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That once you have distributed your survey the next step is to analyze the responses and you can analyze

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them right here inside Google Forms.

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Just click over the responses tab and you can see the different responses to your questions plus any

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e-mail addresses that were submitted.

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So you can analyze them here and this can be fun to look at as the responses are coming in.

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But what I would recommend you do is wait and see when the responses stop coming in.

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You'll notice that because this number stops going up and that will probably be one to two days depending

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on how much you've promoted the survey.

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So to look at it in a deeper level and really analyze it I would recommend you view the responses in

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Google sheets.

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Open that up right away.

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And the first thing that you want to do is select the top row here on what you want to do is really

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put on a filter.

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And the reason you want to do this is because we want to filter down our responses and really just look

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at the responses that say people have a problem that they find very difficult to resolve.

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Now why are we doing that.

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Well remember we if we want to create a successful product or service or even a piece of content like

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a blog post or video we need to be solving problems that are not well solved in the marketplace.

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And that's why we why we really want to focus on this and you can see if we scroll down here just to

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the third response give you a visual we can see that around 30 40 percent of the answers.

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People said it's a very difficult problem for them to solve.

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So by just filtering that there we removed 60 percent of the problems that people don't think are that

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important or not that hard to solve.

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And we're just focusing on at 40 percent which for this survey is about 80 responses as opposed to over

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200.

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So just makes it easier to analyze it as well.

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And the next thing you want to do is go ahead and open up a different tab here.

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You can use that like that.

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What we're going to do in this tab is just write down problem and why resolves.

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So these are two important things that we want to get out of this survey.

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When we look at it we want to know what the problem actually is and why it's going to be important for

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them to resolve it so that really come from these two columns.

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So let's just go on have a look at it here.

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So again not every response is going to be perfect so you're going to just have to go through one by

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one and through them and pick them.

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So let's see the problem here.

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What's your biggest challenge.

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Can you show me the most direct path towards getting a minimal viable product in the marketplace.

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Okay.

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That's a great problem to solve.

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So what we can do is I always like to frame the problems as like how to delete this when I did earlier.

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So we can start fresh.

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And while we can just pop this in

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and what I like to think about is if I was writing this as a course or a piece of content or you'd like

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a blog post or a YouTube video what would the title be.

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It's always just easiest to started but had to.

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So how to get a minimal viable product into the marketplace let's say in one day because they're looking

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for speed.

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That's what they said in their response here.

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Let me get back to this.

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OK.

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It would save me save time and aggravation.

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So that's a benefit.

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I'm going to close this down actually because I keep thinking back to it.

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So you know why would they why do they want to resolve this why would they buy our product or read a

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blog post to save time and aggravation.

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And they're really looking for a streamlined process.

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So that's another benefit of them maybe buying our product or service or reading or blog posts so get

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a streamlined process so you can see already here.

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Just reading one response what I've got first for me is a potential course that I could make or even

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a potential section or lecture within a course of potential blog posts a potential YouTube video that

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is tailored to my audience and that would really resolve a problem that they have.

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What are some of the benefits that I could mention at the start of the video or course or put on a sales

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page or in a Facebook ad.

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Look this is going to save you time and aggravation.

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You're going to get a streamlined process to get a minimal viable product into the marketplace in one

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day.

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That's a very good pitch an offer and it resolves a pain point that people have.

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So that's only one answer.

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Now let's go down and have a look.

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OK.

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All beginning again same process I'm just going to do three of these to give you examples of what you

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should be looking for.

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And then obviously your responses are going to be different so hard to obtain and Kline's trust I guess

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as a digital marketer is really what they're asking here.

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And why would they want to do this you know grow your business steadily.

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That's.

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That's why they want to resolve this because they think trust is a big barrier to signing clients.

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And that's true.

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How can you get them to trust you.

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They're going to hand over money and access to you know their analytics or whatever.

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So this is a big barrier for a lot of people how do you overcome that.

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That could be a great lecture or a course or a blog post or whatever could be a great Something piece

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of sales coffee on a course or Facebook gods.

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Again you just copy and paste this is the why this process is so beautiful powerful because there's

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very little work for you to do.

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Once you start to analyze this.

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So let's have a look here this looks interesting.

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How does Voice Search affect SEO.

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This could be something interesting.

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You know how to hide two benefits.

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Moyses SEO maybe

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or two ranked number one

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phone voice the CEO on mobile.

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Safe for example.

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So I'm just thinking about you know what does the have to look like to resolve that problem.

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And why would they want to do this.

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You know leverage voice

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leverage voice voices the show to get to that leverage voices here in NY to get free traffic to your

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site.

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So you can see I'm using what I'm hearing from the customer here and adding how you know putting my

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spin on why they would want to do that.

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And this allows me just looking at three responses to find products and services that people desperately

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need and will pay money for and also gather powerful sales copy that I can use on my sales page and

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Facebook ads in emails and other marketing materials.

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So that is the process to analyze your survey results in order to find those product ideas and get that

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powerful sales copy.