 48 00:03:25,560 --> 00:03:28,250 And that's even the premium package $200. 49 00:03:28,440 --> 00:03:34,300 That's basically the month management tracking pixel targeted audiences et cetera. 50 00:03:34,650 --> 00:03:40,750 So $200 per client to continue that management $200 per month per client. 51 00:03:40,770 --> 00:03:46,080 That's not bad if you can rack up 10 clients or make it to around a month and you could probably push 52 00:03:46,080 --> 00:03:51,430 it way beyond that if you have your processes work flow really fine tuned. 53 00:03:51,750 --> 00:03:58,560 But this is a great way that I think you could get started at offering Facebook Ads services on the 54 00:03:58,560 --> 00:03:59,430 fiber platform. 55 00:03:59,430 --> 00:04:05,280 The key advantage of doing it here rather than setting up your own business right from the start is 56 00:04:05,280 --> 00:04:10,650 that five dot com is a marketplace that's really drenched in hungry buyers. 57 00:04:10,650 --> 00:04:13,440 The only reason they're here is to buy services. 58 00:04:13,440 --> 00:04:16,370 It's not like Facebook where they're there to hang out with their friends. 59 00:04:16,470 --> 00:04:21,860 They're just here to buy and that's what makes it so attractive you don't have to do the marketing that 60 00:04:21,930 --> 00:04:25,150 the orders just flooding flooding and you get to work. 61 00:04:25,380 --> 00:04:30,480 So in terms of fiber in general how do you really win on this platform. 62 00:04:30,870 --> 00:04:36,900 Well one of the key things that you can do is to video and none of these services have a video here 63 00:04:37,180 --> 00:04:44,610 certainly Or here's one if I was buying a service if I could see the person's face hear their voice 64 00:04:44,700 --> 00:04:50,490 I probably trust them more and it would be easier for me to put money down behind them. 65 00:04:50,670 --> 00:04:51,920 And that's something easy. 66 00:04:51,930 --> 00:04:53,820 Most people don't do video. 67 00:04:53,900 --> 00:05:02,130 And when I worked on the platform videos were said to have a 200 percent increase in sales if you use 68 00:05:02,130 --> 00:05:02,740 them. 69 00:05:03,030 --> 00:05:06,960 Another thing that is absolutely critical on fiver is their reviews. 70 00:05:06,960 --> 00:05:12,600 You can see the reviews are visible here and it is a big factor that influences the ranking. 71 00:05:12,630 --> 00:05:19,770 So when I type in Facebook it's normally that the highest rated gigs will appear at the top highest 72 00:05:19,770 --> 00:05:22,140 rated services will appear at the top. 73 00:05:22,140 --> 00:05:27,720 So if you are launching a service here you have to make sure that when you put it out there you maybe 74 00:05:27,720 --> 00:05:31,600 get a friend or couple of close associates to buy your gig. 75 00:05:31,680 --> 00:05:34,250 You can start at a very low price like $5. 76 00:05:34,260 --> 00:05:35,990 That's not a big cost to them. 77 00:05:36,030 --> 00:05:42,210 And then you can raise your prices once your reviews have build up and you can really raise the prices 78 00:05:42,210 --> 00:05:42,460 them. 79 00:05:42,480 --> 00:05:45,470 The key thing is getting the reviews initially. 80 00:05:45,500 --> 00:05:49,870 Now as I mentioned I worked on farver before actually a whole course on it. 81 00:05:49,890 --> 00:05:52,800 If you're interested in that you can maybe check that out. 82 00:05:52,920 --> 00:05:56,770 But bottom line is it's a great platform to get started on. 83 00:05:57,270 --> 00:06:01,000 Let's look at some other options you could start working on. 84 00:06:01,070 --> 00:06:08,160 Work dot com and once again I've just typed in Facebook wants to see who's really offering these services 85 00:06:08,600 --> 00:06:12,120 so they're earning at $35 per hour. 86 00:06:12,120 --> 00:06:18,880 So the key difference with this platform is really that people are working on an hourly rate. 87 00:06:18,900 --> 00:06:23,190 They're not defining the exact services that they offer. 88 00:06:23,200 --> 00:06:29,130 Now personally I think it's better to define the service because often the customer doesn't even understand 89 00:06:29,130 --> 00:06:30,340 what they need. 90 00:06:30,360 --> 00:06:36,510 But here in up work it's a little bit more flexible and you really define your work by an error rate 91 00:06:36,600 --> 00:06:41,200 so you can see thirty five dollars per hour in Ukraine that's probably pretty good. 92 00:06:41,220 --> 00:06:49,490 Fifty dollars per hour $640 generic aka air and hundred dollars per hour twenty K earned $60 printer 93 00:06:49,520 --> 00:06:49,980 48. 94 00:06:49,980 --> 00:06:55,050 So there's plenty of people making money and they're making good hourly wages. 95 00:06:55,050 --> 00:06:58,140 Now the key thing here again is the reviews you can see. 96 00:06:58,140 --> 00:07:01,210 Ninety five percent job success. 97 00:07:01,320 --> 00:07:06,380 The percentage of freelancers jobs that resulted in a great client experience. 98 00:07:06,600 --> 00:07:09,920 So once again reviews are absolutely critical. 99 00:07:10,000 --> 00:07:12,260 And one thing you might need to do on a pork. 100 00:07:12,300 --> 00:07:20,640 More than you would on Fiverr is really be clear with the customer exactly what they want to agree on 101 00:07:20,640 --> 00:07:21,160 that. 102 00:07:21,300 --> 00:07:27,780 In real concrete terms before you start the job so that you can meet their expectations because it's 103 00:07:27,780 --> 00:07:31,290 not a defined service and the clients come in from the client side. 104 00:07:31,350 --> 00:07:35,780 You really have to be clear on what you're offering so they're not disappointed. 105 00:07:35,880 --> 00:07:44,900 And the other thing that you can do on work is start to browse for jobs so you can compete on jobs and 106 00:07:44,900 --> 00:07:51,410 a big part of winning business is even to craft together a personalized page for the work. 107 00:07:51,660 --> 00:07:56,970 Most people would just blast out the normal I'll do your job and they have a template that they copy 108 00:07:56,970 --> 00:07:57,620 and paste. 109 00:07:57,660 --> 00:08:03,000 So if you want to weigh in on a book you've got to pitch and make a personalized And so what people 110 00:08:03,000 --> 00:08:07,970 say in the pitches and that'll help you with the work and get those better reviews. 111 00:08:08,160 --> 00:08:13,650 And the third option is to maybe set up your own digital marketing agency and wanted to show you this 112 00:08:13,650 --> 00:08:16,140 example surgical studio. 113 00:08:16,140 --> 00:08:22,560 So what they do is they help plastic surgeons cosmetic dentists and dermatologists get new patients 114 00:08:22,620 --> 00:08:25,480 and grow their business from six to seven figures. 115 00:08:25,490 --> 00:08:31,020 Now if we move down a little bit you can see that they're actually a little bit broader than just Facebook 116 00:08:31,020 --> 00:08:37,770 ads and that may be something you need to do if you really want to go home on a particular needs like 117 00:08:37,770 --> 00:08:41,160 the surgical studio in terms of Plastic Surgeons. 118 00:08:41,160 --> 00:08:48,000 Now this is a good example because number one they've picked a group of people that have a lot of money 119 00:08:48,060 --> 00:08:51,270 plastic surgeons cosmetic dentist dermatologist. 120 00:08:51,270 --> 00:08:55,270 They make a huge amount of money in terms of the services they offer. 121 00:08:55,270 --> 00:09:00,180 Therefore they have a huge amount of money in terms of spending on getting more clients. 122 00:09:00,180 --> 00:09:06,000 So if you want to go to this cruise it's probably best that you try focusing on people who have money. 123 00:09:06,000 --> 00:09:08,920 Lawyers accountants dentists things like that. 124 00:09:09,090 --> 00:09:14,850 People have very small shops and don't even make a big profit themselves probably won't have a lot of 125 00:09:14,850 --> 00:09:16,400 money to give you. 126 00:09:16,590 --> 00:09:17,600 So that's the first thing. 127 00:09:17,610 --> 00:09:23,250 If you want to go down this route try and focus in on a nice night to get started what you could do 128 00:09:23,970 --> 00:09:31,320 is just walk down the road and find a business that needs help getting set up and really just get started 129 00:09:31,320 --> 00:09:31,830 that way. 130 00:09:31,830 --> 00:09:39,570 Testimonials once again like fiber like a cork That's the key thing you need to get your first clients 131 00:09:39,600 --> 00:09:43,210 and maybe you can even start working for free. 132 00:09:43,380 --> 00:09:48,140 So you can walk down into a dentist you could say look a run a Facebook ad for you. 133 00:09:48,480 --> 00:09:54,600 I could even pay for $10 and let's just see the results and take it from there. 134 00:09:54,750 --> 00:09:59,950 Yes you're paying to acquire a comp a customer but that customer if he's paying you a thousand a month 135 00:10:00,730 --> 00:10:05,980 in the long run well then it's going to be worth that so a little bit of investment and you can do a 136 00:10:05,980 --> 00:10:08,250 lot after that. 137 00:10:08,560 --> 00:10:11,080 So those are three different options that you have. 138 00:10:11,080 --> 00:10:13,630 One is five or marketplace. 139 00:10:13,750 --> 00:10:19,300 The other is the work marketplace and three is really to go it alone and maybe start it in your local 140 00:10:19,300 --> 00:10:19,730 area. 141 00:10:19,750 --> 00:10:24,120 Literally getting out and talking to businesses signing them up in all three cases. 142 00:10:24,160 --> 00:10:27,760 The hardest thing to do is get those first clients. 143 00:10:27,880 --> 00:10:33,430 And you should really contact people you know to buy your services or even hook you in and do work for 144 00:10:33,430 --> 00:10:34,060 free. 145 00:10:34,180 --> 00:10:37,630 Start low price build their reviews and work from there. 146 00:10:37,670 --> 00:10:43,540 Now finally in terms of managing this stuff day to day business manager is going to be the absolute 147 00:10:43,570 --> 00:10:44,610 key. 148 00:10:44,620 --> 00:10:51,340 Remember that if we come into business settings here and you want to work on behalf of a client the 149 00:10:51,340 --> 00:10:58,390 key thing that you are going to have to do is come into pages or our accounts here on request access 150 00:10:58,390 --> 00:10:59,560 to their products. 151 00:10:59,590 --> 00:11:06,390 So if we come into our accounts we can add a new ad account and we can request access to their accounts 152 00:11:06,400 --> 00:11:08,890 so that we can re work on it. 153 00:11:08,950 --> 00:11:13,550 And the key advantage of doing this is that they will have their credit card on their account. 154 00:11:13,780 --> 00:11:16,100 So we're not paying for their odds. 155 00:11:16,330 --> 00:11:18,510 We're they're paying for their ads themselves. 156 00:11:18,670 --> 00:11:24,380 And then we have agreed a fee separately which they will pay us maybe at the end of the month. 157 00:11:24,730 --> 00:11:30,430 And your fee could really depend on whatever you've agreed with them that you will run three campaigns 158 00:11:30,430 --> 00:11:33,010 and set up the stuff just like you've seen here. 159 00:11:33,010 --> 00:11:37,500 You could even copy and paste what this guy is offering an offer or something similar. 160 00:11:37,660 --> 00:11:41,920 And there's plenty of agencies that you can look on line to see exactly had a stroke shooting. 161 00:11:42,040 --> 00:11:46,770 Or you could base it on results like get you certain amount of conversions visitors per month. 162 00:11:47,020 --> 00:11:51,990 Whatever way you want to structure it so the opportunities are there. 163 00:11:52,000 --> 00:11:53,380 There's nothing stopping you. 164 00:11:53,380 --> 00:11:56,200 You have the skills the platforms are wide open. 165 00:11:56,200 --> 00:12:02,020 It will take time to build up but it's very easy to work from home and start to face God's business.