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In this video you're going to learn a process to do market research that will really help you to build

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apps that are going to be massively successful or learn how to be a very successful marketer.

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So the first thing you want to do is go ahead and open the app store.

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Now I am on a iPhone going to open up the Apple App Store.

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But you can essentially go through this process on the Google Play store as well and you can even do

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the Google Play Store one on a desktop as well.

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So what you want to do then is come across two top charts and you can see paid free and top grossing

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apps.

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And essentially what you want to do is go through each of these On-Star to really understand these different

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apps in here.

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Now the success of any business is going to be dependent on your understanding of the marketplace and

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really for the business you need to come into the app store to do that.

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But I think you'd really be shocked at the amount of developers that I've talked to who never even come

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in to the App Store to understand where is their demand.

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Water the apps that are selling what are the top apps and how are they marketing their apps how they

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laid out there their screenshots their headlines everything in here.

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All of the information is really in here in the App Store that you need to be successful.

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So instead of trying to come up with a concept and know where you really want to try and see what are

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the apps that are selling Where is there demand and maybe create an app and put your own twist on something

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that this clearly already demand for.

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So I would recommend you start at the paid cad page charts here and really start to ask yourself why

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is this op so successful.

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Why is it ranking here and being so consistent and if you come in on a regular basis you're going to

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see water the top up again and again and again.

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Why do people like this up.

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So if we come then for example lets have a look at this one.

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Why do people like this up.

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Well if you come to reviews you can really see why.

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Why do they like it so much why is this fun to them.

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What is the aspect of this app that makes it so popular.

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You'll also see some people saying you know give it a four star three star review.

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So that is a real clue for about what's missing.

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You need at least four people to play.

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So could you create a version of this app where people can play against each other or that people can

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play against a computer or something like that.

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So in each of these reviews there's going to be opportunities for you to see how you could improve this

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app and really understand at the same time what is it about this that really engages people so much

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and you could take some of those concepts and apply it to your app even if it's not exactly the same

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as this.

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But by coming in reading the reviews understanding you are really going to understand the marketplace

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which you can also do is go ahead and buy the app download it while it was the process like did you

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become a raving fan after trying it.

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Will the customer use it again.

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You can come in and see how are they marketing to their customers.

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You know what the Screen shots are in here.

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Is there a video in here.

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What is the icon design like.

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What is the competitive advantage of this sap.

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What does this app costs in terms of its pricing.

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So all of this information is here in the App Store and you can just go and through these.

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And I would if you are serious about the business you should be doing this on a daily basis because

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the more you do the more you under stand the marketplace and the more that you see the opportunities

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most casual developers will not do this and that gives you serious advantage if you understand the marketplace.

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So I would start with the top paid apps and then come across to the free apps and go down and do the

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same thing as well.

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Now a lot of these are not going to build like a watts per Spotify.

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So come down and have a look at these apps which of these apps could you potentially build.

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Which ones are built by independent developers.

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Nowhere's there's serious demand because these ones are going to really show you then I would recommend

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you come across to top grossing ops and again go to N3 that the same press a lot of these top tops is

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no way you're going to develop something that big but you want to come down and see you know where else

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have there been.

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If these are the top grossing us who were developing this perfect pitch my fitness.

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That's quite a big one.

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Nomy fun tests on astrology.

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I mean these test stops seem to do incredibly well.

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These seem to be that seems to be developed by an individual person and it's in the top grossing apps.

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I mean that is pretty interesting to me.

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And you can get all sorts of information here.

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Look at the reviews again and even come across and look at the related apps if you want to dig a little

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bit deeper and see what else customers are buying.

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So this is great to know as well.

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This is one of the top grossing apps and people are buying similar apps to this.

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Well then you can come in and mind the data once again and say well could I create a lap top and maybe

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this one is too competitive.

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The no me test and astrology whatever but maybe some of these other competing apps that people are buying.

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You could do a better version of that.

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Now once you've gone through the paid the free and the top grossing apps you can also come down into

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individual categories and see you can dig deeper once again and essentially go through the same process.

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So if we come into a lifestyle for example we can do top grossing paid free and just continue the process

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going deeper and deeper and really understanding the marketplace.

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So it seems like a fairly simple process a fairly obvious thing to do but really I think you'll be shocked

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at how many developers and marketers don't do this seriously enough.

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Really all of the information is in here.

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In terms of water where there's demand for ops and really how you should market it.

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And I would recommend you do this almost on a daily basis.

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The more familiar you are with the marketplace the more success you will have with your business.