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In this video you're going to learn how you can promote your app through Facebook ads.

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Start by looking at the different objectives that you could have up in stalls and engagement and some

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of the details around that that we're going to look at a couple of companies who have had some amazing

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success using Facebook app ads.

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You can see some huge installs here and also some great results in terms of engagements and we'll look

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at exactly what they did in order to achieve those results.

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Then we'll move on and look at some of the set up process including registering your app and installing

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the Facebook SDK giving an overview of the process for those two steps.

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And then finally we will look once again in the ads create tool on practically Highwood run one of these

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campaigns.

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So let's start in the Facebook Ads guide here and looking at the two different objectives that you would

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have with our marketing.

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The first objective that you probably have if you're a brand new app is to drive up installs and you

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can see that you can place these ads on the Facebook mobile app you can even do on the Facebook desk

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top up Instagram mobile app and you can put it on Instagram using carrousel ads as well.

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The format of the odds are probably going to be pretty simple and the objective in the call to action

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button is really just going to be install now.

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Now that looks pretty normal to what we've seen before.

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What is slightly different is what happens once people click here.

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They will be brought to either.

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They will be brought to the Apple Store or the Google Play store depending on their device so that they

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can download the app directly.

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Now the rest of these recommendations you can have a look at them in more detail the reseller.

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But here is one interesting thing to note that your star rating from the Apple Store or Google Play

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Store will automatically show on your iPod.

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And so that is great social proof that you can pull through from those app stores to show on your AD.

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So your first objective is going to be to get people to install your ad and if you're running a campaign

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this is probably the first step next step then is to drive more engagement and get more activity on

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your mobile app.

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It's not enough just to get people to install it.

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You might need to drive more engagement once they have downloaded it and really a top tip in order to

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achieve this is to create a custom audience of people who use your mobile app and then reach them with

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it.

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I'm not encouraging them to take specific actions now in order for you to create this custom audience.

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You will need to have the Facebook SDK set up and that is the equivalent of really the Facebook pixel

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for a web site you want to set it up for those same reasons.

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So now you understand that you have two objectives apps installs an app engagement.

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Let us have a look at some of these case studies to see how businesses are piecing this together and

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getting some amazing results.

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So what we have here is a brand new take out ordering app and you can see that through Facebook ads

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they were able to get 15 times an app installs over four months on over 70000 app interactions so they

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are installs Plus the interactions.

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Now the name of the app is 10 bese at Israel's largest take ordering app on in your country you probably

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seen an equivalent to this really linking a lot of restaurants together and enabling people to order

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food through one single up.

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Now if we look down here their solution and how they achieve their goals is pretty interesting what

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they really did was start by using interest and demographic toward targeting with mobile iPods.

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And they wanted to reach groups who were most likely to download and use their op such as those with

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known interest in food and restaurants single people and younger age groups so that is some smart targeting

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through interest in demographics there you can see that people who already are interested in food restaurants

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are probably going to be interested in their op.

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Single people who maybe don't want a coke and prefer just order.

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We're younger people who may be more likely to get takeaways more often rather than going out and buying

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a lot of food etc. so seems interesting targeting there just to know.

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And then once they had driven some op installs using the interest and demographic targeting they really

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went on to Step two here which was to drive more app engagement and had another campaign where these

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custom audiences as we've said to target ads to target people who have already downloaded the app and

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these ads encourage them placeholders using the app called to action button and they did encourage that

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activity by offering special promotions for restaurants in their local area during this campaign.

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So two quite very strategic ways that they first build installs and next drove those engagement by offering

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special coupons.

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So that was the 10 best Let's have a look at another case study here which is play space.

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This is quite an interesting one because they were really focused on driving up engagement for Brazilian

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women gamers for one game and that they had an interesting enough this is a Spanish company a game studio

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and they were very focused on driving this growth overseas.

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So you can see some of the results here too x increase in monthly users 3x increase in revenue 50 percent

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increase in paying players 10x greater efficiency reach efficiency than TVs.

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You can see a lot of these results here are more focused on the app engagement rather than up installs

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coming down we can see that once again they targeted specific demographics women of a certain age rather

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than interests and really did it to promote this local bingo game.

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Then they use the custom audiences once again you can start to see a pattern here.

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This is really key custom lines of existing players encourage them to come back.

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Here's the interesting part that they showed these people tailor a video tailored to the Brazilian market

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solvency in Brazil and Portuguese showcasing new game features through a series of carrousel and up

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and stall ads.

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So that's an interesting tactic that they used to really show new features to encourage people to come

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back and download the app.

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Now that you've seen some of those case studies and understand practically what are some of the strategies

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that you can use.

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Let's look at some of the steps in the setup process.

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So if you want to start using app installed or up an engagement it's the first step is to register and

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configure an app I'm not going to go through all these steps.

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I don't have an opt myself but the key thing is that you need to do are to set up a developer account.

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You also need to create your new app in there.

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The outcome of that process is really to create an app ID.

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Once you've got that app ID you can install it into your otic can't and then you're pretty much ready

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to go.

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However you probably do want to set up that Facebook SDK so that you can do things like measure installs

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without the Facebook SDK won't be able to do that and you won't be able to set up those custom audiences

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for improved targeting and measure up conversions et cetera.

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So those two steps are absolutely critical.

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Now looking finally at the ads create tool.

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How do you set these up.

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You can come in and select your campaign objective objectives up installs.

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Then once in here you need to add in your app.

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Now I have to set one up as an example here so that's the first thing that you need to do if you haven't

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registered your app that won't appear.

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Then you go through the rest of the onset set up as normal.

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Your audience your placements here your budget and schedule is set for setting up the format is pretty

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much as normally you can choose a video image etc. on the rest of the set up process is pretty much

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the same.

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The key thing that I wanted to show you is that you can't move further in the campaign unless you've

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got the apps set up.

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And that's why you need to first register your app so nave a good understanding of app marketing on

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Facebook I'll put a link to these two resources in the resources sector of this lecture.

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So if you are going to market drop you can just follow these steps to get set up.