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Before you create your face for God it's important that you understand the key and policies for Facebook

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and Instagram because there are some restrictions in terms of the content the targeting and the images

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that you can use in your Facebook pass.

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Now the best place to understand the Facebook policies is on the Facebook Web site itself.

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They have a very detailed guide about what is allowed what is not allowed and if you want to access

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this for yourself you can go to Facebook come forward slash policies for Slash ads.

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So the first thing to understand is that there is an odd review process before your ads show up on Facebook

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and Instagram they're reviewed to make sure they meet these advertising policy laid out here that typically

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that will happen and your ads will be reviewed within 24 hours.

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And if for any reason you're out is not approved you'll get a notification by e-mail explaining why

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and the changes that you need to make.

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So let's start by looking at some of the prohibited content.

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Now anything that's listed here cannot be advertised on Facebook.

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And as you can imagine a lot of these things are pretty obvious like illegal products or services tobacco

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products drugs.

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But here there are a couple of surprising categories here like on safe supplements and that's probably

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a reason why you don't see a lot of supplements for bodybuilding eccentric in your Facebook news feed

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because Facebook has the sole discretion to decide whether your supplement is safe or unsafe.

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So that's a big question mark.

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If you are advertising in this Neech moving then again some more obvious categories like adults content

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or products.

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But down here is another interesting one third party infringements.

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And I have a great example of this.

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I had a friend who wanted to create a T-shirt company that had printed on the T-shirts the latest means

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from you ran the Internet.

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And the problem with this and why he wasn't able to really get his business idea off the ground on access

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Facebook gods is because a lot of those means and images included copyrighted trademarked images.

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So that's worth considering.

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If you are going to sell T-shirts or any products like that that had copyright infringement you won't

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be able to advertise them through the Facebook platform.

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They're moving them a further little bit here.

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There are a lot more things under the prohibited content here payday cash loans multi-level marketing

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penny auctions etc..

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Some of things you might expect to see now after brick Hibbett content there are restrictions on certain

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other types of content like alcohol.

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You must follow the local laws.

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So for example in Ireland where I'm from you wouldn't be able to advertise to anybody under 18 in relation

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to alcohol or other types of restricted content like online pharmacies supplements.

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If you're in this business once again it's good to come in here and really check before you go through

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that process of setting up your odds.

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Doing all the targeting only to get approved at the end of all of that.

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So prohibited unrestricted content are the big policy areas that you want to review.

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Now another important one where there's a lot of confusion is text in images and Facebook recently changed

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the rules on this.

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So this is worth looking at in a little bit more detail.

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So Facebook policies recently were or previously where they prohibited odds would tax the covered more

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than 20 percent of an image.

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So they wanted to keep the Facebook news feed looking good.

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They don't want it looking spammy and having ads but a lot of text on them and they've recently revised

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a new solution that allows ads with greater than 20 percent text to run but with less or no delivery.

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Now why did they change the rule.

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Well my guess is that they wanted to reduce the workload that they had in term terms of rejecting ads

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and going through that approval process.

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So they decided to put the onus back on the advertiser and say if you have ads that are greater than

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20 percent text on the images you're going to you're going to be able to advertise but with less or

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no delivery.

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So let us have a look at a couple of examples for this.

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Now here I am inside the boose post tool and I have an image here that has more than 20 percent text

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on it so you can see a lot of text in this image here.

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And I'm getting this morning saying you're boosted post may not run images with a high proportion of

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text.

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Don't use their budget as efficiently.

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May not even run.

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So you will get this automatic warning if you're trying to run an ad with more than 20 percent text.

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But if you don't it's good to just ensure measured out for yourself and if you have any doubts of whether

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your image contains more than 20 percent tax you can use this tool here I'll put the link in the resources

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section of this lecture.

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But you just upload your image and that'll really check the text for you.

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Let's look at one other example and this is actually an ad that I saw on my Facebook news feed.

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I have saved it so doesn't appear is enough.

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Now this is an ad for Linked-In.

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And as you can see there's quite a lot of text on the image here.

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Now according to the Facebook rules this will get a lot less delivery or not run at all.

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So I think that that rule is maybe slightly fact is flexible if everything else about the advertisers

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is looking good.

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But to be honest I don't know why Illington even need to include this much text.

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I think just saying get fifty dollars on credits is enough for me to be curious and click through.

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So to recap in this lecture what you've learned is that before your God show up on Facebook and Instagram

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they are reviewed to make sure they meet those advertising policies.

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Ads will get approved or disapproved within 24 hours.

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But to save yourself all that time of setting up campaigns it's worth reviewing these policies before

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you take the next step.

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So put this link in the resources section of this lecture.

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If you've any doubts go ahead and check that out now and then I'll see you in the next video.