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When you're overtightening on Facebook it's important to understand how Facebook will organize your

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ads.

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Facebook organizes your eyes into three levels campaigns and sets and ads and this structure makes it

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easier for you to organize and optimize the performance of your ads.

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So here's how the structure works.

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To run an ad on Facebook the first thing you'll do is choose an objective.

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For example you may want to run a campaign to get traffic to generate leads or to increase conversions

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for each different objective that you have.

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You will set up a separate campaign.

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Once you've chosen your objective the next level is the odd set and it's in here that you will define

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your audience your schedule where your ads will appear and how much you will pay at the ad level.

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It's all about what people will see and it's here you will define your odd creative or what will appear

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in your ad like the image you use the length that you get people to click on and the messaging within

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the band.

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The key benefit of this structure is not only that it breaks down the steps.

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Creating a campaign but it lets you test which ads perform better.

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For example if you run a campaign to get traffic to your website you could test the responsiveness of

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different audiences at the onset level by creating a separate set.

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And you could test the responsiveness to different types of Yvonne's by creating new ads at the ad level

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using maybe different photos videos and messages and with the ads reporting tool you will be able to

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see which audiences respond most and which ads perform the best so that you can really do more of what's

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working and get more out of your advertising campaigns.

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Now that you understand the Facebook structure and how it can help you optimize your campaigns the next

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step for you is to create your first AD and ask for starting in the next lecture.