1 00:00:00,270 --> 00:00:05,800 You've already learned how to target your odds by location age gender and demographics. 2 00:00:05,940 --> 00:00:09,150 And in this lecture you're going learn about interest targeting. 3 00:00:09,150 --> 00:00:12,090 This is where it really starts getting interesting. 4 00:00:12,080 --> 00:00:18,390 Excuse me excuse the pun but this is where Facebook has a lot of power because they have a huge amount 5 00:00:18,390 --> 00:00:24,740 of information on people and interest targeting is not just the Facebook pages that people like. 6 00:00:24,750 --> 00:00:26,510 They actually have much more data. 7 00:00:26,520 --> 00:00:29,840 Not so any information that they've added to their timeline. 8 00:00:29,990 --> 00:00:35,370 Keywords that they use and their status updates the apps that they use and even odds that they have 9 00:00:35,370 --> 00:00:37,280 previously clicked on. 10 00:00:37,440 --> 00:00:43,470 So what Facebook does is categorize people into different categories based on these interests and you 11 00:00:43,470 --> 00:00:47,100 can use these categories and pull these interests into your campaign. 12 00:00:47,250 --> 00:00:51,000 So you're getting your ads in front of people who were interested in those things that you know are 13 00:00:51,000 --> 00:00:53,700 going to be relevant to your product or service. 14 00:00:54,030 --> 00:00:59,250 So one thing to do before we get started is once again take note of your potential reach. 15 00:00:59,250 --> 00:01:01,120 So it's 27 million. 16 00:01:01,120 --> 00:01:03,150 For example here. 17 00:01:03,270 --> 00:01:06,570 And you see that how this changes as we look at certain things. 18 00:01:06,840 --> 00:01:11,140 So interest targeting to really add this to your audience. 19 00:01:11,190 --> 00:01:13,360 It's down here under detailed targeting. 20 00:01:13,590 --> 00:01:18,750 And if you click on the search box here you're going to see the dropdown come up and you will see the 21 00:01:18,750 --> 00:01:20,110 interests here. 22 00:01:20,130 --> 00:01:25,770 So the type of stuff that we're talking about is you can target people based on all of these interest 23 00:01:25,770 --> 00:01:26,560 categories here. 24 00:01:26,550 --> 00:01:32,920 CC Business and Industry family and relationships fitness and wellness technology. 25 00:01:33,300 --> 00:01:35,820 There's more categories down here as well. 26 00:01:35,970 --> 00:01:40,680 But really this is the first way that you can do it through the interest categories here. 27 00:01:40,760 --> 00:01:43,300 Now I'm going to click into business here. 28 00:01:43,350 --> 00:01:45,650 Scroll down a little bit. 29 00:01:46,170 --> 00:01:51,690 What I want to look for here is online interest so people are interested in online stuff. 30 00:01:51,930 --> 00:01:59,250 And in particular digital marketing this is suitable for me because this is the type of interests that 31 00:01:59,250 --> 00:02:04,630 I hope my audience are going to be into because this is what I am really creating my out about. 32 00:02:04,710 --> 00:02:11,550 Now the cool thing is is that when I'm click to add this interest to my ad I can get to see I get a 33 00:02:11,550 --> 00:02:13,760 sense of how many people are interested in this. 34 00:02:13,770 --> 00:02:15,780 Thirty nine million people. 35 00:02:15,810 --> 00:02:20,830 Now you'll notice that as I clicked that my potential to reach reach has dropped a lot. 36 00:02:21,030 --> 00:02:24,640 So this is the total audience who we're interested in this. 37 00:02:24,960 --> 00:02:30,510 But in terms of the location and age settings that I've made the people who are interested in this plus 38 00:02:30,750 --> 00:02:37,620 much the options that I've targeted is now 1.9 million so 27 million and don't point nine million you 39 00:02:37,620 --> 00:02:39,590 can see a massive drop. 40 00:02:39,690 --> 00:02:46,080 So as well as using these egg drop downs and categories to select your interests watch you can also 41 00:02:46,080 --> 00:02:50,880 do is just type something into the interests search box here. 42 00:02:51,090 --> 00:02:57,780 So this could be products that are related to your Facebook pages maybe competitors or people with in 43 00:02:57,780 --> 00:03:03,110 your field who you think if they're interested in that then they're going to be interested in me. 44 00:03:03,120 --> 00:03:07,180 So let me type in digital marketer. 45 00:03:07,920 --> 00:03:12,300 This is a Facebook page that covers similar stuff to me. 46 00:03:12,450 --> 00:03:16,370 And so I can see that success 164 people are interested in this. 47 00:03:16,530 --> 00:03:21,210 And if I click on this this is where it starts get really interesting because Facebook starts to give 48 00:03:21,210 --> 00:03:22,770 me suggestions here. 49 00:03:22,770 --> 00:03:26,640 So these are different categories that I could add to my campaign. 50 00:03:26,670 --> 00:03:32,040 There are even well-known people within this industry sharp starting to show up here. 51 00:03:32,160 --> 00:03:33,860 So are a couple of these. 52 00:03:34,140 --> 00:03:40,350 And as you are these as well you can start to see how many people are interested in that particular 53 00:03:40,350 --> 00:03:44,300 person or that particular Facebook page or their particular product. 54 00:03:44,640 --> 00:03:51,110 And it's fascinating to really see how many people are interested in one person or another. 55 00:03:51,150 --> 00:03:56,220 So if you think somebody is the biggest in your industry you can just be interesting to come in here 56 00:03:56,280 --> 00:04:00,580 and actually test that with some data and see it as well as Facebook. 57 00:04:00,600 --> 00:04:06,300 What is the data that they have and who do they see as being the bigger well-known person where the 58 00:04:06,300 --> 00:04:08,830 bigger page etc.. 59 00:04:09,630 --> 00:04:15,570 So looking over the fuel gauge you can see that it's gone up from 1.9 to 3.8 and that is because I've 60 00:04:15,780 --> 00:04:19,610 added in and these additional interests here. 61 00:04:19,830 --> 00:04:27,870 So what is important for you to understand is that this when I add in interests like this as you can 62 00:04:27,870 --> 00:04:34,260 probably guess from the number it's not that people who are interested in Amy Porterfield and digital 63 00:04:34,260 --> 00:04:41,190 marketer and Gary Vaynerchuk it's just people who are interested in either one of those three things 64 00:04:41,430 --> 00:04:46,340 or even digital marketing in general so that's a really important thing to understand as you are in 65 00:04:46,350 --> 00:04:47,040 interest. 66 00:04:47,070 --> 00:04:53,490 You can actually be making your audience broader rather than being people who like all of those three 67 00:04:53,490 --> 00:04:55,200 things. 68 00:04:55,230 --> 00:05:01,560 So because these all these people are quite broad I'm going to start to remove some of them and kind 69 00:05:01,560 --> 00:05:05,980 of get it down to something more suitable for me which I think is this. 70 00:05:06,030 --> 00:05:10,060 So what I would recommend you do now is have a look at the entries targeting. 71 00:05:10,080 --> 00:05:16,710 Think about the Facebook pages of competitors that might be relevant or relevant companies or products 72 00:05:17,020 --> 00:05:20,370 are wiling to keep in mind as you search in here for interest. 73 00:05:20,400 --> 00:05:25,960 Not every single well-known celebrity or page is going to show up here. 74 00:05:25,980 --> 00:05:29,380 Facebook only has information and a certain amount of people. 75 00:05:29,400 --> 00:05:34,290 So you've got to work around the data that is available but play around with the interest targeting 76 00:05:34,290 --> 00:05:34,620 here. 77 00:05:34,620 --> 00:05:39,690 Remember you can still use all these tools even if you're not considering putting this on live. 78 00:05:39,720 --> 00:05:41,410 So I really recommend you do that. 79 00:05:41,540 --> 00:05:46,350 And in the next Lion's share we're going to move on to behavior targeting which is the final way that 80 00:05:46,360 --> 00:05:49,630 we're going to look to you to find your audience for your out there.